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PODCAST

Thriving Practice with Tracy Cherpeski

Tracy Cherpeski

Welcome to Thriving Practice - the podcast that proves you can build a profitable, efficient healthcare practice while actually enjoying your life. Executive Coach Tracy Cherpeski brings you a powerhouse lineup of top-tier practice owners, industry experts, and association leaders who are at the absolute top of their professional game - all united in helping private practices stay private and thrive. Tracy"s solo episodes deliver decades of hard-won wisdom, and don"t miss the candid "snack episodes"

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All Episodes

40:01

Buy-Ins, Buyouts, and Why Your Practice Needs a Plan...

Thriving Practice with Tracy Cherpeski ·

2025/10/29

In this episode, Tracy sits down with Debra Phairas, a physician practice management consultant with over 40 years of experience working with more than 2,300 medical practices. They discuss the often-overlooked topics of buy-ins, buyouts, and exit strategies for private practices. Debra shares hard-earned wisdom from four decades in the field, including real stories that illustrate why planning ahead isn't optional—it's essential. Click here for full show notes See Where Your Practice Stands: Take

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11:44

The Practice Owner's Guide to Quarterly Planning (and...

Thriving Practice with Tracy Cherpeski ·

2025/10/24

Overview: Each quarter brings predictable patterns in patient behavior and practice operations, yet many healthcare providers find themselves constantly reacting instead of planning. In this snack episode, Tracy Cherpeski shares her insights on how practice owners can leverage quarterly shifts to build sustainable growth and avoid burnout. From Q1's deductible reset surge to Q4's strategic planning opportunities, Tracy offers a roadmap for thriving year-round. Click here for full show

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22:27

Why "Work Smarter Not Harder" Is Terrible Advice (And...

Thriving Practice with Tracy Cherpeski ·

2025/10/22

In this powerful conclusion to our three-part time leadership series, Tracy tackles one of the most repeated—and least helpful—pieces of productivity advice: "work smarter, not harder." Through the compelling story of Dr. David, an ER physician turned regenerative medicine practice owner, you'll discover why this platitude fails and what to do instead. Tracy introduces a concrete methodology for strategic work allocation that helped Dr. David redirect 15 hours per week from low-value interruptions

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19:13

Stop Responding to Fake Urgencies: How to Actually...

Thriving Practice with Tracy Cherpeski ·

2025/10/15

Overview: In this episode of Thriving Practice, Tracy Cherpeski tackles one of the biggest challenges healthcare practice owners face: protecting strategic thinking time in an environment where everything feels urgent. Through the compelling story of Dr. David—an ER physician who opened a regenerative medicine practice—you'll discover why your blocked strategic planning time keeps getting hijacked, and learn the exact framework for distinguishing between genuine urgency and habitual urgency. This is

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14:34

The Isolation Trap: How Independent Providers Can...

Thriving Practice with Tracy Cherpeski ·

2025/10/10

In this candid snack episode, Miranda and Tracy explore the critical importance of building intentional professional community as a practice owner. Drawing from Tracy's recently updated blog post "Choosing Your Village" (originally written in 2011), they discuss why independent healthcare providers need more than clinical expertise—they need a village of people who understand the unique challenges of practice ownership. Click here for full show notes Episode Highlights Why community matters more

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18:31

Stop Managing Your Time: Why Healthcare Practice...

Thriving Practice with Tracy Cherpeski ·

2025/10/08

In this first episode of our three-part Time Leadership series, Tracy Cherpeski tackles why traditional productivity systems fail healthcare practice owners. If you've tried every time management technique only to feel more overwhelmed, this episode reveals the real problem: you've been applying employee productivity frameworks to a practice owner's reality. Tracy introduces the concept of time leadership—a strategic approach designed specifically for healthcare professionals balancing clinical

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39:49

The Oxygen Advantage: Building a Profitable EWOT...

Thriving Practice with Tracy Cherpeski ·

2025/10/01

In this episode, Brad Pitzele shares his journey from chronic illness survivor to EWOT advocate and business owner. Facing autoimmune issues and Lyme disease that left him struggling with brain fog, pain, and 50+ symptoms, Brad discovered Exercise with Oxygen Therapy when traditional treatments failed. After building his own system and experiencing dramatic improvements, he founded 1000 Roads to make EWOT more accessible. The conversation explores the science behind EWOT, its applications for

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10:58

The 'Always On' Trap: Why Healthcare Providers Must...

Thriving Practice with Tracy Cherpeski ·

2025/09/26

Healthcare providers excel at caring for others but often struggle with self-care. In this honest conversation, Tracy Cherpeski shares why the 'always on' mindset is actually counterproductive and reveals practical strategies for breaking free from energy-draining habits. Key Highlights: Why the word "should" creates unnecessary guilt and obligation How your well-being directly impacts your team's performance The danger of checking your phone first thing in the morning Why email

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47:00

AI in Healthcare: How Technology Makes Patient Care...

Thriving Practice with Tracy Cherpeski ·

2025/09/24

David Herman from Web Marketing for Dentists joins us to discuss how dental practices can leverage modern marketing strategies while maintaining the human touch that builds lasting patient relationships. With over 20 years in the industry, David shares insights on why traditional marketing principles still work, how AI is enhancing rather than replacing human connections, and why understanding your specific practice goals is crucial for marketing success. Click here for full show notes Key

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14:23

Women in Medicine Month: Exposing the Research Bias...

Thriving Practice with Tracy Cherpeski ·

2025/09/17

Episode Overview: In this powerful solo episode honoring Women in Medicine Month, Tracy Cherpeski exposes a critical flaw in physician burnout research that's been hiding in plain sight. While women now represent the majority of medical students, they face burnout rates nearly 50% higher than men and remain dramatically underrepresented in practice ownership - the very model that offers the autonomy and control that could address their burnout crisis. Click here for full show notes Key

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10:59

The Gardener's Approach: Growing Your Practice...

Thriving Practice with Tracy Cherpeski ·

2025/09/12

In this candid snack episode, Tracy Cherpeski shares insights on developing an entrepreneurial mindset while maintaining clinical excellence. She introduces the concept of "hat switching" between clinical and business roles, explores the gardener's approach to practice growth, and provides practical strategies for expanding revenue without extending work hours. Key Highlights The importance of switching between "clinician" and "CEO/entrepreneur" hats How entrepreneurial flexibility complements

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18:30

Beyond Success: How Two Practice Owners Created...

Thriving Practice with Tracy Cherpeski ·

2025/09/10

In this final episode of the mindful leadership series, Tracy Cherpeski explores how internal work creates expanding ripples of success. Following up with Dr. Sarah and Dr. Marcus years after their initial work, we see how their practices have become magnetic centers that naturally attract resources, talent, and opportunities. This episode reveals the five ripple zones that create sustainable competitive advantage and shows how mindful leadership becomes a powerful business strategy. Key

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19:29

From Firefighting to Success Architecture: The...

Thriving Practice with Tracy Cherpeski ·

2025/09/03

This episode introduces the concept of Success Architecture—the intentional framework that allows healthcare practices to grow predictably and profitably without requiring constant reactive management. Through the compelling case study of Dr. Marcus, Tracy demonstrates how the right foundation can transform a practice from survival mode to sustainable growth, achieving remarkable results in just 90 days. Key Highlights Dr. Marcus increased revenue by 30% while dramatically improving profit

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16:47

The $400K Barrier: The One Mindset Shift That Changed...

Thriving Practice with Tracy Cherpeski ·

2025/08/27

Healthcare practice owners often unknowingly create internal barriers that directly impact their bottom line – not from lack of clinical skills or business knowledge, but from deeply embedded beliefs that show up as seemingly logical decisions. Through Dr. Sarah's compelling transformation story, this episode reveals how one practice owner went from working 60+ hour weeks while personally taking patient payments to achieving a 40% revenue increase and reclaiming 20 hours per week, all by dismantling

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35:11

The 10x Mindset: How This CEO Scaled Her Medical VA...

Thriving Practice with Tracy Cherpeski ·

2025/08/20

Beth Lachance has built something remarkable. As the founder and CEO of Global Medical Virtual Assistants, she's scaled her company from around 200 to over 1,350 medical virtual assistants in just three years, all while helping medical practices nationwide solve their biggest challenge: administrative overwhelm. In this episode, Beth explains how medical virtual assistants work as an "insourcing" solution rather than outsourcing, providing practices with HIPAA-compliant professionals who have

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10:22

200 Episodes Deep: Season 9 Kicks Off with New Vision...

Thriving Practice with Tracy Cherpeski ·

2025/08/15

Episode 200 marks a significant milestone for the Thriving Practice Podcast, celebrating not just the achievement but the entire healthcare community that has grown alongside it. Tracy and Miranda offer an intimate look at how the podcast has evolved, what drives their content decisions, and the exciting changes coming in future episodes. This behind-the-scenes conversation reveals the heart behind the podcast and the movement it has become. Key Highlights: The podcast's evolution from

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27:41

The Movement We're Building (And You're Invited)...

Thriving Practice with Tracy Cherpeski ·

2025/08/13

In this Season 8 finale, Tracy reflects on eight months of breakthrough conversations and authentic connections while revealing what's been happening behind the scenes. She shares favorite moments including Dr. Ruth Mannschreck's inspiring time freedom story, Jennifer Raams' insights on emotional intelligence, and David Ford's MedWay innovation. Tracy discusses her surprising passion for addressing the clinical-to-CEO skills gap and announces expanding partnerships with medical associations in

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12:12

The Chief Complaint Driving Healthcare Providers to...

Thriving Practice with Tracy Cherpeski ·

2025/08/08

Tracy Cherpeski shares insights into the Practice Growth Readiness Intensive, a four-week program designed to help healthcare practice owners move from feeling overwhelmed to gaining crystal-clear direction. This snack episode reveals the market gaps driving demand for this intensive format and the measurable outcomes participants can expect. Key Highlights: The number one complaint from practice owners is always time, followed closely by burnout and isolation Most clients don't see

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28:33

From Prohibition to Profit: How One Entrepreneur is...

Thriving Practice with Tracy Cherpeski ·

2025/08/06

Join us for a fascinating conversation with Aspen Noonan, founder of Elevate Holistics, a pioneering telemedicine company connecting healthcare providers with patients seeking medical cannabis recommendations across 18 states. Aspen pulls back the curtain on this highly regulated but often misunderstood industry, sharing insights about entrepreneurship in the cannabis space, the complex patchwork of state laws, and innovative ways healthcare providers can support their patients while creating new

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40:01

Why Your Patients Need More Than Medical Care: The...

Thriving Practice with Tracy Cherpeski ·

2025/07/30

In this enlightening conversation, Andrea Nakayama breaks down the often confusing world of functional nutrition and explains how it can transform healthcare practices. Rather than focusing on restrictive diets or one-size-fits-all protocols, functional nutrition takes a personalized approach that considers each individual's unique history, physiology, and circumstances. Andrea shares how practitioners can integrate these services into their practices to better serve patients with chronic health

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