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PODCAST

Keep Optimising

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing

business marketing

All Episodes

33:03

Content Marketing: Add Big Picture Content Marketing...

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2022/12/14

Ian Leslie is the Editor in Chief at Bank Notes, the media arm of creator marketing platform #paid.With deep experience in both eCommerce AND Content marketing - we're exploring the big strategic shifts to identify what's working now.Episode sponsored by Klaviyo***SURVEY TIME*** Let us know what you think here: https://keepopt.com/survey deadline = 29 Feb 2024****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback -

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34:53

Content Marketing: Interaction + Trust = eCommerce...

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2022/12/07

Omar Zenhom has helped over 120,000 listeners to start, grow and scale their businesses with his “The $100 MBA Show” podcast. One of his first businesses was an eCommerce brand, AND he’s the co-founder and CEO of successful webinar platform Webinar Ninja.Content marketing has been a key part of both what he teaches and how he's grown each of his businesses. In this episode he's sharing tips around increasing content interaction, partnering to make content production really easy, webinars (yes, you

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38:32

Customer Experience How great Customer Service...

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2022/11/30

Ty Givens is a CX expert and advisor to companies that want to improve and scale customer experience. With the team she’s built at CX Collective they tackle everything from workforce management and training, to process improvement, and CRM implementation. As she describes it – they’re rebuilding the plane whilst in flight! Achieving ROI upwards of 60% for their clients – now that’s worth the investment.We're exploring just how to attack the process of massively improving your customer services

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37:15

Customer Experience on your Product Pages with Adam...

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2022/11/23

Adam Pearce is the host of the Shopify Across the Pond Podcast, co-founder of the eCom Collab Club, AND Co-founder at Shopify Agency Blend Commerce – who describe themselves as the Customer Experience Agency – a perfect fit for this episode!We are exploring how to improve the experience on your product pages to give the customer the information they need in the right place on the page. including tweaks to your templates, and how to improve the pages of your bestsellers - no stone unturned!Get all

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39:07

Customer Experience: Generate eCommerce Growth by...

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2022/11/16

Alice Brown is chief fish tickler at Alice Writes Copy – yes she’s a copywriter specialising in balancing the rational with the emotional to fix the holes in your customer journey. AND a nominee for this year’s Entrepreneur of the Year in the Women’s Awards.We're discussing how to massively improve the customer experience on your website by getting the copy right. Starting with HOW to work out what you should be saying, and moving into where to make the tweaks for the maximum impact.Episode

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33:53

Customer Experience in DTC Delivery with The Postal...

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2022/11/09

Ian Kerr is the founder and host of the Postal Hub Podcast and somewhat obsessed with delivery.We're continuing our exploration of the different facets of improving customer experience - this time diving into delivery that all important step of getting the parcel into your customers hands.Episode sponsored by Klaviyo***SURVEY TIME*** Let us know what you think here: https://keepopt.com/survey deadline = 29 Feb 2024****Get all the links and resources we mention & join our email list at

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46:09

Customer Experience in your Email Marketing...

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2022/11/02

Greg Zakowicz is the eCommerce Expert at email and SMS marketing platform Omnisend. AND host of the Cart Insiders Podcast.We're exploring how you can increase the customer experience levels of your automated email marketing to improve sales and retention.Including tips for abandoned baskets, welcome campaigns, and your post purchase sequence.Episode sponsored by Klaviyo***SURVEY TIME*** Let us know what you think here: https://keepopt.com/survey deadline = 29 Feb 2024****Get all the links and

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30:54

TikTok Organic 101 DTC Marketing with Cal Devine

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2022/10/26

Cal Devine is the Managing Director at social media agency cbsocial where they run paid and organic social media activity for eCommerce brands around the world.Chloe and Cal discuss everything you need to know to set up and grow the visibilty of your brand's TikTok profile - including Tools, Post Frequency, Content Ideas, how to engage, building your followers, AND what's working right now.Episode sponsored by Klaviyo***SURVEY TIME*** Let us know what you think here: https://keepopt.com/survey

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36:01

TikTok Advertising 101 with expert Sven Muchow

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2022/10/19

Sven Muchow is a TikTok Advertising specialist helping eCommerce brands scale their performance on this exciting new channel.Chloe asks Sven all the questions you want answers to about this new platform - budget, timescales, optimisation tips, likely performance, what's working? what isn't? and lots, lots more.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

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33:01

TikTok Influencer Marketing with Kristen Wiley from...

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2022/10/12

Kristen Wiley is the founder and CEO at Statusphere, a matchmaking platform to help you scale, track and optimise your micro-influencer campaigns. She's been running Influencer Marketing campaigns for over 10 years and if giving us all the ins and outs of how to run your first successful influencer marketing campaign on TikTok.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

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37:27

TikTok What are TikTok "Creators" and how can you...

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2022/10/05

Danny Desatnik is the Creator Initiatives Manager at #paid and host of the Creator Culture Podcast.This month we’re all about TIKTOKYes, I think it’s time for us to go deep into the newest of social media platforms, the one that’s been changing how we consume content and which has Meta’s knickers in a twist.Why now?Well, I think marketing on TikTok has reached a level of maturity that it’s worth you considering for your business.And by maturity I mean there are tried and tested strategies that are

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25:56

eCommerce Marketing Experts' Black Friday Tips inc...

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2022/09/28

In this episode, we have everything you need to know to make this year's Black Friday (and the whole holiday season!) super successful for your business. Our 7 eCommerce experts share powerful advice that is going to help you end this year on a high for your business, despite all the crazy stuff that's going on right now. Our experts are...Burc Tanir, PrisyncJordan Owen, MollieJessica Totillo Coster, eCommerce BadasseryArnaud Betourne, Nest CommerceChaya Oosterbroek, YoastMark Hook,

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38:08

Marketplaces: 5 Ways to Improve Your Amazon Product...

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2022/09/21

Tom Baker is the founder of FordeBaker Amazon Marketing Agency, who help launch brands on Amazon, and make them profitable. He's taking us through how to craft the perfect Amazon product page, to maximise your sales by improving your Amazon conversion rate.The 5 are:1. Know what makes your audience tick 2. Demo not a catalogue 3. Mobile first 4. Advantages beats benefits and features5. BUT don’t forget the features!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by

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39:27

Marketplaces: 3 Ways to Improve your Amazon Seller...

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2022/09/14

Martin Heubel spent 4 years at Amazon managing various FMCG product categories, including working with vendors to expand the range and increase sales. On leaving Amazon in 2021 he founded his consultancy Consulterce to help B2C Household and CPG brands like Adidas, Hero Group, and AG Barr reliably increase their profits with Amazon. So who better to give us the latest tips for upping our Amazon profits!Martin's taking us through the THREE key tactics and strategies you need to deploy to grow your

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36:42

Marketplaces: Using niche marketplaces to grow new...

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2022/09/07

Jesse Wragg lives deep in product data for marketplaces! As co-founder and Managing Director at eCommeleon he’s busy making the process of getting your product data ready much more automated. So you can distribute to multiple marketplaces globally much more easily.He's joining us to discuss how to launch successfully on niche marketplaces with the aim of increasing your customer base (and of course... your sales!)Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by

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38:46

5 Ways to maintain eCommerce Growth in the...

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2022/08/31

Kunle Campbell is the host of the 2x eCommerce podcast, and an outsourced eCommerce CMO for a number of DTC businesses. And for just over a year he’s been co-founder of the super exciting investment business Octillion Capital Partners.The 5 tips we'll be discussing are:Trim the Fat in your P&LSegment your customersSurvey your customer segmentsCreate bundles to offer valueInvest in top of funnel content[Originally part of our 'Q4 Updates' Month with episodes 110-114]Episode sponsored by

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35:08

Perfecting your "Recession" DTC Marketing Plan with...

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2022/08/24

Ian Hammersley is one of the Hammersley Brothers, Author of the brilliant and bestselling book “Ultimate Guide to eCommerce Growth”, CEO of Smartebusiness, and dabbler in running eCommerce stores too!In this episode Chloe and Ian are sharing how to structure your marketing plans to survive and thrive in these challenging economic times.[Originally part of our 'Q4 Updates' Month with episodes 110-114]Episode sponsored by Klaviyo***SURVEY TIME*** Let us know what you think here:

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32:56

Pricing - key to your eCommerce Growth with Burc...

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2022/08/17

Burc Tanir is the CEO of Prisync, the competitor price tracking & dynamic pricing software. Aka The eCommerce Pricing guy! Burc and his company help 100s of eCommerce companies improve their profits with bulletproof pricing strategies that can be applied by any eCommerce company regardless of its size.[Originally part of our 'Q4 Updates' Month with episodes 110-114]Episode sponsored by Klaviyo***SURVEY TIME*** Let us know what you think here: https://keepopt.com/survey deadline = 29 Feb

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55:56

GA4 everything you need to know for DTC Marketing...

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2022/08/10

Dan Coleman is a Google Analytics specialist and eCommerce Wizard and he's sharing the common sense guide to GA4 upgrades.If you only pay attention to one GA4 resource - make it this one.Since the start of 2022 Dan's been implementing GA4 for eCommerce websites, and joins us to share exactly what you need to know. PLUS he shares some resources that will make implementing it and benefiting from it so much easier.Dan is accredited by both the Chartered Institute of Marketing AND the Institute of the

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40:41

Shopify Editions Update - how will it help your...

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2022/08/03

Chase Clymer is the co-founder of Shopify agency Electric Eye, AND host of the Honest eCommerce Podcast.He's joining us to discuss the ins and outs of the latest set of Shopify Editions updates - including giving you much needed clarity on how it can benefit you, and how you can avoid the bright shiny objects within the list.[Originally part of our 'Q4 Updates' Month with episodes 110-114]Episode sponsored by Klaviyo***SURVEY TIME*** Let us know what you think here: https://keepopt.com/survey

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