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PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

58:20

Scaling A Family Business Into Australia's Biggest...

Bringing Business to Retail ·

2022/09/08

Want to know how to turn a family business into a multi-million dollar business, and the country's largest online store in your industry, well, that's the story you want to hear, right? And doing it with NO outside investment - that's certainly an achievement. One that Dean Salakas is happy to share, so you can do it too. ** There are 9 strategies I use when helping retail/e-comm businesses move their stock fast so they can reinvest that money into new business. Head over

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55:21

Why Your Staff Aren't Doing What You Want - Daniel...

Bringing Business to Retail ·

2022/09/01

You've been there, right? You've asked someone on your team to do a task, you come back and check...and it's not done. Why oh why won't people (aka, our staff) just do as they're asked? The fact is, you need your team. You can't grow without them. But if you've ever felt frustrated and like it's just easier to do things yourself, you NEED this podcast episode. For today’s Bringing Business To Retail podcast, Daniel Murray will help you understand why your staff do what they do. HINT: it's probably

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57:57

Are Your Suppliers Doing This - Masha Titova

Bringing Business to Retail ·

2022/08/25

Would you rather buy from a supplier who makes a lot of effort to send customers your way AND make it easier to sell their products...or one that just takes your money? If your suppliers aren't helping you grow, it might be time to move on and find new ones. Adaptability and profitability go hand in hand as the landscape changes for retailers and ecommerce store owners. So having the most suitable suppliers to help you is more important than ever. In this week’s episode, Masha and I discuss not

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35:59

Decoding Gen Z - Kim Zorn

Bringing Business to Retail ·

2022/08/18

Born into the Internet era and raised on social media there's no denying Gen-Z will have a pivotal impact on the retail industry. In collaboration with the National Online Retailers Association, in this episode of Bringing Business To Retail, I'm joined by Kim Zorn the Global Performance Director at youth fashion label Princess Polly where we Decode Gen-Z. With a background in marketing and digital media in the UK, US, Asia, and Australia Kim oversees over 20 organic and paid media channels for

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50:33

A Natural Approach To Sales By Tapping Into Your Soul...

Bringing Business to Retail ·

2022/08/11

Do you struggle with how to sell your products? Do you find yourself giving discounts to people who don’t ask for them, or feeling like you HAVE to put in extra items when someone orders? I’m sure you’ve got great products, so imagine if you (and your team) could be sales ninjas AND be completely authentic. Find out how to tap into your Soul Language with Lisa Dadd.

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35:54

If You Haven't Done This Yet, I Guarantee You Are...

Bringing Business to Retail ·

2022/08/04

Wondering why your sales seem ok, BUT there seems to be less money in your bank account? Find out why and how to fix this fast.

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48:03

How To Put The Fun Back Into Your Business - Kris Ward

Bringing Business to Retail ·

2022/07/28

Ever felt like your business is not fun anymore? It's the reality for so many business owners once they get past those first 18 months - 2 years. I call this the "business honeymoon phase". Imagine if you could get to the spot where your business supported your life instead, of consuming it. Find out how in this episode. After the loss of her husband, Kris Ward returned full-time to her work as a marketing strategist. She was relieved that her business had not only survived her absence but was

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33:19

Easy Ways To Customise Your Marketing

Bringing Business to Retail ·

2022/07/21

Want tips on how to simplify your marketing? This is for you! In this episode, I'll take you behind the scenes as we work through the problems that retailers, just like you, are facing when it comes to maximising your marketing without having to maximise the time you spend on it. >> We're busy putting the finishing touches on not one but TWO huge events. TRA Live is coming to Melbourne in September 2022. We are beyond excited to be finalising our VIP packages and guest presenters. If you have a

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43:49

I Pushed the Reset Button - Here's What It Looked Like

Bringing Business to Retail ·

2022/07/14

Getting Covid has been a game changer for me. It actually helped me push that reset button. It was scary but join me as I walk down memory lane and see how is it going so far. >> We're busy putting the finishing touches on not one but TWO huge events. TRA Live is coming to Melbourne in September 2022. We are beyond excited to be finalising our VIP packages and guest presenters. If you have a golden ticket you can book your space >> HERE << But before then we'll be at REED GIFT FAIR (also in

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57:57

How Developing Your Own Product Line Can Boost Sales...

Bringing Business to Retail ·

2022/07/07

Nicole De Larzac is a product development and marketing coach who helps (predominantly female) entrepreneurs launch and scale their product based businesses. This makes her uniquely placed to share her experiences and knowledge around white labelled brands and introducing self-branded product lines that are guaranteed to boost sales and diversify your income streams. Without reinventing the wheel! The benefits to promoting your own branded products are significant and far reaching with benefits that

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40:01

Diversifying Your Income Streams - Guy Naselli

Bringing Business to Retail ·

2022/06/30

The key to creating wealth in your business is to minimise risk – discover this often-overlooked strategy that most business owners never use. Guy Naselli will let you in on one of my most favourite diversification strategies. Guy is a Director of NSL Property Group offering outstanding performance and productivity in all facets of the property including but not limited to, vendors, purchasers, landlords and prospective tenants. Guy understands the vital elements and relationship between

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52:41

How To Create An In-store Shopping Experience With...

Bringing Business to Retail ·

2022/06/23

Online shopping has never been more popular. With its growth, customers are expecting more and more. One important aspect to look at is how can you translate an instore experience to the virtual world of shopping. In this episode, Tim Bucciarelli will be giving us tips on how we can let our customers feel like they are shopping instore but right in the safety of their homes. From the early days on an Apple IIe, to engaging in the nascent internet via AOL, to composing college papers on the first

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36:38

Marketing Lessons I've Learned From Owning An Airbnb

Bringing Business to Retail ·

2022/06/16

I love properties. And I’m always on the lookout for my next one! Just like with your products, putting up your business as an Airbnb needs some marketing to get noticed and booked. So let me share with you some of the lessons I’ve learned from my landlady adventures. >>Here are the review tools I personally recommend, loox and okendo. >>If you want to take a quick getaway, check out my beach house here. >> We’re heading to Reed Melbourne on July 30-August 3. To grab you free retail strategy

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52:33

What Makes A Good Ecommerce Product Description -...

Bringing Business to Retail ·

2022/06/09

Why? Why? Why? Why? Why? Have you tried asking yourselves why 5 times before buying a product? Why do I need this? Why do I want this? Why would it be helpful for me? Why am I attracted to this? Why will I spend my money on this? These are just sample questions that you can ask before purchasing something. And as business owners, sometimes we tend to forget this simple approach. By also asking these questions, we get to understand our customers better and be able to target them with better product

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39:25

What To Do When Your Sales Are Down

Bringing Business to Retail ·

2022/06/02

Sales is important in running your business. But just like seasons, businesses go through cycles. Sometimes it’s up up up! Sometimes it’s down or just slooooow. I’ll be sharing some scenarios and quick tips as to how to tide you over the slow season. Come join me in this episode and keep on learning how to scale your store!

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50:50

Which of your little darlings should you kill off -...

Bringing Business to Retail ·

2022/05/26

Michelle Kvello has a personal love of driving entrepreneur success because early her career she realized there was a need for founders to have access to good commercial and strategic financial support. Often the health and hygiene compliance work was sorted and they had the clever tax advisors involved, but the missing piece of the puzzle was the partnering support to help the business really grow. She is the founder of Lantern Partners with the vision of being that partner. Since its launch, they

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09:05

What's Your Number?

Bringing Business to Retail ·

2022/05/19

When starting out in business most people don’t have a big goal in mind. Instead they prefer to play it safe by staying small. Before long they’ve convinced themselves their big goals are out of reach. But what if I asked you to think BIG for a moment and tell me your magic number. The amount of money that would make you feel like you’d really made it in business. Would it be $500,000? $1,000,000? Maybe $50,000,000. You’re only limited by your imagination! In this episode we’re going to dive into

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01:06:42

How Optimising This Tiny Part Of Your Website Can...

Bringing Business to Retail ·

2022/03/30

This week's episode comes to you from NORA (the National Online Retailers Association). I'm joined by Paul Erskine, Head of Digital and Data Delivery for Strandbags Australia and Alex Luscombe, Head of Customer Success at Search.io. We don't often get to see behind the scenes of enterprise-level retail businesses and as independent retailers, it's easy to fall into the trap of thinking the big end of town has all the answers. This panel discussion sheds light on the fact that no matter what size

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38:01

Why Your Shopify Isn't Converting Like It Used To -...

Bringing Business to Retail ·

2022/03/23

If you operate your eCommerce store through Shopify it's a given you'll have questions about the rollout of the new Shopify 2.0 upgrade. Do you need it? What will it do? How do you do it? How long will it take? And most importantly will it improve my business? In this episode, I'm joined by Anna Tillotson from Shopify design and build agency, House Of Cart. Together we'll walk you through everything you need to know about upgrading to the new Shopify platform and the enormous benefits it will have

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55:01

Where Has All My Money Gone?

Bringing Business to Retail ·

2022/03/17

Retail can be a lonely business and in my experience the people who move their business forward, scale, grow and become hugely successful are those who have a bunch of people in their corner. In this episode I'm taking you behind the scenes of one of 1:1 clients coaching calls so you can see what happens when people surround themselves with other people and start taking action - not just thinking about it! Growing is not done alone and I'm super pleased to be able to help you on your journey. If

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598 results

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