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PODCAST

Do This, NOT That: Marketing Tips with Jay Schwedelson

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive

business marketing

All Episodes

09:33

🚨 “Steal This” = 35% INREASED Engagement! 💡 AND 4...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/05/23

In this episode of Do This, Not That, host Jay Schwedelson breaks down why the phrase “steal this” is dominating marketing across email, social, and content strategy. He shares new data on how using it can dramatically lift engagement—and how to apply it without sounding gimmicky.=================================================Best Moments:(02:08) We want free stuff and we want BTS as the cool kids say(03:17) Titles starting with “steal” have a 35% higher average engagement rate(03:47) Subject

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14:16

What is EEAT from Google? and Brand Ambassadors on...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/05/23

In this episode of Do This, Not That, host Jay Schwedelson talks with Chris Carver, CEO of Sessionboard, about why faceless marketing is fading fast—and how brands can win by putting real people front and center. They dig into E-E-A-T, brand trust, and the rise of subject matter experts in B2B.=================================================Best Moments:(01:35) Chris explains his background and how Sessionboard was created(03:13) The Google E-E-A-T algorithm and why it matters to marketers(04:03)

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11:15

🥫SPAMAGEDDON🥫How To Get Out of Spam and Junk Folder!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/05/22

In this episode of Do This, Not That, host Jay Schwedelson joins Danielle Gallant and Guy Hanson for a special Spamageddon crossover with the Email After Hours podcast to share fast, tactical fixes for email deliverability challenges and escaping the spam folder.=================================================Best Moments:(01:05) The hosts play a fun 10-second game before diving into the main topic(03:00) Discussion begins on getting emails back into the inbox instead of spam/junk folders(03:20)

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11:47

Is Performance Down For Everyone? ➕ Dating Advice?...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/05/21

In this episode of Do This, Not That, host Jay Schwedelson answers a listener’s question about declining email metrics—and shares real performance trends and what tactics are actually working right now. He also dives into a rapid-fire batch of dating dilemmas with his usual off-the-cuff honesty.=================================================Best Moments:(01:21) They have a... fluff festival, a marshmallow fluff festival. It's called, What The Fluff?(04:05) Vanity metrics are not going to ring the

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07:55

What’s Up THIS WEEK: Subject Line Trends, Instagram...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/05/20

In this episode of Do This, Not That, Jay Schwedelson breaks down what's trending this week—from Instagram’s push for carousel posts to summer-themed subject lines that boost open rates. He also covers LinkedIn layoffs, Dick's Sporting Goods buying Foot Locker, and some personal takes on movies and Blake Lively.=================================================Best Moments:(00:34) So basically you should only be posting carousels(01:34) Carousel posts... are increasing average engagement rates... to

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11:38

SPECIAL SERIES == Pricing Beats Loyalty 💸 What To Say...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/05/19

In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray dive into how marketers should respond during economic uncertainty. They share tactical tips on messaging, pricing, and customer communication to stay relevant and retain customers when times are unpredictable.=================================================Best Moments:(01:18) What is that personality trait that you're that person that doesn't read the room and realize everybody's ready to go?(01:37) There is no debate on the

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11:26

ULTIMATE AI New Tip!🧠 Black Coffee is NOT a Flex ☕...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/05/16

In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dives into the rise of Answer Engine Optimization (AEO) and why flex culture is exhausting.=================================================Best Moments:(00:59) You can ask ChatGPT to audit things(02:05) Compare your homepage to your top 3 competitors(02:38) Audit your LinkedIn profile as a personal brand

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22:29

Partnerships = Growth Hack w/🟠HubSpot Media Network...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/05/16

In this episode of Do This, Not That, host Jay Schwedelson sits down with Carly Baker, the powerhouse leading media partnerships at HubSpot Media Network. From scrappy collaboration tactics to making shows binge‑worthy, Carly shares how partnerships unlock growth for businesses of any size—and why creative souls thrive in modern marketing.=================================================Best Moments:(04:02) Partnerships as an under‑utilized growth hack for businesses of all sizes(05:20) How smaller

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10:31

Ask Us ANYTHING: B2B+Consumer! Instagram REELS...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/05/14

In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” format, sharing down-to-earth marketing tactics—like how to boost webinar attendance—and veering off into pop culture commentary as only he can.=================================================Best Moments:(01:30) Addressing declining show-up rates for events and webinars(02:23) The power of remarketing to people who have already signed up(03:33) Using Instagram Reel ads for remarketing (even

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11:06

What’s Up THIS WEEK: AEO Is the New SEO 🔍 Best Time...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/05/13

In this episode of Do This, Not That, host Jay Schwedelson covers the rise of Answer Engine Optimization (AEO), new data on webinar marketing trends, and quirky industry news—from AI-driven Safari updates to Chuck E. Cheese going media mogul.=================================================Best Moments:(00:54) The shift from SEO to AEO (Answer Engine Optimization) due to AI's impact on search(02:19) ChatGPT's user growth to 800 million weekly active users, doubling from February(02:39) How websites

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13:01

SPECIAL SERIES == Followers Don't Matter Anymore! ==...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/05/05

In this episode ofThe Bathroom Break, hosts Daniel Murray of Marketing Millennials and Jay Schwedelson of Do This Not That podcast dive deep into the evolving landscape of social media marketing in 2025. They share practical tactics for leveraging social media algorithms to accelerate content reach without relying solely on follower counts. Expect candid stories—including Jay’s recent colonoscopy experience that humorously ties into their podcast's theme—and a detailed breakdown of how to optimize

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17:05

Ep. 323 - What are Spam Traps? EXPERT GUEST:...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/05/03

In this episode ofDo This, Not That, hostJay Schwedelsonwelcomes backBrian Minick, Chief Operating Officer at ZeroBounce, to demystify the world of email spam traps. They break down what spam traps are, why they exist, how they affect email deliverability, and practical strategies to avoid them.=================================================================Best Moments:(01:03) Introduction to spam traps – a topic that causes marketers to “freak out”(02:28) Spam traps affect everyone – B2B and

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14:15

Ep.321-⚠️Economic Uncertainty =💸Marketing Opportunity...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/05/02

In this episode of the Do This, Not That podcast, host Jay Schwedelson explores specific marketing tactics that are particularly effective in the current climate of economic uncertainty. He discusses shifts in consumer behavior, emphasizing the importance of adapting marketing strategies to meet evolving expectations. Jay shares compelling statistics and actionable insights to help marketers engage effectively with their audiences through pricing, communication methods, and understanding cons...

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19:51

Ep. 320 - Search, Social or Email? How to LOWER Cost...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/05/02

In this episode of Do This, Not That, host Jay Schwedelson interviews Robby Keller, the marketing lead at Dixxon Flannel Company. They discuss marketing strategies, split testing, and cutting acquisition costs, while also delving into Robby's background in skateboarding and fashion. ================================================================= Best Moments: (00:40) Introduction of guest Robby Keller and Dixxon Flannel Company (01:55) Robby's background and journey into marketing (03:35)...

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11:15

Ep. 319- Ask Us ANYTHING❓Email Pre-Header Tips and...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/04/30

In this Ask Us Anything episode of Do This, Not That, host Jay Schwedelson fields two listener questions—one marketing, one personal. Learn his go-to words for killer preheaders, why you might skip a preheader altogether, and how Nicole Kidman beat out The Rock, Jason Bateman, and Paris Hilton for the Guru Conference stage. ================================================================= Best Moments: (01:21) Dave from Rochester asks about email preheaders and their importance (01:56) What p...

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8:16

Ep. - 318- 'I'm So Hungry I Could Eat TREND!' Goodbye...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/04/29

In this episode of Do This, Not That, host Jay Schwedelson delivers a rapid “What’s Up This Week” rundown of the freshest marketing trends and social-media buzz. ================================================================= Best Moments: (00:55) Meta launches Edits – a new standalone app for content creation (02:08) On-demand webinar availability drops from 80 % to 63 % (03:57) Now 65 % of webinars are live-only to boost attendance (04:38) Major streaming platforms pivot toward live-conte...

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12:48

SPECIAL SERIES ==STEAL THIS: Building in Public is...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/04/28

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson explore the power of “building in public,” revealing why brands that show their behind-the-scenes process forge deeper audience connections and loyalty. ================================================================= Best Moments: (00:55) Quick catch-up on what shows they’re currently watching (02:45) Defining “building in public” as sharing behind-the-scenes processes (03:25) TikTok trend of BTS content outperfo...

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12:29

Ep.318- BOUNCED Emails = GOLD! ➕ YOU on Netflix,...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/04/25

In this episode of Do This, Not That, host Jay Schwedelson uncovers the hidden value in bounced email addresses and explains why smart marketers shouldn’t ignore this overlooked data. Stick around for his “Since You Didn’t Ask” segment, where he drops fresh TV show recommendations. ================================================================= Best Moments: (01:30) Explanation of hard bounces vs. soft bounces in email marketing (02:37) Why B2B marketers should analyze their bounced email d...

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15:46

Ep. 317 - Switching Careers! w/Dir B2B Marketing...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/04/25

In this episode of Do This, Not That, host Jay Schwedelson interviews Judd Lewis, Director of B2B Marketing at Choice Hotels. They discuss Judd’s career transitions—from consumer to B2B marketing—along with the importance of stepping out of your comfort zone and applying creative marketing tactics across industries. ================================================================= Best Moments (01:31) Judd’s career journey from college to Choice Hotels (05:26) Transitioning from consumer to...

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10:28

Ep.316 - [Limited Series]🥫SPAMAGEDDON🥫Biggest Email...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/04/24

In this first episode of Spamageddon—a five‑part crossover between Email After Hours and Do This, Not That—hosts Jay Schwedelson, Guy Hanson, and Danielle Gallant tackle the biggest myths in email deliverability while keeping things lively with a rapid‑fire “You Have Ten Seconds” game. 📧📧📧📧📧📧📧📧📧📧 PODCAST CROSSOVER WITH: ➡️Email After Hours Podcast by Validity. Hosted by: SHOW LINK: https://podcasts.apple.com/us/podcast/email-after-hours-the-podcast-for-email-senders/id1660022263 D...

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