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PODCAST

Paul Higgins Podcast

If you’re a SaaS Consulting Partner earning low to mid six figures—and wearing every hat from sales to delivery—this podcast is your shortcut to scaling smarter. Each week, I talk to successful Partners of Salesforce, Zoho, NetSuite, Monday.com, and HubSpot partners who’ve cracked the code to bigger deals, better systems, and more freedom. No fluff. Just sharp lessons from the field. Subscribe and join 600+ episodes of real, raw, and proven advice for SaaS Consulting Partners ready to scale 7

business marketing

All Episodes

06:57

503 - The Breakthrough is What You Stop

Paul Higgins Podcast ·

2023/10/19

Episode OverviewIn this solo episode, I share a crucial lesson I've learned over the years: in the face of declining revenues and mounting pressures, the answer isn't always in adding more to your plate. Drawing from my time at Coca-Cola and real-life client stories, I discuss the significance of recognizing what to stop rather than start. Join me as I share the wisdom of taking measured actions and the transformative power of knowing when to pause.Resources and Links503 - Show NotesSounding

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23:30

502 - Empowering the Next Generation of Women Leaders...

Paul Higgins Podcast ·

2023/10/16

Episode OverviewIn this episode, we delve deep into the Salesforce ecosystem, shedding light on the untapped potential of female talents, especially those transitioning from different sectors. Join Pallavi as she recounts her inspiring journey in tech, underscoring the value of mentorship and recognizing transferable skills. Tune in as we uncover pathways for women leaders and how partners can capitalize on exceptional female talents.About Pallavi AgarwalPallavi Agarwal founded Kander, a woman and

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24:39

501 - Building Brands to Stand Out With the Kevin...

Paul Higgins Podcast ·

2023/10/09

Episode OverviewIn this insightful episode, we're joined by Kevin Bacon of Salesforce as he delves into the transformative power of branding for ISV partners and consultants. Transitioning from his earlier career, Eric spotlights the importance of a standout brand presence in the bustling Salesforce ecosystem. Dive in for an enriching conversation on branding, events, and the art of standing out.About Eric DreshfieldEric Dreshfield is a "Connector," a blogger and marketer, a mentor for those new to

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07:47

500 - Epic 500 Milestone and a Huge Announcement

Paul Higgins Podcast ·

2023/10/04

Episode OverviewHappy 500th episode!In a solo episode, I will take you through my nostalgic podcast journey back to where it all began, celebrating numerous evolutions, heartfelt conversations, and my undying passion for engaging dialogue. I am also taking this opportunity to thank everyone who's been part of this incredible journey—from past teams and mentors to every listener. This episode marks a milestone and reveals a significant change: introducing "The Paul Higgins Show" with a renewed

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27:34

499 - Taking Finance Migration Pressure Off Tech...

Paul Higgins Podcast ·

2023/10/02

Episode OverviewIn this episode, we dive into finance and accounting for tech consultants. Simon shares his accounting knowledge, especially system migrations, bookkeeping, and integration. Uncover the crucial client onboarding and evaluation for complex integrations, alongside the importance of smooth transitions during high-stake projects. This episode is a gateway to effortless financial migration, ensuring your tech consulting business stays steady.About Simon FedorovskySimon Fedorovsky, born

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29:55

498 - Hit Your Mark: Strategies for Bullseye...

Paul Higgins Podcast ·

2023/09/25

Episode OverviewIn this episode, we dissect effective B2B marketing strategies for tech consultants. Uncover the crucial role of referrals in revenue generation and how a robust marketing program can amplify this. Louis sheds light on the concept of 'mental availability' in marketing, the significance of staying top of mind for customers, and practical strategies like leveraging share of voice to build brand awareness. Whether marketing on a shoestring budget or navigating without formal training,

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13:07

497 - 7 Game-Changers for Tech Consultants

Paul Higgins Podcast ·

2023/09/21

Episode OverviewNavigating the journey from corporate roles to running your tech consulting business can be daunting. While your technical know-how might be top-notch, challenges lie in marketing, sales, and team building. Today, I unravel the 7 game-changers that can transform your tech consulting business, and share insights on where to get the help you need.Key actions from todayGet the visual at paulhigginsmentoring.com/gamechangersPlaybook updates newsletter in notesReach out if you want help

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26:49

496 - Inside the Journey of Scaling a 7-Figure...

Paul Higgins Podcast ·

2023/09/18

Episode OverviewIn this episode, we dive into the inspiring journey of Onekloudx, as Robert shares their remarkable success story and the challenges they faced in scaling the business. He also highlights the significance of deeply understanding organizations' pain points and aligning tailored technology solutions while emphasizing the importance of strategic partnerships and effective marketing strategies.Main things Robert shared in this episode:Self-generated leads through strategic partnersWhy

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33:15

495 - Leveraging a Fractional Sales Expert to Amplify...

Paul Higgins Podcast ·

2023/09/11

Episode OverviewIn this episode, we jump into fractional sales and its potential advantages, especially for tech consulting businesses. Harris also shares when and why you should hire a fractional sales expert while addressing the challenges and the need for continuous development and improvement.Main things you will learn from this episode:Why go with fractional salesHow to best use itHow Harris is using AIAbout Harris KennyHarris Kenny founded Intro CRM, a sales agency based in Denver, Colorado

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06:49

494 - The Number One Habit Hindering Growth as a Tech...

Paul Higgins Podcast ·

2023/09/07

Episode OverviewTime to break the habit that’s holding you back!In this solo episode, I discuss the detrimental habit of self-assessment, which hinders growth in business and personal endeavors. With a relatable golfing anecdote, I emphasize the importance of seeking guidance from experienced mentors instead of blindly implementing content from various sources.Key actions from todayStop thinking the volume of content is the problemAgree the true problem is self-assessmentTalk to someone or ask me

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30:35

493 - Growing Through Acquisition with Rohit Thakral

Paul Higgins Podcast ·

2023/09/05

Episode OverviewHave you ever considered growing your business through acquisition?In this episode, Rohit Thakral discusses how Target Integration has expanded from just services into products through acquisition. He openly shares how they did it and why they decided to do it.Rohit also focuses on these topics:Why acquireFinding the right company and team to make it happenThe process to maximize synergies IsAbout Rohit ThakralRohit is an Entrepreneur and business Automation Consultant experienced in

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25:08

492 - Unlocking Ecuador's Salesforce Potential with...

Paul Higgins Podcast ·

2023/08/28

Episode OverviewIn this episode, Alex Garcia focuses on managing services for Salesforce partners and how it works. He also shares how they do it at Ennube Solutions and what sets them apart.3 Key things you will learn today:A hidden gem of a countryHow managed services workThree areas - admin/app/reporting About Alex GarciaAlex is a co-founder of Ennube Solutions and a California native. He has over a decade of consulting experience on innovation and cloud technology systems, working with the best

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14:26

491 - Untapped Leads: Revealing Little-Known Lead...

Paul Higgins Podcast ·

2023/08/24

Episode OverviewAre you relying solely on referrals? Do you have other lead sources?In this solo episode, I will reveal three little-known lead sources for tech consultants to help you get those leads outside of referrals. I will also share some bonus tips and a playbook with all the necessary information.Key actions from todayDownload the Self-generated lead sources playbook Action oneAsk me questions Resources and Links491 - Show NotesSelf-generated lead sources playbookScaling BlueprintJoin our

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35:01

490 - How One Of The Highest Rated Zoho Partners in...

Paul Higgins Podcast ·

2023/08/21

Episode OverviewIn this episode, I talk to Lior Izik, founder of one of the highest-rated Zoho partners in the world. He shares his journey on CRM implementation, highlighting their success with Zoho, and gives great insights and learnings to help you grow your tech consulting business.About Lior IzikLior Izik, a highly accomplished serial entrepreneur keen on business automation, is the founder and owner of Amazing Business Results, a Zoho Premium partner. The company specializes in providing

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33:39

489 - How to Scale Your Business With Government...

Paul Higgins Podcast ·

2023/08/15

Episode OverviewIn this episode, Jean-Eric discusses government funding for small businesses, specifically the CDAP program. He shares his knowledge and experiences helping clients through the Canadian government's funding process.The interview focused on:The Canadian loan programWho are eligibleHow you, as a tech consultant, can benefit no matter where you areAbout Jean-EricJean-Eric is a born entrepreneur, buying and selling four companies before age 31. He has owned and operated various

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11:27

488 - Unlocking Success: Five Essential Actions to...

Paul Higgins Podcast ·

2023/08/10

Episode OverviewAre you not getting the desired results despite putting in your 100% effort?In this solo episode, I will talk about the five critical factors contributing to this challenge you are facing and how to avoid them. Also, look out for the resource that I will share with you.Key actions from todayDownload the ICP resourceTake one action on one of the fiveMake it public Resources and Links488 - Show NotesIdeal Client Profile (ICP) playbookCloud Consultants CollectiveScaling BlueprintJoin

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25:39

487 - Lessons From a Chance Encounter with Marc...

Paul Higgins Podcast ·

2023/08/08

Episode OverviewAre you trying to secure funding for your business?In this episode, Garry shares his experience with Salesforce Ventures funding and how a chance encounter turned into a great opportunity for Red Argyle. He also delves into Salesforce’s funding structure and long-term strategy.About Garry PolmateerGarry is a Certified Salesforce Administrator. His favorite thing about the platform is its extensibility to solve clients’ unique business problems quickly, compliantly, and affordably. He

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42:40

486 - Inbound Mastery: How to Use Content Marketing...

Paul Higgins Podcast ·

2023/07/31

Episode OverviewIn this episode, Brett gives us a masterclass on using inbound marketing, focusing on providing valuable content and utilizing various platforms like YouTube, podcasts, etc., to attract more clients and grow your tech consulting business. He also shares his journey and experience in building a strong online presence which helped Zenatta Consulting become the #1 Zoho partner in the US.You will also learn:Why consistency is the keyWhat media assets to createA golden tip of webinars

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09:03

485 - One Action to Boost Your Confidence When Selling

Paul Higgins Podcast ·

2023/07/27

Episode OverviewImagine a potential client agreeing to have a call with you - you do your homework and prepare for the call, but you end up stumbling at the start. You and the potential client feel awkward, and it never recovers. After all, first impressions do count.In this solo episode, I will share how a simple video sent before a sales call will help you gain confidence, build trust, reduce the awkwardness during the call, and let them know what they can expect.Key actions from todayDownload the

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27:04

484 - From Zero to $5 Million: How One Salesforce...

Paul Higgins Podcast ·

2023/07/24

Episode OverviewIn this episode, Adam shares how he, his co-founders, and their whole team worked to achieve rapid growth. He highlights the significance of building strong relationships with A.E.s and customers, having the right people in your team and trusting them fully, and the success of personal networking in lead generation.Adam also focuses on:Why salesforce multi-cloudSources of growthWhen to hire a sales director About Adam TroughearAdam is a Co-Founder & Managing Director of Skie

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