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PODCAST

Create Tomorrow, The WGSN Podcast

What’s next – and how do you act on it? Join Cassandra Napoli, Head of Consumer Insight at WGSN, the world’s leading trend forecaster, as she talks with inspiring industry voices about emerging trends and how they become real products and services, helping designers, product developers, buyers and marketers stay ahead.

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All Episodes

00:28:20

21. The Value of Truth in Beauty with Deciem CEO...

Create Tomorrow, The WGSN Podcast ·

2021/03/05

WGSN CEO Carla Buzasi speaks to CEO and Co-Founder of beauty company Deciem, Nicola Kilner. Carla and Nicola discuss, the impact of seemingly endless Zoom calls on consumers' beauty decisions, the reasons behind creating a social activist manager role within the business and offering a simplified, uniform product range to a global consumer among many other things.

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00:35:57

20. Retail Disruption - Designing an Omnichannel Future

Create Tomorrow, The WGSN Podcast ·

2021/02/20

Retail is once more in a state of flux. The pandemic led to huge shifts in consumer behaviour in 2020 and this is set to continue into 2021. In the US alone 11,000 stores closed and 40 major retailers went bankrupt last year. Online spending also reached new heights accounting for 27.3% of global overall retail sales, growing by a third over the course of the year. Retailers need to adapt to a future where digitally facilitated shopping trips are the norm.

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00:25:28

19. The Future of Homeware Rental with Harth...

Create Tomorrow, The WGSN Podcast ·

2021/02/05

At WGSN we have been discussing the growing rental markets for fashion as well as furniture and interiors for a number of years now, this has accelerated in recent years due to the increasing consumer demand for sustainable and flexible lifestyles. Henrietta Thompson co-founded Harth in 2018, and became a pioneer of the furniture rental market in the UK. In the last six months Harth has seen a 50% increase in rental requests and a 60% increase in stock listed by private lenders.

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00:30:04

18. Rebranding Wellness - Staying Healthy in 2021

Create Tomorrow, The WGSN Podcast ·

2021/01/22

January tends to be the time of year when many of us pull our gym kit out of the back of our cupboards and generally set goals to become the best versions of ourselves. The wellness sector is worth $4.5 trillion per year and has been growing at 6.4% annually, twice the rate of global economic growth. Petah Marian is joined by experts from across WGSN to discuss how wellness is undergoing something of a detox to become more democratic, and why we need to start thinking about it as

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00:25:07

17. Talking Key Trends for 2021 and Beyond

Create Tomorrow, The WGSN Podcast ·

2021/01/06

In a special episode WGSN CEO Carla Buzasi and Senior Strategist for WGSN Insight Petah Marian unite to take a look at some of the 10 key trends in consumer behaviour and product development for 2021 and beyond. The trends reveal the future direction for business strategy, product and experience design for the fashion, beauty, lifestyle, interiors, food and drink industries.

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00:24:17

16. Reflecting on a Year of Acceleration,...

Create Tomorrow, The WGSN Podcast ·

2020/12/11

In our final episode of the year the tables are turned as David Davies, Ascential's Chief Content Officer quizzes WGSN CEO Carla Buzasi on her high and lowlights of the year. They discuss the innovations Carla was most proud of and what kept her and the wider WGSN team going through the past 12 months.

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00:34:35

15. Exploring Consumer Trends Holiday 2020

Create Tomorrow, The WGSN Podcast ·

2020/12/03

The holiday season this year is going to be an incredibly complex one. People are dealing with restrictions on movement and gathering while still looking to find moments of joy and connection after an incredibly difficult year. It goes without saying that the holiday season this year will be fundamentally different and companies hoping to win in this season will be required to adapt their conventional thinking.

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00:37:34

14. New Visions of the City

Create Tomorrow, The WGSN Podcast ·

2020/11/25

Cities are locations which take up and outsized space in our imaginations. They are places that ambitious and creative young people aspire to go to in order to succeed and find their place in the world. Perceptions about cities in the wake of the pandemic have changed. The forecasts that deemphasize a physical presence in city offices are creating space for new visions of the city to emerge, ones that build towards a more humane sustainable and equitable future.

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00:22:16

13. Adapting to Future Consumer Behaviours

Create Tomorrow, The WGSN Podcast ·

2020/11/05

This week WGSN CEO Carla Buzasi is joined by Andrea Bell, WGSN's Director of Insight. Over the course of the conversation they discuss the impact of the pandemic on consumer behaviour, both this year and into the future, what that means for brands and businesses and how the design industry has to change as a consequence.

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00:33:02

12. Making Home – Lifestyles of the Future

Create Tomorrow, The WGSN Podcast ·

2020/10/26

One of the places where we have seen some of the largest shifts over the past year has been in the home. Once a place where we might have just slept, it's now the centre of our worlds, becoming a place where we live, educate, eat, work and if we're lucky, have a little bit of time left to play. While attitudes to space are changing, so too are the lifestyles around that space. This week Petah Marian is joined by the Lifestyle and Interiors team ahead of the product's new launch on November

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00:25:57

11. The Value of Beauty

Create Tomorrow, The WGSN Podcast ·

2020/10/08

This week WGSN CEO Carla Buzasi is joined by Director of Beauty Jenni Middleton. The pair discuss the immediate impact that the beauty industry has seen from the pandemic, from the impact of masks on makeup to at home salon treatments and much more.

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00:32:44

10. Serving the Recessionary Consumer

Create Tomorrow, The WGSN Podcast ·

2020/09/23

The global shutdowns earlier this year and continued restrictions on movement have plunged much of the world into recession. As we operate through a difficult landscape for businesses, consumer behaviour is changing rapidly. Even for those that remain financially stable, the broader economic environment is making people feel more concerned about their financial circumstances. In this episode we explore what this will mean for brands and businesses moving through this period.

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00:25:41

9. Preserving the Future of Food

Create Tomorrow, The WGSN Podcast ·

2020/09/10

This week, WGSN MD Carla Buzasi is joined by Director of WGSN Food and Drink Kara Nielsen. The pair discuss how the global pandemic has influenced not only what we eat, but how we think about food and drink as well. Carla and Kara also divulge some of their lockdown discoveries.

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00:31:42

8. Touch in a Contactless World

Create Tomorrow, The WGSN Podcast ·

2020/08/25

Prior to the pandemic, we were facing an intimacy recession. Coronavirus has accelerated this shift even further, with lockdowns putting physical distance between us, and as people start to come back out into the world, there is a fear of contamination or transmission. In this episode, we explore what the fear of touch looks like for consumers, and what it will mean for the beauty and retail industries. How can we remain safely apart while also finding ways of maintaining an emotional

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00:22:53

7. Reimagining the Home for Work, Rest and Play

Create Tomorrow, The WGSN Podcast ·

2020/08/11

This week, WGSN MD Carla Buzasi is joined by Director of Lifestyle and Interiors and leader of the Creative Forecast team, Lisa White. The pair discuss the acceleration of consumer trends for the interiors category, such as buying less but better, the importance of combining eCommerce with bricks and mortar showrooms, plant power, and the restorative effects of colour in your home.

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00:41:58

6. Global Strategies for a Local World

Create Tomorrow, The WGSN Podcast ·

2020/07/28

Localism was emerging as a key trend before the pandemic, featuring in the Future Consumer 2022 Forecast, the Retail Forecast and the Shopper Forecast as well. It's a shift which has only accelerated through the pandemic period as lockdowns meant that we got to know our neighbours and shop from local stores as we weren't as able to travel. This episode we explore how the localism trend is emerging around the world and how different markets are at different stages of recovery from the lockdown.

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00:22:40

5. Prioritising Diversity & Inclusion in Business

Create Tomorrow, The WGSN Podcast ·

2020/07/16

WGSN Managing Director Carla Buzasi is joined by Amiyra Perkins who as well as being one of the directors of WGSN's Mindset consulting business, also leads the Equality Vision team within the business. In an honest and personal exchange the pair speak about the Black Lives Matter movement and why, in the year of the pandemic, it is forcing us all to reassess how we think about diversity and inclusion and more importantly, what we're going to do about it.

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00:29:45

4. The Optimism Episode

Create Tomorrow, The WGSN Podcast ·

2020/06/30

The events of the past six months have created a tremendous amount of anxiety, however, we are now seeing an opportunity to refocus on the positive experiences that we have had during lockdown and can continue to do so when we emerge from this crisis. While this is not to make light of the devastating and tragic losses that many of us are experiencing right now, this break from life as normal is providing an opportunity for us to create a better, more optimistic future for our businesses and

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00:45:34

Feed Drop - Progress Through Creativity | Bozoma...

Create Tomorrow, The WGSN Podcast ·

2020/06/09

In light of the protests and demonstrations against police brutality and social injustice that we have seen across America and around the world this week, we are taking the opportunity to highlight an episode of a podcast published by our sister brand Cannes Lions. Last week their host Simon Cook had a frank and open conversation with Endeavor CMO Bozoma Saint John, which had such a clear and powerful message about racial inclusion and diversity, that we wanted to share that with you today.

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00:19:54

3. The New Attitudes Towards Food & Drink

Create Tomorrow, The WGSN Podcast ·

2020/05/26

How we eat has changed tremendously over the first half of this year, as enforced lockdowns have led to increased food stockpiling and most of the world eating all of their meals at home. This is leading to new attitudes towards food. Today we explore the shifts that are taking place in the food & drink sector and and what will be the winning strategies for success in a post-coronavirus world.

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162 results

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