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PODCAST

Business of Aesthetics Podcast Show

Business of Aesthetics

The Business of Aesthetics (BOA) podcast show continues to inspire and help our community of aesthetic doctors grow their practices. We bring outstanding leaders in Dermatology, Plastic Surgery, and Aesthetics together to not just achieve more but experience fulfillment in their practice.

health & fitness medicine

All Episodes

44:25

4 Biggest Marketing Mistakes Practices Made in 2022...

Business of Aesthetics Podcast Show ·

2023/02/16

Having a strong online presence for Aesthetic practices is important. Many of the practices are making mistakes when it comes to their marketing strategy, which is impacting their overall performance and success. In this week’s edition, Naren and Jeff give pointers on correcting those mistakes and maximizing your marketing efforts.

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38:49

Using Social Media to Differentiate

Business of Aesthetics Podcast Show ·

2023/02/09

To make an impact on your patients and reach new ones, you must modify your marketing tactics and pick up new skills. According to Hubspot, companies targeting consumers will prioritize communications on social media first, then email, websites, and blogs. Since social media is constantly transforming and developing, you should concentrate on what you can do on social media and do it well if you want to help differentiate yourself from your competition. Here are a few quick ways you can stand out

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38:50

Being Hyper-Focused On What You Are Great At

Business of Aesthetics Podcast Show ·

2023/02/02

The path to being a successful surgeon has its own good, bad, and ugly. But if you focus on the end goal and devote yourself to getting there, things can turn out perfectly. In this week’s edition, Dr. Zelken joins us to talk about his journey as a plastic surgeon and share his thoughts on being a facelift surgeon in a highly saturated community. He further shares his opinions on technicalities and procedures. Tune in now!

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45:34

Grow Your Cosmetic Practice with Male Patients

Business of Aesthetics Podcast Show ·

2023/01/26

In this week’s edition, Jeff and Naren explain ways to grow aesthetic practices with Male Patients! Tune in Now!

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40:25

Creating a Patient Centric Boutique Practice - Using...

Business of Aesthetics Podcast Show ·

2023/01/19

Not everyone should engage in multi-surgeon practices. Working in a larger system occasionally goes against a person's core values. Under these circumstances, the best course of action is to open your own aesthetic practice. In this week’s edition, Dr. Umbareen Mahmood joins us to talk about how she started her own boutique practice and what sets her apart from others in a competitive market like New York City. She also discusses developing relationships with patients and the significance of

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42:31

Building a Multi-Disciplinary Practice in NYC

Business of Aesthetics Podcast Show ·

2023/01/12

Building a multi-disciplinary practice in the aesthetic industry can be quite challenging. Multi-disciplinary practices offer a comprehensive choice of procedures including plastic surgery, skin & laser treatments, and other metabolic aesthetics. Furthermore, having supportive care for patients, choosing the right providers and specialists, buying equipment, and handling staff are also essential for the success of any aesthetic practice.

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39:35

Reflect, Renew and Reset your Marketing Strategy:...

Business of Aesthetics Podcast Show ·

2023/01/05

These are some of the questions you should ask yourself when stepping into a new year. Why? Health-related industries such as the aesthetics sector are fast-paced. New technologies get introduced to the market and trends come and go. So, what you may have as your SEO strategy, social media campaigns, and other initiatives may not match the market one year from now. When it comes to websites, Google updates its search algorithm 500-600 times a year. This pushes site owners’ need to strive to always

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42:52

Hiring RN Injectors and Getting Started in Aesthetics

Business of Aesthetics Podcast Show ·

2022/12/29

There are various titles for aesthetic nurses. They may be referred to as nurse injectors or even cosmetic nurses. Even though their titles could be slightly different, the essence of what they accomplish on a daily basis is the same. You should search for opportunities to connect with aesthetic professionals and begin training on any aesthetic procedures you can if you want to get started as an aesthetic nurse. Cassie Lane joins Jeff this week to discuss how one can become an aesthetic nurse and

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44:35

Empowering Staff to be Their Best

Business of Aesthetics Podcast Show ·

2022/12/22

Empowering employees is a culture, and it is vital for a business to expand sustainably. However, it requires improving communication clarity, strategic delegating, and trust. Any organization leader must master soft skills, and knowing how to inspire and motivate employees is essential for leaders of all tiers and businesses. In this week's edition, we invite dr. Ryan Neinstein to share his experiences and management strategies for empowering staff in his aesthetic practice.

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20:54

The Best of BOA: Clinical Tips from the top 10 Doctors

Business of Aesthetics Podcast Show ·

2022/12/15

In this week’s episode, We bring to you some of the best clinical tips we received from our guests on the show.

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23:59

How to make 2023 Your Best Year Yet with Powerful...

Business of Aesthetics Podcast Show ·

2022/12/08

The best practices for healthcare marketing were once thought to include direct marketing, print materials, and building a referral network. However, according to recent studies, online marketing is replacing old methods as potential patients in today's society search for information online before they reach out to any professional regarding their needs. Because of this, online marketing is essential for expanding your medical practice. While it seems straightforward, putting what you know into

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46:03

Reviews, Referrals & Reputation Management

Business of Aesthetics Podcast Show ·

2022/12/01

In an industry such as Aesthetics, where it's pivotal to establish yourself as a trustworthy provider, positive reviews and referrals can make a huge difference. If these strategies are done right, you can build a loyal patient base and thrive in no time. In this week's episode, Dr. Renee Burke talks about how she started her solo practice and used these strategies to build her practice. Dr. Burke further discusses the invasive and non-invasive sides of her business, what devices she uses &

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47:11

Starting, Growing and Selling A Medspa

Business of Aesthetics Podcast Show ·

2022/11/24

Changing careers to pursue one's dreams and passion looks daunting. However, you can avoid difficult hurdles along the way if you carefully plan a growth strategy where you can manage staff, patients, treatments, finances, and marketing. In this week's edition, we invited one of the true pioneers in the aesthetic industry to our show, Dr. Carol Clinton, to share how she started and grew her business & successfully strategized her exit strategy.

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42:11

Common Legal Questions for Medspa Owners, Answered!

Business of Aesthetics Podcast Show ·

2022/11/17

The aesthetics market is a people-driven sector. Thus, medspa owners need to pay close attention to how they conduct both their consumers and their staff. In this episode, Jeff invites Sara Shikhman, a corporate attorney, to discuss regulations concerning employment, non-competition agreements, MSOs, commissions, payment structures and other topics.

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37:26

Buying Technology and Building a Patient Base

Business of Aesthetics Podcast Show ·

2022/11/10

In this week’s edition, Jeff invites Dr. Olga Bachilo to give some unique perspectives on a variety of operational aspects of running an aesthetic practice. Dr. Bachilo explains how she began her aesthetic practice and successfully built a patient base by doing things differently and why such approaches perform better in the current aesthetic market. She also goes into detail about how and what she does when she acquires new technology.

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27:20

Common Website Mistakes and the Aesthetic Practice...

Business of Aesthetics Podcast Show ·

2022/11/03

Many aesthetic business owners think having an appealing website does the trick. But it's hardly the case. Websites can easily be a waste of money for a number of reasons. This week Jeff and Naren Arulrajah discuss 4 common website mistakes and offer advice on how to avoid them. Tune in now to learn more!

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01:15:29

Call Reviews and Call Conversions

Business of Aesthetics Podcast Show ·

2022/10/28

In this week’s edition, Jeff, Naren and Ryan join us to discuss how to convert more calls into new patients, In this incredibly competitive aesthetic market. Knowing how to convert more calls into new patients naturally represents a valuable front-office skill to increase practice profitability. Tune in now to discover more!

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39:47

Today's Aesthetics Market: What's Hot and How to Buy

Business of Aesthetics Podcast Show ·

2022/10/20

This week's podcast is between Jeffrey Richmond and Kevin Meyers from Monarch Laser Services on buying aesthetic products. They discuss the things that should be taken into account when buying products, as well as negotiation and return on investment. In addition, Kevin Meyers emphasizes questions one should ask themself before purchasing a product. Listen to this episode for a transparent look at how to make decisions and what to consider when buying products for your practice.

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38:25

The Business of Aesthetics with Leslie Carter MD,...

Business of Aesthetics Podcast Show ·

2022/10/13

In this week’s podcast, Dr. Leslie Carter talks about how she started her business after training and expanded her practice over the years. Listen to this episode and discover more about staff and management strategies, how she treated patients differently than other dermatologists and the lessons she learned.

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45:21

How Patients Buy Aesthetic Services in 2022 & Beyond

Business of Aesthetics Podcast Show ·

2022/10/06

To thrive as a business owner in today's information-driven world, you must be conscious of every single aspect that influences patients' decision-making. This week, Naren and Jeff join us to talk about how people buy aesthetic services and what businesses can do to drive sales & more!

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260 results

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