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PODCAST

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot"s SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

business marketing

All Episodes

47:57

Why Google Is NOT Dead & How To Dominate Ai-Driven...

Marketing Against The Grain ·

2024/04/23

Ep. 219 Is Google really at risk of becoming obsolete in the age of AI-driven search? Ethan Smith’s answer may surprise you. Kipp, Kieran and Ethan Smith (Graphite) dive into the Ai revolution and its impact on search marketing and SEO practices. Learn more about the adaptability of Google's Adwords model in the Ai era, and the tactics for dominating Ai-driven search through strategic content creation. Mentions Graphite https://graphite.io/ Quora https://www.quora.com/ Google AdWords

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39:53

Do You Even NEED A Website?

Marketing Against The Grain ·

2024/04/18

Ep 218Is your website an outdated relic or your best salesperson? Kipp and Kieran dive into the future role of websites in an AI-driven marketing world. Learn more on if the traditional website still holds its value, the blending of AI into customer service, and the essential strategies for keeping your site relevant in a rapidly changing digital landscape. Mentions Forbes CMO Network https://www.forbes.com/cmo-network/ Character.Ai https://character.ai/ Delphi.Ai

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52:57

Everything You Need To Know To Grow A Startup In 2024...

Marketing Against The Grain ·

2024/04/16

Ep. 217Are marketing budgets going to go up? Is product marketing a waste of time? Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in a sales cycle for gauging success, and the nuanced art of aligning marketing strategies with your company's unique DNA for unbeatable brand resonance.. Mentions SaaStr https://www.saastr.com/ Owner.com

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43:29

SEO Is Dead… 5 Ways To Save Your Business In 2024

Marketing Against The Grain ·

2024/04/11

Ep. 216Is Google search traffic in decline? Kipp and Kieran dive into the possible replacements for Google search and what you can do if you rely on Google. Learn more on navigating post-SEO marketing strategies, leveraging B2B creators, and adapting to the AI revolution that's rewriting the rules of digital traffic and content creation. Mentions Ahrefs https://ahrefs.com/ Semrush https://www.semrush.com/ Moz https://moz.com/ We’re on Social Media! Follow us for everyday marketing wisdom

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38:22

Matt Wolfe Ranks The Best AI Tools For Marketers In 2024

Marketing Against The Grain ·

2024/04/09

Ep. 215 What are the hottest and most important Ai apps to use in your marketing today? Kipp and guest Matt Wolfe (entrepreneur and YouTuber) dive into the intricate world of AI marketing tools, exploring what it means to effectively integrate AI into your toolkit. Learn more about how Hume can decipher the subtleties of human emotion, the creative potential of using Suno for song creation, and the practical uses of both Recraft and Ideogram for crafting compelling marketing visuals. Check out

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35:03

Answering Your Burning Questions On AI & Marketing

Marketing Against The Grain ·

2024/04/04

Ep. 214If you think lead gen is dead, then your business is probably dead. Kipp and Kieran dive into the burning questions the community cares about. Learn more on leveraging Ai for productivity boosts in content creation, the nuances of scaling a personality-driven business, and the fine line between free content and value in lead gen magnets. Mentions Connect https://connect.com/ Udemy https://www.udemy.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your

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24:20

I Used Ai To Create An 60-Second Ad in 15 Minutes

Marketing Against The Grain ·

2024/04/02

Ep. 213 How will last week’s wild events shape the future of Ai video? Kipp and Kieran dive into the rapid rise of AI-created videos and its impact on marketing strategy. Learn more on the future of AI video, the potential legal and ethical challenges, and how it could revolutionize marketing automation, sales, and customer service. Mentions Fiverr https://www.fiverr.com/ HeyGen https://www.heygen.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your

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35:40

The Marketing Mistake That Could End Starbucks

Marketing Against The Grain ·

2024/03/28

Ep 212 Why do major corporations need CMO’s in these changing times? Kipp and Kieran dissect the marketing faux pas that could spell disaster for even titans like Starbucks. Kipp and Kieran dive into why it’s so important to have a centralized marketing team. Learn more on the essential role of craftsmanship, expertise over regional knowledge, the perils of decentralized marketing teams, and how Ai can revolutionize the iteration and creativity in your marketing approach. Mentions Brady Brewer

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38:25

If You Can Adopt These Marketing Principles, Ai Can’t...

Marketing Against The Grain ·

2024/03/26

Ep. 211 Did you know that the simple act of brushing our teeth daily was popularized by a marketing campaign in the 1920s? This and other historical success stories demonstrate the power of timeless marketing principles that even Ai can't defy. Kieran dives into the importance of adopting fundamental marketing principles that ensure long-term success and resilience in the face of advancing technology. Learn more on how conversational copywriting shaped the toothpaste industry, why distribution

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35:24

Will AI Automate 95% Of What Marketers Do?

Marketing Against The Grain ·

2024/03/21

Ep. 210Sam Altman thinks AI will do everything but 5% of what marketers do, what does that mean? Kieran dives into how to be in that 5%, since that part isn’t going away. Learn more on the biggest mistake marketers are making with AI, what that 5% includes, and what Sam’s quote actually means. Mentions Sam Altman https://blog.samaltman.com/ Midjourney https://www.midjourney.com/home We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube:

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44:39

How To Get Your First 100 Customers Using Ai In...

Marketing Against The Grain ·

2024/03/19

Ep. 209 Is humor the secret sauce to capturing your first 100 customers in today's AI-driven social media landscape? Learn unconventional yet potent strategies for early-stage companies to get noticed and thrive. Kipp and Yuliya Bel (co-founder of Notus) dive into the nuances of leveraging social data and AI for personalized marketing. Learn more on harnessing AI for smarter social media strategy, the art of engagement and "s**t posting" to drive authentic conversations, and how to pinpoint and

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40:52

How We Hacked Hubspot With Ai To Make Free Money

Marketing Against The Grain ·

2024/03/14

Ep. 208How can you empower your website with the Ai capabilities that make you money? Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into the transformative power of Ai-driven chat, unpack the compelling results achieved from their rigorous Ai website copilot experiment, and detail the game-changing potential of personalized website experiences. Learn more on revolutionizing user engagement, the art of training Ai with human nuance, and see Ai theory move to Ai practice. Mentions ChatGPT

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44:31

I Used ChatGPT To Create A Marketing Plan In 30 Minutes

Marketing Against The Grain ·

2024/03/12

Ep. 207Are you ready to outsmart the future with a dash of humor and a sprinkle of AI ingenuity? This week, Kipp and Kieran build a marketing plan using ChatGPT with the virtual wisdom of marketing legends. Kipp and Kieran dive into building a marketing plan in real time with the help of AI. Learn more on what works and what doesn’t, how ChatGPT can connect you to the brain of famous marketers, and how all of this can help you reach 1000 customers. Mentions Gary Vaynerchuck

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37:36

The Ai Strategy That Increased Our Email Conversion...

Marketing Against The Grain ·

2024/03/07

Ep. 206How can an Ai generated personal email raise your conversion rate dramatically? Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into some real life Ai experiments. Learn more on how artificial intelligence can segment audiences and personalize content, the intricate process of feeding Ai with data to craft highly engaging emails, and the rapid test-and-learn approach that transformed HubSpot's email conversion rates into a case study of success. Mentions GPT-4

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41:51

If We Started a Business Today, Here's How We'd Get...

Marketing Against The Grain ·

2024/03/05

Ep. 205. What would you do if you were building a marketing engine right now? Kipp and Kieran dive into the cutting-edge tactics and bold strategies that could earn you 100k leads a month. Learn more on harnessing the power of YouTube's short-form content, forming lucrative influencer partnerships, and leveraging AI not just to keep up, but to lead the marketing race. Mentions James Clear https://jamesclear.com/ YouTube Shorts https://www.youtube.com/hashtag/shorts We’re on Social Media

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50:16

Using GPT Agents For Content Creation (Tools &...

Marketing Against The Grain ·

2024/02/29

AI agents: your new virtual co-worker! What are they, who is making them, and when you can expect them.Kieran and Nicholas Holland (Hubspot, GM Marketing Hub) dive into the transformative power of AI in content creation and digital marketing strategies. Learn more about the innovative ways AI tools can enhance brand voice, the intricacies of tailoring content to various social media platforms, and the game-changing potential of AI-driven devices and interfaces that could redefine how we work and

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35:31

The Growth Strategy That Grew Hubspot To +$30 Billion

Marketing Against The Grain ·

2024/02/27

Ep 203.How did Hubspot implement a marketing demand funnel that grew the company by billions? Kipp and Kieran dive into the basics of Demand Gen. Learn more on setting up your funnel, how to optimize it, lead scoring, how to implement it with your sales team, and how AI is going to transform the efficiency of your marketing demand funnel. Mentions The Office, UK https://www.amazon.com/The-Office-BBC-Season-1/dp/B0014412H6 The Office, US https://www.nbc.com/the-office/about We’re on Social

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25:00

OpenAI Agents 2.0… Is This The End Of Google Search?

Marketing Against The Grain ·

2024/02/22

Will A.I. Agents kill traditional browser based search? Kipp and Kieran dive into the latest innovations from OpenAI and the development of AI agents, which have the potential to revolutionize tasks and automation. They discuss the potential impact these agents can have on the future of Google search, and the changing landscape of search engines. This includes opportunities for marketers and businesses to adapt to this new era of AI-driven technology. Mentions Ben Tossell and his daily AI news

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29:36

OpenAI’s Sora Vs Google’s Gemini 1.5 Pro: Who Wins?

Marketing Against The Grain ·

2024/02/20

Is 2024 the year we'll see our wildest imaginations come to life in video form? Kipp and Kieran get right into the brewing storm within the AI industry as titans clash on new frontiers of technology. In this episode they dive into the unfolding drama of AI developments with a focus on the text-to-video revolution. Learn more on how Sora is animating our still image stories, the serious business of AI in video game worlds, and the intense rivalry heating up between OpenAI and Google. Mentions Sora

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26:13

How to Copy Red Bull's $16 Billion Marketing Strategy...

Marketing Against The Grain ·

2024/02/15

What can we learn from Red Bull's $16 billion marketing strategy? The story is a case study in revolutionary marketing tactics and full of practical use cases for any marketer. Kipp dives deep on Red Bull founder Dietrich Mateschitz's marketing genius. He who transformed the energy drink industry through counterintuitive marketing plays and brand ownership approaches. It’s the incredible journey of how Dietrich redefined marketing and provides exclusive insights into the genius behind Red Bull's

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384 results

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