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PODCAST

Agency Leadership Podcast

Chip Griffin and Gini Dietrich

The Agency Leadership Podcast provides insights for agency owners and executives. Co-hosts Chip Griffin and Gini Dietrich share practical advice and industry news relevant to PR and marketing agency leaders.

business management

All Episodes

26:19

Assigning and communicating roles for agency team...

Agency Leadership Podcast ·

2021/12/01

Clients often want to know who at the agency does what. It might be because they want to understand the work that they're getting, but it also might be because they want to go directly to individuals for certain things. Chip and Gini tackle this important topic in this episode of the Agency Leadership Podcast. You need to be clear with your team about what their individual roles are so that there isn't confusion. There needs to be a single person responsible for the completion of each task (even

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23:02

Moving your agency to a 4-day work week

Agency Leadership Podcast ·

2021/11/16

With all of the talk about the Great Resignation and the challenges many agencies are having hiring and retaining workers, is now the time to adopt a 4-day work week? What are the pros and cons of this policy -- and is it even feasible for most agencies? Chip and Gini tackle the idea that has become part of the conversation in many workplaces.

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22:59

Know when (and how) to stay in your own lane as an...

Agency Leadership Podcast ·

2021/11/12

Agency owners so often hear about the importance of not just being order-takers and finding ways to be more strategic by understanding a client's real challenges and opportunities. And that's absolutely true. But that doesn't mean that you should veer outside of your lane into areas where the client doesn't want you to go -- or worse where you don't have the expertise to do well. Understanding where those boundaries are will give you the room you need to expand your engagements and the value

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23:22

How transparent should agency owners be?

Agency Leadership Podcast ·

2021/11/04

During the past couple of years, we have all learned a lot more about all of our professional connections because of the challenging work conditions many have had to endure. But should you be a completely open book with clients and employees? Or is there still such a thing as TMI? How do you share enough to be human and to provide context for your work without crossing that line? And is transparency really a good thing anyway? Could it cost you more than you think? It's a challenging topic

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24:59

Setting team capacity benchmarks for your agency

Agency Leadership Podcast ·

2021/10/28

Do you ever wonder how many clients an individual account executive should be able to handle? How about what percentage of time should be client billable for all levels of employees? Perhaps you've heard about metrics like revenue per FTE -- what are good numbers for your own agency business? Chip and Gini discuss these and other questions on this episode of the Agency Leadership Podcast.

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25:08

Agency client cancellation policies

Agency Leadership Podcast ·

2021/10/21

How do you handle the cancellation clause of your client contracts? What type of notice period do you require? What are the exit terms and how do you handle clients who leave on bad terms? These are questions that Chip and Gini address in this episode of the Agency Leadership Podcast.

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19:25

How to handle agency employee side hustles

Agency Leadership Podcast ·

2021/10/12

It is not uncommon for agency employees to want to do a bit of freelancing on the side. Some even have dreams of starting their own agency or other business. How do you protect your agency’s interest while not stifling your employee’s ambition? What should you do when an employee comes to you to share what they’re doing or considering? How about the times when you discover what they’re up to and they never disclosed? Chip and Gini cover these questions and more in this episode of the Agency

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20:40

The relationship between bottled water and agency...

Agency Leadership Podcast ·

2021/10/04

The same bottle of water costs the same to make but is priced differently if you get it at a convenience store, grocery chain, or four-star hotel. What can you learn about that when it comes to pricing and positioning your agency? Are your lower-priced clients that much easier to service than the high-ticket ones?

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19:56

Can your agency do too good of a job for clients?

Agency Leadership Podcast ·

2021/09/20

Is it possible to lose your client's business because you have done too good of a job for them? Should you intentionally underperform in an attempt to keep the client longer? These questions may seem far-fetched, but they have actually been asked -- so Chip and Gini address them in this week's episode.

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23:57

When agency owners get tired of their business

Agency Leadership Podcast ·

2021/09/13

We talk with a lot of small PR and marketing agency owners who are weary of their own businesses. They feel overworked, underpaid, and burned out. What is the cause of this feeling and what can you do about it? That's what Chip and Gini explore on this episode of the Agency Leadership Podcast.

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