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PODCAST

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot"s SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

business marketing

All Episodes

14:54

How I Built a Marketing Campaign in 10 Minutes (With...

Marketing Against The Grain ·

2025/10/30

Want to build your own AI-powered campaign? Get our Claude guide with frameworks and strategies: https://clickhubspot.com/gchEp. 375 Did you know you can build a full marketing campaign in just 10 minutes with AI? Kipp dives into the power of leveraging Claude’s new desktop features to speed up and upgrade your marketing workflow. Learn more on how to use screenshots to analyze competitors, tap your customer personas for real insights, and automatically generate HTML emails that are ready to

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42:44

9 ChatGPT Use Cases from the Top 1% of Marketers

Marketing Against The Grain ·

2025/10/28

Get Kyle's Top 1% ChatGPT Marketing Stack (free): https://clickhubspot.com/khv Ep. 374 Is ChatGPT the most impactful tool in the marketer’s tech stack? Kieran and Kyle Poyar, creator and writer of Growth Unhinged, dive into the revolutionary ways marketers and go-to-market teams are using generative AI to transform their workflow—faster, smarter, and with more impact than ever before. Learn more on how marketers are leveraging ChatGPT for persona research with deep context, creating

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20:52

OpenAI Just Launched a Web Browser (and It’s Smarter...

Marketing Against The Grain ·

2025/10/23

Get the 10 Marketing Research Prompts for Atlas: https://clickhubspot.com/cwkEp. 373 Is Atlas the Chrome killer? Not so fast. Kipp and Kieran dive into OpenAI’s latest launch—the ChatGPT Atlas web browser—and explore how it stacks up against Google Chrome and Perplexity’s Comet browser. Learn more on how AI agents can take over your browser to automate tasks, why bringing memory online could fundamentally change your web experience, and the real-world marketing hacks you can pull off with

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10:15

Claude Skills: Build Your Own AI Experts (Full...

Marketing Against The Grain ·

2025/10/21

Get our 10 new claude skills prompts: https://clickhubspot.com/ksnEp. 372 Did you know you can now teach Claude AI any expert skill just by uploading the right prompt? Kieran dives into the coolest AI launch of the year, where anyone can turn Claude into an expert in any task. Learn more on how to unlock the secrets behind agent skills, how to train Claude to level up your work, and what it takes to build and upload custom AI skills using just prompts. Mentions Claude

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13:44

Using Perplexity AI to Reverse Engineer a $500M...

Marketing Against The Grain ·

2025/10/16

Reverse engineer your work with our guide to Perplexity AI: https://clickhubspot.com/vfbEp. 371 Ever wondered, “How do they do it?” when you spot amazing ads or flawless email marketing from your favorite brands? Kipp dives into the underrated hack every marketer should know: instantly reverse engineering any company’s marketing strategy using AI. Learn more on how to unlock the secrets behind breakthrough campaigns with browser-based agents, get tactical tips on AI ad creation tools, and learn

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45:21

How to Start a $1M Business Using Only AI

Marketing Against The Grain ·

2025/10/14

Get Greg's AI Million Dollar Idea Generator prompt: https://clickhubspot.com/kgj Ep. 370 Is making a million dollars with AI really that easy? Kipp, Kieran, and Greg Isenberg, Co-founder of Ideabrowser and host of The Startup Ideas Podcast, dive into Greg’s proven frameworks and hands-on tools for building successful AI-powered businesses from scratch. Learn more on how to spot high-potential AI opportunities, the best way to validate product ideas before building, and why leveraging AI tools for

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39:39

This Ai Agent Turns 1 Image Into A 30 Second Commercial

Marketing Against The Grain ·

2025/10/09

Want Nate's 5 AI Ad Creation Workflows? Get it here: https://clickhubspot.com/tnkEp. 369 This guest grew his YouTube channel by hundreds of thousands subscribers in just one year by sharing advanced AI automation workflows. Kipp, Kieran, and Nate Herk, Co-Founder and CGO at TrueHorizon AI, dive into how you can use cutting-edge AI agents to automate creative marketing tasks, boost productivity, and reshape your business. Learn more about building smart AI workflows that turn images into ads and

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50:53

AI Tools to Replace Your $10k+ Creative Agency

Marketing Against The Grain ·

2025/10/07

Want Rory's system to turn one brief into 100+ assets with AI? Get it here: https://clickhubspot.com/drfEp 368 Ever wonder how you can use AI to reduce the amount of money you’re spending on ads to acquire more customers? Kipp and Kieran dive into how to leverage AI to scale creative asset production and transform your marketing workflow with expert insights from AI creative mastermind Rory Flynn. Learn more on building prompt formulas for high-quality imagery and video, deploying node-based

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22:10

Did OpenAI Just Kill EVERY Social Media Platform?

Marketing Against The Grain ·

2025/10/02

Want to create AI Videos? Get the guide: https://clickhubspot.com/mhgEp. 367 Will Sora 2 make TikTok obsolete? Kipp and Kieran dive into the jaw-dropping launch of Sora 2—a next-gen AI video model that’s shaking up everything we know about content, virality, and social networks. Learn more on why Sora 2 could redefine online personas with its AI cloning and “cameo” feature, what happens when anyone can monetize their digital likeness, and how the tidal wave of AI-generated “slop” is forcing

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20:48

Marketing Advice You’ll Thank Me for in 12 Months |...

Marketing Against The Grain ·

2025/09/30

Want our ultimate AI Marketing Playbook? Get it here: https://clickhubspot.com/bkmEp, 366 Can ChatGPT or Perplexity convert customers at up to 13x the rate of a traditional Google search? Kipp and Neil Patel, of Co-Founder at Neil Patel Digital and co-host of Marketing School Podcast, dive into the game-changing marketing tactics you’ll be grateful for a year from now, sharing brand-new research and practical strategies for the AI era. Learn more on why optimizing for AEO (Answer Engine

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17:24

The #1 Job Needed in the AI Era Right Now

Marketing Against The Grain ·

2025/09/25

Want our One-Person Agency Stack (with 10 prompts)? Get it here: https://clickhubspot.com/hvnEp. 365 Will businesses need more humans than ever to actually make AI work? Kipp and Kieran dive into why the AI revolution is creating an explosion of opportunity for consultants and businesses who know how to integrate new technology. Learn more on why AI adoption is driving massive demand for human expertise, the skills you need to thrive as an AI consultant, and how the new era of PR gives

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36:15

Everything you need to know about AEO in 2025

Marketing Against The Grain ·

2025/09/23

Want the guide to implement AI Engine Optimization (AEO) to your content? Get it here: https://clickhubspot.com/ymvEp. 364 Did you know Google’s new AI-powered Chrome could mark “the death of web pages” as we know them? Kipp and Kieran dive into how Google’s latest Gemini integration is completely transforming search, content consumption, and the future of SEO in 2025. Learn more on how AI is making clicks and traditional web browsing obsolete, why AEO (AI Engine Optimization) is the next big

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22:04

How This AI Startup Grew to $50M ARR in 2 Years...

Marketing Against The Grain ·

2025/09/18

Want to steal Gamma's influencer-led strategy? Get our 10 AI prompts: https://clickhubspot.com/hgbEp. 363 Is influencer marketing the new product virality? Kipp and Kieran dive into the viral marketing playbook that skyrocketed an AI startup to $50M ARR and 50 million users with just 30 employees. Learn more on the explosive power of influencer-led growth, why building brand outranks traditional performance marketing, and the essential product feedback loops that every modern startup needs to

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32:58

The Brand NEW AI Marketing Strategy for 2025

Marketing Against The Grain ·

2025/09/16

Want our free Loop Marketing Prompt Library (with 100 prompts)? Get it here: https://clickhubspot.com/kclEp. 362 Did you know that 58.5% of Google searches now end without a click? Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into how AI has fundamentally changed the marketing landscape—and what you can do about it. Learn more on why old-school tactics like linear funnels and basic personalization are outdated, how “loop marketing” can future-proof your strategy, and which

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26:29

This is How the Top 1% Marketers are Using AI

Marketing Against The Grain ·

2025/09/11

Want 22 ChatGPT Marketing Agents to handle your work? Get it here: https://clickhubspot.com/bpgEp. 361 Marketing is only limited by your own creativity and ambition right now. Kipp and Nicholas Holland, Head of AI, SVP Product at HubSpot, dive into how the world’s top 1% of marketers are deploying AI for explosive growth. Learn more on why context is the most important word for AI in 2026, the rise of agents and assistants for every marketing use case, and how today’s marketers can 10x their

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15:16

I Stole Microsoft CEO’s 4 Most Powerful AI Prompts

Marketing Against The Grain ·

2025/09/09

Want Kieran's 4 AI prompts that drive big results? Get it here: https://clickhubspot.com/uphEp. 360 Did you know the CEO of Microsoft, just gave away his four most powerful daily AI prompts for boosting productivity and leadership? Kieran dives into how you can swipe, upgrade, and use the very same prompts Satya Nadella relies on every single day. Learn how to prep smarter for every meeting, get real-time project status updates, check if you’ll hit your deadlines, and analyze exactly how you’re

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27:34

Marketing is Broken - This is the Future of...

Marketing Against The Grain ·

2025/09/04

Want our NEW Loop Marketing Prompt Library? Get it here: https://clickhubspot.com/lmp Ep. 359 Did you know that 60% of Google searches now end without a single click? Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into why traditional marketing is broken and what the future of conversions looks like in a world dominated by AI. Learn more about how AI is upending search and website traffic, why the future belongs to marketers who can personalize experiences at scale, and the

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34:36

The Startup Letting 99% of People Build Apps Without...

Marketing Against The Grain ·

2025/09/02

Want our complete app-building guide + $25 Lovable credit? Get it here: https://clickhubspot.com/fkw Ep. 358 10% of all new sites on the internet in June were built with Lovable Kieran dives into Lovable, the fastest-growing app in Europe, with its co-founder Anton Osika. Learn more about the implications for marketers and founders, how distribution and audience-building are evolving, and how to adapt your team and mindset to thrive in the era of AI-generated software. Mentions Anton Osika

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22:10

How the Top 1% Use AI to 10x Their Productivity...

Marketing Against The Grain ·

2025/08/28

Want Kieran's AI Executive Team Stack? Get it here: https://clickhubspot.com/kfvEp. 357 Did you know 95% of all AI pilots are failing, according to a recent MIT study? Kieran dives into how the top 1% of executives, leaders, and founders are using AI to 10x their productivity—before lunch. Learn more about how to use AI as your Chief of Staff to eliminate blockers and prioritize your day, streamline your executive updates and communications, and leverage AI as a strategic thought partner to

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45:15

Inside the $130M AI Startup Growing Faster Than ChatGPT

Marketing Against The Grain ·

2025/08/26

Want Elena's AI Tech Stack that helped grow her startup? Get it here: https://clickhubspot.com/fkvEp. 356 Did you know Lovable is the fastest-growing AI app on the planet—scaling faster than ChatGPT? Kieran dives into what it takes to succeed in today’s AI-native startup world, with growth leader Elena Verna revealing how Lovable is changing the game for building and scaling tech companies. Learn more on why traditional management roles are disappearing, how end-to-end ownership and autonomy are

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