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PODCAST

More than a Few Words

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the

business marketing

All Episodes

01:54

#1033 What's In a Name?

More than a Few Words ·

2024/07/21

Over the years, I have had the opportunity to work with start-ups, as they look for name for their new business or product. The process is rarely easy, but always interesting. The process should start with a look at the ultimate customer and the unique elements of the solution being presented. Even in traditional industries, looking for a unique twist will help set the business apart. So what else should you consider on your quest to find the perfect name? Simple and Memorable: If the name isn’t

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10:48

#1032 Build Trust with Virtual Events | Michael Tucker

More than a Few Words ·

2024/07/18

One of the things that happened during Covid was that virtual events exploded. And today, even as we return to in person activities, there is still a place for virtual events in your marketing. That was the topic I dove into with Michael Tucker. Here are some key points from the interview with Michael Tucker about virtual events: Building Trust and Credibility: Michael loves virtual events because they are a powerful way to quickly build trust and credibility with an audience. They offer an

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11:05

#1031 Be a Much Better Public Speaker | Brenden...

More than a Few Words ·

2024/07/16

In this conversation from our archive, I had a chance to talk with Brenden Kumarasamy from MasterTalk. Brenden shares practical tips to enhance communication and public speaking abilities. Here are four simple exercises you can add to your daily routine. Random Word Exercise: Pick a random word and create a 60-second presentation around it. This helps improve your ability to think on your feet and make sense of unexpected topics, which is crucial in business settings. Question Drill: Practice

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01:10

#1030 Social Media is Like a Singles Bar

More than a Few Words ·

2024/07/14

Social media is a lot like going to a singles bar. You’re going to meet a lot of nice people and have some interesting conversations. But at the end of the day your goal is to bring your date home.In the world of digital marketing home is your website and your email list. This is where you can have that great one on one conversation without all the distractions like silly videos, cat pictures and baby images. This is where you can control the conversation. As your creating marketing and

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11:40

#1029 Display Advertising | Debra Bowers

More than a Few Words ·

2024/07/11

I enjoyed the time I spent with Deborah Bowers, a seasoned marketing expert, to discuss the essentials of digital advertising for small businesses. Here are a few key points from our conversation: Importance of Digital Advertising: Deborah emphasizes the necessity of incorporating paid advertising alongside organic marketing to reach a wider audience and drive more sales Starting with Digital Advertising: For those new to digital advertising, Deborah suggests focusing on directional advertising,

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11:18

#1028 Avoid the Social Media Overwhelm | Andrea Jones

More than a Few Words ·

2024/07/09

Do you feel overwhelmed by social media if you do you're not alone but I've got some good news for you because there are things you can do to manage the chaos and make the time you're spending on social media productive. Our guest, Andrea Jones explains one of the challenges with social media is that it's a mixture of our business and our personal life. She suggests dividing platforms by purpose—some for personal use and others strictly for business. This helps manage focus and reduce

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03:03

#1027 Free Kittens

More than a Few Words ·

2024/07/07

The internet is fueled by cats. Cute cats, funny cats, grumpy cats, cat photos and cat videos. It's cats, cats, cats, all day long. I'm actually okay with that because I like cats. We even had two cats, Clyde and Truman who lived Roundpeg and if you followed us on social media you would see them regularly featured. Clyde even had her own Facebook page and probably has more fans than I did.And it is this love of cats that kind of inspired us to do a fun promotion for our marketing seminars. We

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11:16

#1026 Take a Closer Look at Your Website | Monica Pitts

More than a Few Words ·

2024/07/04

Monica Pitts, founder of MayeCreate Design and host of the "Marketing with Purpose" podcast brought her energy and humor to this conversation about your website. Like me, she considers it a critical part of your overall marketing. Authenticity and Realness: She emphasizes the importance of using real images instead of stock photos and writing website content in your own authentic voice. Being genuine helps customers connect with you. Storytelling: Your business is unique. Even in a cluttered

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11:11

#1025 Simple SEO Tips | Meg Casebolt

More than a Few Words ·

2024/07/02

I know you think we’ve talked SEO to death, but the field keeps changing and there are different approaches. My guest Meg Casebolt explains many people think think SEO is incredibly complex and you need to have an expensive team come in to fix your website for it. They also assume you must produce boatloads of content to be successful. She doesn’t think either of those things is true. Today, the trick is not quantity, but content which clearly defines who you serve and how you help that audience.

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01:32

#1024 Prince Charming - And the Search for the...

More than a Few Words ·

2024/06/30

I'm sure you're familiar with the story of Prince Charming. He went trudging through his kingdom carrying a shoe looking for the prefect girl. He tried it on multiple people until he finally found his one true love. Well, that's a fairy tale but it has real applications for your marketing. In a way you have to be like prince charming. You have to go trudging through different types of marketing until you find something that fits. You're going to consider and reject a lot of things before you find

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11:29

#1023 Be a Podcast Guest | Jamie Atkinson

More than a Few Words ·

2024/06/27

Your audience is out there. The people that are just dying to work with you. The problem is they don't know you exist. Being a guest on a podcast can help those ideal clients get to know you.My guest, Jamie Atkinson, shared some great tips on how you can be invited to be a guest on more podcasts. Podcasting for Visibility: Podcasting provides an easy platform for organic conversations, helping entrepreneurs reach new audiences and make more sales. Finding Podcast Opportunities: Utilize

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11:48

#1022 Build Trust with Email

More than a Few Words ·

2024/06/25

If you missed my conversation with Jeff Felton about using email to build trust with prospects, take a few minutes to listen now. Most people think about email marketing as a sales tool. But my guest, Jeff Felten thinks it is so much more. Email can play a valuable role as a way to build trust and relationships with your audience. Trust is the Currency of Business: This is especially for service-based professionals. While many talk about the impressive ROI of email marketing, Jeff believes that

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02:01

#1021 Let AI Summarize

More than a Few Words ·

2024/06/23

A few weeks ago, I dropped a quick marketing tip about creating less content. That advice might seem counter intuitive when you are engaged in the battles of the content wars. But the trick is finding ways to expand your content. I shared some suggestions on how repurpose your content instead of reinventing the wheel. Now, I have one more suggestion. Let AI do the work for you. Don't get me wrong, I am not advocating you actually publish that very stuffy, or all too bro style content. Instead,

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11:29

#1020 Stop Wasting Money on Marketing | Sara Nay |...

More than a Few Words ·

2024/06/20

Business owners often tell me they know some of their marketing is working they just don't know which part. So as a result, they waste a lot of money on the wrong types of marketing. So I invited Sara Nay, of Duct Tape Marketing to join me for a conversation about how business owners can stop wasting money. She had some great tips. Strategic Approach Over Tactical Rush: Many business owners dive into marketing tactics without a clear strategy. Instead of blindly following trends or competitor

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12:49

#1019 The Marketing Flywheel | Josh Ramsey

More than a Few Words ·

2024/06/18

A flywheel, builds energy, as you push it slowly over time it gets faster and faster and faster. A marketing flywheel will do that as well. With consistent action, the marketing flywheel will deliver more and more results. In this conversation from our archive, Josh Ramsey explains the Marketing Flywheel revolves around three pillars. Building Lasting Impressions: Tell a clear story and have a unique design so customers remember you when they're ready to buy, even if they're not

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03:52

#1018 Half Baked Marketing Ideas | Marketing Minute

More than a Few Words ·

2024/06/16

I love working with entrepreneurs. They’re excited and enthusiastic and their energy is contagious as they talk about their great idea. Unfortunately, I often have to tell these amazing people I can’t help them because excitement and energy is not enough to make a business successful.Usually it’s because their idea is only half-baked. There’s a good concept but they haven’t really done the homework to fill in the details. The gaps usually occur in one of several categories Not enough experience in

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11:37

#1017 - Working on your business 24/7 is not the way...

More than a Few Words ·

2024/06/13

If you are like many small business owners, you're probably laying awake at night worrying about your business, working all day long and in your spare time, thinking about your business Well, according to Joey Drolshagen that's not the way to get ahead. He suggests: Mindset Shift: From the traditional notion of hard work to a more strategic approach, Joey challenges the idea that exhaustive effort is the only path to success,. Awareness and Alignment: Many business owners dive into tasks without

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10:10

#1016 Tell Stories About Your Best Day | David Hutchens

More than a Few Words ·

2024/06/11

I love to tell stories. Not only because they’re fun, but because they’re great for business. That’s why I was excited to sit down with master storyteller, David Hutchins a few years ago. If you missed the conversation back then, here's you chance to learn more about storytelling. The Power of Stories: Stories create connection and belief, which leads to better outcomes in business. Selecting the Right Stories: Choosing the right stories by strategically identifying the types of stories that

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01:35

#1015 I Still Love Email | Lorraine Ball

More than a Few Words ·

2024/06/09

I love email . It is not that I love getting email in my inbox. But I love email as a marketing tool. There are a lot of people who say things like "email doesn't work" or "it's passe" They argue there are all sorts of other tools. you can use that are so much more effective. Well, I agree, other tools do exist, but there are some things email does better than any other tool. When I have permission to send you an email we have an interaction that is one on one in your inbox. There are no

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10:32

#1014 Backlinks - What Are They and Do You Need Them?...

More than a Few Words ·

2024/06/06

In life you are often judged by the company that you keep. The same is true online, your reputation is influenced by who you run with and the clubs to which you belong. You demonstrate those connections through backlinks. What are backlinks? How do you get them? Why do you need them? Those are just some of the questions I asked Brandon Leibowitz What Are Backlinks? Backlinks are clickable links from other websites that point to your site. For example, if an article on Forbes.com links to your

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