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PODCAST

Let"s Talk Loyalty

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

business marketing

All Episodes

18:16

#598: Data Sources – How much is enough and when it...

Let"s Talk Loyalty ·

2024/10/08

Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin, and his CMO, AaronDauphinee join you this week for theWiser Loyaltypodcast series for Let’s Talk Loyalty.Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses.This month we are addressing the topic of Data

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47:49

#597: KFC (USA) Focuses on Fun and Fandom to Drive...

Let"s Talk Loyalty ·

2024/10/03

This episode is available in audio format on ourLet's Talk Loyaltypodcast, and in video format onwww.Loyalty.TV.KFC Corporation, based in Kentucky USA has a proud heritage of over 60 years of success and innovation. In fact, KFC is now the world's most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest restaurant company.Given the competitive fast food market they operate in, and building on their culture of innovation, KFC has just announced the launch of a brand

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43:28

#596: AI Use Cases for Loyalty Manager's with...

Let"s Talk Loyalty ·

2024/10/02

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today we are talking about AI – not the technical (i.e complicated) side of the technology of course, but the practical business side that we all know is increasingly important to understand.This episode is for anyone who is excited about the potential of the technology but might not be sure where to start.Maria Wróblewska is Comarch's AI Product Owner, which she comes to with already many

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16:54

#595: Time Out for a Terminology Twist

Let"s Talk Loyalty ·

2024/10/01

Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group,Bill Hanifin, and his CMO,AaronDauphinee are back again this week for theWiser Loyaltypodcast series for Let’s Talk Loyalty.Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses.In this week’s episode Bill andAarontake a

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44:03

#594: Trust and Taylor Swift - Loyalty Insights from...

Let"s Talk Loyalty ·

2024/09/26

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.This episode explores some of the key concepts that underpin how we as human beings behave with brands, through the academic insights and wisdom of Alex Brown, whose work I have followed on LinkedIn for the last few years.With an incredible career teaching digital marketing and digital strategy in top tier schools including London Business School and Wharton University, I was thrilled when

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37:09

#593: Loyalty Insights for the French Market with the...

Let"s Talk Loyalty ·

2024/09/25

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today's guest is Fred Dumoulin, Strategic Advisor to the Collinson Group, focused on driving the loyalty market in France in partnership with Salesforce.Fred and his colleagues recently completed some comprehensive research with loyalty programme managers in France and he joins us today to share some of those insights and how they compare to members of programmes in international markets.We

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24:47

#592: Perhaps It’s In the Mail for Some?

Let"s Talk Loyalty ·

2024/09/24

Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group,Bill Hanifin,, and his CMO,AaronDauphinee are back again this week for theWiser Loyaltypodcast series for Let’s Talk Loyalty.Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses.In this week’s episode Bill andAaronshare

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45:12

#591: Latest APAC Consumer Insights Revealed with...

Let"s Talk Loyalty ·

2024/09/19

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.This episode features unique insights – hot off the press - from last week’s release of the2024 Travel Benefits and Customer Engagement Research Report for APACcommissioned by our friends at Collinson International.Surveying 7,250 cross-generational consumers across fourteen Asia Pacific markets, this report is designed to help brands, particularly in the financial services sector, to gain

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50:11

#590: Club Cinepolis, un programa de lealtad en...

Let"s Talk Loyalty ·

2024/09/18

Club Cinepolis es el programa de lealtad de Cinepolis, la cadena líder de cines en México y la 4ª cadena más grande del mundo. Con 21 años de existencia, el programa de lealtad se está transformando para entregar una mejor propuesta de valor a los usuarios.Hosted by Alex SaulShow Notes1)Club Cinepolis2)Carlos A. Carreño

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18:30

589: Match Point – Advantage to Loyalty Communications

Let"s Talk Loyalty ·

2024/09/17

Our loyalty SMEs and executive faculty members of the Loyalty Academy™, Wise Marketer Group CEO, Bill Hanifin, and CMO, AaronDauphineebring to you theWiser Loyaltypodcast series for Let’s Talk Loyalty.As always, Bill and Aaron provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and this month they are covering content from one of the core courses: Loyalty Member Communications (course 110).Like

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42:09

#588: Lego Nurtures Lifelong Loyalty through...

Let"s Talk Loyalty ·

2024/09/12

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.The LEGO Group is the company behind the world’s beloved LEGO® bricks, the world famous toy brand that has been sparking imaginations and inspiring the builders of tomorrow since 1932.The company remains proudly family-owned and is headquartered in Denmark with regional hubs as well as multiple manufacturing facilities around the world, creating play-based experiences that are sold in over

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42:39

#587: Transforming Healthcare Loyalty -HCF’s Thank You

Let"s Talk Loyalty ·

2024/09/11

In this episode, Carly Neubauer, Co-Founder and Director of Elevate Loyalty, introduces Eden Caceda, Retention & Loyalty Manager at HCF Australia. With a deep passion for loyalty, partnerships, and member engagement, Eden is responsible for driving HCF’s ‘Thank You’ program and bringing it to life for members across the country.As HCF prepares for an exciting evolution of the program, Eden shares valuable insights into revolutionizing healthcare loyalty. He discusses breaking down friction

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24:05

#586: How Artificial Should Your Communications Be?

Let"s Talk Loyalty ·

2024/09/10

Executive faculty members from the Loyalty Academy™, the CEO of the The Wise MarketerGroup, Bill Hanifin, and his CMO, AaronDauphinee are back again this week for theWiser Loyaltypodcast series for Let’s Talk Loyalty.Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses.This month the duo is looking into topics

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40:33

#594: Lego Nurtures Lifelong Loyalty through...

Let"s Talk Loyalty ·

2024/09/08

The LEGO Group is the company behind the world’s beloved LEGO® bricks, the world famous toy brand that has been sparking imaginations and inspiring the builders of tomorrow since 1932.The company remains proudly family-owned and is headquartered in Denmark with regional hubs as well as multiple manufacturing facilities around the world, creating play-based experiences that are sold in over 130 countries.Joining Loyalty TV today to share the story of Lego’s loyalty strategy is Aaron Mitchell, Lego’s

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38:43

#585: Bakers Delight - Winner of Best Loyalty Program...

Let"s Talk Loyalty ·

2024/09/05

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.I’ve just come back from the annual conference from the Asia Pacific Loyalty Association, and I’m thrilled now to be interviewing this award winning programme.Bakers Delight won their award for Best Loyalty Program Launch at the 2023/2024 Awards, so I’m delighted to share this story with you today.Our guest is Lucila Braga, the Head of Digital Customer Experience for Bakers Delight, with

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49:40

#584: You Can’t Avoid Loyalty Fraud, But You Can...

Let"s Talk Loyalty ·

2024/09/04

Michael Smith, from AI Events is co-Founder of the Loyalty Security Alliance.He talks through the definition of fraud and the difference between traditional fraud and account take overs. He also explains the different stages of fraud: prevention, detection & post fraud recovery for customers. Fascinatingly, we discuss who are the fraudsters from customers o staff, bots and criminal gangs.Hosted by Amanda CromhoutShow notes:1) Michael Smith2) Loyalty Security Alliance.3) The Paypers

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16:46

#583:The Case for Consistent, Clear Communication

Let"s Talk Loyalty ·

2024/09/03

The Wiser Loyalty podcast series for Let’s Talk Loyalty leans into the expertise of the Wise Marketer Group team of CEO, Bill Hanifin, and CMO, Aaron Dauphinee.The pair have been providing weekly perspectives on the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation as a podcast series.Each month they select constructs from a specific course in that certification program in which they provide their own perspectives, guidance on what you need to have

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39:33

#582: Livelo's Award-Winning Proposition Goes from...

Let"s Talk Loyalty ·

2024/08/29

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today’s episode is a long overdue catch up with the Livelo loyalty program that we last spoke to back in August 2021.Livelo is the largest loyalty program in Brazil with more than forty-five million members, four hundred partners and over a million rewards available!Livelo offers countless possibilities to earn and burn points in both the physical and digital world, with access to products,

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44:58

#581: Premia Juntos +: El programa de lealtad de Coca...

Let"s Talk Loyalty ·

2024/08/28

En este episodio de Let's Talk Loyalty en español, tuvimos como invitado aJuanPablo de Velasco quien nos habló sobre la estrategia digital de Coca Cola FEMSA llamada Juntos+ y cómo a través de ella generan valor a sus clientes. Igualmente nos comentó sobre la estrategia de lealtad para el segmento B2B con Premia Juntos +, un programa de lealtad dirigido a tenderos, el cual busca recompensar las compras de los clientes otorgando puntos por sus transacciones y también utilizando un esquema de

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21:21

#580: Member Care Goes Where?

Let"s Talk Loyalty ·

2024/08/27

It’s another weekly episode with the senior faculty from the Loyalty Academy, Bill Hanifin andAaronDauphinee, who are the CEO and CMO of the The Wise Marketer, respectively.This isWiser Loyaltyon Let’s Talk Loyalty where we look at constructs from the Loyalty Academy™ curriculum designed by practitioners for practitioners and leads to individuals earning their Certified Loyalty Marketing Professional™ (CLMP™) designation.This week we put forward a topic that is of long-standing debate on where

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220 results

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