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PODCAST

Marketing Guides for Small Businesses

Marketing Guides for Small Businesses

We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company"s marketing system or leave it out as it may not apply to your business. Either way, you"ll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone. Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each

business marketing

All Episodes

00:39:45

What A Core Difference Is And Why Your Business Needs...

Marketing Guides for Small Businesses ·

2022/11/14

Are you a plumber? And are you the same as every plumber or do you do things better than every other plumber? Are you a business coach that's the best at what you do? Are you a dentist that uniquely serves your marketplace? Whatever your business is, there’s likely at least one thing that differentiates you from all the other businesses offering the same or similar products or services. The question is, do people looking for your product or service know about this core difference? On today’s

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00:50:13

Which Social Media Platforms are Right for Your Small...

Marketing Guides for Small Businesses ·

2022/11/07

Are you planning your marketing strategy and feeling overwhelmed with all of the different social media types available? Choosing the best social media platforms for your small business can help you find new customers, grow your sales, and increase your online presence, but they’re not a silver bullet. In today’s episode, we’ll look at what different social media platforms exist and what you should keep in mind when deciding where your small business should be active so you can make the most

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00:30:30

Off Page SEO - It’s Not Just Links

Marketing Guides for Small Businesses ·

2022/11/07

When many people think of SEO, they think of what is called on-page SEO. On-page SEO is the practice of optimizing certain elements on your web pages to rank higher on search engines and be found more easily by your potential customers–think content, headlines and headers, image optimization, title tags, meta descriptions, structured data, etc. If you want your page to rank, however, you’ll need to look at more than just on-page SEO. In today’s episode, we’ll be discussing off-page SEO–what

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00:44:31

Is it Time to Hire a Content Writer for Your Small...

Marketing Guides for Small Businesses ·

2022/11/07

In today’s episode we’re talking about content writing. We’ll look at what it is, how it can benefit your small business and why your business should consider outsourcing your writing needs. Tune in to learn how you can go about hiring a great content writer, how to vet potential writers and how to get the most out of your working relationship with a new writer. Tune in to learn: What content writing is and how it can help a small business. Why you should consider hiring a content writer

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01:03:02

Getting Your Small Business Started with Google Ads

Marketing Guides for Small Businesses ·

2022/11/07

When your prospective customers are looking for your product or service chances are high that they’ll Google it. When somebody is looking for a dentist near them, they’ll Google it. If somebody needs a mechanic in their town, they’ll Google it. And when they Google it, they’ll see organic results as well as paid results. Today we’ll be exploring the topic of Google Ads and how to get started with them. Google Ads are a powerful form of advertising and even though Google has made big steps to

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00:47:56

Content Writing For Your Small Business

Marketing Guides for Small Businesses ·

2022/10/31

In today’s episode, we’re talking about content writing–a cost effective way for your company to build brand awareness, increase your exposure on search engines, connect with your customers on a personal level and establish your brand as a thought leader in your industry. Tune in to learn what content writing is and how it can benefit your small business. We’ll also discuss: How to choose the platforms for your business' content distribution. How to come up with great content ideas. What

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00:50:49

Why Regular Website Maintenance Is Important

Marketing Guides for Small Businesses ·

2022/10/31

While it may be tempting to take a “set it and forget it” approach after you’ve developed your website, regular maintenance of your website is important for many reasons. Did you know that 88% of consumers are unlikely to return to a website if they had a bad experience? Properly maintaining your site will ensure your visitors have a positive experience. Website maintenance ensures site security and can increase the number of new visitors, boost returning traffic, and more. In today’s

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00:52:09

Using Email Nurture Campaigns to Turn Your Prospects...

Marketing Guides for Small Businesses ·

2022/10/31

According to a Marketo study, 96% of the visitors to your website aren’t ready to buy yet. And depending on the source you view, research shows that on average it takes anywhere from 5 to 10 touchpoints before a buyer makes a sale. In B2B business, it could take up to 13 touchpoints to even generate a qualified sales lead. So, how do you help move your prospects along through your buyer’s journey and turn them into customers? One excellent way is through email nurture campaigns. Email nurture

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00:49:10

Crafting an Effective Marketing Email: Don’t Miss...

Marketing Guides for Small Businesses ·

2022/10/31

Did you know that email marketing can have a 4400% return on investment? Studies show that for every $1 spent on email marketing, a company can see a return of $44.25. Email Marketing can be used for acquisition, branding, traffic, engagement, direct Sales, referrals, reactivation, and retention. Needless to say, learning how to craft a compelling email that prompts your customers and prospective customers to take action is worth it. In today’s episode, we’re discussing the key elements of

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00:48:22

What Every Good Landing Page Needs: Don’t Miss These...

Marketing Guides for Small Businesses ·

2022/10/24

The experience a potential customer has when they arrive at your landing page may be their first impression of your brand. And first impressions, especially negative ones, tend to stick. Research shows you only have about seven seconds to make that first impression a positive one before your visitors decide to leave your website. Landing pages play a key role in conversion–they are all about getting visitors to take action–and as such they warrant different design considerations. In today’s

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00:57:00

Why Your Business Needs a Marketing System

Marketing Guides for Small Businesses ·

2022/10/17

Systems are everywhere in your business. You have accounting systems, service delivery systems, customer management systems, human resources systems and more. Even your facilities run on systems–think security, heating, ventilation and cooling systems. In the same way, you need a marketing system. Marketing has become a complex dance of numerous strategies, tactics, tools, platforms, and best practices, with expertise needed to not only perform the work but to truly make it work for your

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00:47:06

Website Accessibility with Special Guest Landon...

Marketing Guides for Small Businesses ·

2022/10/10

If you want to make sure your business is welcoming to all customers and clients, you need to go beyond considering the accessibility of physical spaces. You also need to take steps to ensure your digital spaces can be experienced by everyone, including those with disabilities. Assessing and updating your website’s accessibility isn’t just important from an inclusivity aspect, it’s also important in terms of compliance. Today Landon Shefts of accessiBe joins us to discuss all things

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00:53:18

Websites: Key Elements You Need on Your Homepage and...

Marketing Guides for Small Businesses ·

2022/10/03

These days, your website needs to be more than a digital brochure. It’s your 24/7, 365-days-a-year, always-on sales representative. Your website is where customers and prospects look before they ever engage with your business. Are you sure your website represents the best of your company? Your homepage and your ‘About’ page are the two pages that usually get the most website traffic. In today’s episode, we’ll discuss how you can ensure your ‘Home’ and ‘About’ pages are working hardest for

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00:46:03

The Marketing Hourglass: The Role of Marketing in the...

Marketing Guides for Small Businesses ·

2022/09/26

Today’s episode is about the Marketing Hourglass. The Marketing Hourglass is similar to the sales funnel but starts before a potential customer would be considered a prospect and continues two steps after the sale. The Marketing Hourglass is a practical way to understand how your customers become your customers and what type of marketing and content you can provide at each stage. It provides a lot of clarity to the marketing madness you may find yourself in. If you’d like to learn how

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00:44:32

Retargeting - A Marketing Secret Weapon

Marketing Guides for Small Businesses ·

2022/09/19

Imagine if there was a way to get your brand in front of prospective customers who visited your website but haven’t filled in a form or called you. And imagine if they viewed a particular product or service page, that you could influence them even after they’ve left your website using messaging related to the product or service they showed interest in. It sounds impossible and a little too good to be true, but it’s very real and top brands use it all the time. It’s called retargeting or

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00:59:09

Content Creation Ideas For Your Small Business

Marketing Guides for Small Businesses ·

2022/08/15

As a small business owner, you’ve probably heard that one of the keys to growing your business is producing great content connect you with a larger audience. “Content is king,” we hear over and over again. We know we should be producing quality content regularly, but as a small business, how do we generate ideas for all of this content? How do we set aside time to create it all? In today’s episode, we look at how you can create a small business content strategy that helps you grow your

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00:50:21

Why Your Small Business Should Have an Email Newsletter

Marketing Guides for Small Businesses ·

2022/08/08

Email newsletters are the daily, weekly, monthly, or quarterly newsletter you receive from a company. Some of them are full of deals, others of announcements, others share tips or case studies, and others dive deep into one topic. There are many ways to set up your newsletter. The key is to determine the best style, content and cadence that works for you and your ideal customers. And, most importantly, to keep sending regularly. Today’s episode is all about email newsletters for small and

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01:05:07

Unique Ways to Grow Your Email List

Marketing Guides for Small Businesses ·

2022/08/01

Having an email list you can use for marketing still remains one of the most important things a business can have in their marketing tool kit, but growing that email list seems daunting to most small businesses. In this episode, we’ll discuss clever ways to grow your list for both email and text message marketing. In this episode, you’ll learn: How to build an email list and why having one is so important. How you can use online tools to build your email list. Different offline tactics

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01:01:34

Why Your Sales Process Needs Marketing Support

Marketing Guides for Small Businesses ·

2022/07/25

Anyone who has worked in a large organization understands that there’s often tension between sales and marketing. The sales people complain about the quality of leads they get, where their tradeshow booth is located, or the lack of sales support materials to help them land customers. At the same time, the marketing team sends what they believe are highly qualified vetted leads and think they have equipped the sales team with the materials they need to help move customers through their

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00:48:55

Why You Need a Mobile Optimized Website for Your...

Marketing Guides for Small Businesses ·

2022/07/18

It’s estimated that more than 50% of today’s total web site visits are mobile. That number is typically even higher for websites in certain industry categories, like food and beverage. While your website can act as your 24/7 salesperson, if it doesn’t work well for more than half of your visitors, you’re definitely missing out on potential business. Mobile optimization makes sure your website and all digital content works optimally on mobile phones. In this episode, we’re diving deep into

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