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PODCAST

Paul Green"s MSP Marketing Podcast

Paul Green"s MSP Marketing Edge

Welcome to Paul Green"s MSP Marketing Podcast. If you"re a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It"s out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world"s most listened to podcast about MSP marketing. Host Paul Green is the world"s go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you"ll get really smart ideas to improve your marketing

technology marketing

All Episodes

00:31:41

Episode 243: Sacrifice one monitor to sell more hardware

Paul Green"s MSP Marketing Podcast ·

2024/07/08

The podcast powered by the MSP Marketing EdgeWelcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I share how you can boost your hardware sales by offering a free second monitor to a visible employee, sparking office-wide interest and demand for upgrades. (jump to) I also question whether your MSP’s marketing machine generates leads effectively. It’s helpful to track key metrics like LinkedIn

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00:31:41

Episode 243: Sacrifice one monitor to sell more hardware

Paul Green"s MSP Marketing Podcast ·

2024/07/08

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I share how you can boost your hardware sales by offering a free second monitor to a visible employee, sparking office-wide interest and demand for upgrades. (jump to) I also question whether your MSP’s marketing machine generates leads effectively. It’s helpful to track key metrics like

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00:27:05

Episode 242: MSPs who do this kind of marketing will...

Paul Green"s MSP Marketing Podcast ·

2024/07/01

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why MSPs should focus on strategic marketing – building long-term relationships with potential clients through consistent, valuable content, rather than relying on ineffective, one-off tactical efforts. (jump to) I also address the need to look at your marketing from a prospect’s

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00:27:05

Episode 242: MSPs who do this kind of marketing will...

Paul Green"s MSP Marketing Podcast ·

2024/07/01

The podcast powered by the MSP Marketing EdgeWelcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why MSPs should focus on strategic marketing – building long-term relationships with potential clients through consistent, valuable content, rather than relying on ineffective, one-off tactical efforts. (jump to) I also address the need to look at your marketing from a prospect’s point of

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00:28:40

Episode 241: Should your MSP have a presence on...

Paul Green"s MSP Marketing Podcast ·

2024/06/24

The podcast powered by the MSP Marketing EdgeWelcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I advise where to focus your MSP’s social media efforts to make the biggest impact. LinkedIn and Facebook will help you reach key decision-makers, while platforms like Instagram and Twitter may only be useful if you’re targeting a niche. (jump to) I also explain why MSPs should focus on strategic,

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00:28:40

Episode 241: Should your MSP have a presence on...

Paul Green"s MSP Marketing Podcast ·

2024/06/24

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I advise where to focus your MSP’s social media efforts to make the biggest impact. LinkedIn and Facebook will help you reach key decision-makers, while platforms like Instagram and Twitter may only be useful if you’re targeting a niche. (jump to) I also explain why MSPs should focus on

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00:31:18

Episode 240: MSPs: How to reach hot prospects other...

Paul Green"s MSP Marketing Podcast ·

2024/06/17

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I suggest that instead of cold calling, you could approach hot prospects by offering to interview them, creating an easier, more engaging conversation that can lead to valuable business opportunities. (jump to) I also explain how identifying website visitors allows you to target marketing

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00:31:18

Episode 240: MSPs: How to reach hot prospects other...

Paul Green"s MSP Marketing Podcast ·

2024/06/17

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I suggest that instead of cold calling, you could approach hot prospects by offering to interview them, creating an easier, more engaging conversation that can lead to valuable business opportunities. (jump to) I also explain how identifying website visitors allows you to target marketing efforts more

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00:39:55

Episode 239: Why MSPs must do a weekly LinkedIn...

Paul Green"s MSP Marketing Podcast ·

2024/06/10

The podcast powered by the MSP Marketing EdgeWelcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why LinkedIn Newsletters are an essential tool for MSPs to effortlessly engage with a wide audience, build lasting relationships, and keep your services top of mind for potential clients. (jump to) Balancing urgent client issues with important business growth tasks is crucial for MSPs, and I encourage

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00:39:55

Episode 239: Why MSPs must do a weekly LinkedIn...

Paul Green"s MSP Marketing Podcast ·

2024/06/10

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why LinkedIn Newsletters are an essential tool for MSPs to effortlessly engage with a wide audience, build lasting relationships, and keep your services top of mind for potential clients. (jump to) Balancing urgent client issues with important business growth tasks is crucial for

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00:33:19

Episode 238: HUH? Growing your MSP should be......

Paul Green"s MSP Marketing Podcast ·

2024/06/03

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why a level of boredom in your MSP business indicates success, and allows you to focus on growth and improvement. (jump to) I also tell you why email remains the powerhouse communication tool for MSPs, essential for owning client data and building strong relationships through

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00:33:19

Episode 238: HUH? Growing your MSP should be......

Paul Green"s MSP Marketing Podcast ·

2024/06/03

The podcast powered by the MSP Marketing EdgeWelcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why a level of boredom in your MSP business indicates success, and allows you to focus on growth and improvement. (jump to) I also tell you why email remains the powerhouse communication tool for MSPs, essential for owning client data and building strong relationships through consistent, engaging

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00:35:30

Episode 237: MSPs: What it really means when a...

Paul Green"s MSP Marketing Podcast ·

2024/05/27

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I reflect on what it really means when a prospect says “no”. Often it actually means “not yet”. Building trust over time through multiple touchpoints can transform rejections into future opportunities. (jump to) I also face the truth that I’ve lived over half my life – this has sparked an

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00:35:30

Episode 237: MSPs: What it really means when a...

Paul Green"s MSP Marketing Podcast ·

2024/05/27

The podcast powered by the MSP Marketing EdgeWelcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I reflect on what it really means when a prospect says “no”. Often it actually means “not yet”. Building trust over time through multiple touchpoints can transform rejections into future opportunities. (jump to) I also face the truth that I’ve lived over half my life – this

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00:30:30

Episode 236: Is break/fix outdated… or a valid...

Paul Green"s MSP Marketing Podcast ·

2024/05/20

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I weigh up the relevance of the traditional break/fix model versus managed services. Is break/fix just an outdated concept, or can it still serve as a valuable marketing tool in our contract-driven market? (jump to) I also investigate what truly measures success for business owners. Drawing

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00:30:30

Episode 236: Is break/fix outdated… or a valid...

Paul Green"s MSP Marketing Podcast ·

2024/05/20

The podcast powered by the MSP Marketing EdgeWelcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I weigh up the relevance of the traditional break/fix model versus managed services. Is break/fix just an outdated concept, or can it still serve as a valuable marketing tool in our contract-driven market? (jump to) I also investigate what truly measures success for business owners. Drawing from my 19 years of

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00:34:52

Episode 235: SPECIAL: How MSPs get more leads from...

Paul Green"s MSP Marketing Podcast ·

2024/05/13

Episode 235 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this Special Episode I’m joined by Lyle Kirshenbaum, owner of Toronto-based MSP Wired for the Future, to talk about how he has used events and trade shows to market his business and generate leads and prospects. We also discuss a number of practical ways that MSPs can level up and get the most bang for their buck and secure the most

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00:34:52

Episode 235: SPECIAL: How MSPs get more leads from...

Paul Green"s MSP Marketing Podcast ·

2024/05/13

Episode 235 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this Special Episode I’m joined by Lyle Kirshenbaum, owner of Toronto-based MSP Wired for the Future, to talk about how he has used events and trade shows to market his business and generate leads and prospects. We also discuss a number of practical ways that MSPs can level up and get the most bang for their buck and secure the most valuable leads and

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00:41:23

Episode 234: How to market your MSP to a vertical

Paul Green"s MSP Marketing Podcast ·

2024/05/06

Episode 234 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to market your MSP to a vertical 10:14 This productivity hack will help you Get Things Done 18:56 Engender happier, more productive staff Featured guest: Thank you to Dr. Kevin Gazzara, leadership coach and Senior Partner of Magna Leadership Solutions, for joining me to talk about how MSP owners can keep their staff happy, make them

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00:41:23

Episode 234: How to market your MSP to a vertical

Paul Green"s MSP Marketing Podcast ·

2024/05/06

Episode 234 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to market your MSP to a vertical 10:14 This productivity hack will help you Get Things Done 18:56 Engender happier, more productive staff Featured guest: Thank you to Dr. Kevin Gazzara, leadership coach and Senior Partner of Magna Leadership Solutions, for joining me to talk about how MSP owners can keep their staff

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