ONLINE MARKETING FOR DOCTORS PODCAST

Did you know that the most valuable asset that a practice has is its existing patient database? Every practice wants and needs new patients, but your surest and most predictable source of new revenue is right under your nose. It comes from the loyal patients who already know your practice. Many practices make the mistake of focusing only on gaining new patients, they fail to effectively address the need to retain those they already have. The average practice loses between 15 to 20% of their patient

Did you know that on average you will lose between 10% to 30% of patients year on year (According to Hearing Journal)?, so it should be a critical part of your marketing strategy to attract new patients to your practice. However, while most practitioners focus on getting new patients into their practice, very few know how to effectively attract the right kind of patient. In this podcast we talk about the 7 Steps to attract the right patients to your practice to help you keep scaling your

Owning and running a small practice is no joke. It means a workload like no other. It can mean a lot of sleepless nights, endless work days, and skipping family trips on the weekend. Running a practice can take over your entire life and change almost every aspect of your routine. So, how do you make sure every aspect of your business is getting the attention it needs and deserves? How do you scale and generate profits with your practice while doing the minimal amount of work? Our answer is very

Do you know that according to an annual report by Vitals, patients wait an average of 19 minutes and 19 seconds before they see a doctor?. Certainly, this amount of time isn't substantial, but healthcare professionals and patients alike can benefit if these times continue to decrease. I think the waiting room experience for your patients doesn’t have to be boring and unproductive. And if you can’t always avoid having your patients wait, you can improve their experience and satisfaction. So how

Have you ever noticed that in other areas of our lives, we change as we grow: our clothing style, where we live, where we eat. Yet how we use money and time — especially for practice owners —we seem to be very resistant to change? I’d like to take you behind the scenes of one of the most powerful productivity concepts I’ve learnt as a business owner: buying back your time in both your work and personal lives.

The biggest thing that I’ve learnt when it comes to stepping away from a business that grows on its own is that you need a sales funnel. Regardless of what kind of business you have, everyone has some sort of sales funnel and if you can take your marketing and find ways to fine-tune it so you can constantly make income whether you're there or not, it is incredibly valuable. So what is a sales funnel? Well, a sales funnel is a marketing system, it's the "ideal" process you intend your patients or

Have you ever wondered what are the marketing ideas that can give you an edge in today’s fierce competition? Especially when you are a younger practice, it’s important to set up a repeatable system that could help you save time and grow your practice fast. It’s good to ask which areas should you focus your resources on. There are so many and it can be hard to know where to direct your attention.

Have you heard the saying ”Successful people learn from their mistakes; the most successful people learn from the mistakes of others.”? There is a lot of truth behind that statement, and throughout the past 7 years I've seen first-hand how learning from other people's mistakes can help you benefit and grow your business by not making those same mistakes yourself! After having met with many different healthcare professionals, we've learned that we all have our own unique issues, which usually