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PODCAST

Agency Leadership Podcast

Chip Griffin and Gini Dietrich

The Agency Leadership Podcast provides insights for agency owners and executives. Co-hosts Chip Griffin and Gini Dietrich share practical advice and industry news relevant to PR and marketing agency leaders.

business management

All Episodes

23:08

Let's talk about trading time for money

Agency Leadership Podcast ·

2022/02/16

A popular topic for many agency gurus is the idea that you should stop trading time for money. Yet that's exactly what agencies do. What they really mean is that you shouldn't charge by the hour. While there are good arguments against hourly billing, it's not something that you should reject out of hand. In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich review why hourly billing often doesn't work, but also when you should consider using it.

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26:54

Defining your Ambition as an agency owner

Agency Leadership Podcast ·

2022/02/08

If you're taking on all of the risk and stress of running your own business, you need to be getting what you want from it. But how do you know that without clearly defining what you want to achieve? In this episode, Chip and Gini discuss SAGA's AIM-GET Framework that starts with defining the owner's Ambition. They look at some questions to ask yourself as you seek to better specify the goals that your business needs to achieve for you in order to be successful and satisfying.

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17:12

Should you force employees to take time off?

Agency Leadership Podcast ·

2022/02/01

Many agency employees feel overworked, yet it can be difficult to convince them to take a vacation from time to time. As the agency owner, how do you encourage a team member to take a healthy break to recharge their batteries? If they don't do it on their own, should you force them to take time off? In this episode, Chip and Gini explore this tricky question, and Gini shares her own experience in this area where things went a bit awry.

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22:34

Common mistakes agencies make when pursuing new business

Agency Leadership Podcast ·

2022/01/25

Most agencies want to do whatever it takes to win new accounts. There is a natural urge to please prospects and demonstrate your expertise to get that contract signed. There are some common mistakes that agencies make, especially in the excitement that comes around a pitch or proposal. Chip and Gini explore some of the mistakes they have seen made, as well as how they suggest avoiding them.

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21:43

How to make agency team meetings more productive

Agency Leadership Podcast ·

2022/01/19

How often should you be meeting with your agency team members and what should you be discussing? That's the topic that Chip and Gini tackle in this week's episode of the Agency Leadership Podcast. It is easy to dismiss meetings as unproductive and profess your desire not to tie your team up in endless conversation with each other. But that's usually a sign that the meetings themselves aren't being held on the right schedule with the right formats and the right attendees. Well-structured meetings

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21:56

Quick-thinking agencies can help clients in a crisis

Agency Leadership Podcast ·

2022/01/12

In this episode, recorded in December 2021, Chip and Gini discuss the rapid response ad that Ryan Reynolds helped Peloton create after their product was featured in an unflattering way on a TV show. Just hours after this episode was recorded, serious allegations became public about actor Chris Noth who was featured both in the original TV episode as well as the ad created by Ryan Reynolds and his agency. While those allegations certainly cast a different light on the specific situation discussed

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20:46

What does 2022 have in store for PR and marketing...

Agency Leadership Podcast ·

2022/01/05

No, this isn't a predictions episode, but Chip and Gini do take a look at the agency landscape as the new year kicks off. What should agency leaders be considering as they approach the new year? What challenges and opportunities might lie ahead? As important, what mindset should owners adopt to have the greatest likelihood of success in this environment?

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25:19

How agencies should handle procurement and legal

Agency Leadership Podcast ·

2021/12/29

Most agencies approach the arrival of procurement and legal teams with a sense of dread. And it isn't without good reason. Those two departments can cause real problems — but all hope is not lost. In this episode of the Agency Leadership Podcast, Chip and Gini discuss how to navigate these two departments to close more business and facilitate a more successful long-term relationship with your client.

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19:08

Improving agency employee retention

Agency Leadership Podcast ·

2021/12/15

With the Great Resignation putting increased pressure on an already tight labor market, agencies are rightly concerned not just about recruiting new employees, but also retaining the talent they already have. In this episode of the Agency Leadership Podcast, Chip and Gini discuss how agencies should be thinking about this challenge. They emphasize that it isn't as much about finding financial rewards, as it is about creating an environment where your team wants to continue to work. The co-hosts

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31:51

Getting the client's perspective on agency relationships

Agency Leadership Podcast ·

2021/12/08

In this episode, Gini Dietrich shares some of her experience embedded with a client to help agencies understand the other side of the agency-client equation. Many agency leaders haven't been on the client side, so it is useful to have some perspective about how they perceive some of the things that we think of as standard operating procedure or best practices. Not surprisingly, some of the things that frustrate agency owners may be different from how the client looks at the same things. Listen

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26:19

Assigning and communicating roles for agency team...

Agency Leadership Podcast ·

2021/12/01

Clients often want to know who at the agency does what. It might be because they want to understand the work that they're getting, but it also might be because they want to go directly to individuals for certain things. Chip and Gini tackle this important topic in this episode of the Agency Leadership Podcast. You need to be clear with your team about what their individual roles are so that there isn't confusion. There needs to be a single person responsible for the completion of each task (even

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23:02

Moving your agency to a 4-day work week

Agency Leadership Podcast ·

2021/11/16

With all of the talk about the Great Resignation and the challenges many agencies are having hiring and retaining workers, is now the time to adopt a 4-day work week? What are the pros and cons of this policy -- and is it even feasible for most agencies? Chip and Gini tackle the idea that has become part of the conversation in many workplaces.

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22:59

Know when (and how) to stay in your own lane as an...

Agency Leadership Podcast ·

2021/11/12

Agency owners so often hear about the importance of not just being order-takers and finding ways to be more strategic by understanding a client's real challenges and opportunities. And that's absolutely true. But that doesn't mean that you should veer outside of your lane into areas where the client doesn't want you to go -- or worse where you don't have the expertise to do well. Understanding where those boundaries are will give you the room you need to expand your engagements and the value

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23:22

How transparent should agency owners be?

Agency Leadership Podcast ·

2021/11/04

During the past couple of years, we have all learned a lot more about all of our professional connections because of the challenging work conditions many have had to endure. But should you be a completely open book with clients and employees? Or is there still such a thing as TMI? How do you share enough to be human and to provide context for your work without crossing that line? And is transparency really a good thing anyway? Could it cost you more than you think? It's a challenging topic

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24:59

Setting team capacity benchmarks for your agency

Agency Leadership Podcast ·

2021/10/28

Do you ever wonder how many clients an individual account executive should be able to handle? How about what percentage of time should be client billable for all levels of employees? Perhaps you've heard about metrics like revenue per FTE -- what are good numbers for your own agency business? Chip and Gini discuss these and other questions on this episode of the Agency Leadership Podcast.

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25:08

Agency client cancellation policies

Agency Leadership Podcast ·

2021/10/21

How do you handle the cancellation clause of your client contracts? What type of notice period do you require? What are the exit terms and how do you handle clients who leave on bad terms? These are questions that Chip and Gini address in this episode of the Agency Leadership Podcast.

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19:25

How to handle agency employee side hustles

Agency Leadership Podcast ·

2021/10/12

It is not uncommon for agency employees to want to do a bit of freelancing on the side. Some even have dreams of starting their own agency or other business. How do you protect your agency’s interest while not stifling your employee’s ambition? What should you do when an employee comes to you to share what they’re doing or considering? How about the times when you discover what they’re up to and they never disclosed? Chip and Gini cover these questions and more in this episode of the Agency

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20:40

The relationship between bottled water and agency...

Agency Leadership Podcast ·

2021/10/04

The same bottle of water costs the same to make but is priced differently if you get it at a convenience store, grocery chain, or four-star hotel. What can you learn about that when it comes to pricing and positioning your agency? Are your lower-priced clients that much easier to service than the high-ticket ones?

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19:56

Can your agency do too good of a job for clients?

Agency Leadership Podcast ·

2021/09/20

Is it possible to lose your client's business because you have done too good of a job for them? Should you intentionally underperform in an attempt to keep the client longer? These questions may seem far-fetched, but they have actually been asked -- so Chip and Gini address them in this week's episode.

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23:57

When agency owners get tired of their business

Agency Leadership Podcast ·

2021/09/13

We talk with a lot of small PR and marketing agency owners who are weary of their own businesses. They feel overworked, underpaid, and burned out. What is the cause of this feeling and what can you do about it? That's what Chip and Gini explore on this episode of the Agency Leadership Podcast.

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