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PODCAST

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry"s trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer

business marketing

All Episodes

26:18

#584: The power of data and AI in the enterprise with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/10/04

Today we're talking about the power of data and AI in the enterprise with Krishnan Venkata, Chief Client Officer at LatentView Analytics. We’ll explore how data can drive meaningful business change, demystify the applications of generative AI, and discuss strategies for successful adoption of data initiatives.With over 20 years of experience in the Technology and Knowledge Services, I am a seasoned analytics executive who leads global client services at LatentView Analytics, a leading data and

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26:20

#580: On-demand production and product data for...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/09/25

Today, we’re exploring the transformational power of on-demand production and real-time data in a few different industries with Leonard Marano, President, Americas at Lectra. We’ll discuss how these technologies are revolutionizing the fashion, automotive, and furniture sectors by enabling brands to respond rapidly to consumer demands.RESOURCES Lectra website: https://www.lectra.com Register now for the Medallia CX Day Webinar: Building Loyalty: How Top Brands Create Forever Customers with CX

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44:28

#579: Creating forever customers with Michael...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/09/23

Today we’re going to talk about the art of creating forever customers with Michael Mallett, Vice President, Product - CX Solutions Strategy at Medallia. We’ll explore strategies for enhancing customer visibility, prioritizing impactful improvements, and fostering continuous improvement within organizations. I’m also excited about the upcoming CX Day webinar from Medallia coming up on Tuesday, October 1, where I’ll be moderating a panel including some amazing customer experience experts. We’re going

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33:04

#578: The future of shoppable TV with Peter Hamilton,...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/09/20

Today we’re going to talk about how brands can use streaming and shoppable TV to engage and build valuable customer relationships. While Roku is mostly known as the most popular streaming platform in the US, Canada, and Mexico reaching over 83 million households, it’s also a strategic advertising destination for some of the biggest brands from Disney to McDonald’s. To talk about all of this as well as some recent announcements, I’d like to welcome Peter Hamilton, Senior Director of Ad Innovation,

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30:20

#577: Optimizing the patient experience with Tracey...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/09/18

Today we’re exploring the dynamic intersection of healthcare, privacy, and patient experience with Tracey Schroeder, Chief Communications & External Affairs Officer at Inova Health System. Tracey brings a unique perspective from her transition from the hospitality industry with a role as Vice President and Global Head of Consumer PR at Marriott International to healthcare with her current role at Inova.Tracey Schroeder is Chief Communications and External Affairs Officer at Inova Health System

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34:30

#576: AI and Human Creativity in Marketing with Diana...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/09/16

Today we’re exploring how AI and human creativity work together in marketing with Diana Lee, CEO and Founder of Constellation, a first-of-its-kind SaaS platform that allows top brands and Fortune 500 companies to seamlessly build, launch, and manage compliant creative assets at scale. We’ll discuss how marketers can effectively blend technology with human insight to enhance their strategies and connect more deeply with their audiences.Diana Lee is the Co-Founder and CEO of Constellation

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27:53

#575: Telling authentic branded stories with Sophie...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/09/13

GoDaddy’s “Made in America” series has just debuted its fifth season, which captures the real, unscripted stories of small business owners as they unfolded in real time. Today we’re going to talk about capturing and sharing unpredictable stories to create authentic brand messaging. To help me discuss this topic, I’d like to welcome Sophie Harris, Senior Video Producer at GoDaddy and Creative Director of GoDaddy’s “Made in America” documentary series RESOURCES Made in America website:

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33:02

#574: Building enterprise-grade Gen AI applications...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/09/11

It’s hard to escape talk of AI these days, but not all AI is the same, and not all of it is safe for large organizations to use.Today we're diving into the evolving world of generative AI for the enterprise with Sumeet Agrawal, VP of Product Management at Informatica. We’ll discuss strategies and considerations for building robust, enterprise-grade generative AI applications. Sumeet Kumar Agrawal is a VP of Product Management at Informatica. Based in the Bay Area, Sumeet has 15+ years of data

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27:36

#573: The Relationship Between Marketing and...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/09/09

Welcome to today’s episode where we're going to talk about advanced strategies in branding and communications with Nikki Festa O'Brien, CEO of Greenough Communications. We’re going to explore how brands can articulate their stories more effectively, manage financial communications, and about the critical relationship between marketing and communications. Nikki Festa CEO, Greenough Agency With more than 20 years of agency and in-house experience, I am a seasoned brand marketing and communications

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39:40

#571: Unlock Expert Mode: Getting to a B2B E-commerce...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/09/04

B2B e-commerce offers great opportunities to manufacturers and distributors, but creating an industry-specific strategy, and finding the right partners and platforms to implement it can make all the difference.This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people, and by Znode, the premier B2B e-commerce enterprise platform. About Carlos Manalo Carlos

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29:29

#570: Unleashing the Power of Composable Customer...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/09/02

You’ve likely heard us talk about composable approaches a bit on this show. Today, we’re going to explore what it looks like to take a composable approach with a customer data platform with Kyle Martinowich, Senior Partnership Lead at GrowthLoop. He’s going to share insights on the power of composable Customer Data Platforms and how they are reshaping businesses' approach to data segmentation and customer relationship management. RESOURCES Growthloop website: https://www.growthloop.com Register

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27:00

#569: Building a brand that customers can't get...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/08/30

Welcome to today’s episode where we explore the magic of branding with Jon Davids, author of "Marketing Superpowers: Build a brand so good that getting customers feels like magic" and branding expert. Jon’s book promises methods to transform marketing into a natural by-product of a beloved brand. We’ll dive into his strategies and frameworks that turn attention into sales and strangers into fans.Jon Davids is the Founder & CEO of Influicity, helping brands grow through the secrets of community

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29:47

#568: Digital signage and brand strategy with Misty...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/08/28

Welcome to today’s episode, where we’re diving into the dynamic world of digital signage with Misty Chalk, Vice President of Sales, Americas at BrightSign. We’ll explore how digital signage is transforming brand strategies and customer experiences across various industries.RESOURCES Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't

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28:29

#567: Engaging e-commerce customers with Daniela...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/08/26

Welcome to today’s episode where we're going to look at the strategies behind enhancing customer e-commerce engagement while streamlining business operations with Dani Jurado, Executive Vice President of North America at VTEX, a digital commerce platform. About Dani Jurado Daniela Jurado is currently VTEX’s Executive Vice President of North America. Throughout her digital career at VTEX, she has worked directly with brands such as Adidas, Whirlpool, Miriade, OBI, and others, accumulating experience

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33:01

#566: The future of financial services CX with Chris...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/08/23

Welcome to today's episode where we're diving into the future of financial services marketing with Chris O'Brien, SVP, Senior Product Owner at M&T Bank. We’ll explore the strategic use of first-party data, the integration of omnichannel customer experiences, and the modernization of marketing technology.About Chris O'Brien As SVP, Senior Product Owner at M&T Bank, Chris is responsible for driving growth by enabling go-to-market strategies through the application of MarTech, AdTech, and digital

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36:44

#565: Why journey management matters, with Eytan...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/08/21

Journey mapping, management, and orchestration. They’re all just different names for the same thing, right? Well not quite. Even though they are all aimed at creating a more valuable customer experience, they all play unique roles.Today we’re exploring customer journey management with Eytan Hattem, CEO and Co-Founder of Cemantica. We'll delve into how understanding and managing customer journeys can transform business strategies and customer experiences. About Eytan Hattem Customer experience has

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27:39

#564: The cookiepocalypse that didn't happen with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/08/19

We are here at eTail Boston and hearing about all things e-commerce and retail. Today we’re going to talk about the cookiepocalypse that never happened, and what Google’s decision not to deprecate third-party cookies means for all those marketers preparing their first-party data strategies, as well as all those consumers out there that still like their privacy.. To help me discuss this topic, I’d like to welcome Jaysen Gillespie, Head of Analytics and Data Science at RTB House. RESOURCES RTB

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29:59

#563: Harnessing technology for good with Larry...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/08/16

Today we’re going to talk about using technology for good in a new age of reason, driven by data, artificial intelligence, and people utilizing these tools for the right reasons. To help me discuss this topic, I’d like to welcome Larry Weber, Founder & Chairman of Racepoint Global and author of the new book A New Age of Reason: Harnessing the Power of Tech for Good. About Larry Weber Larry is a globally-renowned expert on public relations and marketing services. As a founder of several successful

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29:06

#559: The shift from service to sales with Josh...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/08/07

Today, we're excited to delve into the evolving landscape of customer service and sales with Josh Feast, CEO and Co-Founder of Cogito. We’ll explore how AI is reshaping the roles of customer service agents and enhancing business strategies.RESOURCES Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off. Don't miss a thing: get the

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30:19

#558: When SMS delivers real results with John...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/08/05

With a 98% open rate—that’s right, 98%—SMS marketing can be incredibly effective, but deliverability is key, and AI can help here. Today we’re going to explore the transformative role of AI in SMS marketing strategies. Joining us is John Wright, CEO of TrueDialog, to discuss how AI-driven tools are enhancing SMS deliverability and overall marketing effectiveness. About John Wright John has served as CEO of TrueDialog Inc. since 2014. Prior to his role at TrueDialog, John held senior leadership

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