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PODCAST

The Brand Marketing Show

Catherine Langman

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won"t let go and refuse to accept "that"s just how it"s done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don"t just create products. And you understand that people don"t fall in love with features and benefits. They fall in love with the future you"re building. The problems you"re

business marketing

All Episodes

23:14

3 Ways Putting Your Eggs In One Basket Is Risky

The Brand Marketing Show ·

2023/02/28

Today I want to talk to you about risk. I know, I know! Risk isn’t the most fun topic for business owners BUT how often have you heard of a business going along swimmingly and then suddenly losing everything? I know we like to think it won’t happen to us, and we just want to get to the point where we find the right strategies that work for us and have them working perfectly and then continue as is into the sunset of success. But… what happens when your one channel on social media shuts your

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32:35

The 3 Social Media Ads You Need Today To Build Brand...

The Brand Marketing Show ·

2023/02/21

Recently, I heard someone advise a business owner to just focus on selling, because that’s the number one thing. Which is all good and well if you have an audience to sell to… and not just any audience but an audience that actually needs and DESIRES your brand or product! But how do you get that audience who needs and desires you in the first place? Today I have my superstar social media buyer Sally Bingham on the show to explain the purpose of engagement ads on social media. We’re going to go

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39:32

I’ve Seen Too Many Brands Owners Struggle With This...

The Brand Marketing Show ·

2023/02/13

How are you spending your time in your business at the moment? If you’re in the first year or two of your business you’re probably wearing ALL the biz hats - which is very normal when you’re in start up mode and learning all the ropes and saving your biggest resource, money. However, when it comes to growing your business there comes a time when you’re most essential resource becomes your own time and expertise. In order for you to scale, you need to be spending your time on action items that will

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41:58

6 Phases To Perfect For A Successful Trade Show or Expo

The Brand Marketing Show ·

2023/02/07

As we approach trade show season here in Australia, many brands are gearing up to show off their wares and to increase their wholesale clients or sales via a trade show or expo. And it’s easy to understand why, exhibiting at an trade show for retailers or at a expo selling directly to customers can be a great way to increase your brand visibility and sales. But attending a show for the first time can be extremely overwhelming and requires some serious pre-planning to make the most of this big

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37:17

5 Ways To Increase Brand Visibility Using Organic...

The Brand Marketing Show ·

2023/01/31

This month I’m dedicating to the theme of building brand visibility and growing your engaged audience. February can kinda be a trickly month as it’s in between seasons. We’ve finished Christmas and Back To School and there’s a little lull until Autumn or Easter promos start to kick off. So what to do? This is the perfect month to be working on your brand visibility! Because what you work on now will help you enjoy greater results when the sales cycle swings around again. And the bigger the size of

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21:10

Accelerate Growth With A 90 Day Action Plan

The Brand Marketing Show ·

2023/01/24

If you’ve listened to my podcast episodes so far this month, January 2023, you most likely are really excited about your 3 year vivid vision and what you hope to achieve in the next 12 months. But.. if you’re anything like most people, you might also be stumbling a little with how to put this into practice in a way you can stick to it. And you’re not alone. The two most common stumbling blocks when it comes to actioning your plans are: I don’t know what to do TODAY to achieve the big vision goals,

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38:33

A Sneak Peak Inside The Plans of A Super Organised...

The Brand Marketing Show ·

2023/01/17

So far this month I’ve been sharing some of my planning methods for those of you who are trying to work out your goals for the year and work out what sort of marketing strategies you might employ to help you grow your business this year. Hopefully that content I’ve shared over the last two weeks has been helpful - but sometimes theory isn’t enough. We need to hear stories from people who can help bring it to life for us. So today on the show, I’m joined by my friend and former client Lisa Munro

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35:52

How To Plan For Success (Even When You Don’t Know How…)

The Brand Marketing Show ·

2023/01/10

Do you know what I think the hardest part of business is? Whether you’re a start up or ready to scale, the struggle is always the same. It’s not knowing what to do next! We can get so caught up in our day to day business that we lose sense of the big picture and struggle with trying to work out what we should be focusing on, or what the right strategies to be working on right now, to help move things forward. Particularly towards a big goal that you want to achieve. So today, I get to talk about one

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29:33

Let’s Create Your Vivid Vision For 2023 Success

The Brand Marketing Show ·

2023/01/02

We’re here! We made it to 2023! And in this first episode of the new year I want to help you create a vision for your business , to be crystal clear on what you hope to achieve, and most importantly, WHY you want to achieve it. But I hear you say “Cath, how I can plan for anything any more? The last 3 years just threw constant curve balls!”. And didn’t it what! But you know what, curve balls or no curve balls, it’s up to you as to whether you are able to steer your business through 2023 towards

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39:44

My Annual Reading Inspiration For A New Year!

The Brand Marketing Show ·

2022/12/26

You probably already know that I’m an avid reader (or listener, thank you Audible!) and this year has been an epic year for the number of books I’ve dug into And in 2022, seeking inspiration from others through books and podcasts has been my way of getting through the year. We’ve all experienced a challenging year and both myself and my business has certainly been no exception. So I’ve been digging into a number of books to help me through these challenges - both for operational and leadership

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23:09

End Of Year Review Ritual To Set Yourself Up For New...

The Brand Marketing Show ·

2022/12/20

This won’t be a long episode - I know at this time of year, you’re all pretty busy and also looking forward to putting tools down and enjoying a bit of a break. So this is a shorty episode for you, but one I really want you to take action on. At this time of the year, I really love to take a few minutes to take stock, to review what’s happened over the year. I think it’s so important to incorporate reviews like this into the way you work, but especially at the end of the year. If you don’t do that

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48:30

Wrapping Up The 2022 Black Friday Results

The Brand Marketing Show ·

2022/12/13

In this episode, I’m going to talk through some of the results that our clients enjoyed over the Black Friday promotional period, or more importantly to share our insights into those results. Specifically, what worked really well, what didn’t work so well, and what kind of results did our clients achieve as a result of the specific strategies used. Overall, I can say that it was a huge success, which was welcome news for everyone after the year that’s been. In fact, this promo was so good that some

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39:12

Why You Need To Take A Break… And How!

The Brand Marketing Show ·

2022/12/06

I see you Productpreneur. I see you limping towards the end of 2022, with a tired mind and a tired body. You know you desperately need a break but you also feel that you need to put in that big last burst of effort and see out 2022 with a bang. But with little left in the tank it’s impossible to figure out what to do, let alone how to do it. Having been there and done that for many Decembers and guiding our clients and students through the same exhaustion, I’ve come up with a strategy for you to

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Why You Need To Take A Break… And How!

The Brand Marketing Show ·

2022/12/06

I see you Productpreneur. I see you limping towards the end of 2022, with a tired mind and a tired body. You know you desperately need a break but you also feel that you need to put in that big last burst of effort and see out 2022 with a bang. But with little left in the tank it’s impossible to figure out what to do, let alone how to do it. Having been there and done that for many Decembers and guiding our clients and students through the same exhaustion, I’ve come up with a strategy for you to

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28:07

The #1 Key Trait For Success In Business

The Brand Marketing Show ·

2022/11/29

Today, on my 150th episode of The Productpreneur Success Podcast, I’m going to be talking about one of the most important key behaviour traits for success: What it is, How to develop it (because it is something that you can learn and become good at and it won’t cost you a dime), and Why so many people suck at it. Do you remember a time in your life, perhaps as a kid or a teenager, when you learned a big new skill? Something like mastering a musical instrument, or learning a sport like swimming

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The #1 Key Trait For Success In Business

The Brand Marketing Show ·

2022/11/29

Today, on my 150th episode of The Productpreneur Success Podcast, I’m going to be talking about one of the most important key behaviour traits for success: What it is, How to develop it (because it is something that you can learn and become good at and it won’t cost you a dime), and Why so many people suck at it. Do you remember a time in your life, perhaps as a kid or a teenager, when you learned a big new skill? Something like mastering a musical instrument, or learning a sport like swimming

en

42:59

3 Critical Skills I've Learned That Made Me A Better...

The Brand Marketing Show ·

2022/11/22

Today’s podcast episode is going to be a little bit different to my usual. There’s not going to be any strategy or step-by-step training. There’s no inspiring guest. I don’t want to give you more information today, I want this to be more about offering support and encouragement. Because I don't know about you, but there seems to be this collective exhaustion hanging in the air at the moment. So I just want to check in - who of you is feeling a little deflated and exhausted at the moment? I mean,

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39:55

7 Last Minute Tips To Crush Your Christmas Campaign

The Brand Marketing Show ·

2022/11/15

To all our eCommerce brands out there in the middle of crazy holiday season - I see you! You’ve just come out of Click Frenzy, are about to launch or are already in the middle of your Black Friday/Cyber Monday campaigns and then there’s still the traditional Christmas marketing period ahead. It’s enough to make any sane business owner want to crawl up into a little ball under the Christmas Tree with the bottle of champagne you were meant to give your 11 year old’s school teacher and just wait it out

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46:27

Content Creation for eCommerce Brands With Sharon Hunter

The Brand Marketing Show ·

2022/11/08

Are you feeling uninspired and frustrated with creating content for your brand? Are you overwhelmed about what you should be creating, and how often and where to publish it? Waiting until you have the perfect idea and then how to implement that idea perfectly? You’re certainly not alone! Creating engaging content for your brand to share on social media, your website, email and digital marketing is super important for your business but it can be incredibly overwhelming. Which is why I’ve brought back

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25:52

How To Calculate Your ROI On Klaviyo

The Brand Marketing Show ·

2022/11/01

Today I get to talk about one of my favourite subjects, email marketing! But it’s really a double hit combo of favourite subjects as I’m going to be talking about email marketing AND data… and for all those who may have been following my content for awhile you know that these two topics gets me more excited then my coffee machine! In previous episodes I’ve talked about how email marketing helps you reach your audience and grow your brand but it can also significantly increase your profitability,

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