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PODCAST

The Ecommerce Roadmap

Susan Bradley: E-commerce Expert

Join Susan Bradley on The Ecommerce Roadmap. Each week, we"ll take you behind the scenes of real stores where you"re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce

business entrepreneurship

All Episodes

18:29

147. The "aha" moment that took me 5 years to share

The Ecommerce Roadmap ·

2023/01/24

Come behind the scenes with me as I share my most recent “aha” moment.It’s a simple concept, but it’s an incredibly powerful way for us to: Visually see the status of our marketing and monitor it every month Know at a glance what we need to focus on Understand how we can set ourselves up to sell more every month. Here’s the Sales Funnel Graphic I promised you I have to give our Ads Made Easy Coach, Cathay Hayhurst credit for sparking this idea, and a big thanks to Tina Bar-On, our Member

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38:35

146. Double sales without spending more?

The Ecommerce Roadmap ·

2023/01/17

Wouldn't it be amazing to double your sales without having to go out and spend a bunch of money on ads? Meet Michelle Smith, the founder of https://www.mamasuds.com/ Michelle has grown her business like many of us do. She started at home, and step by step she’s built a solid online business with multi six figure sales, employees, and a great income for her family.She’s done a lot of things well. But until last year, she’d never implemented Reliable Revenue in her business.Even though she’s been an

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25:26

145. How to get Reliable Sales every day

The Ecommerce Roadmap ·

2023/01/10

We all want predictable, Reliable Revenue, right? When I ask clients what they’d like to change in their business, the answer I hear most often is that they want reliable sales - or sales they can count on every day I get it. When you don’t have reliable revenue, it’s hard to plan. You’re afraid to spend your cash, because you’re not confident that you’ll earn it back quickly So you put off investing in inventory, hiring help, and even in your own education because you’re “waiting” to crack the

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30:39

144. What worked, what didn't, and what's exciting...

The Ecommerce Roadmap ·

2023/01/03

2022 brought some big changes for us Ecommerce store owners, and I think it makes sense to start this year off by sharing what’s been working to grow sales, what’s NOT working, and what’s super exciting for Ecommerce store owners in 2023. I’ve been working in eCommerce for 12 years, and for more than 6 years, I’ve been sharing what’s really working for people like us - we’re entrepreneurs, we don’t have huge budgets, or huge teams - we’re building our businesses on solid foundations - step by step

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26:40

143. 3 things to do this week

The Ecommerce Roadmap ·

2022/12/27

This week I’m sharing 3 things to do this week. You might be relaxing this week, but here’s the good news: This 3 part exercise can be done in your pajamas AND it will make you more likely to have a successful year in 2023. Here’s what you’re going to do: You’re going to take a snapshot of where you are in business, right now You’re going to think about exactly where you want to be in business a year from now You’re going to identify the “changes”, and put them in order of priority And as you do

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36:29

142. Want to sell your Business? Here's where to start.

The Ecommerce Roadmap ·

2022/12/20

Have you ever thought about selling your business? Even if you’re not ready to sell your business right now, you’ll want to listen to this episode. Today I’m sharing a conversation I had with my good friend Ciara Stockeland. Between us, we’ve sold 5 of our own businesses, and helped several others sell theirs too. We’re sharing what’s possible, so you’ll want to grab a pen and take some notes. Listen to hear: Where you are most likely to find a buyer for your business What’s most important for you

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18:13

141. Do this and Thank yourself next year

The Ecommerce Roadmap ·

2022/12/15

When I was thinking about what I could share with you that would set you up to start the year strong, I knew that this one exercise is what changed everything for me in my business life. As you glide into the Holidays and prepare for a new year, I know that taking the time to do this is the best gift you can give your business. It will set you up to eliminate overwhelm and get clarity on your focus. Listen to the episode, and then come do the work below! Here are the questions you need to ask

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23:22

140. Reset your priorities!

The Ecommerce Roadmap ·

2022/12/06

We’re wrapping up the busiest time of the year. As I’m recording this our members are posting breakdowns of their Black Friday events - and sharing their results. And I was reminded of 2 things: It is always a numbers game. Your results are always a product of all the work you do year round, not just in the fourth quarter. You have more control over your results than you think. I promise you. But be gentle with yourself, because it takes time to learn how to grow your sales online. So here’s what

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19:02

139. 2x Your leads from the traffic you have

The Ecommerce Roadmap ·

2022/11/29

In this episode Claudia Howard is walking us through a sneaky little tactic that will 2x the number of emails you collect on your site. And you can do it without driving any more traffic. It’s a Gated Page. It sounds fancy and technical, but it’s not really. In the episode, we’re talking about how you can create a full screen pop-up to “gate” a Page or Collection. One of the easiest Collections to use for this strategy is a “Sale” collection. Here’s how it works: When web visitors click on your

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12:37

138. Do this now - and every month!

The Ecommerce Roadmap ·

2022/11/22

There’s one thing I recommend you do now to get more sales, and it’s time sensitive! But the truth is that this is something you should do every month, to grow your sales, and make your business stronger. I’m talking about taking some time to focus on converting the unconverted. In plain language, I want you to acquire some new customers this month. The weeks between Thanksgiving and the end of the year are your best opportunity to get the non buyers on your list to hit that buy button and check

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18:35

137. Start here to kickstart your sales growth

The Ecommerce Roadmap ·

2022/11/15

It’s no secret that 2022 has been a more challenging growth year for those of us with ecommerce stores. Many people who had established stores when the pandemic hit were well positioned to take advantage of the shift in purchase behavior and even though there was a period of uncertainty, at the end of the day, most stores had a solid 18 months of growth. More customers buying more stuff. This year I’m hearing from many store owners that business is hard - not all store owners, but many established

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22:43

136. The biggest opportunity to get more sales

The Ecommerce Roadmap ·

2022/11/08

There’s something I want you to check today. And even if you’re not feeling like sales are slow, you might not be taking advantage of this opportunity to get more sales. Most people aren’t. When you feel like your sales are stagnant, there is one thing I want you to check. Traffic - specifically traffic quality. Once you’ve hit that magical 3000 web visitors/ month - you need to maintain it, but there’s a huge opportunity to get more sales without spending more money or trying a new tactic. Here’s

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15:39

135. €600+ sales with a list of 40. Here's how.

The Ecommerce Roadmap ·

2022/11/01

Listen till the end to hear Sile’s sales results! Do you ever talk yourself out of running an event to get sales because you have a whole list of reasons why it won’t work for you? “Susan Bradley, thank you for the amazing training” My Secret Sale kicked off at 7am this morning and I've already got €376 worth of sales. I know that doesn't sound like much to many of you but that's literally the most I've made in months, and my email list is teeny tiny. Doing this one event has grown my list from 17

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22:01

134. You're probably wasting money on this

The Ecommerce Roadmap ·

2022/10/25

Recently, I had an eye opening experience that flipped my thinking about being busy. About 5 minutes later, I had an “aha” moment when I connected the dots and realized how much money we waste in our business when we operate in a constant state of busyness. In this episode, I’m sharing my ridiculous story because it demonstrates how easily we fall into this pattern. The short version is that I want us to be more aware of how we go looking for solutions to solve our “noisy” problems. We hire a

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14:55

133. 35 quick sales from one easy strategy

The Ecommerce Roadmap ·

2022/10/18

Need some quick sales? Listen up! In this episode, you’ll learn about a super simple event that you can get up and running quickly. It’s easy to set up, and it’s an event you can run at any time of the year. Christal Anger is a new Inner Circle Member who joined us a few weeks ago. Recently, she posted this in our Inner Circle Group: “I just wanted to thank Tania Bisaz for teaching me about the relationship event! I got 35 sales from it. I really appreciate the ideas and teachings in this group!”

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12:46

132. From Etsy to your own site. Here's how.

The Ecommerce Roadmap ·

2022/10/11

Kelly’s website sales have far surpassed her sales from Etsy. Kelly is a Coach in our Inner Circle , and she works 1:1 with members to help them grow their website sales and become less reliant on Etsy. If you’re an Etsy Seller with your own website, you know it makes sense to have your own space. You get to control your ad spend, shipping costs, and the products your customers see. It’s so rewarding when you start hearing the cha-ching of sales coming in on your own site! But for most, getting

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21:22

131. Have your best holiday sales ever: 3 things to...

The Ecommerce Roadmap ·

2022/10/04

Wondering how you can have your best Holiday sales ever? Did you know that if you do a little planning in the next month, you can transform your results from “meh” to “amazing”. There are 3 steps every store owner should plan to take now. Do it, and you’ll set yourself up for your best Holiday sales on record. Listen as our Inner Circle Coach Kelly and I break down the 3 steps, the work you should do, and how you can get it done. This strategy works - watch to the end to see what happened with

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15:20

130. Here's what's possible when you work with a coach

The Ecommerce Roadmap ·

2022/09/27

Do you ever wish you could get an Expert's eyes on your business? Pavlina's an Inner Circle Member who needed a significant increase in sales. She decided to book regular 1:1 Coaching calls to get extra support and make sure she was on the right track. Together, they put together a plan, and set priorities, so she worked on tasks that move the needle. They set challenging sales goals for the rest of the year. She started hitting her monthly sales goals. She increased her sales goals for the 4th

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18:10

129. Skyrocket your store's visibility

The Ecommerce Roadmap ·

2022/09/20

Wondering if all the work you do on social media is worth it? I’ll open your mind to what’s possible for you if you take control of your visibility. Using Google Analytics you can see exactly what is making an impact on your sales. To access the information: Left Menu go to Acquisition All traffic Source/medium Filter your date menu for the whole year. Listen in to see what 2 top sources you can control and the simple solution. Take control of your visibility with Ads Made Easy:

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21:15

128. Want better results? Do this first

The Ecommerce Roadmap ·

2022/09/13

I’ve spent 5 years teaching people how to grow their online sales. In that time I’ve seen a lot of success stories. And what I’ve learned is that there is one tactic that I see every successful entrepreneur use. It’s free to learn, and if you apply it, it can lead to powerful results. Listen in to see if you’re applying this tactic, and hear what’s possible for you when you get really good at it! Take this quiz to see your next steps: https://thesocialsalesgirls.typeform.com/to/HWwjWx

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311 results

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