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PODCAST

Content Amplified

Masset - Content Amplified

Content Amplified is all about how to get more out of your marketing content.Each 15-20 minute episode gives you one new way to get more out of your marketing content.We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.

business marketing

All Episodes

17:10

The Three Levels of ABM

Content Amplified ·

2025/01/31

Send us a textIn this episode, we interview Kristiane Mandraki, VP of Growth at Praxent, a tech consulting and engineering firm for financial services. Kristiane shares her insights on Account-Based Marketing (ABM) and how to create hyper-targeted campaigns that drive real engagement.What you'll learn in this episode:The three tiers of ABM: One-to-Many, One-to-Few, and One-to-OneHow to structure pilot campaigns to test and refine your approachWhy omnichannel strategies are crucial for ABM suc...

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16:25

What is the difference between strategy and planning?

Content Amplified ·

2025/01/30

Send us a textIn this episode, we interview Rebecca Smith, Senior Vice President of Marketing and Strategy at Electric Kite, and Aaron Stern, Senior Director of Content at Electric Kite. They share their insights on content strategy, audience engagement, and the evolving role of AI in marketing.What you'll learn in this episode:The key differences between content strategy and content planning.How to ensure your content is research-driven and audience-focused.Why community building is crucial ...

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16:15

How Can Marketers Win with First Party Data?

Content Amplified ·

2025/01/29

Send us a textIn this episode, we interview Tom Limongello, an expert in retail media and data strategy, to explore the evolving world of first-party data and its impact on marketing.What you'll learn in this episode:Why first-party data is crucial in a post-cookie worldHow retail media brands are adapting to data privacy changesPractical strategies for connecting first-party data to the marketing funnelTrusted sources for acquiring and merging high-quality dataHow to measure effectiveness an...

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17:14

How Does Data Inspire Creativity?

Content Amplified ·

2025/01/28

Send us a textIn this episode, we interview Marc Sobier, a seasoned creative professional with experience at agencies, Impossible Foods, and Verizon. Marc shares his unique perspective on blending data and creativity to craft memorable campaigns.What you'll learn in this episode:How data informs every stage of the creative process.The importance of insights in shaping compelling narratives.Examples of impactful campaigns driven by unique data points.Strategies to balance data-driven decisions...

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17:15

Is AI Helping or Hurting Sales?

Content Amplified ·

2025/01/27

Send us a textIn this episode, we interview John Alba, a sales enablement leader overseeing operations for CloudKitchens in Latin America, the U.S., and Canada. With a rich background in B2B sales, customer service, and training, John shares his expertise on integrating AI into sales processes effectively.What you'll learn in this episode:How AI tools streamline sales tasks like outreach and coaching.The risks of over-reliance on AI and losing human connection.Ethical considerations for lever...

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16:49

Are Growth Hacks Holding Your Business Back?

Content Amplified ·

2025/01/24

Send us a textIn this episode, we interview Mark Osborne, a marketing expert, award-winning strategist, and author of Are Your Leads Killing Your Business? Mark shares his journey from managing bands in the 90s to helping B2B companies create winning systems that drive results.What you'll learn in this episode:Why chasing growth hacks can hurt your business.How to build marketing systems grounded in strategy.The role of technology in scaling effective processes.Steps to identify and attract y...

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17:15

How Can Subject Matter Experts Drive Content?

Content Amplified ·

2025/01/23

Send us a textIn this episode, we interview David Fitzpatrick, Vice President of Marketing at Modus Create, an IT services and consulting firm specializing in digital product engineering.What you'll learn in this episode:How to engage subject matter experts in content creation.Strategies to amplify individual and business expertise authentically.The importance of balancing brand cohesion with SME freedom.Tools and processes to streamline content ideation and distribution.The shift in content ...

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15:14

What Makes Content Strategy Effective?

Content Amplified ·

2025/01/22

Send us a textIn this episode, we interview Anshuman Jaiswal, VP of Growth Strategy and Operations at Nextupel. With over 20 years of experience, including leading roles at Infosys and AT Kearney, Anshuman shares his journey and insights into crafting impactful content strategies.What you'll learn in this episode:How to balance quality, volume, and speed in content creation.Key metrics to measure the success of your content.The role of AI tools like ChatGPT in streamlining workflows.Tips for ...

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17:21

How Can Email Marketing Drive Engagement?

Content Amplified ·

2025/01/21

Send us a textIn this episode, we interview Lisa Wendland, Director of Lifecycle at Blue Wheel Media. Lisa shares her extensive expertise in email and SMS marketing and provides actionable insights to transform your marketing strategies.What you'll learn in this episode:The core principles of lifecycle marketing and why it matters.Innovative ways to go beyond traditional newsletters using quizzes, VIP campaigns, and more.How to leverage historical performance to set realistic benchmarks.Tips ...

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16:02

How Do You Show Empathy Through Content?

Content Amplified ·

2025/01/17

Send us a textIn this episode, we interview Jessica Johnston, Marketing Manager at Education Advanced, as she shares her unique journey from a 20-year career in education to leading impactful marketing strategies in EdTech.What you'll learn in this episode:How to translate industry empathy into authentic content.Effective methods for empowering internal thought leaders to share expertise.Why Education Advanced decided to ungate content for greater impact.The power of storytelling to connect w...

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16:38

New Content Marketing Technologies Other Than AI

Content Amplified ·

2025/01/16

Send us a textIn this episode, we interview Justin Eveloff, marketing expert and agency leader at OBICreative. Justin shares his insights from the Consumer Electronics Show and dives deep into how advancements in technology are shaping the content marketing landscape.What you'll learn in this episode:Why quality content is more essential than ever in the AI era.How streaming TV and AI tools are revolutionizing personalized marketing.The role of AR/VR and interactive technologies in audience e...

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17:56

Interview-Focused Content Marketing

Content Amplified ·

2025/01/15

Send us a textIn this episode, we interview Jaime Lee, Senior Director of Brand at NoFraud, to explore her innovative approach to interview-led content strategies and how she leverages AI to scale authentic storytelling.What you'll learn in this episode:How to conduct meaningful interviews that yield valuable insightsStrategies for repurposing interviews into diverse content formatsWhy original, experience-driven content stands out in an AI-saturated landscapeTactical tips for using AI to exp...

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14:30

How Do You Create Content That Converts?

Content Amplified ·

2025/01/14

Send us a textIn this episode, we interview Dr. Shelly Mahon, Director at Zia Consulting, who shares her expertise on crafting content strategies that drive traffic and convert leads into loyal customers.What you'll learn in this episode:How to balance relevance, consistency, and personality in your contentKey strategies for SEO and driving organic trafficInsights on the debate over gating versus ungating contentPractical collaboration methods between marketing and sales teamsTips on leveragi...

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20:36

How Can Storytelling Boost Your Marketing?

Content Amplified ·

2025/01/13

Send us a textIn this episode, we interview Joesph Lapin, a higher education marketing professional and founder of Campbell Learn, with a deep passion for storytelling and content strategy. Joe shares his remarkable journey from journalist to entrepreneur and explains how the hero’s journey framework transformed his approach to content creation.What you'll learn in this episode:How to apply the hero’s journey framework to content strategy.Ways storytelling can lower customer acquisition costs...

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16:22

How Does ABM Influence Sales Success?

Content Amplified ·

2025/01/10

Send us a textIn this episode, we interview Christopher Collier, VP of Marketing at EHS Insight, who brings over 15 years of expertise in the environmental health and safety industry. Chris shares his passion for creating impactful marketing strategies and dives into the evolving world of account-based marketing (ABM).What you'll learn in this episode:Why ABM is more than just lead generationHow to measure success in ABM campaigns using key KPIsThe role of content in supporting different deal...

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16:56

Effective storytelling techniques that keep readers...

Content Amplified ·

2025/01/09

Send us a textIn this episode, we interview Christopher Priest, VP of Marketing at ComplyAuto, a regtech innovation hub, about crafting content that captures attention and delivers value. Chris shares his journey into marketing, starting as a writer and evolving into a successful marketer known for innovative approaches.What you'll learn in this episode:The psychology behind the F-shaped reading patternHow to craft irresistible hooks for digital contentEffective storytelling techniques that k...

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15:23

How Can Brands Tell the Right Story?

Content Amplified ·

2025/01/08

Send us a textIn this episode, we interview Danny Cox, a seasoned marketing professional with a diverse background in digital marketing, content creation, and brand strategy. Danny shares his insights on telling the right story in a crowded content ecosystem.What you'll learn in this episode:How to discover your brand’s authentic purpose.Strategies for balancing content creation with algorithm demands.The role of storytelling in building emotional connections.Tips for rekindling your organiza...

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17:59

What Does Paid Advertising Look Like in a Zero Click...

Content Amplified ·

2025/01/07

Send us a textIn this episode, we interview Nathan Adams, a certified marketing expert and SVP, Head of Marketing at DKC, where he has spent nearly a decade building media buying and digital marketing divisions. Nathan shares his journey from political campaign work to becoming one of LinkedIn’s top marketing insiders.What you'll learn in this episode:How the zero-click content movement is transforming both organic reach and paid advertising.Why platforms are prioritizing on-platform engageme...

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16:49

How Are Decision Makers Changing Today?

Content Amplified ·

2025/01/06

Send us a textIn this episode, we interview Megan Noorman, Vice President of Brand at Zen Media, an end-to-end marketing agency specializing in PR, social media, and content marketing. Megan shares her insights into the evolving landscape of decision-making in marketing and what it takes to engage modern buyers.What you'll learn in this episode:How generational shifts are transforming B2B buying behavior.Why millennials and Gen Z prefer research over direct sales.The growing importance of pee...

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17:17

What Makes Data-Driven Content Unstoppable?

Content Amplified ·

2024/12/20

Send us a textIn this episode, we interview Eric Bogard, VP of Marketing at Copyleaks, an AI detection and governance solution provider. Eric shares his expertise on creating compelling, data-driven content that builds authority and amplifies your brand's reach.What you'll learn in this episode:How to identify captivating stories hidden in data.Why data-driven content enhances SEO, PR, and thought leadership.Tactics for collecting meaningful first-party data.The secret to gaining buy-in from ...

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