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PODCAST

MarketScale Technology

Welcome to MarketScale: Your home for all the latest news, tips and trends in B2B ! Join us for new episodes featuring industry leaders as we unpack the latest in everything from Pro AV and Software to Education Technology and Healthcare.

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All Episodes

53:25

With LTE-M and NB-IoT, Slower Is Better

MarketScale Technology ·

2021/02/03

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14:44

How We Bought and Sold Companies During COVID-19...

MarketScale Technology ·

2020/10/23

How We Bought and Sold Companies During COVID-19 Without Putting on Pants with David Henderson and Sam Saintonge from XPV Water Partners

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25:46

Modernizing IT Infrastructure for Application...

MarketScale Technology ·

2020/10/22

When’s the last time you thought about your IT system? It’s likely you have critical applications that need to run with maximum uptime, but if your system isn’t modernized, it may not serve your needs. Modernizing a system may not be the right decision for everyone, but it’s a choice users of IT systems should consider, especially as technology continues to change. “When you look at [Scalable Process Architecture, or SPARC], you’ve got to try to hit the pause button a moment and really decide what’s

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45:35

How Technology Is Elevating Remote Training

MarketScale Technology ·

2020/10/19

In this episode of the MarketScale Software and Technology podcast, Stenograph Training Program Manager Cindi Lynch joins host Daniel Litwin for a discussion on how COVID-19 and other factors have asked technology to elevate training across nearly every industry, particularly when the trainees and trainers are forced to engage in remote learning. Stenograph is the leading provider of writers for stenography, a profession that asks a lot of its members in terms of specialized knowledge. That makes

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26:26

LED Applications in Corporate Lobbies with Ryan...

MarketScale Technology ·

2020/10/16

Companies that want a seamless look for their lobby video communication screens have begun turning more and more to LED applications. Ryan Wilhelm, Regional Sales Manager for Unilumin, and Frank Milesky, Southeast Area Director for Cenero, joined The Direct View to talk more about the LED solutions taking place in today's corporate lobbies. “Four to six years ago, we started to see a trend where LED started to take over,” Wilhelm said. “Because they could customize these lobbies to make them more

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7:37

Welcome to the Unilumin LED Podcast with Ryan Wilhelm

MarketScale Technology ·

2020/10/16

Ryan Wilhelm, Regional Sales Manager at Unilumin, offered a preview of exciting things to come. He helped host Tyler Kern kick off the first episode of The Direct View Podcast. “This podcast is going to be extremely educational,” Wilhelm said. “LED is not just a transactional sale anymore. These are completely customized, designed and engineered solutions for a multitude of settings.” Through this podcast, audiences will learn the many uses and applications of today's LED technology. What excites

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32:54

How LED Technology Is Brightening the Future of the...

MarketScale Technology ·

2020/10/16

A tour of the facilities to entice the top recruit used to be the purview of college basketball and football, but universities are increasingly using esports to woo students to their campus. It’s just the latest sign of an industry that is growing rapidly, something that even the unprecedented situation surrounding the COVID-19 pandemic hasn’t been able to slow down thanks to the built-in ability to operate remotely. But the esports arenas being built across the country aren’t going to sit vacant

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17:11

Drive-In Theaters Have Gone From Nostalgia To Necessity

MarketScale Technology ·

2020/10/16

In recent years, going to a drive-in movie has been a quaint, fun night out for many Americans. The coronavirus pandemic and the need for social distancing has turned drive-in events from nostalgia to a necessity. Many organizations have brought the drive-in back into vogue, hosting movie night or concerts that allow families to get out of the house and do something together without the risks that now come with a cinema or sports stadium. Miles Dean, Business Development Manager, Sports &

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24:54

An Insider’s Guide to Making an LED Purchase with...

MarketScale Technology ·

2020/10/16

Shaun Roos, Western Regional Sales Manager, Unilumin USA, dropped by the Direct View podcast to share his insider knowledge on various considerations when determining LED needs and requirements. As someone who works on the manufacturer’s side of the AV industry, a significant part of Roos’s job is educating the client, whether it’s a dealer, integrator, end-user, or consultant, and providing them with all of the information necessary to make a sound decision. And that includes helping them

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18:16

Why Airports and Transportation Hubs Need LED Screens

MarketScale Technology ·

2020/10/16

There was resistance the first time Ryan Wilhelm suggested a retail outlet in an airport put in an LED screen. The owner was worried the dwell time, the amount of time customers spend in the store, would go down. Instead, having the information in-store about when their flight would be leaving and how long it would take to reach the gate gave fliers the peace of mind needed to stay for longer. Now, Wilhelm, Regional Sales Manager for Unilumin, is seeing more airports adding LED screens, even with

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43:47

Combining Long-Range Helicopter Exploration with...

MarketScale Technology ·

2020/10/15

The sky was blue and the sun bright when Peter Wilson was cleared for takeoff in Algeria, heading southeast en route to Niger. But things changed quickly. “For about 90 minutes, I found myself absolutely consumed at 7,500 feet by this dust cloud that had risen high and just came up and up and up,” Wilson said. “I had no experience of it, and the weather forecast didn’t seem to warn against anything like that. That frightened me. I was skilled enough to stay upright and lucky enough to keep with the

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36:39

Now Is The Time To Start Jet Modeling

MarketScale Technology ·

2020/10/06

This year has been one of evaluating what brings happiness and what makes a perfect hobby.Bret Becker is an award-winning model aviator who has more than 30 years of experience, but he says both dedicated jet modelers and beginners should enjoy the current period of innovation and technology.“I don’t think there’s a better time to get into this hobby, personally. There are complex model airplanes that are now available right out of the box. For example, if you like an F-18 Hornet or want an F-14

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31:54

Building Technology into the Fabric of Retail with...

MarketScale Technology ·

2020/09/30

In the past, if you went to a brick-and-mortar store, you did so to shop, and the store responded as such. You walked in, asked questions, made a purchase, and went about your business. The market has really changed, as has the competition, and this has created a huge change in the way that brands are interacting with their consumers. It’s now not as much about the products as it is about the experience. On this episode, originally aired on MarketScale's Retail podcast, we spoke with Eric

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18:19

The Intersection with Bluewater: Next Level Retail...

MarketScale Technology ·

2020/09/30

On today’s episode of The Intersection, we discussed the “Amazon effect," how it’s impacting the rest of the retail world, why some are scared, and why most should be excited, with guest Eric Thompson, Senior Sales Executive at Bluewater. In a world of emerging technology, retailers now have options. “There is renewed optimism for brick-and-mortar stores even in the world of the ‘Amazon effect,” which really started in 2018 with the Amazon Go Store in Seattle. It was revolutionary, creating a

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25:47

Retail Stores are Getting Smaller, and That's a Good...

MarketScale Technology ·

2020/09/30

Retail stores across the country are undergoing enormous changes. As e-commerce creates competition, brick-and-mortar stores are focusing on developing a highly curated shopping experience for customers. Part of this curation means downsizing stores from large one-stop-shop warehouses to smaller, more intimate storefronts. On this episode of The Intersection by Bluewater, we're joined by Eric Thompson, senior sales executive for Bluewater; Thompson discussed the positive effects a smaller retail

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1:29

Jobcast: Live Events Account Executive

MarketScale Technology ·

2020/09/30

Bluewater is hiring a Live Events Account Executive in their “Southfield, MI office. The live event's executive will focus on creating live experiences. The live event focus will generally lead them to work with producers, meeting planners, and corporate communications managers who are creating exceptional experiences for their brands and organizations. The candidate will deeply understand the principles of meetings and experiential activations and will be an expert in translating technology and

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21:29

Battery Advancements Bring EVs Closer to Widespread Use

MarketScale Technology ·

2020/09/16

Electric vehicles are becoming more and more prevalent, but there’s still work to be done in terms of encouraging widespread adoption. That’s down to a number of factors, said Nicolo Brambilla, Chief Technology Officer at Nanoramic Laboratories. Chief among is cost. While the battery pack is something that drives the cost of the vehicle as a whole, Brambilla said, recent improvements in technology are making electric vehicles better and bringing costs down. “Today, we have lithium-ion batteries that

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17:01

Verizon Is Ready with Solutions for the Way We Work...

MarketScale Technology ·

2020/08/13

One program for the 2 p.m. call, another for the 3 p.m. and then another utility for the notes. Working from home during the coronavirus pandemic has shown just how disparate many companies’ solutions are. Of course, many of those companies had to scramble to get a remote work option set up for their employees, but Alex Doyle, Executive Director of Product Management at Verizon,says it’s important to take the time to meet unified communication challenges with innovation now that many companies

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10:49

Genesys Aerosystems’ S-TEC 3100 Digital Flight...

MarketScale Technology ·

2020/08/05

There are certain features pilots have come to expect in a digital flight control system, or autopilot. Genesys has a 40-year history making autopilot systems and has innovated upon some of those common elements, such as heading, navigation holds, altitude holds and vertical speed holds. Now, it has used that experience to take an autopilot system into the modern era. For Simpson Bennett, Marketing Communications Manager of Genesys Aerosystems, the company’s S-TEC 3100 Digital Flight Control System

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29:18

Touchless Security Solutions to Make Venues Safe and...

MarketScale Technology ·

2020/08/04

Anil Chitkara, Co-Founder and Head of Corporate Development for Evolv Technology, started his company with one goal: to keep people safe from harm at events or other venues and locations where threats could exist. For most of Evolv’s existence, those threats were violent, either from potential terrorist attacks or an active shooter situation. But COVID-19 shined a light on a different risk to the health of the public at large. When considering entertainment spaces, security checkpoints now have a

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661 results

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