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PODCAST

Startups For the Rest of Us

The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.

business entrepreneurship

All Episodes

00:46:19

Episode 725 | SEO in the Age of AI, Freemium, When...

Startups For the Rest of Us ·

2024/08/06

In episode 725, join Rob Walling and Ruben Gamez as they answer several more advanced listener questions. They discuss the challenges of pursuing freemium as a bootstrapper and make a suggestion that might surprise you. Rob and Ruben also talk about why building your business as a SaaS founder is usually the best way to build your brand indirectly. Episode Sponsor: Hiring senior developers can really move the needle in your business, but if you bring on the wrong person,

en-US

00:46:19

Episode 725 | SEO in the Age of AI, Freemium, When...

Startups For the Rest of Us ·

2024/08/06

In episode 725, join Rob Walling and Ruben Gamez as they answer several more advanced listener questions. They discuss the challenges of pursuing freemium as a bootstrapper and make a suggestion that might surprise you. Rob and Ruben also talk about why building your business as a SaaS founder is usually the best way to build your brand indirectly.Episode Sponsor: Hiring senior developers can really move the needle in your business, but if you bring on the wrong person, you can quickly burn

en-US

00:30:34

Episode 724 | Managing Managers, Breaking Through...

Startups For the Rest of Us ·

2024/07/30

In episode 724, join Rob Walling as he takes on some later-stage listener questions in another solo adventure. He provides several tips for managing managers, how to break through MRR plateaus, and how to think about SaaS versus agency work. Rob also offers his take on how he would talk about his product at conferences, without overselling it. Topics we cover: 3:48 – Three tips for managing other managers 8:42 – Schedule “skip level” meetings 9:50 – Attending a

en-US

00:30:34

Episode 724 | Managing Managers, Breaking Through...

Startups For the Rest of Us ·

2024/07/30

In episode 724, join Rob Walling as he takes on some later-stage listener questions in another solo adventure. He provides several tips for managing managers, how to break through MRR plateaus, and how to think about SaaS versus agency work. Rob also offers his take on how he would talk about his product at conferences, without overselling it.Topics we cover: 3:48 – Three tips for managing other managers 8:42 – Schedule “skip level” meetings 9:50 – Attending a conference without

en-US

00:31:53

Episode 723 | How to Be a Supercommunicator (and Why...

Startups For the Rest of Us ·

2024/07/23

In episode 723, Rob Walling interviews Charles Duhigg, a Pulitzer Prize-winning journalist and bestselling author, about the significance of effective communication for founders. They discuss practical advice on recognizing different types of conversations, techniques for understanding and transitioning conversations, and how to quickly move past small talk in a conference setting. Episode Sponsor: Hiring senior developers can really move the needle in your business, but

en-US

00:31:53

Episode 723 | How to Be a Supercommunicator (and Why...

Startups For the Rest of Us ·

2024/07/23

In episode 723, Rob Walling interviews Charles Duhigg, a Pulitzer Prize-winning journalist and bestselling author, about the significance of effective communication for founders. They discuss practical advice on recognizing different types of conversations, techniques for understanding and transitioning conversations, and how to quickly move past small talk in a conference setting.Episode Sponsor: Hiring senior developers can really move the needle in your business, but if you bring on the

en-US

00:39:04

Episode 722 | Bootstrapping a Vertical SaaS to...

Startups For the Rest of Us ·

2024/07/16

In episode 722, Rob Walling interviews James Mooring, co-founder of Astalty, a SaaS serving Australia's NDIS market. James reveals how they bootstrapped from zero to seven figures in just 18 months and then they explore the strategic decisions, clever pricing, and deep industry knowledge that propelled Astalty's remarkable growth, proving their success was far more than just a lucky break. Episode Sponsor: If you need help hiring great talent from Latin America and the

en-US

00:39:04

Episode 722 | Bootstrapping a Vertical SaaS to...

Startups For the Rest of Us ·

2024/07/16

In episode 722, Rob Walling interviews James Mooring, co-founder of Astalty, a SaaS serving Australia's NDIS market. James reveals how they bootstrapped from zero to seven figures in just 18 months and then they explore the strategic decisions, clever pricing, and deep industry knowledge that propelled Astalty's remarkable growth, proving their success was far more than just a lucky break.Episode Sponsor: If you need help hiring great talent from Latin America and the Philippines, but don’t

en-US

00:35:18

Episode 721 | 7 Key Takeaways from the 2024 State of...

Startups For the Rest of Us ·

2024/07/09

In episode 721, Rob Walling and Asia Orangio analyze the results of MicroConf’s 2024 State of Independent SaaS Report. They share their key takeaways including the impact of business models on growth, requiring credit cards for free trials, and how the number of founders affects performance. Additionally, they delve into growth by target markets and the data behind bootstrapped SaaS companies taking funding. To get your copy of the full report, head to

en-US

00:35:18

Episode 721 | 7 Key Takeaways from the 2024 State of...

Startups For the Rest of Us ·

2024/07/09

In episode 721, Rob Walling and Asia Orangio analyze the results of MicroConf’s 2024 State of Independent SaaS Report. They share their key takeaways including the impact of business models on growth, requiring credit cards for free trials, and how the number of founders affects performance. Additionally, they delve into growth by target markets and the data behind bootstrapped SaaS companies taking funding.To get your copy of the full report, head to stateofindiesaas.com. Topics we

en-US

00:46:20

Episode 720 | How to Prioritize Your Focus (In Both...

Startups For the Rest of Us ·

2024/07/02

In episode 720, Rob Walling is joined by Craig Hewitt to discuss the intricacies of prioritization in both business and in life. In addition to running Castos, Craig has started coaching founders in sales and marketing, and describes how he strives to focus on the right things. They talk about buying back their time, creating family-focused time, and share their solo podcasting experience after previously having co-hosts. Episode Sponsor: If you need help hiring great

en-US

00:46:20

Episode 720 | How to Prioritize Your Focus (In Both...

Startups For the Rest of Us ·

2024/07/02

In episode 720, Rob Walling is joined by Craig Hewitt to discuss the intricacies of prioritization in both business and in life. In addition to running Castos, Craig has started coaching founders in sales and marketing, and describes how he strives to focus on the right things. They talk about buying back their time, creating family-focused time, and share their solo podcasting experience after previously having co-hosts.Episode Sponsor: If you need help hiring great talent from Latin

en-US

00:26:43

Episode 719 | How to Test Pricing, Lifetime Deals,...

Startups For the Rest of Us ·

2024/06/25

In episode 719, join Rob Walling as he embarks on another solo adventure, tackling listener questions. He discusses how to test pricing, addresses the pitfalls of one-time payments vs. SaaS, and he reflects on “building something for everyone.” He wraps up with advice on making better recommendations.Episode Sponsor: We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your

en-US

00:26:43

Episode 719 | How to Test Pricing, Lifetime Deals,...

Startups For the Rest of Us ·

2024/06/25

In episode 719, join Rob Walling as he embarks on another solo adventure, tackling listener questions. He discusses how to test pricing, addresses the pitfalls of one-time payments vs. SaaS, and he reflects on “building something for everyone.” He wraps up with advice on making better recommendations. Episode Sponsor: We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to

en-US

00:43:08

Episode 718 | When to Give Up, Open Source...

Startups For the Rest of Us ·

2024/06/18

In episode 718, Rob Walling and Derrick Reimer tackle listener questions about giving up on ideas, competing in crowded markets, and developing painful features. They also chat about SavvyCal’s recent design refresh, finding founder-market fit, and whether Derrick has retired from podcasting. Episode Sponsor: Is your outsourced development team dropping the ball? Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because

en-US

00:43:08

Episode 718 | When to Give Up, Open Source...

Startups For the Rest of Us ·

2024/06/18

In episode 718, Rob Walling and Derrick Reimer tackle listener questions about giving up on ideas, competing in crowded markets, and developing painful features. They also chat about SavvyCal’s recent design refresh, finding founder-market fit, and whether Derrick has retired from podcasting. Episode Sponsor: Is your outsourced development team dropping the ball? Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t

en-US

00:34:22

Episode 717 | Bootstrapping to $1.3M ARR and 300,000...

Startups For the Rest of Us ·

2024/06/11

In episode 717, Rob Walling interviews Marie Martin, co-founder of Tally. They discuss the company’s journey to $1.3M ARR and the unusual pricing strategy that got them there. Marie details how they keep their support volume low, how they differentiate Tally from other form builders, and how they grew to over 300,000 free users. Episode Sponsor: We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a

en-US

00:34:22

Episode 717 | Bootstrapping to $1.3M ARR and 300,000...

Startups For the Rest of Us ·

2024/06/11

In episode 717, Rob Walling interviews Marie Martin, co-founder of Tally. They discuss the company’s journey to $1.3M ARR and the unusual pricing strategy that got them there. Marie details how they keep their support volume low, how they differentiate Tally from other form builders, and how they grew to over 300,000 free users.Episode Sponsor: We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled

en-US

00:31:13

Episode 716 | Positioning Against Incumbents,...

Startups For the Rest of Us ·

2024/06/04

In episode 716, join Rob Walling for another solo adventure where he answers listener questions. He shares how he would position against incumbents, when to change an H1, and how choosing a tech stack affects your business valuation. Rob also weighs whether to skip a “Step 1” or “Step 2” business and start directly with a standalone SaaS in the Stair Step Method of Bootstrapping.Episode Sponsor: Is your outsourced development team dropping the ball? Maybe you’ve worked with a team that

en-US

00:31:13

Episode 716 | Positioning Against Incumbents,...

Startups For the Rest of Us ·

2024/06/04

In episode 716, join Rob Walling for another solo adventure where he answers listener questions. He shares how he would position against incumbents, when to change an H1, and how choosing a tech stack affects your business valuation. Rob also weighs whether to skip a “Step 1” or “Step 2” business and start directly with a standalone SaaS in the Stair Step Method of Bootstrapping. Episode Sponsor: Is your outsourced development team dropping the ball? Maybe you’ve

en-US

835 results

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