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PODCAST

Up Next with Gabriella Mirabelli

Gabriella Mirabelli

New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the "Up Next Podcast" with Gabriella Mirabelli.

business marketing

All Episodes

27:30

UN 256 - Michael Haenlein. TikTok & How Social Media...

Up Next with Gabriella Mirabelli ·

2023/03/09

Young consumers learn about all things cultural, political or commercial through social media. Anyone who wants to engage audiences, be they consumer products companies, lifestyle influencers or political movements, meet their audiences on social platforms. Like with everything else in our constantly changing world, social platforms themselves are evolving. TikTok is the latest social juggernaut disrupting the social media ecosystem. Today we’re speaking with Michael Haenlein about not only where

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28:14

UN 255 - IJRM. How NFTs Can Bring Value to Brands.

Up Next with Gabriella Mirabelli ·

2023/03/02

Change in how marketers think about engaging with consumers is a constant and the rate of change is accelerating. NFTs are part of the new marketing landscape. What they are and what they mean to consumers is still being explored as is how they might function for marketers. Today we’re speaking with Anatoli Colicev for a deep dive into NFTs and how they can bring value to brands. Topics include: What NFTs are. How NFTs can expand the ways marketers engage with consumers. Why NFTs

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28:58

UN 254 - Dr. Jim Loehr. Wise Decisions.

Up Next with Gabriella Mirabelli ·

2023/02/23

”Our everyday micro decisions set the table for the macro decisions that we know full well have the potential to change everything.” –Wise Decisions In today’s podcast Jim Loehr discusses Wise Decisions, the book he recently co-authored with Sheila Ohlsson, about how to make better decisions. Topics include: Decision Fatigue: What it is, why it happens and what to do about it. Why writing your thoughts out longhand can be so helpful in training your own inner voice to be a more

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26:50

UN 253 - YPulse. Gen Alpha.

Up Next with Gabriella Mirabelli ·

2023/02/16

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discusses Gen Alpha, the generation right behind GenZ. Topics include: When Gen Alpha was born, how old they are today and why you should start getting to know them. Who is raising Gen Alpha and the way parenting is changing. How family values are being redefined and what it means for Gen Alpha (and everyone else).

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29:56

UN 252 - Joshua Freedman. Emotional Intelligence.

Up Next with Gabriella Mirabelli ·

2023/02/09

Our Emotional Intelligence – our ability to be smarter with our feelings and to be able to leverage this understanding to help us make better decisions – correlates with success factors like effectiveness, relationships, well-being, and quality of life. In other words: It’s important. Today we’re speaking with Joshua Freedman, cofounder and CEO and founder of Six Seconds about generational differences in Emotional Intelligence and what this means for leaders at work and society at large. Topics

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29:37

UN 251 - IJRM. Blockchain Meets Marketing.

Up Next with Gabriella Mirabelli ·

2023/02/02

Despite Coinbase’s recent 100M settlement with New York regulators, Blockchain technology is here to stay, and it is going to have profound game changing consequences for how the internet works and business operates. Today we’re speaking with David Schweidel about the opportunities and risks blockchain presents for marketers. Topics include: Why a ‘distributed’ ledger is so revolutionary and how it works. How smart contracts work and why, if they had been in place, the Taylor Swift ticketing

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28:34

UN 250 - Ypulse: What's the Situationship?

Up Next with Gabriella Mirabelli ·

2023/01/26

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discusses about how young people are redefining commitment to their partners, friends, and with themselves. Topics include: The way young consumers are redefining commitment. Explaining what a “situationship” is and why a lot of traditional ideas about relationships have gone out the window. How young consumers prioritize themselves, their friends and their relationships – and what it means for brands.

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25:57

UN 249 - Bill Murphy. Thriving in the Storm.

Up Next with Gabriella Mirabelli ·

2023/01/19

”It doesn’t matter what you do; you’re never going to eliminate pressure, insecurity, doubt, fear or anger, but you no longer need to let those feelings control you. Through preparation and changing the way you choose to show up every day, you can be better equipped to weather the next storm, whenever it may arrive.” - Bill Murphy, Thriving in the Storm In today’s podcast Bill Murphy discusses his new book, Thriving in the Storm, and the principles that anyone can tap into in order to help them

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26:12

UN 248 - Frank O'Connell. Jump First, Think Fast.

Up Next with Gabriella Mirabelli ·

2023/01/12

”Nothing compares to the thrill of innovating.” Jump First, Think Fast In today’s podcast Frank O’Connell discusses his new memoir, Jump First, Think Fast, and how his experiences have informed his approach to business. Topics include: The relationship between marketing and product development. How to truly operationalize 'knowing your customer.' Why mindset can beat skill set.

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26:09

UN 247 - IJRM. Investigating Gamification.

Up Next with Gabriella Mirabelli ·

2023/01/05

Gamification is a hot topic with marketers, but not all gamification efforts will be successful. Today we’re speaking with Magdalena Bekk. She and her colleagues have done research into when gamification works, when it doesn’t and why. Topics include: How humans process information and what it means for gamification effectiveness. The way people determine what is relevant to them and how it’s linked to emotion. When gamification works and what this means for marketers.

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29:38

UN 246 - Finding Goldilocks Influencers: How Follower...

Up Next with Gabriella Mirabelli ·

2022/12/29

Influencers are very important to marketers, but how to assess the pros and cons of different follower counts is a topic of great discussion. What is the optimal number of followers for an influencer to have? Today we’re speaking with Simone Wies, Alexander Bleier and Alexander Edeling. Our conversation discusses their research and explores the answers to this question and more. Topics include: The optimal number of followers for an influencer, if you’re working with them for an Instagram post or

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26:42

UN 245 - Matthew Leising. Demystifying Blockchain,...

Up Next with Gabriella Mirabelli ·

2022/12/22

Today we’re speaking with Matthew Leising a book author and reporter who has been covering crypto since 2015. Last year founded DeCential to highlight the stories of the people creating the new blockchain fueled internet and financial system. Our conversation explores blockchain, cryptocurrency, NFTs and Web 3.0. Topics include: Why blockchain is important. Why many blockchains take a tremendous amount of energy to run and why ‘proof of stake’ could change this. Why NFTs have value. Why there’s

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23:53

UN 244 - YPulse. Young Consumers & Brand Love.

Up Next with Gabriella Mirabelli ·

2022/12/15

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the different diagnostics they use to assess a brand’s performance with young consumer audiences. Topics include: The different factors that they measure when assessing brand love. Why being cool is different from being hot – and why it matters. Why a wholistic approach, across diagnostics, is necessary to achieve peak brand performance.

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28:14

UN 243 - Jamin Warren. Reaching Audiences in the...

Up Next with Gabriella Mirabelli ·

2022/12/08

Gaming has been smashing Hollywood’s earnings and in 2021 the global ‘games market’ posted $180 billion in revenue – which is more than Hollywood and music combined. Suffice it to say: Gaming is huge. Today we’re speaking with Jamin Warren, CEO and founder of Twofivesix, about how brands can engage with audiences in the world of gaming. Topics include: Why understanding your audience's gaming affinity, activity and identity is core to success. The questions businesses need to ask if they’re

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24:51

UN 242 - IJRM. Innovating Customer Base Analysis.

Up Next with Gabriella Mirabelli ·

2022/12/01

Marketing is the business of understanding marketplace competitors as well as defining, positioning, and promoting products to target customers. Marketers are tasked with developing the strategy to boost sales and revenue, and one of the ways they can do this is through customer base analysis. Today we’re speaking with Jan Valendin. Our conversation explores how he and his colleagues have used recurrent neural networks to innovate the process of customer base analysis. Topics include: How their

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26:42

UN 241 - YPulse. The TikTok Effect.

Up Next with Gabriella Mirabelli ·

2022/11/17

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, shares their recent research into the way young consumers feel about TikTok and the impact that TikTok has had on the larger social media context. Topics include: How young consumers feel about TikTok vis-à-vis other social platforms and media companies. How young consumers’ experience on TikTok is influencing their expectations about other platforms. What young consumers expect from brands if they want to engage with them on

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26:29

UN 240 - Alyssa Gelbard. Recruiting, Employee...

Up Next with Gabriella Mirabelli ·

2022/11/10

In today’s podcast Alyssa Gelbard discusses how the recruiting process and your employees’ communication behaviors impact your brand. Topics include: How what you post on LinkedIn impacts your company’s brand. The ways in which you can (and can’t) leverage your teams’ LinkedIn profiles and posts. Why the experience of all job candidates (and not just the people you end up hiring) matters to your brand.

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25:33

UN 239 - IJRM. Influencers & the Impact of Ad...

Up Next with Gabriella Mirabelli ·

2022/11/03

Brands are increasingly leaning into influencer marketing. As with most things, digital regulations lag real world scenarios and the guidelines around advertising content disclosure vary. Today we’re speaking with Alexander Edeling and Zeynep Karagür about their research in to how, why and when ad disclosure matters for influencer marketing. Topics include: How ad disclosure impacts consumer engagement with branded content. The factors that marketing practitioners should consider when selecting

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27:59

UN 238 - Nick Zeckets. Air Traffic Control & True...

Up Next with Gabriella Mirabelli ·

2022/10/27

In today’s podcast Nick Zeckets, founder, and CEO of Air Traffic Control, discusses how machine learning has allowed his business to mine qualitative information from a businesses’ first party data and power true personalization. Topics include: The difference between personalization and hyper segmentation. How AI and natural language processing is powering a 1:1 connection between marketers & their audiences. Why first party data is still a largely untapped resource … and the future of

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25:02

UN 237 - YPulse. The Case of the Cause Conundrum.

Up Next with Gabriella Mirabelli ·

2022/10/20

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, unpacks the apparent disconnect between young consumers’ environmentalism and their penchant for low-cost, high-volume goods. Topics include: The percentage of young consumers who feel that climate change represents an existential threat to existence. The factors that go into young consumers’ purchase decisions. Why price point is a critical part of any brand’s sustainable product offering and marketing message.

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314 results

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