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PODCAST

MarketScale Technology

Welcome to MarketScale: Your home for all the latest news, tips and trends in B2B ! Join us for new episodes featuring industry leaders as we unpack the latest in everything from Pro AV and Software to Education Technology and Healthcare.

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All Episodes

8:21

Samsung Invests Big Bucks in QD-OLED TVs: Business...

MarketScale Technology ·

2019/08/21

Samsung announced that it is steering away from LCD production to lean in ($8.3 billion worth) to QD-OLED production. QD-OLED, which combines the quantum-dot LED technology from Samsung's TVs and the backlight-less OLEDs capturing the TV market, is Samsung's next big play for consumer and commercial televisions. On this snippet from Business Casual, MarketScale's B2B morning radio show, hosts Daniel Litwin and Ben Thomas break down the different technologies, what this means for microLEDs, and the

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14:55

AI, Now Served at Your Favorite Restaurant with Côme...

MarketScale Technology ·

2019/08/20

Over the last decade digital technology has spread into quick serve restaurants, typically in the form of digital menu boards. But only until recently have those stores been able to use digital technology to collect, analyze, and predict customer behavior. On this episode of the ____ podcast, Côme Billerey, head of product innovation at Acrelec, shares how machine learning has come to your favorite restaurant. “We are focusing on how can we improve the customer journey and improve operations thanks

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22:37

How BrightSign Maintains Its Leadership Position in...

MarketScale Technology ·

2019/08/19

Professional digital signage has undergone a dramatic transformation, from once only displaying static images to now providing immersive experiences. How has this shift manifested itself company to company? On this week’s episode of the Pro AV podcast, we looked into one AV player, BrightSign, and had CEO Jeff Hastings share how his company continues to pioneer advancements in digital signage. According to Hastings, most people hadn’t heard of digital signage ten years ago. BrightSign was one of the

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5:22

Is Extended Reality Making its Way Into the Business...

MarketScale Technology ·

2019/08/14

Is it time for extended reality to make it its way into the business world?On this excerpt from Business Casual, Daniel Litwin and Tyler Kern explored the positives and negatives of extended reality being more widely utilized.The use cases are obviously exciting for brands and individuals that are enthusiastic about stepping forward into the future. On the downside, there are still too many instances where this technology is simply too expensive to be implemented on a wide scale.For more, tune in to

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6:45

CES Makes Changes to Improve its Image With Women

MarketScale Technology ·

2019/08/14

This year's Consumer Electronics Show might look a little different than it has in previous years. TheConsumer Technology Association who puts on CES every year has announced that it's going to be more strict in its enforcement of the dress code. The hope is that this eliminates the use of "booth babes", women hired for their looks to entice more visitors to a particular booth.There is an ongoing push to encourage more women to join STEM related fields. Is this a step in the right direction? Daniel

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16:11

Why the Future of Pro AV is Tied to Its Content

MarketScale Technology ·

2019/08/12

Staleness is among the worst labels a business can receive. In an industry predicated on creating captivating visual experiences like Pro AV, this is especially damning.Content creation is what separates AV providers today. Consumer expectations have changed rapidly, and it is now not enough to just be big and bright.In a speech this month at the AVIT Summit, OpenEye Global Founder and CEO Bryan Meszaros explained why content is king.“Clients are asking for design, and I don’t think [AV providers]

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3:30

San Jose Turns to Digital Billboards: Business Casual

MarketScale Technology ·

2019/08/09

San Jose, Calif. wasn't happy with the state ofthe billboards around the city. Many of them were in poor condition, detracting from the overall appearance and aesthetic of the downtown area.What was their solution? The city decided to begin installing electronic billboards and digital signage throughout downtown. The signs should be installed and ready to go by next year. City officials are optimistic that this will be a positive change for the city."We are in the heart of Silicon Valley, you would

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25:31

Untethering the Teacher: The Power of a Wireless...

MarketScale Technology ·

2019/08/08

Whiteboards, power-points, desktop computers, and overhead projectors are just some of the everyday tools that have characterized the primary school classroom for decades. Today, these tools have been exchanged for iPads, touchscreens, and tablets. Despite this introduction of new, cutting-edge tech in education, David Lopez, senior manager of strategic alliances for education at ScreenBeam, argued that the classroom blueprint is largely unchanged. At its foundation, classrooms operate much as they

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18:56

Great Live Event Technology Doesn’t Need a Big...

MarketScale Technology ·

2019/08/08

When done right, live technology at live events can make a jaw-dropping impact on an audience. But first, it’s got to work. On this episode of the Pro AV Podcast, host Tyler Kern sat down with two experts in the industry — Shana Devine, director of sales at Elite Multimedia, and David Venus, CMO of PixelFlex — to discuss strategies and best practices for live technology at events. “Our industry has really exploded in the past decade,” Venus said. “Even seeing the technology advance from 2008 to

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27:03

Blade Design in Ducted Fans is More Important Than...

MarketScale Technology ·

2019/07/31

Unmanned Aerial Vehicles (UAV) or drones are all the rage, with businesses from Amazon to Domino’s conducting research into using the aircraft to complete deliveries. Utilizing UAVs for these types of serious applications, though, requires precision technology. On today’s Software and Technology Podcast, Daniel Schübeler, founder of Schübeler Technologies, discussed how electronic ducted fans (EDFs) and their blade design provide the propulsion necessary to give enterprise UAVs liftoff. Unlike an

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19:40

Big Data Means New Big Challenges with Judson Graves...

MarketScale Technology ·

2019/07/31

Data is now considered to be the most valuable commodity on Earth, which is why enterprises and government agencies look to leverage it to their advantage. And yet, warehousing massive amounts of data requires modern technologies and new ways of thinking. On today’s podcast, Judson Graves, director of analytics solutions at ViON, and Chrisitan Shrauder, director of federal systems at Yellowbrick, offer their insights into the challenges of storing big data. “There’s too much data, and it’s always

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20:21

Why You Shouldn't Be Using 'Conventional' Methods for...

MarketScale Technology ·

2019/07/30

On this episode of the Sciences Podcast, host Tyler Kern dug deep, so to speak, on the topic of using big data for conventional and unconventional reservoirs with two geoscientists from Ikon Science. Today's guests are Gabi D'Aubeterre, Americas support team manager, and Yoryenys Del Moro, regional product champion for wells. Del Moro said current methods are just scratching the surface of what kind of production is possible. "To get more production, … we need to use more data, including seismic and

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12:33

As Rents Rise, Can Data Come to the Rescue?

MarketScale Technology ·

2019/07/30

Home renters and businesses of all sizes are feeling the squeeze of soaring rents across the United States’ largest metropolitan areas. Ecommerce has long been ascribed as the killer of brick-and-mortar retail, but the price of staying in business is also contributing to closures across the country. Menswear retailer Barneys recently had annual rent raised by more than $11 million on its Manhattan flagship location and has been forced to consider several options to cut back costs. Steven Kalifowitz,

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3:23

American Made: The Impact of Robocalls on Business

MarketScale Technology ·

2019/07/30

American Made is a recurring segment appearing on Business Casual, MarketScale's weekly live radio show airing Friday mornings at 8 a.m. CT. On American Made, hosts Daniel Litwin & Tyler Kern have a conversational corner on American policy affecting American business.On this segment, Litwin breaks down the bipartisan Stopping Bad Robocalls Act bill, why robocalls are under fire, how they harm important communications between company and consumer, and the newest powers granted to the FCC.

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18:56

How Dallas’ Lakewood Theater Marquee Got Its Sparkle...

MarketScale Technology ·

2019/07/24

Dallas’ Lakewood neighborhood is home to the circa 1938 Lakewood Theater, a long-standing piece of North Texas history. Not everything is brick and mortar though; when its iconic neon marquee needed refurbishment, owners turned to Denton-based Kieffer | Starlit. On this episode of the Po AV Podcast, host Sean Heath sat down with Mark Jackson, national account manager for Kieffer | Starlite, to recount how they helped bring the theater’s iconic neon sign back to its former twilight glory. “There was

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19:13

Amaryllis Was Founded on Demand and a Good Idea with...

MarketScale Technology ·

2019/07/23

Companies are like superheroes in that they all have an origin story, explaining how they started and began to build something meaningful. In this episode of the Software and Technology Podcast, host Tyler Kern sat down with Amaryllis Payment Solutionsco-founders Ori Hay and Adi Ekshtain. They discuss their origin story and how the two recognized the demand for third-party aggregators in payment services that would revolutionize the industry. Before co-founding Amaryllis with Ekshtain, Hay spent

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31:28

The Secret Science To Harnessing the Power of...

MarketScale Technology ·

2019/07/22

Whether you prefer yogurt, kimchi, kefir, or kombucha, probiotics are all around us. But how do we really harness the benefits of this good bacteria, and capitalize on consuming foods that keep us healthy? The answer -- Prebiotics. Tackling the science, consumer habits, and marketing behind prebiotics in this episode of Sciences Podcast are scientists John Davidson, Director of Innovation & Education for Deerland, and John Deaton, VP of Science & Technology for Deerland Sciences. We talk

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17:38

Innovative Ways to Use Call Recordings for Marketing...

MarketScale Technology ·

2019/07/11

On this episode of our Software & Technology Podcast, host Tyler Kern sat down with frequent guest Kevin Levi, vice president of marketing for OrecX, to discuss innovative ways to use customer call recordings for smart, informed marketing campaigns and other uses. OrecX provides contact centers and Business Voice Over IP Providers with full-featured, reliable, and very easy to use call recording software at a fraction of the cost of competing solutions. Companies often use call recording for

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15:26

Does More Automation Mean Fewer Jobs?

MarketScale Technology ·

2019/07/11

Without question, automation has improved the lives of millions. The speed, consistency and efficiency of automated processes has saved businesses money while producing more goods in less time. For consumers, this has meant cheaper prices and consistent quality. Automation has also spawned a timeless question, even dating back to the industrial revolution. Will further implementation of machinery eliminate people from the workforce, or will those workers simply adapt to new jobs? Anton Korinek,

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15:51

Striking the Delicate Balance Between Security and...

MarketScale Technology ·

2019/07/10

In this episode of the Energy Podcast, host Sean Heath sat down with Jonathan Azarcon, executive vice president of marketing and customer solutions at iS5 Communications, to discuss the delicate balance of security versus functionality in the communications and power utility industries. iS5 Communications, Inc. is a global provider of integrated services and solutions, and manufacturer of intelligent industrial ethernet products. Their products are designed to meet demand requirements of utility

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