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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:29:36

Ep 546: How Pilothouse’s Strategy Team Transformed Ad...

DTC Podcast ·

2025/09/26

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of All Killer No Filler, Abby & Henry from Pilothouse break down what it means to build real strategy for DTC brand growth. They explain how many brands today are stuck optimizing what already worked — rather than asking who the right audience is, what their pain points are, and how to speak to them.What we cover: • Defining real audiences & personas — how to move away from “Meta placing you” to targeting who truly

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00:39:45

Ep 545: How Lovevery Built a 9-Figure Subscription...

DTC Podcast ·

2025/09/22

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Rod Morris, co‑founder of Lovevery, to dig into how they turned a single product idea into a global early‑learning brand with over 150 SKUs, presence in 34 markets, and a sustainable subscription model.What you’ll learn:How Lovevery validated its premium product idea with the PlayGem and used early feedback to build credibility.The tactics that drove retention: mission‑aligned design, app

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00:19:56

Ep 544: How to Break Through Scaling Ceilings in...

DTC Podcast ·

2025/09/19

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric speaks with Dougie, lead of the Google team at Pilothouse, about what happens when DTC brands try to scale on Google Ads and hit a ceiling. The conversation digs into impression share limits, ad rank, new customer acquisition, product mix, and how demand generation must be part of the strategy—not just search & shopping.Why you’ll want to listen:Learn when you’re maxed out on impression share and

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01:01:02

Bonus: The Hard Truth About Marketing Measurement...

DTC Podcast ·

2025/09/17

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠In this third appearance on the DTC Podcast, Constantine Yurevich, founder of SegmentStream, delivers the most comprehensive breakdown of the marketing measurement landscape we've ever recorded.This isn’t theory. It’s a raw, truth-filled look at what works, what’s broken, and how DTC brands can actually understand what’s driving growth.Forget the vendor noise. This episode will reset your measurement mindset.Visit SegmentStream website:

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00:28:30

Ep 543: Rotten’s Retail Expansion: Seeding Strategy,...

DTC Podcast ·

2025/09/15

Subscribe to DTC Newsletter - https://dtcnews.link/signupWhen we first spoke to Michael Fisher, Rotten had just launched a single product online. Now, the brand is stocked in 1,000+ retail locations including Zumiez, Safeway, Sprouts, and Hy‑Vee. In this follow-up episode, we unpack exactly how Rotten scaled while preserving product quality, unique branding, and a lean team.This episode dives into:Building a better-for-you candy that actually tastes great (60% less sugar, no synthetic dyes)How

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00:17:05

Ep 542: TikTok Symphony: How Pilothouse Uses AI to...

DTC Podcast ·

2025/09/12

Subscribe to DTC Newsletter - https://dtcnews.link/signupOn this episode of All Killer No Filler (the DTC Podcast from Pilothouse), Eric and Debbie dive into TikTok’s Symphony suite, a growing toolkit of AI‑powered creative solutions that streamline ideation, ad creation, and brief generation. Debbie shares how Pilothouse is using Symphony to write better creative briefs fast, pairing that with affiliate creators to build consistent, scalable TikTok campaign performance.Why ListenLearn how TikTok’s

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00:35:25

Bonus: How to Build a Testing Roadmap That Drives...

DTC Podcast ·

2025/09/10

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Drew Marconi, Co-founder and CEO of Intelligems, to dig into the real way brands should be thinking about testing in 2025.Forget just optimizing for conversion rate or AOV. The smartest brands are now optimizing every site change—pricing, shipping, offers, content—for one thing: profit per visitor.Drew shares how Intelligems helps brands move beyond surface-level CRO and into truly strategic

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00:59:56

Ep 541: Mastering the First Second: How Chris Erthel...

DTC Podcast ·

2025/09/08

Subscribe to DTC Newsletter - https://dtcnews.link/signupIf you’re still sending Meta traffic to a single product page—you’re leaving revenue on the table.In this episode of the DTC Podcast, Eric reconnects with global growth strategist Chris Erthel, whose playbook for Meta ads, landing page optimization, and strategic A/B testing has helped eCommerce brands scale from $30M to $100M+ and exit at nine-figure valuations.Chris shares real-world insights from helping 142+ DTC brands and breaks down

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00:20:23

Ep 540: Using Halloween as Q4 Prep: Pilothouse’s Aves...

DTC Podcast ·

2025/09/05

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of All Killer No Filler, host Eric Dyck brings on Aves from Pilothouse and Ad‑Venturous to unpack how Halloween creatively primes brands for Q4 success.Key insights you'll get:How subtle seasonal signals—like leaves, emojis, earthy color palettes—increase ad engagement across categoriesWhy Halloween campaigns serve as strategic rehearsal for holiday launches and promo roadmappingWhen to dial back on heavy weekend sales in

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00:36:03

Ep 539: How Proov Turned Hormone Testing into a...

DTC Podcast ·

2025/09/01

Subscribe to DTC Newsletter - https://dtcnews.link/signupDr. Amy Beckley shares how her personal fertility struggles and scientific background led her to create Proov—a direct‑to‑consumer hormone testing platform that helps women measure PdG (progesterone metabolite), LH, estrogen, and FSH at home. The test, paired with a mobile app, provides an Ovulation Score and personalized guidance, aiming to shift women’s health from reactive to proactive.Key Insights:Hormone imbalance affects ~80% of women

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00:31:15

Ep 538: How to Deploy UGC, CGC, and EGC in Your Paid...

DTC Podcast ·

2025/08/29

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this DTC Podcast preview, we’re featuring an episode from Ad-Venturous — our performance creative podcast hosted by Pilothouse strategist Avery Valerio.In Episode 11, Avery breaks down the big three content types you need to master: User-Generated Content (UGC), Creator-Generated Content (CGC), and Employee-Generated Content (EGC). You’ll walk away with a clear sense of when to use each — and how to do it effectively.Inside the episode:The

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00:35:37

Bonus: Got AI Anxiety? Learn How 875 Brands Are Using...

DTC Podcast ·

2025/08/27

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, we dig into the findings from the State of AI in DTC Marketing report, produced in partnership with Triple Whale. Our guest, Anthony DelPizzo, Director of Product Marketing at Triple Whale, walks us through how DTC brands are using AI—what’s working, what’s not, and where it’s all headed.Key Insights:93.5% of DTC brands use AI today, but most still struggle with implementation clarity.Creative tasks are the top entry point,

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00:39:07

Ep 537: How Dugout Mugs Scaled to $55M with Authentic...

DTC Podcast ·

2025/08/25

Subscribe to DTC Newsletter - https://dtcnews.link/signupOn today’s DTC Podcast, Eric interviews Kris Dehnert, CEO of Dugout Mugs, the brand that turned baseball bat barrels into a $55M+ business.Kris shares his journey from early Facebook fan pages and Teespring to building a durable, licensed, retail-distributed sports brand. The conversation covers brand authenticity, partnerships, deal-making, AI in ecommerce, and the pitfalls of chasing vanity metrics.🔑 Key Insights from this Episode:Why

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00:38:58

Ep 536: The Only Browse Abandon Email You’ll Ever...

DTC Podcast ·

2025/08/22

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this DTC Podcast preview, we’re featuring a tactical deep dive from The World's Best Retention & Email Podcast — hosted by Pilothouse’s Jordan Gordon.In Episode 6, Jordan walks through the architecture of the only browse abandon email you’ll ever need — covering everything from when to trigger it, how to segment it, and what content to include to drive conversions.What you’ll learn:Why a single, well-built browse abandon flow can

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00:30:06

Bonus: The Math Behind Influence and Why Most...

DTC Podcast ·

2025/08/20

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this Bonus episode of the DTC Podcast, we welcome back Yash Chavan, Founder & CEO of SARAL, the platform helping DTC brands turn influencer marketing into a structured, scalable growth engine.If your current strategy feels like influencer roulette, this episode offers a smarter way.🔗 Try SARAL https://getsaral.com/demoYou’ll learn:Why most influencer programs fail—and how to fix it using SARAL’s Pyramid of Influence framework.How to

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00:38:23

Ep 535: Ashvin Melwani On How Obvi Fixed Meta Pixel...

DTC Podcast ·

2025/08/18

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Ash Melwani, co-founder and CMO of Obvi, to unpack how the brand rebuilt its Meta ad infrastructure after being flagged under Meta’s health and wellness restrictions—crippling performance overnight.Ash shares how Obvi reversed the damage, restored performance using server-side tracking, and evolved their media buying playbook to align with Meta’s new Andromeda AI update.Whether you’re

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00:23:47

Ep 534: Google’s 90% “New Customer” Illusion: How To...

DTC Podcast ·

2025/08/15

Subscribe to DTC Newsletter - https://dtcnews.link/signupIf Google Ads tells you 90% of your conversions are from new customers—you’re probably being misled.In this episode, Eric sits down with Pilothouse’s Dougie, who exposes one of the biggest attribution errors in digital marketing: Google’s cookie‑based misreporting that makes you believe you’re crushing new customer acquisition when you're actually…not.This episode is a must‑listen if you're spending on Google Ads and think you're scaling. You

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00:36:00

Ep 533: Why Community Should Precede Paid: Mira’s...

DTC Podcast ·

2025/08/11

Subscribe to DTC Newsletter - https://dtcnews.link/signupKatherine Sakovich, CMO at Mira, shares how Mira scaled from chaos to a multi‑product hormonal health platform via community-led, educative marketing. Highlights explore positioning tactics, messaging for sensitive journeys, product‑marketing integration, and the evolving role of AI.Key Moments:Built early beta‑tester community into 18,000-member brand ambassador networkLaid tagline-offfer-tested messaging over media buys to human

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00:30:36

Ep 532: What Smart Brands Do Differently on Amazon...

DTC Podcast ·

2025/08/08

Subscribe to DTC Newsletter - https://dtcnews.link/signupDTC professionals: discover why Amazon demands a unique strategy, not a copy‑paste from your DTC playbook.In this episode with Pilothouse Amazon Brain Trust, Rob & Clifford unpack:Why treating Amazon as “free traffic” undermines growthBest practices in listing creative, SEO, and media segmentationHow to avoid wasted cost chasing irrelevant keywordsImplications of Amazon’s upcoming prep service cutoff in Jan 2026Why anonymous star ratings

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00:41:14

Ep 531: The TikTok Strategy, Tariff Setback, and...

DTC Podcast ·

2025/08/04

Subscribe to DTC Newsletter - https://dtcnews.link/signupYuki Kinoshita returns to the DTC Podcast with an inside look at how Plufl turned viral buzz into sustainable growth. Since his first appearance, the brand has passed $4M in sales, added new SKUs like the Hugl cooling pillow, and faced a near-$8M retail setback due to sudden U.S. tariffs.In this episode, Yuki breaks down how Plufl:Navigated a 145% import tariff while keeping prices stableCut landed costs by $10+ per unit by reengineering their

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