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PODCAST

Thriving Practice with Tracy Cherpeski

Tracy Cherpeski

Top 5% globally ranked podcast for healthcare practice owners. Prevent burnout, grow profitably. 215+ episodes, 51 countries. Welcome to Thriving Practice - the business podcast that proves independent physicians, dentists, therapists, and healthcare practice owners can build profitable, efficient practices while actually enjoying their lives. By the Numbers: 215+ episodes featuring top-tier practice owners and healthcare business experts Global Top 5% ranking on Listen Notes among all podcasts 51

business entrepreneurship

All Episodes

15:09

EP 91 Turnover: Maybe it’s a YOU Problem with Tracy...

Thriving Practice with Tracy Cherpeski ·

2023/02/08

Welcome to Episode 91. Tracy is sharing some real talk about turnover. The fact is, turnover is expensive in terms of money, time and energy. With all the talk about recession and labor shortages, Tracy suggests that you might need a new hiring strategy if you’re struggling with turnover and hiring. Listen as she discusses a simple, yet effective approach to updating your hiring strategy. It’s not about hiring recruiters, attending job fairs or asking all of your friends and family to contact

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32:20

EP 90: Capturing Opportunity Cost with Justin Maxwell

Thriving Practice with Tracy Cherpeski ·

2023/02/01

Thanks for tuning-in today for a new episode of Thriving Practice. In today’s episode, I’m speaking with Justin Maxwell of Big Life Financial. Our conversation covered a lot, with a strong focus on how to reduce the financial stressors that you will likely experience along the way in your career. I recommend you take notes and reach out to Justin if you’re curious about paying down student loans or learning more about how to take charge of your wealth. If you’re in healthcare, you likely have

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36:05

EP 89: Transforming Healthcare Through Education with...

Thriving Practice with Tracy Cherpeski ·

2023/01/25

This week we’re speaking with Geoffrey Roche, Geoffrey Roche, Senior Vice President, National Health Care Practice of Core Education Services, a Public Benefit Corporation with a mission to support small and mid-sized institutions through innovative shared services. Geoffrey shares an ecosystem approach to creating sustainable, equitable change in the healthcare and education systems. He says we’re at an inflection point in the workforce world, and the root cause of high turnover, burnout and

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33:11

EP 88: Make Sense of Your Numbers with Sam Heller

Thriving Practice with Tracy Cherpeski ·

2023/01/11

In today’s episode, I’m speaking with Sam Heller of ProCFO Partners, a company of 40+ expert financial officers, networked across industries, verticals, specializations and situations. Sam tells us the importance of understanding your numbers as a business owner so you know what they mean, the picture they’re presenting, and so you can make decisions that align with your business goals. Listen closely as he talks about what seem like small details, but can have a big impact, particularly if one

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11:03

EP 87: 2023 in Preview with Tracy Cherpeski

Thriving Practice with Tracy Cherpeski ·

2023/01/04

Happy New Year, and welcome to Episode 87. Tracy is sharing her journey through massive transitions and personal struggles during 2022, and why she’s dancing to shake it out of her system as she leads her company into 2023 and beyond. Tracy shares that she’s going to share bold, and possibly uncomfortable, opinions, and perhaps you’ll feel heard and seen, and not alone. There’s a lot in store for you on the podcast this coming year, as you’ll hear from more professionals serving the healthcare

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18:17

EP 86: Time Leadership in Action with Tracy Cherpeski

Thriving Practice with Tracy Cherpeski ·

2022/12/28

Welcome to Episode 86! This week Tracy’s sharing how you can put your Time Leadership into inspired action. She reviews the first two Pillars of Time Leadership: Discovery and Analysis, where you get crystal clear about what you really want for your practice and life outside of work, and start to value your time and energy in a different way. In Pillar 3, Inspired Action, you work your plan to implement buying-back your time and energy. Tracy shares her Time Leadership Quadrant to help you

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27:52

EP 85: A New Frontier: Regenerative Medicine, pt. 2...

Thriving Practice with Tracy Cherpeski ·

2022/12/21

Welcome back to part two of our interview with Jeremy Pont of Phoenix Regenerative Consultants in Lillesand, Norway. Part one focused mainly on partnership and the benefits of complimentary skill sets and areas of expertise. Part two is focused more on the clinical side and the benefits of regenerative medicine. Jeremy spoke to the limitations of the more conservative approach to pain and injuries, and how at Phoenix Helse, they have seen great improvements for their patients. Additionally, because

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28:48

EP 84: Partnership: The good, the bad and the...

Thriving Practice with Tracy Cherpeski ·

2022/12/14

This week we’re joined by Jeremy Pont of Phoenix Regenerative Consultants in Lillesand, Norway. This is part one of our interview. Jeremy talks about the challenges and benefits of business partnership with a provider whose skillset complements yours. Jeremy strongly encourages writing everything down, getting crystal clear about all the possible contingencies, running the gamut from managing staff, to how side hustles are perceived, to larger decisions that require input from all invested

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31:01

EP 83: Strategic Financial Planning with Hannah...

Thriving Practice with Tracy Cherpeski ·

2022/12/07

In today’s episode, I’m speaking with the wise Hannah Smolinski of Clara CFO Group. She shares her best tips on how to grow and scale into 7 figures and beyond with strategic financial leadership, and using money as a tool for growth. We also talked about preserving the owner’s energy and decreasing the opportunity costs associated with owners doing all the things in their business. You won’t want to miss when we talk about Zone of Genius, and what that means for business owners, particularly with

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33:45

EP 82: Master of Business Leadership with Phil Johnson

Thriving Practice with Tracy Cherpeski ·

2022/11/30

In today’s episode, I’m speaking with Phil Johnson, founder and CEO of Master of Business Leadership (MBL) and veteran tech executive. Phil overcame adversity as a kid when he was diagnosed with dyslexia when taught himself to learn differently. He has helped organizations generate more than $1.5B by teaching leaders how to improve their emotional intelligence. Phil shares how leaders can develop Emotional Intelligence, their EQ, and how that is more valuable than IQ, and anyone can develop EQ. We

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24:08

EP 81: REPLAY: Why Time Management Doesn’t Work with...

Thriving Practice with Tracy Cherpeski ·

2022/11/23

Thank you for joining us today for a new episode of Thriving Practice. This episode I’m sharing my own wisdom. I’m sure you’ve experienced the rush, never having time to do what you really want to do, always having unfinished tasks, and feeling like your business might swallow you whole, feeling. Most of us have been there. If you’re feeling the following: Overworked. Becoming disillusioned with being in business for yourself and are considering going back to work for a different organization (the

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37:48

EP 80: How to Scale Using Medical Virtual Assistants...

Thriving Practice with Tracy Cherpeski ·

2022/11/16

In today’s episode, I’m speaking with Beth Lachance, CEO of REVA Global Medical Virtual Assistants, a company providing healthcare professionals with unmatched virtual solutions. REVA Global is headquartered in Connecticut, and they employ VAs in the Philippines. Beth shares how hiring a virtual professional can support a medical practice or hospital center at a fraction of the expense of hiring a full time employee. A virtual medical assistant can support in many roles: New patient intake

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34:03

EP 79: Virtual Healthcare Staffing Solutions with Dr....

Thriving Practice with Tracy Cherpeski ·

2022/11/09

In today’s episode, I’m speaking with Dr. Steven Kupferman, oral and maxillofacial surgeon and virtual medical staffing expert, and co-founder and CEO of MED-VA, a virtual medical and dental staffing agency. Dr. Steve talked about physician burnout and the causes of burnout. We discussed how doctors aren’t trained to take care of themselves, so with patient loads and demands high, plus all of the moving parts to keep a practice operating and growing, there’s a real need for additional

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45:55

EP78: Psychedelics for Everyone with Matt Zemon

Thriving Practice with Tracy Cherpeski ·

2022/11/02

In today’s episode, I’m speaking with Matt Zemon, psychedelic medicine expert, best-selling author, and CEO and co-founder of Happÿÿ, a mental wellness company that specializes in psychedelic-assisted ketamine therapy along with digital therapeutics that promote life-transforming outcomes. I learned so much in this interview with Matt. We talked about the benefits of therapeutic psychedelics, who could benefit from using them, and what micro-dosing is. We also talked about expanding human

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18:57

EP77: How to Appraise Your Time with Tracy Cherpeski

Thriving Practice with Tracy Cherpeski ·

2022/10/26

Join Tracy for another solo episode to learn how to valuate, or appraise, your time. Tracy reviews her 3 pillar system of Time Leadership, with a deep-dive into Pillar 2: Analysis. Pillar 1: Discovery. Pillar 2: Analysis. Pillar 3: (Inspired) Action. Tracy walks you through how to track your time for two weeks, categorize how you’ve spent your time, and place value on each task you perform. You’ll take your data (how you’ve spent the last two weeks) and categorize all 15 minute intervals into 6

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36:51

EP76: The 4 Components of Excellence in Marketing...

Thriving Practice with Tracy Cherpeski ·

2022/10/19

Joining us today: Laura Bryant, founder of UAspire Marketing and UAspire Digital, a medical marketing agency dedicated to savvy and exceptional content and creative for medical and dental practices. Laura shares tips on how to maximize impact and connection on social media, and what we need to know about consumer behavior You won’t want to miss when she talks about the 4 components of excellence in social media marketing, in brief, it must be: Educational Expert-driven Entertaining (what I jokingly

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33:09

EP 75: Working ON vs. Working IN Your Business w/Dr....

Thriving Practice with Tracy Cherpeski ·

2022/10/12

We are back with Part 2 of our interview with Dr. Yishai Barkhordari, clinical psychologist, podcast host and entrepreneur extraordinaire. In this episode, we explore the concept of working ON your business versus working IN your business, and Dr. Yishai breaks down how he makes time to work on business development each week, with the only exceptions being during the Jewish holidays. Dr. Yishai shares his philosophy on every business being a people business, how healing leaders helps others heal,

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31:21

EP 74: Intentional Growth with Dr. Yishai Barkhordari...

Thriving Practice with Tracy Cherpeski ·

2022/10/05

Welcome to Episode 74: Today’s episode is part 1 of 2, and I’m speaking with the very intentional Dr. Yishai Barkhordari, clinical psychologist, podcast host and entrepreneur extraordinaire. In part 1, Yishai shares how he grew his practice, and how he focuses on the “IN” part of his therapy business. Yishai took us through some of his thought process about how he listens to his patients for ways to better serve them, improve their therapy experience, and for patterns in their language that inform

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37:03

EP 73: How to Market Without Monopolizing Your Time...

Thriving Practice with Tracy Cherpeski ·

2022/09/28

It’s always fun talking with marketing experts, because if they’re good at what they do, they can explain how things work in simple, digestible ways, and if they’re excellent at what they do, they’ll help you understand the realities of marketing, set realistic expectations, and they’ll partner with you to achieve your goals and objectives. This is exactly what I learned about today’s guest. I’m thrilled to have spent time speaking with the high-integrity, extremely smart marketing genius, Justin

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33:54

EP 72: Protecting Your Practice With an 831(b) entity...

Thriving Practice with Tracy Cherpeski ·

2022/09/21

Clay Ogden of Strategic Risk Alternatives 831(b) joins us today to talk Risk Management. Clay shares a lot of great information about how practice owners can use excess revenues and profits to protect themselves and their business against unforeseen and uninsurable circumstances through investing in their own 831(b) entity. Clay gave several examples of how protecting and increasing the efficiency of your business would be beneficial. Mainly, though, Clay shares that their clients say they’re able

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