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PODCAST

The 5-Minute Strategist

You’ve already got a Google Drive graveyard filled to the brim with courses and PDFs, get-rich-quick tactics, and other people’s strategies that didn’t live up to the hype. You don’t need another podcast of rags-to-riches stories to inspire you or 7-step frameworks you’ll never implement or expert opinions on what your business needs next from someone who’s never met you. You’ve been taught that knowledge is power and the right piece of information, tactic or trendy strategy might just be the

business entrepreneurship

All Episodes

06:55

Stop Planning For Perfection

The 5-Minute Strategist ·

2023/11/02

Make planning a useful tool for 2024 not a simple box check exercise.In This EpisodeWhy planning is so importantWhy just choosing a number is bad for businessThe real secret sauce behind planningThe key thing to remember as you build your planLinksTo read the transcript or explore other episodes go to dianemayor.com/238

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10:29

How To Create A Plan for 2024 in 10 minutes

The 5-Minute Strategist ·

2023/10/26

Build your plan by taking 10 minutes to answer a few questions.In This EpisodeWhy you need a sh*tty first draft plan8 Key areas you need to cover in your planHow to involve your teamLinksTo get expert insights on your strategies for 2024, join us at the MAKE MORE | KEEP MORE (audio) summit (dropping October 30th)To read the transcript or explore other episodes go to dianemayor.com/237

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08:16

How To Improve Your Plan With External Insights

The 5-Minute Strategist ·

2023/10/19

Sometimes we can get tunnel vision in our excitement about a new idea for next year and getting an objective perspective can help you turn a good idea into a great one.In This EpisodeWhy you need to get external input on your planning processWhy your team is only part of the pictureWhere to source this inputThe key thing to remember with this (and any) advice you getLinksTo listen to 15 experts share their strategies for 2024, click here to join the MAKE MORE|KEEP MORE (audio) summit dropping

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10:26

How To Reduce Or Mitigate The Uncertainty In Planning

The 5-Minute Strategist ·

2023/10/12

Plans are usually wrong but they are still essential tools to focus your business and team in the right direction for the coming year.In This EpisodeWhat to do now to reduce uncertainty in your planHow to get better at uncertaintyMoving from guesstimates to estimatesThe 2 x 2 ruleWhat you as the CEO need to start doing now to prepareLinksTo read the transcript or explore other episodes go to dianemayor.com/235Ready to go deeper with your planning process for 2024? Listen to the Planning Prep Party

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10:01

How To Overcome Your Fear Of Planning

The 5-Minute Strategist ·

2023/10/05

Different aspects of creating a plan trigger different fears so let’s find out how to face and counteract them.In This EpisodeWhy planning sparks fear in the entrepreneurial soulThe 5 big fears people have around planningHow to counteract your fear of planningLinksTo read the transcript or explore other episodes go to dianemayor.com/234

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12:44

How To Go From Idea To Plan

The 5-Minute Strategist ·

2023/09/28

New ideas are exciting and addictive so we need to balance them with a practical process so that only the best ones get through.In This EpisodeThe biggest mistake I see in small business planning3 criteria to use to evaluate any idea5 key considerations that every idea needs to meetWhat to do if the answer is yes, no or maybeWhat to next with the good ideasLinksTo read the transcript or explore other episodes go to dianemayor.com/233

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43:57

Why Free Value Is Costing You Customers with Chloé...

The 5-Minute Strategist ·

2023/09/21

What if the problem isn’t you being consistent or leveraging your visibility opportunities but a systemic problem working against you?Chloé Nwangwu walks you through visibility biases that may impact you and your brand and what you need to do to counter them.Key TakeawayThe value of our free work is calculated differently by the audience in ways they and we are unaware of, and “free” costs us dearly down the line if we do not use it strategically.We talk aboutWhat traditional branding and marketing

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12:15

Your Why Is Not Your Vision (Or Your Mission)

The 5-Minute Strategist ·

2023/09/14

There is a massive focus on your why in entrepreneurland but your vision and mission are as important…and not the same thing.In This EpisodeUnderstanding your why, vision, and missionWhy each is important in your businessHow they evolve over timeHow do you use all three with your teamIncluding them in your planning processLinksTo read the transcript or explore other episodes go to dianemayor.com/231

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42:34

How To Take A Break From Your Business With Alyson...

The 5-Minute Strategist ·

2023/09/07

Whether you have a life change coming up, need a break for a passion project, or just want an alternative to burning it all down, a sabbatical might be just what you need.Alyson Caffrey walks you through preparing your business to run without you for a week, a month, a quarter, you decide.Key TakeawayEven if you think you’ll never take a sabbatical from your business, chances are that circumstances outside your control may force one on you in the future. It is better to prepare and not need the

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11:08

3 Lessons For Your Business From 3 Years Of Consistency

The 5-Minute Strategist ·

2023/08/31

1/3 - This one is for my business owners who’ve been told that consistency is key. After 3 years of consistency, here’s what I’ve learned. (Part 1 of 3 - Coffee + Converse is turning 3 and we’re celebrating with 3 episodes)In This EpisodeMy surprising discovery about getting consistentWhat to do when you’re bored - hint: don’t burn it all downAnd the one area that you need to be strategically consistent and you’re probably notLinksTo carry on the convo - slide into my DMs HERETo read the transcript

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08:57

How To Be A Great Podcast Guest From 100+ Guest...

The 5-Minute Strategist ·

2023/08/31

2/3 - After 3 years and 100+ guest interviews, here’s what I look for in a great podcast guest. (Part 2 of 3 - Coffee + Converse is turning 3 and we’re celebrating with 3 episodes)In This EpisodeThe one thing your pitch needs to stand outThe one I wish guests would stop doingThe one thing most guests don’t consider about their episode that impacts their whole businessLinksTo carry on the convo - slide into my DMs HERETo read the transcript or explore other episodes go to dianemayor.com/228

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13:08

3 Lessons For Podcasters From 3 Years As A Podcaster

The 5-Minute Strategist ·

2023/08/31

3/3 - After three years of podcasting, these are the things I wish more podcasters knew or spoke about.(Part 3 of 3 - Coffee + Converse is turning 3 and we’re celebrating with 3 episodes)In This EpisodeThe one thing you think you can’t do with your showThe one thing you need to plan in advance that you’re not even thinking aboutThe one thing you need more the longer you goLinksTo carry on the convo - slide into my DMs HERETo read the transcript or explore other episodes go to dianemayor.com/229

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24:24

How To Craft A Strategy To Make Money And Keep Money...

The 5-Minute Strategist ·

2023/08/24

If your strategy only covers sales and marketing, you have a sales and marketing plan, not a business strategy.Key TakeawayAn effective strategy is dynamic and evolving. And comprehensive. It's about ensuring that every part of your business is aligned and moving toward your goal.In This EpisodeThe myth of sales and marketingRedefining how you think about strategyPicking the right strategy for the right phase of your businessHow to build a comprehensive strategyYour leadership role in implementing

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40:24

How To Create A Video Strategy Even If You Don't Want...

The 5-Minute Strategist ·

2023/08/17

Whether you’re an experienced TikTok creator or you’re secretly hoping that text-based Threads mean the death of video, this expert deep dive into video for business is for you.Elise Darma walks you through why video is a powerful tool and how to use it in a way that works for you whether you’re excited to be on camera or not.Key TakeawayWorry less about going viral and reaching 100k strangers and more about getting in front of 100 or 1000 of your exact potential clients.We talk aboutWhat’s working

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24:27

Behind The Scenes of Building Teams With Eman Zabi

The 5-Minute Strategist ·

2023/08/10

This is the reality check and confidence boost all entrepreneurs need before they start hiring or hiring againEman Zabi walks you through what it’s really like to build a team from scratch, grow the team and then do it all again while still leading the first team and business.Key TakeawayHiring is not the free time that is marketed to you. That is the long-term benefit of the time, energy, and money you need to spend first to earn it.We talk aboutThe secret reality of building a team that doesn’t

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32:17

How To Remove Launch Stress With A Pre-Launch...

The 5-Minute Strategist ·

2023/08/02

If you’re planning to join in the fall launch season frenzy, and the stress is starting to creep in, this episode is for you. And if you're not, this works for evergreen tooBrenna McGowan walks you through why you need a pre-lauch strategy and what it should include to bring you a successful and unstressy launch.Key TakeawayA prelaunch sells the outcome in such a way that when you talk about your process it is clear it’s the only solution.We talk aboutThe purpose of a pre-launch strategyWhat you

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07:18

3 Questions To Ask Yourself Right Now To Banish Q4...

The 5-Minute Strategist ·

2023/07/27

Forget Christmas in July, we need to focus on feeling those summer vibes in December instead. Keeping the good vibes going by asking yourself these three questions.In This EpisodeThe reason feel burnout by year-endThe three questions to ask yourself about your businessHow to keep the good vibes flowingLinksTo read the transcript or explore other episodes go to dianemayor.com/222

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30:21

F*** Manifesting And Do This Instead With Frenchie...

The 5-Minute Strategist ·

2023/07/20

If you’re writing out I am a successful CEO of a growing small business 15 times daily, it might get you in the mood to grow your business but it’s probably not enoughFrenchie Ferenczi walks you through why manifesting won’t get you results and what real business strategies will help you hit those goalsKey TakeawayThere’s nothing wrong with manifesting or creating a vision board or having a big dream for the future, but the business world is not an if you dream it, it will come kind of place.We talk

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34:03

How To Hire Like A Professional With Candice Elliott

The 5-Minute Strategist ·

2023/07/13

Whether you’re hiring your first team member or your tenth, getting it wrong is an expensive mistake to make so no wonder we all get a little overwhelmed and nervous.Candice Elliot walks you through hiring for your small business like an HR professional to increase your chances of a great fit and decrease your chances of a costly mistake.Key TakeawayHiring is a series of decisions that need to be made beginning way before the job description gets written.We talk aboutWhen to get HR support for your

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28:48

Building Accessibility Into Your Customer Journey...

The 5-Minute Strategist ·

2023/07/06

Creating accessibility in your business and funnel can seem daunting as you try to do all the things which often ends up being none of the things.Caitlin walks you through how to think about accessibility beyond a checklist and build it into your full customer journey starting at the very first encounter.Key TakeawayWhen we talk about impact, we tend to think in terms of big gestures or results in the future but making small changes to make your business more accessible will impact someone right

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324 results

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