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PODCAST

Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives. In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive,

business marketing

All Episodes

01:02:42

How consistency and persistence helps Victor Gichun...

Predictable B2B Success ·

2023/08/08

Welcome back to another episode of Predictable B2B Success! In this exciting installment, we have Victor Gichun, a relentless sales expert who has discovered the ultimate secret to outselling and outperforming the competition. But here's the intriguing twist: Victor claims he has no specific talents or even singing, dancing, or writing books. So how did he achieve such remarkable success? Tune in as Victor takes us on a captivating journey through his unconventional path to triumph. From

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00:47:45

Enhancing productivity: Artem Koren shares insights...

Predictable B2B Success ·

2023/08/05

Are you ready to unlock the secrets of B2B success? In this episode of Predictable B2B Success, we have a special guest who is here to share their insights on leveraging technology and positioning to achieve predictable success. Join us as we dive into the world of AI assistants with Artem Koren, the mastermind behind the innovative Sembly platform. Artem believes technology is just one piece of the puzzle regarding success in the B2B landscape. With Sembly, they have strategically positioned

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00:43:22

Experimentation in marketing: How to acquire...

Predictable B2B Success ·

2023/08/01

What if we told you that running a seemingly insignificant experiment could completely transform your B2B business? On this Predictable B2B Success episode, we have the privilege of speaking with Andres Glusman, co-founder and CEO of Do What Works, a platform that helps growth leaders acquire more customers. With a background in behavioral science and a track record of launching successful ventures like Meetup, Andres is here to share his insights on the power of experimentation in driving

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00:44:46

More content doesnt help you outmaneuver the...

Predictable B2B Success ·

2023/07/28

Are you ready to outsmart your competition and achieve predictable success in the B2B world? In this episode of "Predictable B2B Success," we have a special guest, Dejan Gajsek, who shares his insights on how to master competitive intelligence for growth and scale. With a background in marketing and sales experimentation, Dejan has helped numerous mid-market and B2B tech startups close more accounts and prevent losing deals to the competition. But here's the catch: he started as a one-person

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00:44:24

Sales made easy: How to up your B2B sales game with...

Predictable B2B Success ·

2023/07/25

For some people, sales sucks. But it doesn't have to, according to Harry Spaight. Harry is a keynote speaker, sales coach, and author who believes in selling with dignity and serving others. But here's what's piquing our curiosity: How did a missionary in the Dominican Republic transition into the world of sales? What lessons did Harry learn in his missionary work that shaped his approach to selling? And how does he manage to sell with dignity in a field that often feels uncomfortable and

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00:44:32

Strategic Press Releases, Credibility Binders, and...

Predictable B2B Success ·

2023/07/21

Are you tired of your B2B PR efforts falling flat? Wondering how you can gain recognition and conversions in the crowded marketplace? Look no further! In today's episode of Predictable B2B Success, we have a guest who has cracked the code to B2B success through the power of PR. Join our host, Vinay Koshy, as he sits down with Mickie Kennedy, the founder, and president of Erelases, a leading authority on press release distribution for small businesses. From the importance of industry

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00:43:35

Strategy lessons from diverse backgrounds: Broadening...

Predictable B2B Success ·

2023/07/18

A survey by Roger Martin of the Rotman School of Management found that 67% of managers believe their organization is bad at developing strategy. Martin's research also says 43% of managers cannot state their strategy. Havard Business School's Professor David Collis is a bit more blunt. He says It's a dirty little secret. Most executives cannot articulate their business's objective, scope, and advantage in a simple statement. If they can't, neither can anyone else. What is the cause of this

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00:45:27

How to create luck, use product-led growth and...

Predictable B2B Success ·

2023/07/14

In this Predictable B2B Success episode, we have the pleasure of speaking with the innovative entrepreneur Carl Pihl. Carl, the founder of Ticketing Hub, is driven by a motto to create simple yet powerful tools for their customers. From implementing double email verification to launching the revolutionary "magic link" during the pandemic, Carl and his team are dedicated to solving customer problems one by one. But it doesn't stop there. Carl reveals their challenges when servicing customers

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00:42:41

How to scale predictable B2B growth: Insights from...

Predictable B2B Success ·

2023/07/11

Are you struggling to achieve predictability in your B2B business? Wondering how to navigate the complex world of B2B relationships and achieve long-term success? Look no further! In this Predictable B2B Success episode, we dive deep into business-to-business strategy and provide practical insights for CEOs and owners looking to succeed in this unique landscape. Today, we have a special guest, Oscar Torres, founder and director of a highly acclaimed B2B management and business transformation

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00:39:15

How to successfully manage your product development...

Predictable B2B Success ·

2023/07/07

Are you curious about the secrets behind predictable B2B success? Then buckle up and prepare for an insightful Predictable B2B Success episode with your host Vinay Koshy. In today's episode, we have a special guest, Karthik Suresh, who has witnessed firsthand the cultural differences in customer engagement and feedback strategies across companies. Prepare to be amazed as Karthik sheds light on the importance of ingraining a user-driven product development process into the DNA of your

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00:47:19

From fraud to quality: How to use trusted market...

Predictable B2B Success ·

2023/07/04

Are you curious about the inner workings of market research and how it can contribute to predictable B2B success? In this episode of "Predictable B2B Success," we sit down with Sharekh Shaikh, a two-time founder in human capital and future workspace. Sharekh has built a next-generation work collaboration platform, CleverX, and recognized the need to address the problems in market research. Join us as Sharekh shares insights into the industry's challenges, the role of AI in research, the

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00:48:42

Mastering referral partnerships with BX Networkings...

Predictable B2B Success ·

2023/06/30

Have you ever thought about the value of your time? How much it can impact others, and how prioritizing it reflects how we prioritize people? Matt Alderton is known for his expertise in building referral relationships and networking strategies. Matt shares his insights on the power of giving time to others, the importance of surrounding oneself with the right people, and the success he has achieved through his unique approach to business networking. Referral relationships play a pivotal

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01:00:27

How to optimize for the search experience, not just...

Predictable B2B Success ·

2023/06/27

In this Predictable B2B Success episode, Edward Sturm talks about his journey from creating viral videos to becoming an SEO expert and owning an AI startup. He shares tips on leveraging podcasts, short-form mobile videos, and personal branding to establish a strong connection with your audience and hedge against AI disruption. Edward and I also explore the evolution of SEO from search engine optimization to search experience optimization, the benefits of targeting bottom-of-funnel keywords in

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00:51:32

How to use primal storytelling to move your customers...

Predictable B2B Success ·

2023/06/23

Anthony Butler is the founder of a successful marketing agency, but his wake-up call came when a CEO fired them for not getting an ROI on their spend. This led him to examine why some content performs and others don't. He realized that most of the time, it has to do with personality and connection. He delved into evolutionary psychology and discovered that humans have vestiges of urges left inside us, such as the need for connection and meaning behind the things we buy. As a marketer,

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00:50:06

How C-Suite leaders can boost their influence through...

Predictable B2B Success ·

2023/06/20

As a sales executive, Ben Albert was furloughed during the COVID-19 pandemic. He had to find a way to replace his income and continue building his career. As an introvert, he found it challenging to attend networking events and conferences, let alone virtual ones. However, he discovered a solution that helped him overcome his networking anxiety and built real business connections. In this episode, Ben shares his experience and how it helped him build his personal brand and connect with

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00:55:53

How to harness competitive intelligence for creative...

Predictable B2B Success ·

2023/06/16

Creativity and innovation are essential for success in today's fast-paced business world. However, many companies need help fostering a culture encouraging experimentation and risk-taking. In this podcast episode, Robbie Phoenixx discusses the importance of understanding and motivating employees, leveraging creativity in intelligence work and marketing, and building a data-driven culture. He also shares his experiences in developing offer concepts, understanding the marketplace, and taking

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00:42:39

How to balance AI optimization for PPC with customer...

Predictable B2B Success ·

2023/06/13

In this Predictable B2B Success podcast episode, host Vinay Koshy interviews Frederick Vallaeys, CEO and co-founder of Optmyzr, a leading PPC management platform. Vallaeys, a seasoned Silicon Valley entrepreneur and one of Google's first 500 employees, discusses the challenges of running digital advertising campaigns, including ad fraud and low conversion rates. He explains how Optmyzr's platform and experience can help businesses overcome these challenges and improve their PPC campaigns'

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00:47:08

How to use agile conversations and collaboration as...

Predictable B2B Success ·

2023/06/09

Douglas Squirrel's career took an unexpected turn. Fired repeatedly for building top-performing teams, it was only a short time before he realized his talent for turning around tech organizations that made him a sought-after consultant. His journey led him to discover trust and fear as the root causes of most technology problems. Coaching CEOs and founders to address these underlying issues fostered a culture of collaboration that led to better business outcomes. With insights into agile

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00:35:33

Revolutionizing facility management with Paul...

Predictable B2B Success ·

2023/06/06

From managing buildings to revolutionizing communication - the unexpected twist that led to the creation of the world's simplest maintenance platform. Get ready to be inspired by the story of Snapfix and how Paul McCarthy's light bulb moment changed the game. Paul McCarthy is a seasoned professional with a unique IT and facility management experience blend. Paul has spent more than two decades in the software development industry. He has also been involved in managing commercial and

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00:45:29

Customer-Led Growth: How to operationalize customer...

Predictable B2B Success ·

2023/06/02

Do you want your SaaS company to experience business growth through customer-led strategies? Look no further because I have the solution. Discover how Georgiana Laudi can help you implement customer-centric growth tactics that drive revenue and success. Another way to say that Implementing customer-led growth drives business growth could be that Prioritizing customer needs and preferences leads to increased profitability and success for businesses. Georgiana Laudi is a seasoned SaaS

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