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PODCAST

Sustainable Winegrowing

Get the latest science and research for the wine industry with Sustainable Wine Growing. Vineyard Team brings you industry professionals and experts on resource issues and business trends related to sustainable agriculture to help you put sustainability into practice.

science natural sciences

All Episodes

02:35

301: Turning Sustainability into Sales | Marketing...

Sustainable Winegrowing ·

2026/02/23

Consumers want transparency and sustainability—and they reward it with loyalty and sales. This episode breaks down four key ways to communicate sustainability, from tasting rooms to sales channels, showing how clear, credible messaging builds trust and drives purchasing decisions. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Stories Sustainable Story Worksheet Support the Podcast: Make a Donation

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21:33

300: From Sour Rot to Succession Planning: Craig...

Sustainable Winegrowing ·

2026/02/19

A decade of viticulture education is right at your fingertips. Executive Director Beth Vukmanic interviews longtime host Craig MacMillan to celebrate ten years and 300 episodes of the Sustainable Winegrowing Podcast. Together, they reflect on some of Craig's most memorable interviews—from new discoveries in sour rot and space-to-farm technology, to using storytelling to sell more wine and tackling leadership transitions. Resources: 17: New Discoveries about Sour Rot 129: The Efficient

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01:32

299: A Winery, a Festival, and a $150,000 Investment...

Sustainable Winegrowing ·

2026/02/09

While the Whale Rock Music Festival is renowned for rocking the Central Coast every year with live music and family-friendly activities. The event has an even greater purpose: supporting Templeton High School musicians through the parent-volunteer organization, TIMBA. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Marketing Tips eNewsletter Supporting Arts & Community | Castoro Cellars Sustainable Story Worksheet Print Electronic

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27:31

298: How Cover Crops Shape Grapevine Root Systems

Sustainable Winegrowing ·

2026/02/05

Root systems are more than just anchors, they are the plant's stomach, communicating with their environment through a network of microbes. Suzanne Fleishman, Assistant Professor of Root Biology at Penn State University, introduces the emerging field of Root Agroecology, which integrates plant physiology and omic methods to improve sustainability in vineyards. She shares insights from a five-year red fescue cover crop trial showing reduced pruning weights and improved vine balance, as well as shifts

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01:56

297: Consumers Want Sustainable Wine—Here's How to Be...

Sustainable Winegrowing ·

2026/01/26

Eco-conscious wine lovers are willing to pay more for sustainable products—but they won't dig for details. In this Marketing Tip Monday, learn how to meet consumer demand for sustainability by making it easy. With 60% of younger and multicultural wine buyers preferring sustainable wines, visibility is key. Show your story at a glance with the SIP Certified logo on your label. It's fast, simple, and signals your commitment to people and the planet. Resources: *** Tell Your Sustainable Story

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30:16

296: Using Lasers for Bird Pest Management

Sustainable Winegrowing ·

2026/01/15

Lasers may offer a chemical-free way to deter bird pests in vineyards and other agricultural systems. George Gallagher, Department Head of Animal Science at Cal Poly San Luis Obispo, explains why bird pressure goes beyond crop loss, raising concerns about disease risks like salmonella, E. coli, and transmission of avian influenza. He shares results from a controlled study using a handheld laser, aimed at birds' feet, to measure how long it took them to respond. The research showed that different

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40:08

295: Wine Law Essentials: Contracts, TTB, Social...

Sustainable Winegrowing ·

2026/01/01

Legal oversights can cost wine brands dearly, but with the right guidance, many are entirely preventable. Lindsay Zahn, Managing Partner of Lindsay Zahn P.C. Alcoholic Beverage Law Firm, breaks down the top four legal pitfalls wineries and wine brands must avoid. From building solid contracts and understanding who owns what, to navigating TTB labeling rules, producing non-alcoholic wines, and staying compliant with social media advertising laws, this episode arms you with practical knowledge to

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03:08

294: Rooted in Community: Winery Stories of...

Sustainable Winegrowing ·

2025/12/22

Foxen and Niner show impactful ways to weave generosity into everyday business. As you plan for 2026, think about the unique ways your brand can meaningfully engage with your local community. Then, share your team's participation, spotlight the organizations you support, and tell the stories that highlight your values. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Likely Story Strategies Marketing Tips eNewsletter Sustainable Story

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42:54

293: How Solar Panels Can Improve Vine Resilience and...

Sustainable Winegrowing ·

2025/12/18

Rising temperatures and erratic weather accelerate ripening, spread disease faster, and shift sugar, alcohol, and acidity levels. All of which threaten wine quality and style. At Geisenheim University, Dr. Manfred Stoll is testing "vitivoltaics": semi-transparent, trackable solar panels installed above vines. The system moderates heat, radiation, and extreme weather, while improving young vine establishment and water infiltration. Beyond the vineyard, this renewable energy can power everything

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40:43

292: Testing Vinifera vs. Hybrids: Which Survives...

Sustainable Winegrowing ·

2025/12/04

Will hybrid grapes help vineyards survive climate change? Professor Karine Pedneault of the Université du Québec en Outaouais explores this question through trials that expose grapevines to drought and heat stress. Testing both vinifera and hybrid varieties, her research measured plant water flow and metabolic responses to determine resilience. While hybrids still carry a stigma around flavor, they showed promising resistance, raising the potential to reduce fungicide use by up to half and adapt

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27:51

290: Fighting Powdery Mildew with UVC Light

Sustainable Winegrowing ·

2025/11/20

With fungicide resistance on the rise, grape growers are looking for new ways to manage powdery mildew. Lexi McDaniel, Viticulture Extension Specialist at North Carolina State University, explores the science behind using UVC light to combat this grapevine disease by directly disrupting the DNA bonds needed for replication. She shares insights from her trials, including why the light must be applied at night, how often it needs to pass through the vineyard, and how this technique compares to

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02:20

291: 3 Eco Buzzwords You Didn't Know Are Sustainable...

Sustainable Winegrowing ·

2025/11/17

Terms like "regenerative," "climate‑smart," and "social equity" aren't just buzzwords—they're the building blocks of sustainable winegrowing. Learn wine brands protect soil, reduce energy use, and support people, all while producing high-quality wine. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Likely Story Strategies Marketing Tips eNewsletter Sustainable Story Worksheet Print Electronic Vineyard Team Programs: Juan Nevarez

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38:05

289: How Spotted Lanternfly Puts Grapes at Risk—and...

Sustainable Winegrowing ·

2025/11/06

Spotted lanternfly (SLF) is more than a nuisance, it poses a serious risk to vineyards. Brian Walsh, Extension Educator and Spotted Lanternfly Researcher with Penn State Extension, explains how this invasive insect threatens grapes across the eastern U.S. From unusual egg-laying behavior to honeydew-covered canopies that attract stinging insects, Walsh explores why vineyards are especially at risk and how growers can prepare during peak pressure in September. Learn about insecticide options,

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02:31

288: Why Now Is the Time to Promote Your Sustainable...

Sustainable Winegrowing ·

2025/10/27

64% of consumers say sustainability is a top purchasing factor—even during inflation. But how do you turn that intent into action? Learn how to close the "aspiration-action gap" by proudly promoting your sustainable certifications and showing customers your commitment to responsible practices. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Likely Story Strategies Marketing Tips eNewsletter Sustainable Story Worksheet Print Electronic

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30:41

287: Dry Farming Vineyards: What a $2M Grant Is...

Sustainable Winegrowing ·

2025/10/16

Dry farming is more than just skipping irrigation—it's a deliberate practice that starts with soil stewardship. Lauryn Leeds Pesch of Chavez & Leeds Family Vineyards and Leeds & Pesch Vineyard Consulting shares her deep-rooted knowledge in dry farming, a technique that relies solely on stored winter and spring rainfall to meet a vine’s needs. Learn about a $2M research initiative with the Department of Water Resources exploring water conservation in coastal California vineyards, the 5-step

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28:47

286: To Till or Not to Till: Impacts on Soil, Vines,...

Sustainable Winegrowing ·

2025/10/02

Can no-till really work in low-rainfall, compaction-prone soils? Taylor Jones, Director of Viticulture at Dierberg and Star Lane Vineyards in Santa Barbara, California shares insights from an 8-year vineyard floor trial comparing till vs. no-till practices. From vine vigor to soil health, microbial life to tractor fuel savings, Taylor reveals surprising data and offers practical advice for growers considering a shift in floor management. Resources: 262: A Vineyard Research Site to Study

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19:51

BONUS: Regenerative Farming, Irrigation Efficiency,...

Sustainable Winegrowing ·

2025/09/25

After wrapping up Episode 284 on SGMA, Kevin Rost (Apollo Ag Technologies) and host Craig Macmillan kept the conversation going—and it was too good not to share. In this bonus episode, Kevin dives deeper into the benefits of maintaining irrigation distribution uniformity, selecting cover crops based on grower goals, and how agroforestry and silvopasture can revolutionize water retention and soil health. Learn how regenerative practices can reduce water use, pesticide inputs, and fertilizer needs

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03:30

285: 4 Essential Social Media Marketing Tips to Boost...

Sustainable Winegrowing ·

2025/09/22

Social media doesn’t have to be overwhelming—especially with the right strategy. In this episode, we share four essential tips to grow your brand online, straight from digital marketing expert Emma Tessler of 95 Media. Focus on 1–3 platforms that align with your audience Craft a clear and consistent brand message Repurpose content to expand your reach Use analytics to improve your strategy Learn how to make social media work for you without burning out. Resources: *** Tell Your

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20:43

284: SGMA Demystified - Acronyms, Deadlines, and What...

Sustainable Winegrowing ·

2025/09/18

Understanding your water use is essential—whether it’s regulated or not. Kevin Rost, Sales Representative for Apollo Ag Technologies in Fresno, California, shares how growers can get ahead of evolving water management expectations. Using California’s Sustainable Groundwater Management Act (SGMA) as a case study, he explains acronyms like GSA and GSP, outlines affordable tools for monitoring water use, and highlights why participation in local decision-making matters. This episode offers valuable

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33:55

283: Developing Cold-Hardy Grapes with 23andMe...

Sustainable Winegrowing ·

2025/09/04

Most of the world’s wine grapes, like Chardonnay, Merlot, and Sauvignon Blanc, come from Vitis vinifera, a species prized for fruit quality but highly vulnerable to cold, pests, and disease. Assistant Professor Soon Li Teh of the University of Minnesota is developing new cold-hardy cultivars by combining traditional breeding with DNA technology—essentially 23andMe for grapes. His work taps into the resilience of native American species to improve winter survival and disease resistance. But it’s no

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303 results

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