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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:35:42

Ep 575: The Angle Audit: How to Break Out of the $5M...

DTC Podcast ·

2026/01/09

Subscribe to DTC Newsletter - https://dtcnews.link/signup🎧 Listen now: https://www.pilothouse.co/This week on the DTC Podcast, we’re re-airing a must-listen from our sister podcast Adventurous, hosted by Avery Valerio.Avery’s diving deep into one of the most overlooked levers in DTC growth: angles — the emotional and strategic hooks that turn browsers into buyers. If you’ve been leaning on “vibes” and lifestyle content to carry your creative… this is your wake-up call.For creative strategists,

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00:56:44

Ep 574: How Pretty Litter Scaled to $300M+ With Only...

DTC Podcast ·

2026/01/05

Subscribe to DTC Newsletter - https://dtcnews.link/signupDaniel Rotman built Pretty Litter into a $300M+ revenue juggernaut by doing something most founders won’t: going all-in on an unsexy product. In this episode, he breaks down how a single innovation in kitty litter unlocked a billion-dollar outcome—with just $1M raised and a 12-person team.For DTC founders scaling from 7 to 9 figures...How to win in overlooked categories (and why sexy products attract deadly competition)Why kitty litter was the

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00:38:19

Ep 573: Where Should That Click Go? Landing Pages,...

DTC Podcast ·

2026/01/02

Subscribe to DTC Newsletter - https://dtcnews.link/signupMost brands obsess over ads and ignore the moment that matters most: where the click lands. In this episode, Jordan Gordon and Pilothouse strategist Taylor Cain break down how to decide whether traffic should go to your homepage, a PDP, a collection, or a dedicated landing page—plus how to diagnose when conversion rate issues aren’t about your ad at all. You’ll learn:When a landing page outperforms your homepage (and when it doesn’t)How

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00:37:42

Bonus: How to Blend Your Omnichannel Marketing with...

DTC Podcast ·

2025/12/31

Subscribe to DTC Newsletter - https://dtcnews.link/signupOn this episode of the DTC Podcast, Eric sits down with Dean Krowitz, Co-Founder of Blend‑AI, to unpack what happens when you stop managing channels in silos and start automating your entire media mix. If Meta’s efficiency is dropping and your cross-channel budget is vibes-based… this is your fix.blend-ai.comWhat You’ll Learn:Why composite funnels matter more than platform-specific attributionHow Blend automates budget shifts based on live

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00:52:19

EP 572: The $200 AOV DTC Brand Built on Pockets,...

DTC Podcast ·

2025/12/29

Subscribe to DTC Newsletter - https://dtcnews.link/signupWhen Amy joined Wildfang, she was running a storefront in Portland. 10 years later, she’s the President of a vertically-integrated DTC brand pulling $200 AOVs, 25% of revenue from extended sizing, and partnerships that drive CAC down by 50%.She also made a major paid media pivot — bringing on Pilothouse to reset their entire growth engine.For DTC founders scaling from $5–50M who are thinking about verticalization, performance marketing, or

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00:25:46

Ep 571: How Pilothouse Cut BFCM CPMs With Smarter...

DTC Podcast ·

2025/12/26

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this BFCM 2025 breakdown, Eric chats with Pilothouse's Head of Ecom Grayson Rudzki and Lead Strategist Abby to unpack what actually worked, what flopped, and how smarter strategy beat brute-force ad spend.For DTC marketers running paid, creative, or lifecycle retentionHow Pilothouse beat Meta's creative fatigue warningsWhat "targeting with creative" really means in 2025Why retention—not acquisition—won this yearTactics for

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00:39:34

Ep 570: Inside the Dragon's Den with Santevia and How...

DTC Podcast ·

2025/12/22

Subscribe to DTC Newsletter - https://dtcnews.link/signupMatthew Gohl took over the family business, Santevia, and turned it into a DTC powerhouse. In this episode, he breaks down how they scaled Amazon 2X, rebuilt their Meta ads strategy from the ground up, and landed a killer deal on Dragon’s Den.For DTC operators scaling beyond $5M and navigating Meta + Amazon growth channels:Why switching from Vendor Central to Seller Central was worth the 16-month headacheHow a $25 hero product failed on Meta,

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00:31:58

Ep 569: How Pilothouse 3x'd Buddha Board with a...

DTC Podcast ·

2025/12/19

Subscribe to DTC Newsletter - https://dtcnews.link/signupThis one’s for the Amazon operators. Eric's joined by Pilothouse's Amazon leads Tyler and Takai for a tactical BFCM debrief: how one brand 3x'd in November, and the optimizations that separated the winners from the stalled-out.For Amazon brands prepping for deal season 2026...Why adjusting bids every few hours on BFCM isn't overkill, it's table stakesHow Buddha Board used Q1 seasonal keyword campaigns to dominate Q4Why not discounting your

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00:34:18

Bonus: How an AI CMO Can Jump Your Revenue 25%

DTC Podcast ·

2025/12/17

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we have Josip Begic, CEO and Co-Founder of Lebesgue, to answer the one question every DTC CEO asks: what’s actually working right now? With $4B in ad data and insights from 25,000+ brands, Henry AI cuts through the noise to pinpoint the exact levers that drive revenue up (or down).Get started with Henri AI inside Lebesgue–plans start at $79/month. This episode breaks down:Why conversion tanked 25% after a

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00:39:18

Ep 568: How Kulfi Beauty Grew from a $5K Launch to...

DTC Podcast ·

2025/12/15

Subscribe to DTC Newsletter - https://dtcnews.link/signupPriyanka Ganjoo didn’t see herself in beauty, so she built the brand she always needed. Kulfi Beauty was born from a cultural gap in representation and a product gap in shades that actually worked for South Asian skin tones. Four years later? They’re in every Sephora in the US and Canada.For DTC founders scaling from organic roots into omnichannel retail...Why Priyanka started with zero ads and leaned all-in on community and cultural

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00:29:34

Ep 567: Ecom CMOs: How Pilothouse Used Meta’s Update...

DTC Podcast ·

2025/12/12

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signupMeta's latest update wasn’t just noise. Pilothouse strategist Taylor Cain breaks down how Andromeda’s smarter delivery system let them consolidate campaigns, increase CTRs, and scale cleaner than ever this BFCM.For CMOs optimizing Meta spend across brands or business units...30% YoY CTR lift through creative-persona alignment + fewer campaignsWhy campaign consolidation is outperforming classic testing structuresPartnership ads: how

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00:42:23

Bonus: How Hungryroot Scaled Meta Spend by 10x with...

DTC Podcast ·

2025/12/10

Subscribe to DTC Newsletter - https://dtcnews.link/signupThis episode of the DTC Podcast is a triple threat: Meta’s Jake Bailey returns to unpack the Cyber 5 data, Hungryroot’s Adam Weber shares how they scaled partnership ads to 50%+ of spend, and adMixt’s Kevin Simonson drops a masterclass on testing, attribution, and scenario planning.https://hungryroot.comhttps://admixt.comhttps://meta.comWhat’s inside:Why Cyber Monday hit softer — and which brands still crushedThe shift from segment-based

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00:30:10

Ep 566: What to Fix First: Growth Metrics Every...

DTC Podcast ·

2025/12/08

Subscribe to DTC Newsletter - https://dtcnews.link/signupWhen Sarah Carusona showed up to a DTC event last year, she didn’t know it would spark her first client. That client’s still with her. Today she runs BA Commerce, where her team drops into brands and drives growth from the inside.For DTC founders scaling from $5M to $20M who need strategy and execution in one package.What you’ll learn:Why fractional CMOs often fall short and what brands really need insteadHow to drop in a trained operator who

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00:24:33

Ep 565: BFCM + Meta in 2025: Shorter Promo Windows...

DTC Podcast ·

2025/12/05

Subscribe to DTC Newsletter - https://dtcnews.link/signupJacob and Jocelyn from the Pilothouse Meta team break down what actually moved the needle for Meta advertisers this Black Friday/Cyber Monday. The biggest unlock? Being scrappy. The brands that crushed it weren’t over-optimized, they were just fast. Fast to tweak offers. Fast to drop weird creative. Fast to kill what wasn’t working.For DTC marketers managing Meta ads during promo periods.Why classic percentage-off offers still worked bestWhat

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00:27:47

Bonus: How Nearly 50,000 Brands Spent $607M This BFCM...

DTC Podcast ·

2025/12/04

Subscribe to DTC Newsletter - https://dtcnews.link/signupEric sits down with Anthony DelPizzo, Director of Product Marketing at Triple Whale, to unpack what actually happened across $2.9B in tracked revenue and $607M in ad spend. This episode is your shortcut to what worked, what didn’t, and what’s next.Black Friday/Cyber Monday 2025 is in the books — and Triple Whale tracked every click, conversion, and creative that moved the needle.View the Report: triplewhale.comWhat’s inside:Why new customers

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00:30:08

Ep 564: Nik Sharma on Scaling DTC in 2025: Creative...

DTC Podcast ·

2025/12/01

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Nik Sharma (founder of Sharma Brands) returns to the pod to dig into how DTC brands should be thinking right now: simple, tested offers for Black Friday/Cyber Week, and how to turn those one‑time buyers into repeat customers.For DTC operators scaling from ~$50 M to $500 M:What makes a Black Friday offer work (hint: simple, tested, clear).Why retention after the sale is your leverage — and how to bake it into flows, creative

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00:20:22

Ep 563: 3 Moves to Win Black Friday While It’s...

DTC Podcast ·

2025/11/28

Subscribe to DTC Newsletter - https://dtcnews.link/signupJocelyn from Pilothouse breaks down how their team stays aggressive, adapts fast, and helps clients scale efficiently—even on the actual day of Black Friday.For media buyers and growth teams optimizing in real-time...What to do when your CPMs and CACs spike day-ofWhy legacy evergreen might outperform your BFCM creativeThe one Canva trick Jocelyn uses to refresh high-cost ads fastWhat Rebuy is and how it helped one brand double YoY revenueHow

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00:35:05

Ep 562: Low Maintenance Scaling: How Priority...

DTC Podcast ·

2025/11/24

Subscribe to DTC Newsletter - https://dtcnews.link/signupConnor Swegle co-founded Priority Bicycles to build bikes that look good, ride great, and don’t require you to be a mechanic. From a Kickstarter that sold 1,500 bikes to 25,000/year today, he’s grown a DTC brand that rides differently — literally and strategically.For DTC founders scaling from ~$5–50M looking to tighten marketing funnels, reduce wasted spend, and build real community.Launched with a $565K Kickstarter campaign that validated

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00:41:42

Ep 561: Unwinding the Tactical Spin Cycle: How...

DTC Podcast ·

2025/11/21

Subscribe to DTC Newsletter - https://dtcnews.link/signupMost DTC brands aren’t short on effort — they’re stuck in the tactical spin cycle: chasing hacks, optimizing in circles, burning time and team on things that used to work.In this episode, Dave Steele (CEO) and Duncan Ferguson (Strategy Lead) unpack how Pilothouse breaks that loop — and why a proper strategy isn’t optional once you pass $5M.For DTC brands trying to scale past tactics and actually build leverage.What’s inside:What the “tactical

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00:34:41

Bonus: How Nate Lagos Quadrupled Original Grain with...

DTC Podcast ·

2025/11/19

Subscribe to DTC Newsletter - https://dtcnews.link/signupNate Lagos just wrapped his first week as CMO of Adapt Naturals after a breakout run that saw him quadruple Original Grain’s revenue. In this episode, Nate joins Eric Dyck for whiskey and wisdom on persona-driven marketing, CRO as a growth engine, and why you don’t need 100 ads a week to win on Meta.For DTC founders and marketers optimizing for LTV and profitable scale in 2025.How to uncover true customer motivations and build actionable

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