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PODCAST

Create Tomorrow, The WGSN Podcast

WGSN is the world"s leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.

arts design

All Episodes

00:31:42

8. Touch in a Contactless World

Create Tomorrow, The WGSN Podcast ·

2020/08/25

Prior to the pandemic, we were facing an intimacy recession. Coronavirus has accelerated this shift even further, with lockdowns putting physical distance between us, and as people start to come back out into the world, there is a fear of contamination or transmission. In this episode, we explore what the fear of touch looks like for consumers, and what it will mean for the beauty and retail industries. How can we remain safely apart while also finding ways of maintaining an emotional

en-us

00:22:53

7. Reimagining the Home for Work, Rest and Play

Create Tomorrow, The WGSN Podcast ·

2020/08/11

This week, WGSN MD Carla Buzasi is joined by Director of Lifestyle and Interiors and leader of the Creative Forecast team, Lisa White. The pair discuss the acceleration of consumer trends for the interiors category, such as buying less but better, the importance of combining eCommerce with bricks and mortar showrooms, plant power, and the restorative effects of colour in your home.

en-us

00:41:58

6. Global Strategies for a Local World

Create Tomorrow, The WGSN Podcast ·

2020/07/28

Localism was emerging as a key trend before the pandemic, featuring in the Future Consumer 2022 Forecast, the Retail Forecast and the Shopper Forecast as well. It's a shift which has only accelerated through the pandemic period as lockdowns meant that we got to know our neighbours and shop from local stores as we weren't as able to travel. This episode we explore how the localism trend is emerging around the world and how different markets are at different stages of recovery from the lockdown.

en-us

00:22:40

5. Prioritising Diversity & Inclusion in Business

Create Tomorrow, The WGSN Podcast ·

2020/07/16

WGSN Managing Director Carla Buzasi is joined by Amiyra Perkins who as well as being one of the directors of WGSN's Mindset consulting business, also leads the Equality Vision team within the business. In an honest and personal exchange the pair speak about the Black Lives Matter movement and why, in the year of the pandemic, it is forcing us all to reassess how we think about diversity and inclusion and more importantly, what we're going to do about it.

en-us

00:29:45

4. The Optimism Episode

Create Tomorrow, The WGSN Podcast ·

2020/06/30

The events of the past six months have created a tremendous amount of anxiety, however, we are now seeing an opportunity to refocus on the positive experiences that we have had during lockdown and can continue to do so when we emerge from this crisis. While this is not to make light of the devastating and tragic losses that many of us are experiencing right now, this break from life as normal is providing an opportunity for us to create a better, more optimistic future for our businesses and

en-us

00:45:34

Feed Drop - Progress Through Creativity | Bozoma...

Create Tomorrow, The WGSN Podcast ·

2020/06/09

In light of the protests and demonstrations against police brutality and social injustice that we have seen across America and around the world this week, we are taking the opportunity to highlight an episode of a podcast published by our sister brand Cannes Lions. Last week their host Simon Cook had a frank and open conversation with Endeavor CMO Bozoma Saint John, which had such a clear and powerful message about racial inclusion and diversity, that we wanted to share that with you today.

en-us

00:19:54

3. The New Attitudes Towards Food & Drink

Create Tomorrow, The WGSN Podcast ·

2020/05/26

How we eat has changed tremendously over the first half of this year, as enforced lockdowns have led to increased food stockpiling and most of the world eating all of their meals at home. This is leading to new attitudes towards food. Today we explore the shifts that are taking place in the food & drink sector and and what will be the winning strategies for success in a post-coronavirus world.

en-us

00:20:20

2. The Home Sanctuary: Driving Design Trends in a...

Create Tomorrow, The WGSN Podcast ·

2020/05/12

This episode explores what the shift to the home will mean for broader design trends in the wake of the coronavirus pandemic. As people continue to spend more time at home, businesses will have to create a sense of the stability and security to convince them to come back out into the world. The WGSN team dives into some of the key strategies that businesses will need to adopt to tap into the home consumer.

en-us

00:24:50

1. The Beauty Industry in a Post-Coronavirus World

Create Tomorrow, The WGSN Podcast ·

2020/04/25

Our topic this episode is the future of the beauty industry in a post-COVID-19 world. Despite the quickly-shifting landscape, the beauty industry will play a big role as we begin on the road to recovery. It is an industry that is likely to have increasing resonance as it evolves to meet a changing consumer and support their wellness needs in a very anxious and uncertain time.

en-us

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