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PODCAST

The 5-Minute Strategist

You’ve already got a Google Drive graveyard filled to the brim with courses and PDFs, get-rich-quick tactics, and other people’s strategies that didn’t live up to the hype. You don’t need another podcast of rags-to-riches stories to inspire you or 7-step frameworks you’ll never implement or expert opinions on what your business needs next from someone who’s never met you. You’ve been taught that knowledge is power and the right piece of information, tactic or trendy strategy might just be the

business entrepreneurship

All Episodes

06:29

Your Small Why

The 5-Minute Strategist ·

2024/10/15

If all you want to do once you hit that big revenue goal you're chasing is shut the business down, that doesn't seem like the best use of the time, money, and energy it will take for you to get there.Takeaways: Building a sustainable business requires balancing financial success with personal fulfillment and energy. Recognizing personal motivations for starting a business is crucial for long-term perseverance. Aligning your business goals with your core values avoids friction in daily operations.

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06:14

The Most Underutilized System In Most Small Businesses

The 5-Minute Strategist ·

2024/10/14

In the words of Inigo Montoya, "You keep using that word. I do not think it means what you think it means." When you realize your CRM is a system, not a software, it becomes infinitely more valuable.Takeaways: A CRM should encompass the entire customer journey, not just email marketing. It's essential to track all connections with potential leads, regardless of source. Many businesses overlook the data their CRM can provide beyond simple email engagement. Using a simple system like Google Sheets

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04:19

Can You See The Future?

The 5-Minute Strategist ·

2024/10/11

SMART goals might be key to achieving results but they can also make you play small by limiting you to what feels attainable in a year. As you head for 2025, it's time to dream big before you set smaller goals.Takeaways: Setting a long-term vision for your business is crucial for motivating your team. Focus on expansive thinking for long-term success rather than just short-term revenue. Your vision should excite everyone in your business, not just focus on financial goals. Explore what

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05:17

Color Coded Clarity

The 5-Minute Strategist ·

2024/10/10

It's easy to get lost in the chase for your next business goal, only to reach it and wake up to find yourself feeling unfulfilled because you forgot to allow for personal growth alongside the business growth.Takeaways: It's essential to align your daily actions with your long-term vision and personal goals. Personal development should not be a neglected item on your to-do list; prioritize it. Color coding your calendar can visually reveal whether business or personal goals dominate. Reflect on

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04:46

Impact Driven Business

The 5-Minute Strategist ·

2024/10/09

We know we make an impact with our clients, but how can we make a bigger impact with our business even if we don't have the financial means right now?Takeaways: As entrepreneurs, we must consider how our core values influence our business impact. Finding a balance between financial success and making a positive impact is essential. We can create an impact without solely relying on financial contributions to causes. Our values remain consistent, allowing us to pivot our impact as we grow. Social

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05:42

My Unsuccessful Hiatus

The 5-Minute Strategist ·

2024/10/08

If we all became our own bosses to make our own rules and if we all know rest is essential to our performance, why is it so hard for us to escape the need to push or push through? And Q4 is this feeling on steroids!Takeaways: Taking a break can often lead to unexpected workload, as seen during my hiatus. Many self-imposed deadlines in small businesses can create unnecessary pressure to perform. It's crucial to assess the actual consequences of missing a goal by year-end. Burnout often starts

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05:31

The Scariest Point In the Customer Journey

The 5-Minute Strategist ·

2024/10/07

In a marketplace full of funnels, the business that thinks about what happens beyond the funnel wins the repeat business and raving fans competition.

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05:15

Is Your Business In Or Out Of Flow

The 5-Minute Strategist ·

2024/10/04

You bank account is not an indicator of how much available cash you have in your business. Treating as such is going to have scary consqeuences down the line.Takeaways: Keep a close eye on your cash flow, especially during the high-spending Q4 season. Understand your current cash flow situation to ensure you can cover essential expenses. Plan for both personal and business expenses during the holiday season to avoid cash shortages. Assess your spending habits in Q4 to maintain liquidity for

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06:03

The Do As I Say Not As I Do Leadership Style Dilemma

The 5-Minute Strategist ·

2024/10/03

Takeaways: Effective leadership involves empowering your team to make decisions and take risks without constant oversight. Self-assessment of your leadership style can reveal strengths and weaknesses, particularly under stress. Creating a safe environment for your team encourages experimentation and innovation, fostering resilience. Communication of the reasons behind changes is crucial for team buy-in and adaptability. Consider how your presence impacts creativity in meetings; leaders should

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05:07

All Or Nothing Marketing

The 5-Minute Strategist ·

2024/10/02

Marketing feels like an all-or-nothing kind of game for a small business. The reality it's an effectiveness game and the only way to win is to know your numbers.Takeaways: In marketing, it's crucial to focus on specific strategies rather than trying to do everything at once. Determine clear marketing goals, such as brand awareness or lead generation, to guide your efforts. Use data-driven insights from key performance indicators (KPIs) to assess the effectiveness of your marketing strategies.

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04:16

The Planning Question You Need To Ask Before You...

The 5-Minute Strategist ·

2024/10/01

Your exit strategy touches every part of your business and every decision you make. Still, so many entrepreneurs ignore it to build how they feel in the moment not realizing that their opportunities are limited by this lack of planning.Takeaways: The podcast emphasizes the importance of having a clear exit strategy for your business. It's crucial to decide on your exit plan early, as it affects your business decisions. An exit strategy is not a decision you can make quickly or on a whim. Consider

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05:39

Do You Need More Revenue or More Profit?

The 5-Minute Strategist ·

2024/07/26

It's a bit of a business chicken and egg - you need revenue to have profit and you need profit to be able to invest to generate more revenue. But you also need to prioritize or you'll lose out on both.

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05:23

The Next Level

The 5-Minute Strategist ·

2024/07/25

Much liker gamers can lose entire days to chasing the next level, business owners can waste time, money and energy chasing a level they were never ready for to begin with.

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05:18

Get Back On Track When It Feels Like All Is Lost

The 5-Minute Strategist ·

2024/07/24

When you feel off track in your business, you need to change course quickly and effectively before we've gone too far. But in the swirl of panic or the blahs of burnout, it can be hard to figure out how.

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04:42

When Only The Best Ideas Will Do

The 5-Minute Strategist ·

2024/07/23

Chasing squirrels is fine as long as you don't chase on into a dead end or a disaster. So how do you measure your success as a squirrel hunter?

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05:38

Short Cut to A Creative Break

The 5-Minute Strategist ·

2024/07/22

Our brains would explode if we had to deeply analyze every decision we need to make daily so we create little short cut to help us get there more quickly and with less energy. But sometimes those shortcuts are leading you up the garden path.

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05:03

Get In The Know

The 5-Minute Strategist ·

2024/07/19

Online business has become its own little bubble and it can be easy to forget there's a whole world out there that impacts us. And that can lead to some less than fun surprises you might not be prepared for.

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04:50

Your Prospects Vote For Your Pricing With Their Wallets

The 5-Minute Strategist ·

2024/07/18

Without looking at your competitors, you have no information about your current market position to inform your pricing strategy. That's a data point that is readily available and you're wasting it

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05:13

Same Same But Different

The 5-Minute Strategist ·

2024/07/17

There is nothing new in the world but there can be different. Let's expand our definition of creativity in business.

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05:58

Are You Keeping As Much Money As You Can?

The 5-Minute Strategist ·

2024/07/16

We're an industry that prides ourselves on our sales and marketing metrics but that is only half the picture. If you're not measuring your operations, all that revenue could be dripping out the door and you're left with nothing in your pocket at the end of the day.

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324 results

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