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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:31:09

Ep 469: Innovating the Toilet Paper Industry: The...

DTC Podcast ·

2024/12/30

Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast! This episode dives into the entrepreneurial journey of Ludo, founder of FoxFold. Ludo’s company is disrupting the $30B toilet paper industry with innovative dispensers and interfolded toilet paper that reduce waste and cut costs for hotels. Key Insights: Cost Savings: FoxFold dispensers reduce toilet paper usage by 40%, solving inefficiencies for hotels. Dual Product Innovation: The patented dispenser works

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00:27:24

Ep 468: How DTC Brands Are Scaling with Applovin: A...

DTC Podcast ·

2024/12/27

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we dive into Applovin, the emerging mobile ad network reshaping how DTC brands scale. Join Taylor Cain and Aves from Pilothouse Marketing as they share their hands-on experience with Applovin, exploring its algorithm-driven audience targeting and creative-first approach. Key Takeaways: What is Applovin? Learn how this platform enables 9x16 video ads in mobile apps and why it’s creating buzz in the

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00:31:53

Ep 467: Building a Mission-Led Brand: Lessons from...

DTC Podcast ·

2024/12/23

Subscribe to DTC Newsletter - https://dtcnews.link/signupOn this episode of the DTC Podcast, we sit down with Samantha Rayner, founder of Better Basics, a mission-led household goods brand focused on reducing plastic and toxins. With years in the consumer product space and a deeply personal story, Samantha shares how Better Basics grew from a purpose-driven idea into a brand that resonates with eco-conscious consumers. Key takeaways from this episode: Building a Mission-Led Brand: Why

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00:16:47

Ep 466: Are you ready for "Super Saturday?" Notes on...

DTC Podcast ·

2024/12/20

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this All Killer No Filler episode, Dougie from Pilothouse’s Google team shares invaluable insights from Google’s latest Black Friday and Cyber Monday data. From e-commerce growth to late-stage holiday strategies, learn how to position your brand for success in the critical Super 5 shopping period (Dec 20–24). Key Takeaways: E-commerce vs. Retail: Online sales grew 8% during Cyber 5, while retail remained flat. Super 5 focus: Prioritize

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00:33:20

Ep 465: Seed Oil Alternatives: TerViva's Regenerative...

DTC Podcast ·

2024/12/16

Subscribe to DTC Newsletter - https://dtcnews.link/signupIntroducing Pongamia Oil: A Sustainable Seed Oil Alternative In this episode of the DTC Podcast, we’re joined by Ashley Kleckner, Chief Growth Officer at TerViva, a company revolutionizing sustainable agriculture with Pongamia oil. TerViva transforms beans from the regenerative Pongamia tree into sustainable food ingredients, offering healthier and eco-friendlier alternatives to traditional seed oils. Key Takeaways: What is Pongamia Oil? A

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00:24:30

Ep 464: Email Marketing in 2025: Why Gmail's New Spam...

DTC Podcast ·

2024/12/13

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric Dyck sits down with Jordan Gordon, host of TWBERP (The World’s Best Email and Retention Podcast) and Retention Director at Pilothouse, to unpack the latest email marketing trends and retention strategies following Black Friday and Cyber Monday (BFCM). Subscribe to the World's Best Email and Retention Podcast (TWBERP)➝ https://creators.spotify.com/pod/show/twberp Jordan shares groundbreaking insights

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00:35:13

Ep 463: Lessons from Dr. Squatch’s Walmart Launch...

DTC Podcast ·

2024/12/09

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we’re joined by Martin Forde, Founder and Principal of Forde Consulting. With a background as a key player in the rapid retail expansion of Dr. Squatch, Martin now helps consumer brands navigate the challenges of scaling into retail. Martin shares how Dr. Squatch evolved from a DTC powerhouse to a retail juggernaut, breaking into major retailers like Walmart with bold strategies that continue to

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00:22:31

Ep 462: Black Friday Insights: Amazon’s Changing Ad...

DTC Podcast ·

2024/12/06

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signupIn this All Killer No Filler episode of the DTC Podcast, Eric Dyck sits down with Clifford and Rob from Pilothouse to dissect the early results of Black Friday 2024 on Amazon and explore the platform's evolving ad strategies. From the challenges posed by Amazon’s new broad-matching behaviors to the impact of tariff changes, this episode is a masterclass for DTC marketers looking to refine their Amazon playbooks. Key Takeaways: Amazon’s new

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00:34:15

Ep 461: How to Get on the CPG Fast Track: Insights...

DTC Podcast ·

2024/12/02

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we’re joined by Markus, a founding team member of Four Sigmatic, and Dave Colina, founder of O2 Hydration, to discuss their latest venture, CPG Fast Track. This innovative coaching community helps early-stage CPG founders scale effectively by combining expert mentorship, peer support, and actionable strategies. Key themes include: Bridging the knowledge gap: Why early-stage founders need affordable

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00:36:31

Ep 460: How to Craft Winning Q4 Sales Ads with...

DTC Podcast ·

2024/11/29

Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast, where we focus on practical tactics for scaling your DTC business. This week, Eric Dyck is joined by Pilothouse’s social team—Taylor Cain, Aves, and Jacob—to dive into the strategies that power top-performing Q4 sales ads. Key Takeaways: Creative Variety Matters: Balance raw CGC with polished brand imagery to address every awareness stage. Urgency Wins: First impressions count. Optimize the first second of your

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00:45:24

Ep 459: The Pod That Launches 1000 TikTok Shops: An...

DTC Podcast ·

2024/11/25

Subscribe to DTC Newsletter - https://dtcnews.link/signupTikTok Shops are rewriting the rules of e-commerce, and the numbers don’t lie—$1.5 billion in US sales in the summer of 2023 alone. In this special episode of the DTC Podcast, we team up with Charlie Grinnell, Co-CEO of RightMetric, to unveil a groundbreaking report on TikTok Shops. This exclusive research, conducted over summer 2023, provides fresh, actionable insights into what’s working (and why) on this fast-growing platform. Download

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00:23:18

Ep 458: Avoid These Costly Google Ads Mistakes this...

DTC Podcast ·

2024/11/22

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the All Killer No Filler DTC Podcast! Today, we're thrilled to have Dougie from Pilothouse’s Google Ads team. With Q4 well underway and Black Friday just around the corner, Dougie shares critical insights for optimizing Google Ads performance during the busiest shopping period of the year. In this episode, you’ll learn: Why Google’s slower platform dynamics require earlier budget and bid adjustments. How to avoid costly

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00:28:52

Bonus: Are You Skating on Your Sales Tax Compliance?...

DTC Podcast ·

2024/11/20

Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast, where Eric interviews Meg Higgins from Avalara. With over 10 years in the SaaS space, Meg has focused her career on cross-border e-commerce, empowering mid-market and growing DTC brands to navigate the complexity of sales tax compliance. As Avalara’s SVP of Global Partnerships, she explains how Avalara’s tax compliance solutions help brands mitigate risk with automated, scalable solutions. This episode delves into

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00:44:14

Ep 457: Inside Manly Bands' High 8-Figure Growth:...

DTC Podcast ·

2024/11/18

Subscribe to DTC Newsletter - https://dtcnews.link/signupManly Bands started with a problem familiar to founder John—a lack of compelling men’s wedding bands. Now a thriving DTC jewelry brand, Manly Bands offers unique rings made from materials like meteorite and deer antler. In this episode, John discusses how he and his team scaled rapidly, especially during the pandemic, and why recent years have focused on profit optimization. Key Insights Include: Building with Customer Input: Testing

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00:27:17

Ep 456: How Pilothouse Boosts Revenue Through Email...

DTC Podcast ·

2024/11/15

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this AKNF edition of the DTC Podcast, we’re joined by Pilothouse’s Jordan Gordon, Director of Retention and Email Marketing. Hot on the heels of launching his own show under the DTC Podcast Network, Jordan shares powerful insights from TWBERP (The World’s Best Email & Retention Podcast). Learn how to turn email into a sustainable revenue machine by optimizing key steps like deliverability, segmentation, and monthly

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00:54:36

Ep 455: Harnessing the “Awareness Advantage” and...

DTC Podcast ·

2024/11/11

Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast! In this episode, brand strategist and cultural commentator Eugene Healey, known for his insights on Instagram and TikTok as @eugbrandstrat, joins us to break down the latest findings from “The Awareness Advantage,” a report by TrackSuit and TikTok for Business. Eugene discusses the report’s key insights into how brand awareness fuels better performance metrics and why brands should abandon the outdated “brand vs

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00:30:03

Ep 454: Amazon Honeymoon Phase: Mastering Cold Start...

DTC Podcast ·

2024/11/08

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, Pilothouse’s Amazon specialists, Rob and Clifford, dive into the nuances of Amazon’s “cold start” problem and how to leverage the “honeymoon phase” to make new products stand out. They also reveal expert tips on maximizing profitability during Amazon’s high-traffic sales events. Tune in to learn how effective listing variation structures and strategic bidding can dramatically impact your brand’s Amazon

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00:28:17

Ep 453: Scaling Custom Footwear at Crocs – Inside B2B...

DTC Podcast ·

2024/11/04

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast! Today, we’re excited to have Nick Lamothe, Senior Director of Custom Footwear at Crocs, join us. Nick’s role is all about transforming the way Crocs approaches customization for B2B and team markets, adding value for corporate clients, sports teams, and more. In this episode, we explore: How Crocs leverages customization to tap into B2B and team markets Key strategies in lifecycle marketing and

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00:29:25

Ep 452: Q4 Google Campaign "Don'ts" Every Media Buyer...

DTC Podcast ·

2024/11/01

Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast, where Pilothouse’s Adam and Zavire share essential marketing "don'ts" to help brands optimize their Q4 efforts and avoid costly pitfalls. With Q4’s unique pressures on ad spend and competition, they outline common campaign missteps and how to stay agile in the high-stakes holiday season. Key Insights: Set Realistic Goals: Look at last year’s data and set clear, achievable KPIs to stay grounded. Start Planning

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00:24:06

Bonus: How Firstleaf Scaled Spend 10x on a CPA Basis...

DTC Podcast ·

2024/10/30

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Eric interviews Elery Pfeffer, CEO & Founder of Nift, and Geoff Sanders, CMO of Firstleaf, on how Nift’s targeted gifting platform helps Firstleaf scale its wine subscription business. Geoff shares how Firstleaf has increased its investment in Nift 10x over two years while maintaining strong unit economics, a challenge many DTC brands face in a competitive marketplace. Scale User Acquisition Reliably with Nift's

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