x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Social Strategist

Michelle Gifford

The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.

business

All Episodes

19:11

Ep 258 Audit Your Instagram

The Social Strategist ·

2023/10/19

I get it. You're posting on Instagram every week and trying to figure out if what you’re doing is actually working. What is not working? In this episode, we're going to talk about how you can audit your own Instagram. We're going to look at your bio and your content. We're going to see if there's anything that you need to change in order to look more professional. We need to be sure we are attracting the right people so that you can get more followers and more buyers. If you're feeling stuck with

en

25:22

Ep 257 Is My Instagram Content Actually Working?

The Social Strategist ·

2023/10/17

Do you ever create a ton of content and maybe you got a few likes and a few new followers? But you wondered, how is this actually growing my business? We're going to dive into crazy acronyms like KPI and analyze a couple of my posts so that I can show you how to determine what is working and what isn't. Last year around this time I had 15,000 followers and now I'm at more than 145,000 and I am growing every day. So, what was the big change? This happened when I changed my strategy. I started really

en

28:22

Ep 256 How I Do it All: Home Edition

The Social Strategist ·

2023/10/10

I often get asked, “how do you do at all?” That comment used to bug me. I would shrug it off, but the longer I’m at this marketing business game and the longer I'm a mom, the more I realized that I do have systems that help me run a business, stay home with my kids and keep everyone fed. And the laundry, well, mostly done. In this episode, I'm pulling the curtain back about what I do in my home, what my kids are in charge of, what I hire out, and when I started doing that. For my business-building

en

18:48

Ep 255 My 90-Day Instagram Goals And My Strategy To...

The Social Strategist ·

2023/10/03

Want to know my 90-day Instagram growth strategy? Today, I'm sharing my goals with you, and what I'm doing to achieve these goals. I'm going to break down what my team and I did in order to make a strategy for the next 90 days. It’s easier than you think! We’re talking about analytics, story strategy, current events, and how to map out your content two weeks at a time. Learn how I grew from 18,000 followers to 130,000 followers in just 9 months here. Listen to the podcast about how to turn

en

23:02

Ep 254 Before You Follow Another Instagram Guru, Do This

The Social Strategist ·

2023/09/26

Have you ever had an Instagram expert tell you one thing and then another Instagram expert tells you something else? It can be super confusing when they contradict each other. I know you feel frustrated when it comes to Instagram. Today, I want to give you the tools to discern if who you're following is someone worth following. Metricool is one of my favorite tools that helps you go deeper into your analytics and find out which content is working the best for your business. Sign up here. Are you

en

26:29

Ep 253 Calling All Bloggers - The 7 Steps To Combat AI

The Social Strategist ·

2023/09/21

Are you a blogger or do you use a blog to build your business? You've probably heard all of the talk about AI coming and Google making changes. You're might be a little panicked. I hear it from my clients and friends. In this episode, we're going to walk you through seven steps that you can take today to make sure that you are gaining traffic and making your blog more and more profitable, even in the age of AI. If you’re interested in hiring my marketing agency, Michelle Gifford Creative, find out

en

20:07

Ep 252 From Insta To Email - How I'm Gaining...

The Social Strategist ·

2023/09/19

You know you want to grow a following on Instagram, but what about taking your Instagram followers and turning them into email subscribers? How do you do that? And why should you do that? In this episode, I'm going to share with you the way that I'm doing it and fitting it into my strategy. Not only am I getting engagement on my posts, but I am also building my email list as I'm going. It’s easier than you think! I’ll share one of my secret weapons that does double duty on growing your Instagram

en

24:56

Ep 251 Insta Stories: Your Secret Money Maker

The Social Strategist ·

2023/09/12

Do you know the best place to sell on Instagram? It isn't in your feed. It's not in your reels. It's actually in your stories. Stories are Instagram's secret weapon. No one can touch stories. Today we're going to be talking about how you can make it, your secret money maker. Learn from the master of stories, Sharon Says So on a previous episode of my podcast: https://soundcloud.com/user-147201608/ep-115-sharon-says-so Join the new Insta Social Society today at https://iammichellegifford.com/society

en

18:59

Ep 250 Instagram Called, Everything That I Learned

The Social Strategist ·

2023/09/05

What if you had 15 minutes to talk to Instagram and get your questions answered? That's exactly what happened to me. Instagram called, and I picked up. In this episode, I'm going to be telling you everything I learned. These are very tactical, practical things that you can start implementing into your Instagram strategy now that are going to make a big difference. I found out how many hashtags you should be using, what time of day you should be posting, and how the algorithm really works. Trust me,

en

30:56

Ep 249 The Social Strategist: How I grew 100k...

The Social Strategist ·

2023/09/05

Do you wonder if you can still grow on Instagram? In the last 10 months, I have gone from 18,000 followers to 109,000 followers. And we're still growing every day. In this episode, I'm going to tell you how I did that, and also introduce you to this new podcast title, The Social Strategist: what it is and what you can expect. I’ll teach you all the best tips for growing a following on Instagram, and making those followers stick around. Join the new Insta Social Society today. I’ll give you monthly

en

36:09

Ep 248 Unlock Your Speaking Super Power with Lisa...

The Social Strategist ·

2023/02/28

There is so much power in learning how to speak, to teach, to be on stage, and to communicate clearly. I asked my friend, Lisa Valentine Clark, if she would do a podcast interview because she is one of my favorite speakers I've listened to. She really is masterful at crafting a speech that moves people to action. I'm excited for you to listen to this episode because whether you're speaking for business, at the school board, for church, or wherever you're speaking, it's important to create something

en

49:50

Ep 247 3 Secrets to Getting More Sales with Brooke...

The Social Strategist ·

2023/02/23

In this episode, I get to talk to one of my good friends, Brooke Casanovas. Brooke put together the mastermind I just did with Susan Peterson, Brittany Ratelle, and Veronica Romney and she is a master at sales. If you've ever been scared of selling or you don't know how to go into a sales call and you want practical tips in order to be successful at that sales call, then this is for you. This is jam-packed with step-by-step and processes that are really going to impact your bottom line so you can

en

16:29

Ep 246 Stop Doing These 11 Things if You Want to Grow...

The Social Strategist ·

2023/02/21

Stop doing these 11 things on Instagram if you want to grow! I'm excited to get into this because Instagram keeps changing and there are some things that we used to be doing in the past that we should not be doing anymore. Join my coaching group Insta-Money Makers for coaching, content, and the best community of business women around: iammichellegifford.com/instamoneymakers See the full blog post and show notes here:

en

24:51

Ep 245 How to Gain the Confidence to Build a Thriving...

The Social Strategist ·

2023/02/16

When I first started my business, I didn't realize what being the head of a business was actually going to take. How much emotional, mental, and physical strength it was going to take to grow a business. Today I'm sharing my interview with Bonnie, the owner of Hey June. In this episode, Bonnie gets raw. She gets real about her journey and what it's taken to get where she is right now, and it's different than you think. You are going to love this episode. You can find Bonnie's beautiful jewelry on

en

16:14

Ep 244 Recession Proof Your Business

The Social Strategist ·

2023/02/14

Everyone is talking about a recession and that's getting everyone to panic a little bit. So what does this mean for you and your business? In this episode, we're going to be talking about what you can do about it and what I would prioritize right now. Watch my free webinar and plan a year's worth of content in 1 hour! https://iammichellegifford.com/contentcalendarwebinar Join my coaching group Insta-Money Makers for coaching, content, and the best community of business women around:

en

37:41

Ep 243 Disrupting the Fitness Industry and Growing an...

The Social Strategist ·

2023/02/09

What does it feel like to completely disrupt the fitness industry? To get the criticism of the fitness industry? And to change the lives of millions of women? Today I'm talking to Emily, who is one of the founders of High Fitness. If you've ever been to a high fitness class, you know that you will always leave exhausted and completely happy because it is that fun. Today we get to dive into the origin story of High Fitness and to have Emily tell us the lessons she's learned as she has grown this

en

17:22

Ep 242 How I Gained 10K Instagram Followers in 6 Weeks

The Social Strategist ·

2023/02/07

In the last few weeks, I have been growing my Instagram account faster than ever and today I'm going to introduce you to my Instagram Growth Formula. It is the formula that I've been using to grow on Instagram and it's what I've been teaching my Insta-Money Makers in order to grow their account. My Instagram Growth Formula is a 3-2-1 method that is going to change how you do Instagram. Join my coaching group Insta-Money Makers for coaching, content, and the best community of business women around:

en

39:38

Ep 241 The Secret to Growing a Community on Instagram...

The Social Strategist ·

2023/02/02

You are going to love this interview with Brooke Romney. Brooke is a bestselling, self-published author and we are going to take a look behind the scenes of how she got to where she is right now. She's going to share with us her secret to growing a safe, supportive, and a huge Instagram community, how she self-published her books, as well as some business advice. If you are starting, growing, or scaling your business and are ready to take your business seriously, then this episode is for you. You

en

44:42

Ep 240 The Secret Sauce of Michelle Gifford Creative,...

The Social Strategist ·

2023/01/31

In this episode, we're doing something that I've never done before, but it's going to be so good. Today my friend Mackenna will be interviewing me! Mackenna is my best friend and she is the girl I go to when I'm trying to figure out business stuff. Mackenna works at Happy, Happy House Plants as the head of growth. We've been in each other's businesses for quite some time so this is going to be a good one! We're going to go behind the scenes of Michelle Gifford Creative and you're going to get the

en

19:19

Ep 239 Mindset, Marketing, and Money

The Social Strategist ·

2023/01/31

As a business owner, I have learned that I can't muscle my way through everything. My success often comes down to the thoughts that are in my head. What I found is as I'm growing my businesses, every time I level up and I'm trying to do something bigger, I have to not only do the physical work like content creation, but I also have to do the mental work in order to actually get it done. In this episode, I'm going to share a couple experiences I've had recently where I needed to check where my mind

en

385 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...