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PODCAST

SEO Is Not That Hard

Are you eager to boost your website"s performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.Whether you"re a beginner or a seasoned SEO

business marketing

All Episodes

30:13

Edd guests on Online Business Launchpad Podcast

SEO Is Not That Hard ·

2025/01/08

Send us a textYou can find Trudy's podcast at https://onlinebusinessliftoff.com/online-business-launchpad-podcast/SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at e...

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17:13

Get the right person to talk to the right person

SEO Is Not That Hard ·

2025/01/06

Send us a textEver faced unyielding challenges in your business and wondered if persistence truly pays off? Join me, Ed Dawson, as I recount gripping tales of overcoming seemingly insurmountable hurdles through sheer determination and targeting the right connections. Hear about a friend's battle with negative Amazon reviews driven by a competitor’s tactics and how he turned the tide by enrolling in Amazon's account manager program, thus safeguarding his product ratings and reviving sales. My ...

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10:57

Celebrate the small wins

SEO Is Not That Hard ·

2025/01/03

Send us a textDiscover how celebrating the small victories can lead to monumental success with our guest, Paul, a plumber-turned-inventor whose innovative spirit sparked the creation of a game-changing plumbing product. Hear the inspiring tale of how the 150 fixing kit came to be, designed to solve a common plumbing issue, and the hurdles Paul faced after a dispute with a manufacturer. Join me, Ed Dawson, as I step in to assist Paul in establishing his online presence through a Shopify site, ...

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15:20

Look back on 2024 and forward to 2025

SEO Is Not That Hard ·

2025/01/01

Send us a textKick off the new year with a vibrant journey into the heart of SEO transformations and cultural traditions. I'm Ed Dawson, and I'll whisk you away to my quaint village, where New Year's Day bursts to life with colorful Morris dancing and captivating tales spun at the local pub. But don't get too comfortable by the fireside, because we're also diving into the shifting sands of SEO in 2024. From the meteoric rise of AI tools like ChatGPT and Claude, which are reshaping the contour...

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15:18

Christmas Special 4 - Another Question and another...

SEO Is Not That Hard ·

2024/12/30

Send us a textImagine waking up on Christmas morning only to find a lump of coal in your stocking—a harsh reminder of missteps past. That's exactly what a manual penalty from Google feels like for SEO professionals, and in our festive SEO Christmas special, we unpack this nightmare scenario. Sharing a personal story about my daughter's memorable encounter with Santa's coal, I highlight the gravity of such penalties and their impact on digital strategies. Reflecting on the early days of our po...

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16:00

Christmas Special 3 - A Question and an old favourite.

SEO Is Not That Hard ·

2024/12/27

Send us a textCan Google's reign over the search industry withstand the waves of rising competition from ChatGPT and looming regulatory challenges? Join me, Ed Dawson, as we unlock the secrets to navigating the ever-shifting sands of SEO in this special episode of "SEO is Not That Hard." We dive deep into the philosophies that have shaped the industry—from the game-changing Penguin and Panda updates of the past to the uncertain terrain we tread today. Through a blend of insightful reflection ...

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15:45

Christmas Day Special - A question and another old...

SEO Is Not That Hard ·

2024/12/25

Send us a textPicture this: A minimalist marketing strategy that draws in over a thousand new users without saying a single word. It's not magic—it's the power of creativity in action at the Brighton SEO conference. Join me, Ed Dawson, as I unwrap our holiday-themed episode of Not That Hard Christmas Day special. We'll explore how compelling content serves as the guiding star in SEO strategies, much like the star atop a Christmas tree, ensuring your efforts truly shine. I'll share a memorable...

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10:44

Christmas Special 1 - A Question and an old favourite.

SEO Is Not That Hard ·

2024/12/23

Send us a textCould capturing an audience on the quiet, cozy morning of Christmas Day be a bigger win than a bustling surge on New Year's Eve? Join me, Ed Dawson, as I unwrap this seasonal SEO conundrum on our special Christmas episode of "SEO is Not That Hard." As we revisit some of the standout episodes from the past year, I reflect on the unique challenge—and potential triumph—of drawing significant website traffic when people are more likely to be enjoying festive cheer. It's a testament ...

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12:50

Instant Consumer Feedback

SEO Is Not That Hard ·

2024/12/20

Send us a textThe service I mention in the podcast can be found at https://www.pickfu.com/SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a que...

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12:51

Tooltips

SEO Is Not That Hard ·

2024/12/18

Send us a textCould a simple tooltip be the secret ingredient to boosting your website’s SEO? Join me, Ed Dawson, as I explore how these often-overlooked elements can transform not just user experience but also your site's performance on search engines. With 20 years of SEO expertise under my belt and as the founder of the SEO Intelligence Platform Keywordfupoleaser.com, I break down how tooltips can clarify complex terms, ease the cognitive load for your users, and even enhance accessibility...

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15:17

Canonicalization

SEO Is Not That Hard ·

2024/12/16

Send us a textUnlock the secrets of SEO success by mastering the art of canonicalization. Ever wondered how to choose the perfect URL for your content and enhance your search engine rankings? Join me, Ed Dawson, with over two decades in online marketing, as I unravel the complexities of canonical URLs. Discover why selecting the right URL is crucial to avoid duplicate content issues, conserve your site's crawl budget, and ensure that your pages rank exactly where you want them to. This episod...

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16:05

Internal Linking

SEO Is Not That Hard ·

2024/12/13

Send us a textUnlock the secrets to mastering internal linking and watch your website soar in user engagement and search engine rankings. Discover how strategic internal linking transforms your site architecture, making it easier for visitors to explore and for Google to crawl and index. Join me, Ed Dawson, as I simplify the complex world of internal linking, using engaging scenarios like a pet care website to highlight how interconnected content boosts site authority. Learn to navigate the p...

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3:38

Emergency Podcast - Google December 2024 Core Update...

SEO Is Not That Hard ·

2024/12/12

Send us a textWhat's behind Google's swift decision to release a December 2024 core update just a week after wrapping up the November update? Join me, Ed, as we unravel the mystery of Google's latest move and examine the potential reasons for this unexpected update timing. You'll gain insights into how rare holiday season updates have unfolded in the past, like the December 2020 core update and the 2022 helpful content update, and what they might tell us about Google's current strategy. Spoil...

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13:45

SEO Emergency Questions - Part 3

SEO Is Not That Hard ·

2024/12/11

Send us a textWhat if everything you thought you knew about SEO was turned upside down? Unravel the misconceptions dominating the SEO world as I, Ed Dawson, founder of the SEO Intelligence Platform, boldly challenge the notion that links are the be-all and end-all of SEO success. Discover why exceptional content should take the lead in your strategy, laying a robust groundwork that naturally pulls in high-quality links and fosters sustainable growth. Since the Google Penguin update, my guidin...

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16:05

How I'm optimising content using KeywordsPeopleUse

SEO Is Not That Hard ·

2024/12/09

Send us a textTransform your content strategy and boost your SEO game with insights straight from the expert's playbook. Promising a 15-20% increase in traffic, Ed Dawson, founder of the Keywords People Use platform, shares the secrets that powered his success in competitive sectors like mobile phones. Learn how integrating Google Search Console with strategic tools can refine your content, optimize your click-through rates, and elevate your website's performance. Join us as we explore the po...

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18:17

Build Things

SEO Is Not That Hard ·

2024/12/06

Send us a textWhat if the key to both personal satisfaction and professional success lies in embracing a building mindset? Join me, Ed Dawson, as we explore this idea through my journey of hands-on creation, from restoring a grand Victorian fireplace to mastering the art of SEO. With stories from my first fixer-upper in 2001 to developing online platforms like broadband.co.uk, I share the lessons learned from tackling projects with the right tools and mindset. Discover why starting with simpl...

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13:31

Audience Research is better than Keyword Research

SEO Is Not That Hard ·

2024/12/04

Send us a textUncover the hidden potential of your SEO strategy by shifting your focus from traditional keyword research to a deeper understanding of your audience. What if prioritizing audience insights over high-competition keywords could unlock terms that convert with greater ease? In this episode, we take inspiration from Russell Junsu of Siege Media, exploring the power of audience research in crafting content that truly resonates. By diving into the demographics, interests, and behavior...

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15:59

SEO Emergency Questions - Part 2

SEO Is Not That Hard ·

2024/12/02

Send us a textEver faced the bewildering situation of a funeral service linking to a mobile broadband page? Join me, Ed Dawson, as I unravel the curious and unpredictable twists of the digital landscape in the latest episode of "SEO is Not That Hard." I share the story of my early days in SEO, when I was thrown into the deep end, pitching big ideas to major clients with hardly any experience. It's a tale of bizarre backlinks and outrageous requests that show just how wild and challenging the ...

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18:36

SEO Emergency Questions

SEO Is Not That Hard ·

2024/11/29

Send us a textSEO doesn't have to be all serious and technical—sometimes, it just needs a bit of humor and creativity to really shine! Join me, Ed Dawson, as I embark on a quirky adventure to spice up the world of SEO with a dose of laughter. Ever tried ranking for keywords only to accidentally find yourself associated with an adult toy site? Well, that's just part of the hilarious chaos we explore in this episode. Inspired by Richard Herring's Leicester Square Theatre Podcast and his ingenio...

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13:19

Is Parasite SEO Dead?

SEO Is Not That Hard ·

2024/11/27

Send us a textIs Parasite SEO truly a thing of the past? Join me, Ed Dawson, as we dissect the latest shifts in Google's spam policy, particularly the crackdown on site reputation abuse. Discover the nuances of how major platforms like Forbes have historically leveraged their domain authority to host unrelated, monetized content—a practice known in the industry as Parasite SEO. Google, however, is taking a bold stance against these maneuvers, reinforcing guidelines that no longer tolerate any...

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361 results

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