x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Brand Marketing Show

Catherine Langman

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won"t let go and refuse to accept "that"s just how it"s done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don"t just create products. And you understand that people don"t fall in love with features and benefits. They fall in love with the future you"re building. The problems you"re

business marketing

All Episodes

38:33

A Sneak Peak Inside The Plans of A Super Organised...

The Brand Marketing Show ·

2023/01/17

So far this month I’ve been sharing some of my planning methods for those of you who are trying to work out your goals for the year and work out what sort of marketing strategies you might employ to help you grow your business this year. Hopefully that content I’ve shared over the last two weeks has been helpful - but sometimes theory isn’t enough. We need to hear stories from people who can help bring it to life for us. So today on the show, I’m joined by my friend and former client Lisa Munro

en

35:52

How To Plan For Success (Even When You Don’t Know How…)

The Brand Marketing Show ·

2023/01/10

Do you know what I think the hardest part of business is? Whether you’re a start up or ready to scale, the struggle is always the same. It’s not knowing what to do next! We can get so caught up in our day to day business that we lose sense of the big picture and struggle with trying to work out what we should be focusing on, or what the right strategies to be working on right now, to help move things forward. Particularly towards a big goal that you want to achieve. So today, I get to talk about one

en

29:33

Let’s Create Your Vivid Vision For 2023 Success

The Brand Marketing Show ·

2023/01/02

We’re here! We made it to 2023! And in this first episode of the new year I want to help you create a vision for your business , to be crystal clear on what you hope to achieve, and most importantly, WHY you want to achieve it. But I hear you say “Cath, how I can plan for anything any more? The last 3 years just threw constant curve balls!”. And didn’t it what! But you know what, curve balls or no curve balls, it’s up to you as to whether you are able to steer your business through 2023 towards

en

39:44

My Annual Reading Inspiration For A New Year!

The Brand Marketing Show ·

2022/12/26

You probably already know that I’m an avid reader (or listener, thank you Audible!) and this year has been an epic year for the number of books I’ve dug into And in 2022, seeking inspiration from others through books and podcasts has been my way of getting through the year. We’ve all experienced a challenging year and both myself and my business has certainly been no exception. So I’ve been digging into a number of books to help me through these challenges - both for operational and leadership

en

23:09

End Of Year Review Ritual To Set Yourself Up For New...

The Brand Marketing Show ·

2022/12/20

This won’t be a long episode - I know at this time of year, you’re all pretty busy and also looking forward to putting tools down and enjoying a bit of a break. So this is a shorty episode for you, but one I really want you to take action on. At this time of the year, I really love to take a few minutes to take stock, to review what’s happened over the year. I think it’s so important to incorporate reviews like this into the way you work, but especially at the end of the year. If you don’t do that

en

48:30

Wrapping Up The 2022 Black Friday Results

The Brand Marketing Show ·

2022/12/13

In this episode, I’m going to talk through some of the results that our clients enjoyed over the Black Friday promotional period, or more importantly to share our insights into those results. Specifically, what worked really well, what didn’t work so well, and what kind of results did our clients achieve as a result of the specific strategies used. Overall, I can say that it was a huge success, which was welcome news for everyone after the year that’s been. In fact, this promo was so good that some

en

39:12

Why You Need To Take A Break… And How!

The Brand Marketing Show ·

2022/12/06

I see you Productpreneur. I see you limping towards the end of 2022, with a tired mind and a tired body. You know you desperately need a break but you also feel that you need to put in that big last burst of effort and see out 2022 with a bang. But with little left in the tank it’s impossible to figure out what to do, let alone how to do it. Having been there and done that for many Decembers and guiding our clients and students through the same exhaustion, I’ve come up with a strategy for you to

en

Why You Need To Take A Break… And How!

The Brand Marketing Show ·

2022/12/06

I see you Productpreneur. I see you limping towards the end of 2022, with a tired mind and a tired body. You know you desperately need a break but you also feel that you need to put in that big last burst of effort and see out 2022 with a bang. But with little left in the tank it’s impossible to figure out what to do, let alone how to do it. Having been there and done that for many Decembers and guiding our clients and students through the same exhaustion, I’ve come up with a strategy for you to

en

28:07

The #1 Key Trait For Success In Business

The Brand Marketing Show ·

2022/11/29

Today, on my 150th episode of The Productpreneur Success Podcast, I’m going to be talking about one of the most important key behaviour traits for success: What it is, How to develop it (because it is something that you can learn and become good at and it won’t cost you a dime), and Why so many people suck at it. Do you remember a time in your life, perhaps as a kid or a teenager, when you learned a big new skill? Something like mastering a musical instrument, or learning a sport like swimming

en

The #1 Key Trait For Success In Business

The Brand Marketing Show ·

2022/11/29

Today, on my 150th episode of The Productpreneur Success Podcast, I’m going to be talking about one of the most important key behaviour traits for success: What it is, How to develop it (because it is something that you can learn and become good at and it won’t cost you a dime), and Why so many people suck at it. Do you remember a time in your life, perhaps as a kid or a teenager, when you learned a big new skill? Something like mastering a musical instrument, or learning a sport like swimming

en

42:59

3 Critical Skills I've Learned That Made Me A Better...

The Brand Marketing Show ·

2022/11/22

Today’s podcast episode is going to be a little bit different to my usual. There’s not going to be any strategy or step-by-step training. There’s no inspiring guest. I don’t want to give you more information today, I want this to be more about offering support and encouragement. Because I don't know about you, but there seems to be this collective exhaustion hanging in the air at the moment. So I just want to check in - who of you is feeling a little deflated and exhausted at the moment? I mean,

en

39:55

7 Last Minute Tips To Crush Your Christmas Campaign

The Brand Marketing Show ·

2022/11/15

To all our eCommerce brands out there in the middle of crazy holiday season - I see you! You’ve just come out of Click Frenzy, are about to launch or are already in the middle of your Black Friday/Cyber Monday campaigns and then there’s still the traditional Christmas marketing period ahead. It’s enough to make any sane business owner want to crawl up into a little ball under the Christmas Tree with the bottle of champagne you were meant to give your 11 year old’s school teacher and just wait it out

en

46:27

Content Creation for eCommerce Brands With Sharon Hunter

The Brand Marketing Show ·

2022/11/08

Are you feeling uninspired and frustrated with creating content for your brand? Are you overwhelmed about what you should be creating, and how often and where to publish it? Waiting until you have the perfect idea and then how to implement that idea perfectly? You’re certainly not alone! Creating engaging content for your brand to share on social media, your website, email and digital marketing is super important for your business but it can be incredibly overwhelming. Which is why I’ve brought back

en

25:52

How To Calculate Your ROI On Klaviyo

The Brand Marketing Show ·

2022/11/01

Today I get to talk about one of my favourite subjects, email marketing! But it’s really a double hit combo of favourite subjects as I’m going to be talking about email marketing AND data… and for all those who may have been following my content for awhile you know that these two topics gets me more excited then my coffee machine! In previous episodes I’ve talked about how email marketing helps you reach your audience and grow your brand but it can also significantly increase your profitability,

en

51:05

Discovering Resilience And Rebuilding A Brand After...

The Brand Marketing Show ·

2022/10/25

Imagine building up a business from scratch to 7 figures over 12 years and then, in one day, to watch it all go under water - literally! Today’s episode is the story of Kristy Rigby, owner of Boutique Brands and popular brand Babiators Australia. Kristy has been on the podcast before, talking about the amazing journey of her business over the last 12 years and the incredible success that she has experienced. But today, Kristy is going to share her experiences of 2022 and the immense stress and

en

35:00

Is Facebook Advertising A Waste of Money in 2022?

The Brand Marketing Show ·

2022/10/18

Hell no! But you need to read this... Recently, I heard a number of eCommerce brand owners discussing the topic of giving up Facebook ads because they’d heard how hard it is to get a profitable ROI. And you know what my answer to that is? It depends! *what!?* If you’re spending money on paid advertising but your website is not ready for traffic or optimised for selling then yes, your paid ads will be a waste of money. If you’re using the wrong strategy with your Facebook ads and just using one

en

42:28

From Sleepless Nights to A Global Brand, The Baby...

The Brand Marketing Show ·

2022/10/11

Today’s interview is with friend and client, Malou founder of Baby Loves Sleep. And like myself and so many of you, Malou was inspired to create her first product, a baby sleeping bag, because of a problem she experienced in her own life. Her son was kinda the opposite of Malou’s brand name, because that baby did not like to sleep! But rather than continue to exist like a sleepless zombie, Malou decided to do something about it and created a sleep suit that was like a miracle cure. And whilst

en

From Sleepless Nights to A Global Brand, The Baby...

The Brand Marketing Show ·

2022/10/11

Today’s interview is with friend and client, Malou founder of Baby Loves Sleep. And like myself and so many of you, Malou was inspired to create her first product, a baby sleeping bag, because of a problem she experienced in her own life. Her son was kinda the opposite of Malou’s brand name, because that baby did not like to sleep! But rather than continue to exist like a sleepless zombie, Malou decided to do something about it and created a sleep suit that was like a miracle cure. And whilst

en

26:14

9 Essential Elements of a Product Page to Get More Sales

The Brand Marketing Show ·

2022/10/04

When was the last time you reviewed your product pages? Like many business owners you most likely set up your theme and formatted the product page template, loaded up your products and voila! All your product pages were set up and ready to go and waiting for customers to add to cart. You now spend most of your time creating and implementing strategies to get people to visit your website but are not noticing if people are actually buying from your product pages. And sales are literally slipping

en

9 Essential Elements of a Product Page to Get More Sales

The Brand Marketing Show ·

2022/10/04

When was the last time you reviewed your product pages? Like many business owners you most likely set up your theme and formatted the product page template, loaded up your products and voila! All your product pages were set up and ready to go and waiting for customers to add to cart. You now spend most of your time creating and implementing strategies to get people to visit your website but are not noticing if people are actually buying from your product pages. And sales are literally slipping

en

304 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...