PODCAST

Performance Delivered

Steffen Horst

Insider Secrets for Digitial Marketing Success

business marketing

All Episodes

35:16

Juliana Pereira | Content Development Strategies

Performance Delivered ·

2021/01/06

On this week’s episode of Performance Delivered, we speak with Juliana Pereira, the Vice President at Flow Commerce, Inc., a turnkey platform for international e-commerce companies to go global. The platform enables merchants to configure cross-border supply chain requirements and fulfill their overseas demand. Julia is a senior marketing professional with experience growing B2C and B2B businesses with her expertise in development of content strategy and product marketing. We chat about

38:45

Hugh Kelly | Optimizing Marketing Automation Platforms

Performance Delivered ·

2020/12/16

On this week’s episode of Performance Delivered, our special guest is Hugh Kelly, Vice President of Marketing for Volta Networks. Hugh brings over 25 years of experience in software, networking and related technology businesses, from start-ups to publicly traded companies, to Volta Networks today.Hugh says, “I think it's really important that companies understand that it's not the amount that you create, it's the quality, if you end up creating low quality content, people will will not stay

36:03

Devin Schumacher | Secrets to Acquiring Lifetime Clients

Performance Delivered ·

2020/12/09

On this week’s episode of the Performance Delivered Podcast, we speak with Devin Schumacher, the founder and CEO at SERP, a digital marketing company that helps businesses grow using the internet. Devin is now a recognized search engine optimization expert and digital marketing consultant. We discuss Devin’s entrepreneurial roots, his time as a DJ, and how he has set and surpassed revenue goals. He has set up detailed systems and processes to scale his own companies. This allows his team to

28:21

Angela Hill | Strategic Marketing Toolbox

Performance Delivered ·

2020/12/02

On this week’s episode of Performance Delivered, our special guest is Angela Hill. She is the CEO at Incitrio, an award-winning, San Diego based full service agency. Chief Brand Strategist, Marketing Visionary, and Professional Speaker, Angela shares Incitrio’s unique approach to tackling marketing challenges and ultimately and unfailingly increasing revenue for her clients.Angela says, “I like to think of marketing strategies and tactics as a toolbox, so I have a lot of tools at my

29:59

Stephen Akhterov | Breaking Down Multi-Touch Marketing

Performance Delivered ·

2020/11/25

On this week’s episode of Performance Delivered, we speak with Stephen Akhterov, CEO of Something About Marketing, an agency that helps SMBs grow with personalized marketing strategies. Stephen’s area of expertise lies in social media strategy, PPC advertising, content marketing, SEO, website development, and most importantly, branding. Stephen says, “We want to take people through a process that we know works. It starts with awareness, getting them to know your product, then we get more

31:39

Chad Burmeister | Increasing Sales Using Automated...

Performance Delivered ·

2020/11/18

This week’s episode of Performance Delivered features Chad Burmeister. Chad is the CEO of ScaleX.ai, and the author of AI for Sales: How Artificial Intelligence is Changing Sales.Today, Chad shares with us his experiences on the ground floor of sales. He served as an inside sales leader and disruptor at companies including Cisco-WebEx, ON24, ConnectAndSell, and RingCentral. In these roles, he learned exactly what it takes to become a great sales professional!In his time in leadership, Chad

28:38

Bob Gold | Keeping Collaboration and Innovation...

Performance Delivered ·

2020/11/11

On this week’s episode of Performance Delivered, we’re joined by Bob Gold, Founder and CEO of Bob Gold & Associates, one of the premier independent integrated communications and public relations agencies in the country. He is also managing partner of Hemisphere Technologies, Inc., which is dedicated to investing in publicly traded and privately held technology companies. Bob holds a Master’s degree from the Annenberg School of Communications at the University of Southern California, and

33:24

Bryan Clayton | Why Revenue Is The Best Form Of...

Performance Delivered ·

2020/11/04

In this episode of Performance Delivered, we chat with Bryan Clayton⁠— CEO and co-founder of Green Pal, an online marketplace that connects homeowners with lawn care professionals and has even been called the “Uber of lawn care” by Entrepreneur Magazine. If you’re wondering what else makes Bryan a valuable guest… Prior to starting Green Pal, Bryan founded Peach Tree Inc., one of the largest landscaping companies in the state of Tennessee, growing it into over 10 million/year in

28:40

Richard Fallah | Secrets to a Successful Marketing...

Performance Delivered ·

2020/10/28

On this week’s episode of Performance Delivered, we are once again speaking with Richard Fallah, CEO of VBOUT, an adaptive marketing automation platform that aims to help business owners and marketing professionals centralize and automate their tasks in a simple, effective way. Richard joined us last week to discuss marketing automation and how it can help put your lead generation on steroids. This week, we’re taking that concept a step further by speaking about how to actually plan and

28:11

Richard Fallah | Optimizing Your Marketing Through...

Performance Delivered ·

2020/10/21

On this week’s episode of Performance Delivered, we speak with special guest, Richard Fallah. Richard is the CEO of VBOUT, an adaptive marketing automation platform that aims to help business owners and marketing professionals centralize and automate their tasks in a simple, effective way. The platform includes powerful email and social media tools, lead intelligence, and comprehensive analytics. “A lot of people fear deploying marketing automation, or a marketing stack, because they think

26:54

Lee Wochner | Creating Relevance With Your Ideal...

Performance Delivered ·

2020/10/07

Your company’s positioning, says Lee Wochner, is what determines your marketing, design elements, and messaging. Get it right, says the CEO of L.A.-based full-service marketing agency Counterintuity, and positioning can be key to setting your business apart from the competition… not to mention help you refine your target market and spot what you’re doing wrong with your marketing… and ensure you aren’t wasting money on campaigns that don’t work. We take a deep dive into that, including… A

27:20

Jeremy Camilloni | What You Don’t Know About Remote...

Performance Delivered ·

2020/09/30

Even before the pandemic, Jeremy Camilloni embraced the concept of having a remote sales force instead of in-house employees for prospecting for potential new customers. As CEO of airSales, Jeremy helps B2B companies implement these virtual sales systems, which he says can deliver even better results than working in an office under direct supervision of a sales manager. But success in remote selling is far from assured. It all starts with, what else, the people. Jeremy shares his hiring

28:22

Haraldur Thorleifsson | What Contributes to...

Performance Delivered ·

2020/09/23

On this week’s episode of Performance Delivered, we’re joined by special guest, Haraldur Thorleifsson, CEO of Ueno. Ueno is an agency that creates brands, products, and experiences using strategy, design, content, and technology. They focus on creating a strong through-line of brand energy with every project they take on.“Ultimately, a brand is how you feel about a certain company or a certain product,” says Haraldur. “If you think about it through that lens, everything that the company

25:29

What We Know About Google Discovery Ads and How They...

Performance Delivered ·

2020/09/02

On this week’s episode of Polishing Your Digital Marketing, we sit down with Shawn Walker, VP of Strategy and Product Development at Symphonic Digital. Shawn is a digital marketing expert and the mind behind all of the great digital marketing campaigns we develop for our clients. We decided to focus this episode on Google Discovery Ads and how they can be leveraged in your digital marketing. Discovery Ads were announced as a new format last May, during a Google Live event, and were

35:18

Sam Richter | Utilizing Sales Triggers To Make...

Performance Delivered ·

2020/08/19

On this week’s episode of Performance Delivered, we speak with special guest Sam Richter. Sam is the founder of High Profile Sales Coaching, as well as an award-winning keynote speaker, and the author of the best-selling book, Take The Cold Out Of Cold-Calling.“I probably do about 100 dates a year, all over the globe, speaking on what's called sales intelligence, which is really all about how to find information about other people before you prospect them, before you call on them, so that

27:43

Lacy Boggs | Using Your Brand Personality To Become A...

Performance Delivered ·

2020/08/12

On this week’s episode of Performance Delivered, we’re speaking about leadership marketing with special guest Lacy Boggs. Lacy is the Director of The Content Direction Agency, which helps busy thought leaders to consistently publish content that moves them closer to their business goals and captures their voices perfectly. “When I was getting started, I started working with a brand strategist, and she pointed out to me that I had the gift of being able to write in other people's voices. I

31:04

Angelo Frisina | The 2 Biggest Factors in Quality SEO

Performance Delivered ·

2020/08/05

What works in SEO is always evolving, says Angelo Frisina, founder of Sunlight Media. And that means if you provide SEO services, you have to always be evolving too to continue a steady flow of traffic to your site. Angelo shares the strategies he uses for staying on top of Google’s algorithm changes – and to make sure his clients’ websites stay highly ranked. We also explore some previous SEO techniques that don’t work today – and could even get your blacklisted. In many ways, says Angelo,

27:15

Mattan Danino | A Better Way to Measure Marketing...

Performance Delivered ·

2020/07/29

Mattan Danino, CEO of WEBITMD, sees a gap in digital marketing services. And he’s passionate about working with small and medium-sized businesses who aren’t served by bigger agencies. To that end, he strives to provide better results for clients by looking not only at the performance from individual marketing channels but also activities across all channels. He leverages technology to track – and act on – those results, including CRM, advanced automation tools, and more. He says that helps

34:47

Garrett Mehrguth | Short-Term Wins Vs. Long-Term Results

Performance Delivered ·

2020/07/22

Objectives and key results – OKRs – are a key part of a planning system that helps your team work in an organized way towards a common goal, explains Garrett Mehrguth, co-founder and CEO of Directive. Accountability is a key part of this strategy, with regular check-ins to make sure you’re on track to meet your quarterly goals. Garrett says it’s the perfect process to apply to his company’s work in SEO because OKRs provide strategic and deep-thinking consulting work for clients with

28:05

Shana Starr | Why Consistent Messaging Is Key In Your...

Performance Delivered ·

2020/07/15

On this week’s episode of Performance Delivered, we sit down with Shana Starr, CEO of Bastion Elevate, a PR, social media, and digital marketing firm that is part of Bastion Collective. In her role, Shana is dedicated to providing clients with rock star talent and a results-driven strategy for businesses around the world. She has over 20 years of experience running successful communication campaigns and working with both large and small brands.“The importance of consistent messaging has

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