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PODCAST

Marketing With Laryssa

Laryssa Wirstiuk

Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with

business marketing

All Episodes

35:28

231 - How to Do a Content + Storytelling Audit for...

Marketing With Laryssa ·

2023/02/27

Episode #231 - "How to Do a Content + Storytelling Audit for Your Jewelry Brand" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Are you ready to take your jewelry brand's marketing to the next level? Episode #231 is for you. It's time to conduct a jewelry Content and Storytelling Audit, and I've got all the tips you need to get started! If you've been following along with the Jewelry Marketing Jumpstart step-by-step program that I've been

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39:15

230 - How to Do Competitive Analysis for Jewelry...

Marketing With Laryssa ·

2023/02/20

Episode #230 - "How to Do Competitive Analysis for Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Are you tired of seeing the same old thing in the jewelry industry? In this episode, I'm excited to dive deeper into the topic of content marketing from episode #228 and show you how to transform your business from blending in to standing out. Get ready to make a splash in the Sea of Sparkle! We'll be talking about how to analyze

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36:54

229 - How to Create Audience Personas for Jewelry...

Marketing With Laryssa ·

2023/02/13

Episode #229 - "How to Create Audience Personas for Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. In this episode, I'll be explaining how you can generate audience personas to help you create the content that will naturally attract your target customer for your jewelry marketing. As I mentioned in the last episode, content marketing for jewelry brands is all about captivating the target customer right when they're in the

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32:56

228 - Leverage the Power of Content in Jewelry Marketing

Marketing With Laryssa ·

2023/02/06

Episode #228 - "Leverage the Power of Content in Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. In this episode, I'm going to introduce you to the concept of content marketing for your jewelry brand. I'll demonstrate how to make your jewelry business' brand identity and storytelling tangible and accessible for your target customers - through the power of content. If you're ready to pursue a jewelry marketing strategy that

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40:33

227 - Be a Better Storyteller for Your Jewelry Business

Marketing With Laryssa ·

2023/01/30

Visit https://joyjoya.com/jump for all the details. In this episode, I'm going to explain to you how you can be a better brand storyteller for your jewelry business. In episode #226, I introduced you to branding for jewelry businesses - why it matters now more than ever, how you can build a legacy brand, and more. I mentioned that having a strong brand has so much to do with inspiring emotion in your target customers - connecting with them beyond the superficial and building an enduring bond. So how

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32:02

226 - Building a Brand Identity for Jewelry Businesses

Marketing With Laryssa ·

2023/01/23

Visit joyjoya.com/jump for all the details. In this episode, I'm talking about branding. What's a brand, really? Why's brand identity so important in 2023 and beyond? It's time to get your jewelry brand in tip-top shape, so you can compete in the marketplace and attract your best-fit customers. If you didn't already listen to episode #225, you should know that I debuted an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources

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24:32

225 - Introducing "Jewelry Marketing Jumpstart" for 2023

Marketing With Laryssa ·

2023/01/15

Visit joyjoya.com/jump for all the details. In this episode, I'm debuting an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you'll need to make this a banner year. If you're a fan and follower of this podcast, thanks for returning - you're likely familiar with my previous format, alternating between interviews and business/marketing tips on Sundays and THE GOLD MINE on Wednesdays. If you're new, welcome! You're joining at

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10:34

224 - THE GOLD MINE - Get Comfortable With Change in...

Marketing With Laryssa ·

2023/01/11

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following

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26:28

223 - Do These 3 Things for Jewelry Marketing Success...

Marketing With Laryssa ·

2023/01/09

In this episode, I'm going to set you up for success by sharing 3 things you MUST do for jewelry marketing success in 2023 and beyond. Do you struggle with creating a vision for your business, and do you feel overwhelmed by the landscape of the year ahead? This episode will break it all down for you, so when you finish listening or watching, you'll have clarity in your business and feel empowered to set goals. These three things are: Conduct a SWOT analysis Set SMART goals based on past

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10:37

222 - THE GOLD MINE - What's the "Why" for Your...

Marketing With Laryssa ·

2022/12/21

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following

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40:53

221 - The Future of Virtual Jewelry and the Jewelry...

Marketing With Laryssa ·

2022/12/19

In this episode, I share my interview with Zuzana Bastian, co-founder of JEVELS, the first NFT platform dedicated to visual jewelry and accessories designed by artists from all over the world. The primary purpose of JEVELS is to bring virtual jewelry to life through AR and VR technologies. In this episode, we'll be covering: What are some of the challenges and opportunities in virtual jewelry today? How can indie designers start exploring the possibilities of designing for the metaverse? What's

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14:38

220 - THE GOLD MINE - 6 Jewelry Brands With Stand-Out...

Marketing With Laryssa ·

2022/12/14

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following

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57:04

219 - Brand Activations and Visual Merchandising for...

Marketing With Laryssa ·

2022/12/12

In this episode, I share my interview with Emma Morgan, the founder of Emma Morgan Creative, a conceptual and strategic boutique design studio based in New York. She's an expert in brand storytelling and full-circle visual expression for retailers, and her business provides visual concept design and creative strategy consulting for brands and retailers of all sizes. Emma's approach is backed by a decade of experience and fueled by the process of creation and her own natural curiosity. Her projects

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10:58

218 - THE GOLD MINE - What Excites Me About Jewelry...

Marketing With Laryssa ·

2022/12/07

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following

en

27:45

217 - 5 Jewelry Marketing Predictions for 2023

Marketing With Laryssa ·

2022/12/05

In this episode, I share my 5 jewelry marketing predictions for 2023. What should you be anticipating in the new year? How can you shift and adjust your marketing strategy to accommodate consumer expectations and the overall industry landscape? This is a must-listen if you'd like 2023 to be the best year ever in your jewelry business. I'll be covering: A recap of my predictions for 2022 - how did they pan out? 5 jewelry marketing predictions for 2023 What you can do to prepare There's also a

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13:57

216 - THE GOLD MINE - 3 Tips for Staying Productive...

Marketing With Laryssa ·

2022/11/30

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following

en

35:08

215 - Drive More Traffic to Your Jewelry Website With...

Marketing With Laryssa ·

2022/11/28

In this episode, I share my interview with Alanna Brannigan, an SEO expert who places great emphasis on strategic content creation. Alanna's the founder of Harvest Moon Marketing, a boutique digital marketing agency that specializes in SEO and content marketing. She has more than six years of experience as an SEO specialist and has worked with companies of all sizes, from multi-million dollar corporations to mom and pop shops. What I like best about talking shop with Alanna is that she has a way of

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02:54

BONUS - Win $400 in Prizes...and Some Announcements!

Marketing With Laryssa ·

2022/11/21

Do you want to enter to win $400 worth in prizes? All you have to do is write a review of this podcast on Apple Podcasts and send a screenshot to @joyjoyamarketing on Instagram or to hello@joyjoya.com. You also need to follow @joyjoyamarketing on Instagram if you don't already. One lucky winner will get: - $200 Amazon gift card- $100 credit to spend on the @chrysmela website- "Jewelry Is Joy" sweatshirt in size (sizes S-2XL)- 30 min. jewelry marketing strategy call with Laryssa $400 Value Winner

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12:20

214 - THE GOLD MINE - Maintaining Confidence in...

Marketing With Laryssa ·

2022/11/16

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following

en

27:23

213 - 5 Biggest Missed Opportunities in Jewelry...

Marketing With Laryssa ·

2022/11/14

In this episode, I share 5 of the biggest missed opportunities in jewelry marketing, so you can start planning for 2023 and seize the chance to stand out in the Sea of Sparkle and outshine your competitors. Why keep doing the same thing if it's not 100% driving the results you want and deserve? Get off the beaten path and do something that no brands are doing or that few brands are doing. I'll be covering: Why it's more important to look for missed opportunities than to copy other models in

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373 results

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