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PODCAST

Craft Beer Professionals

Craft Beer Professionals

Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events. Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry. [Stay up to date with CBP] www.CraftBeerProfessionals.org

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All Episodes

00:46:37

20 Takeaways from Celebrity Beverage Endorsements

Craft Beer Professionals ·

2024/05/11

Why do actors like George Clooney and Dwayne "The Rock" Johnson have their own tequilas? Perhaps they love a brand and want to help it get to the next level. Or they respect the producer and believe in their story. Or maybe they just want something tasty to share with their friends at parties. Whatever their motivation, it's currently en vogue for celebrities to endorse or invest in beverage brands. And why not? Just add a little star power, share with followers and BAM! they're

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00:56:18

How to Measure Successful Supplier Relationships

Craft Beer Professionals ·

2024/05/08

We all know that good partners help you grow and bad partners cost you time/money - but why is it so hard sometimes to set up good relationships, maintain the ones you have or switch out a bad partner that is weighing you down... We have assembled a group of brewery owners who have been in business for 5 years or more and are going to talk about the value of good partnerships. Specifically, why is working with some supply partners easier, what do they regret about early years in business with

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00:50:27

The Earth to Beer Initiative: Beer That's Better for...

Craft Beer Professionals ·

2024/05/04

Earth To Beer is a national movement with a goal for participating breweries to create a packaged beer that’s better for the planet. The initiative seeks to affect change upstream of breweries by asking them to intentionally source environmentally responsible ingredients for their beer, as well as affecting downstream impact by donating a portion of proceeds to a local environmentally-focused nonprofit. Participating breweries will begin releasing beers starting on April 1st and continue through

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00:29:13

Mug Club Mayhem: Turbocharging Your Bottom-line with...

Craft Beer Professionals ·

2024/05/01

Harness the awe-inspiring power of memberships and rewards! Customer Loyalty is on the line, and the nightmare of managing these monster programs is about to get an epic upgrade.In this colossal session you will witness real-world tales of thriving beer club and mug club membership programs, and be equipped with a mighty framework to help you build and manage your own program. Storm into action as you exit this session with the power to build a membership program at your brewery. Make your

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00:50:40

Level Up-Sell: Increasing Average Customer Ticket...

Craft Beer Professionals ·

2024/04/17

More than ever, the taproom is the chief revenue engine for the modern craft brewery. For many, though, the hardest challenge is not in how to get customers through the door, but in how to ensure they spend as much as possible while there, and leave feeling satisfied in their purchases. In this panel, Aaron MJ Gore, the Director of Partnerships for industry-leading POS Arryved will sit down with taproom operations experts as they explore ways to increase the size of the average ticket, and make your

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01:02:42

Fruit Puree or Concentrates?

Craft Beer Professionals ·

2024/04/10

Aseptic Fruit Purees are here to discuss the comparison of fruit purees vs fruit concentrates. When it comes to flavoring your beers, puree vs concentrate is a question many brewers ask. We would like to help by showing the pros and cons of both. We will be addressing flavors, yields, cost, production, and any other questions. We will also discuss non-alcoholic beverage ideas and flavor trends.Phil Lauchland- Aseptic Fruit Purees Representative and Brewing Consultant I have a BS degree in

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00:51:44

The Decline of Socialization in Society and Its...

Craft Beer Professionals ·

2024/04/03

Join us to dissect the decline in taproom socialization, tracing its roots from the 70s to the present day. With the brewing industry facing challenges, we'll explore unexpected factors, like the impact of streaming content, social media, a decrease in bar socialization over two decades, and the rising fear of failure in the younger generation. Shifts towards home-based gatherings, evolving parenting dynamics, and a surge in depression rates (from 7% in the 70s to 30% today) compound these

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00:59:53

Sip and Stay: Navigating the Landscape of Customer...

Craft Beer Professionals ·

2024/03/27

Explore creative ways to attract and retain customers in the craft brewery landscape with our panel of industry experts. Learn how they’ve transformed one-time and occasional visitors into loyal patrons, ensuring a steady stream of repeat business. In an increasingly competitive craft beer scene and unpredictable economy, breweries face the challenge of enticing new patrons and fostering lasting customers more than ever before. This panel discussion will share real-life insights into the evolving

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00:54:24

What's Going on in MA Beer?

Craft Beer Professionals ·

2024/03/20

In our "What's Going on in..." series. We will partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these conversations can provide you with valuable insights applicable to your state.Next up: Massachusetts This conversation features: Adam Romanow (Castle Island Beer, Founder & CEO) JP Gallagher (Massachusetts Brewers Guild, VP and Lost Shoe Brewing & Roasting Co., Co-Owner)

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01:03:15

Collaborative Brewery Marketing: Keeping a Cohesive...

Craft Beer Professionals ·

2024/03/13

In today’s fragmented marketing landscape, the importance of collaboration has never been more relevant. Some of the best results come from an integrated marketing strategy that utilizes multiple channels and touchpoints to convey a cohesive message. We’ve found that those results can also be amplified by working together with other similar businesses within a local market. No one person or organization can do this alone — it takes collaboration between teams. During our presentation, we intend

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01:12:13

From a Code Violation to Massachusett's Only...

Craft Beer Professionals ·

2024/03/06

Hot Plate Brewing Co. is the sole Latina-owned independent brewery in Massachusetts, co-founded by Sarah Real and Mike Dell’Aquila. In their early days of homebrewing, a code violation resulted in their Brooklyn condo being without gas for several years. Undaunted by this setback, Sarah Real took the unconventional route of brewing on a hot plate, meticulously crafting and refining her recipes. Five years later, Hot Plate Brewing Co. opened their remarkable 7-barrel brewhouse and attached taproom

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01:08:13

Alternative Entertainment: How Arcades, Pinball and...

Craft Beer Professionals ·

2024/02/28

Craft Beer Advisory Services cites "family friendliness" as one of the top 4 factors that contribute to a guest returning to a taproom. As many breweries focus on how to get more guests in their taproom and spending more while they're there, considering unique forms of entertainment may be an answer.In this conversation, we're going to talk to industry experts from both the arcade and pinball world, in addition to several breweries who have dedicated energy into outside-the-box

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01:02:20

How to Avoid a Legal Drain Pour

Craft Beer Professionals ·

2024/02/21

Just as a drain pour can hurt a brewery or distillery by flushing product, there are legal business planning errors that can be catastrophic to a new or established beer or spirits business. Norfolk attorney Butch Bracknell will review legal business planning principles, including -- business formation and registration, equity distribution and shareholder agreements, state ABC or equivalent licensing, employment law considerations including misclassification, employment manuals, sexual or other

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01:03:38

Preparing for Successful Brewery Events in 2024

Craft Beer Professionals ·

2024/02/14

Experience, experience, experience. As the brewing industry continues to evolve, creating memorable and successful events has become more crucial than ever. Whether you're organizing beer festivals, taproom events, or special releases, this session is tailored to provide you with the knowledge and tools needed to make your brewery events stand out in 2024. In this conversation, we will explore the key strategies and best practices to ensure your brewery events not only meet but exceed

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00:36:58

Made in China, Now What?

Craft Beer Professionals ·

2024/02/07

With a high percentage of equipment coming from overseas, particularly China, it is crucial to understand the procedures and expenses involved in the process of getting your equipment from the factory to your doorstep. So, your new shiny, expensive toys are completed half a world away, but what’s next? Join our Designated Driver, John Gonzales, as he uses his 15 years of experience in China to drill down into the process and help paint a clearer picture of what should be considered. The

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00:52:36

Beer Trips: Educational, Experiential, Cultural, &...

Craft Beer Professionals ·

2024/01/31

Craft beer and beverage demographics are accelerating in the speed of change in consumer wants and tastes. Reacting to “Fashion” is a game you never catch up with. To meet these challenges, it is important for you to establish a vibrant industry network and to invest in craft beverage education. The best way to approach this is by visiting and meeting in person the people and experiencing places you want to establish or enhance your industry relationships. The key is to set up detailed trips to meet

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00:47:53

From Paper to Digital: Taproom Menu Insights

Craft Beer Professionals ·

2024/01/24

Are digital menus good or bad for taproom business? How do they compare in performance to paper menus or wallboards? What should you take into consideration for the visual design of a tap list? Join Adrian Pawliszko (Kegshoe Inc.) and Andrew Coplon (Craft Beer Professionals/Secret Hopper) as they discuss the latest insights from the world of taproom menus. From recent research conducted by Secret Hopper, to menu design tips and tricks from Sippo, this talk is perfect for any taproom owner or

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00:23:04

2024 Taproom Staff Motivation Metrics

Craft Beer Professionals ·

2024/01/17

This conversation is a behind the scenes look at the Taproom Success Membership. The Taproom Success community offers you the opportunity to be part of a monthly mastermind with taproom managers from across the country, join intimate conversations with industry experts, and dive into hours of content designed for you. You can learn more ⁠⁠here⁠⁠. Just like each guest, all of your staff require a unique experience. As brewery owners and managers, it is your responsibility to understand their needs,

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00:33:50

The Benefits of Using Real-Time Data To Manage...

Craft Beer Professionals ·

2024/01/10

Join Beer30 founder Pulkit K. Agrawal, Christen McGarry from Your Mates Brewing, and Erick Adam from Penn Cove Brewing as they discuss the benefits of using real-time data to manage production. These three will discuss how Beer30 software has helped them in real brewing situations and how the software has benefitted them from an ROI perspective. Pulkit K. Agrawal - graduated from Harvard College with a Bachelor of Science in Mechanical Engineering, and then began working in the beer industry as a

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00:38:50

Grain Questions, Handled

Craft Beer Professionals ·

2024/01/03

Hear the industry's most experienced grain handling expert answers your questions about grain handling and storage! Topics will include how to keep spaces dust-free, how to extend the life of your equipment, and when different equipment becomes profitable. It will cover different brands available and extend to automation software, spent grain solutions, and much more. The guest will be John Cassa of ABM Equipment, one of the industry's foremost providers of grain handling systems. Listeners

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446 results

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