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PODCAST

Sustainable Winegrowing

Get the latest science and research for the wine industry with Sustainable Wine Growing. Vineyard Team brings you industry professionals and experts on resource issues and business trends related to sustainable agriculture to help you put sustainability into practice.

science natural sciences

All Episodes

05:19

152: Tips to Train Your Staff from 3 SIP Certified...

Sustainable Winegrowing ·

2022/10/03

With over 250 members in our SIP Certified program for sustainable winegrowing, it's no surprise that there are many tried and true methods for keeping staff informed and up to date on matters of sustainability. For this last Marketing Tip in the Train Your Staff series, we talked to a few of our members about how they make sustainability a familiar and comfortable topic among their sales and hospitality staff. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for

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33:02

149: Fair Market Trade: Arbuscular Mycorrhizal Fungi...

Sustainable Winegrowing ·

2022/09/15

Arbuscular Mycorrhizal Fungi, known as AMF, has an interesting an important relationship with plants, grapevines included. AMF helps vines take up mineral nutrients, creates a layer of protection from pathogens by occupying plant cells, and seems to improve soil structure and water movement. In turn, grapevines supply carbohydrates to the fungus. Scientists believe the pant calculates the value of giving carbon in exchange for nutrients provided by the AMF. Tian Tian, Viticulture Farm Advisor,

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03:18

148: Research Shows Soaring Demand for Sustainable |...

Sustainable Winegrowing ·

2022/09/12

People today are growing increasingly environmentally conscious. WWF commissioned global research by Economist Intelligence Unit (EIU) in 2021 (An Eco Awakening) that found that searches for sustainable goods have increased globally by 71% since 2016. If you're not telling consumers that your business is run sustainably, now's the time to start! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you

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03:30

150: Can your team talk about sustainability? |...

Sustainable Winegrowing ·

2022/09/12

Does your team understand what sustainable winegrowing is? Can they talk with your clientele about sustainability? We have made a great online course that will help anyone learn the basics of sustainability and the SIP Certified Program! And, do not worry, you do not need to be in the SIP Certified program to take advantage of this class and it only takes about 30 minutes. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our

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37:24

147: Big Picture Economic Themes in Wine Production

Sustainable Winegrowing ·

2022/09/01

There has been a big surge in wine consumption on a macro level in recent years. California production is down due to both the removal of acres and climate challenges. Because national production cannot keep up with demand, imports have increased. Dr. Christopher Thornberg, Founding Partner at Beacon Economics and Director of UC Riverside Center for Economic Forecasting looks at big picture economic themes in the wine industry. From differentiation with sustainability, to an economic perspective on

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04:38

146: Teach Your Tasting Room Team About...

Sustainable Winegrowing ·

2022/08/22

The warm summer months attract tourists and locals alike to the beautiful wineries and tasting rooms of popular winegrowing regions. With this predictable increase in consumer traffic in mind, it's a good idea to educate your consumer-facing staff about your sustainable practices so they are prepared to share your brand's values with new and returning patrons while serving up your latest creations. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as

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30:15

145: New Class of Compounds Linked to Smoke Taint in...

Sustainable Winegrowing ·

2022/08/18

As researchers were creating a training procedure to identify smoke tainted wines, they made a breakthrough discovery that links a class of sulfur-containing compounds called thiophenols to the undesirable ashy flavors found in impacted grapes. Elizabeth Tomasino, Associate Professor, Department of Food Science and Technology at Oregon State University explains that early research believed that the culprit for smoke taint was phenols with an alcohol group. But just adding volatile phenols to

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05:53

144: Are you using the right message on social media?...

Sustainable Winegrowing ·

2022/08/08

Your brand's website is an excellent hub for consumers to find your brand's core information, such as your address, hours of operation, menu, shop, history, and awards. But what can you to do connect with your loyal supporters in their daily lives? Regularly post on social media, of course! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine

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39:26

143: Can Barrier Sprays Protect Against Smoke Taint...

Sustainable Winegrowing ·

2022/08/04

“When smoke impact in the vineyard is great enough to impact the fruit and causes inferior wine, then we start calling it smoke taint.” explains Anita Oberholster, Professor Cooperative Extension Enology in the Department of Viticulture and Enology at the University of California, Davis. During a wildfire event, the lignin in vegetation is broken down, releasing volatile phenols. While there are naturally occurring phenols in grapes, this release causes an excess which can impact the final product

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05:01

142: Partner with an Influencer | Marketing Tip Monday

Sustainable Winegrowing ·

2022/07/25

Have you worked with a social media influencer? While the concept of working with influencers may sound intimidating to some, we can assure you that with clear goals and succinct calls to action, the process is super rewarding and for direct to consumer sales can be very lucrative. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine

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25:27

141: Financial Aid to Replant Red Blotch Infected Vines

Sustainable Winegrowing ·

2022/07/21

Did you know that the Farm Service Agency offers financial assistance to remove and replant vines infected with Red Blotch? Jeff Sledd, County Executive Director at the San Luis Obispo County Farm Service Agency explains how the Tree Assistance Program (TAP) offers commercial farmers aid with multiple qualifying disasters including natural occurrences like freezing or floods, and diseases including Pierces Disease and Red Blotch. The Farm Service Agency is a national program with county-level

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05:03

140: Does social media impact wine sales? | Marketing...

Sustainable Winegrowing ·

2022/07/11

Thach and Lease asked the managers of 375 United States wineries, "How much impact do you believe your social media efforts have on wine sales?" 87% of respondents said they believe that their social media presence increases sales. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, these twice monthly micro podcasts will help

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35:39

139: Vineyard Irrigation Scheduling

Sustainable Winegrowing ·

2022/07/07

What is the most important factor in vineyard irrigation scheduling? Organization. Having defined company goals and someone in charge of holding the team accountable. Tom Shapland, Co-founder and CEO of Tule Technologies and Lucas Pope, Director of Operations at Coastal Vineyard Services share their top challenges and strategies to apply the right amount of water at the right time. Incorporating tools like soil moisture sensors, plant-based monitoring, weather data, and soil types helps farmers know

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04:39

138: 5 Tips for Your Wine Brand's Social Media |...

Sustainable Winegrowing ·

2022/06/27

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22:58

137: The Pierce's Disease and Glassy-winged...

Sustainable Winegrowing ·

2022/06/16

Invasive pests and diseases are a challenge for all grape growers. Research is vital to develop new strategies and solutions. The Pierce’s Disease/Glassy-Winged Sharpshooter Board was established nearly two decades ago to allocate funding to the most promising research projects. Kristin Lowe, Research Coordinator at the Pierce's Disease and Glassy-Winged Sharpshooter Board and President of Vine Balance Consulting shares how projects are funded through a rigorous scientific review and screening

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04:19

136: The Modern Subscription Model | Marketing Tip...

Sustainable Winegrowing ·

2022/06/13

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35:18

135: Cold Hardiness of Grapevines

Sustainable Winegrowing ·

2022/06/02

There are three levels of cold hardiness in grapes and understanding these can help growers select and manage the best varieties for their region. Imed Dami, Professor of Viticulture in the Department of Horticulture and Crop Science at The Ohio State University, explains cold tolerance and new information about the role of abscisic acid in ripening. First an overview of cold hardiness. The first level is very cold tender. A lot of these varieties are grown in California and they are not native to

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01:36

134: Seasons of Sustainability: Summer | Marketing...

Sustainable Winegrowing ·

2022/05/23

We know customers are looking for wines labeled as sustainable. To help you communicate your sustainable practices with customers we are bringing you Marketing Tip Mondays from SIP Certified. Let’s listen in to our latest tip so you can show your customers that you share their values. Seasons of Sustainability: Summer While many industries slowdown in the summer, the warmer, longer days bring a boost of activity in the world of wine. We can always expect to see an increase in tourists and locals

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27:25

133: A Quest for Virus Negative Plant Material

Sustainable Winegrowing ·

2022/05/19

All winegrowers are on the same quest to find virus negative plant material. James Stamp, President at Stamp Associates Viticulture, Inc, works with his clients to find the highest quality grapevine plants to establish new vineyards. This thorough process to find virus negative material includes partnering with nurseries that previously delivered good product. There is oversight through all stages of production from testing material to harvesting and grafting, from production to delivery, and the

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02:20

132: Are you Talking About your Sustainability...

Sustainable Winegrowing ·

2022/05/09

Since 2016 we’ve brought you the latest science and research for the wine industry. These bi-monthly podcasts help you care for the people and planet but we wanted to address that third P of sustainability: prosperity. We know customers are looking for wines labeled as sustainable. In a recent systematic review of 30 studies, consumers reported a higher preference for ecolabel and social responsibility labels compared to nutrition labels. To help you communicate your sustainable practices with

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