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PODCAST

Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it"s what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.

arts fashion & beauty

All Episodes

21:51

477: From Stylist to Award-Winning Salon Owner, with...

Beyond The Technique Podcast ·

2023/03/06

Success is in the way you react or adapt to the things you cannot control. One of our many takeaways from Stephanie Jones' inspiring journey. Join us today as we learn about award-winning Element Salon and Day Spa and how Stephanie grew her team from eight to over twenty and her revenue grew this year by a whopping 61%! WATCH ON YOUTUBE: https://youtu.be/UyJdZ1e-i5I JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram:

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28:08

476: Born into Beauty, with Alan Kossof!

Beyond The Technique Podcast ·

2023/02/27

Today we have first time guest, Alan Kossof here to share his beauty industry journey since birth! His passion for beauty business is so motivational. Decisions Alan made through the pandemic led to his acquisition of Solano USA! Have you ever thought about expanding your ventures in the beauty industry? Then this episode is for you! WATCH ON YOUTUBE: https://youtu.be/NqtvGHWyq2M JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA

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31:27

475: Introducing Industry Giant, Debbie Penzone!

Beyond The Technique Podcast ·

2023/02/20

What would it look like if all the dreams you had could collide into one brand and serve hundreds of thousands of people throughout multiple locations? That's exactly what Debbie Penzone and her team have done by bringing together heath, wellness, and beauty! Join us today for one of our most inspirational podcast episodes of the year thus far! WATCH ON YOUTUBE: https://youtu.be/9zFDn3kPEwY JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique

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28:09

474: Five Ways to Run an Efficient Salon Business,...

Beyond The Technique Podcast ·

2023/02/13

Join us today as we learn from Boulevard’s Customer Success Manager, Jules Reese! Jules is your number-one advisor when it comes to business management, technology, and strategic data implementation. What an uplifting conversation with someone who clearly understands what it takes to retain team members and increase revenue. Enjoy! WATCH ON YOUTUBE: https://youtu.be/r7Mxj6QbY28 JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram:

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23:23

473: Think Like a Six Figure Hairstylist, with Jaclyn...

Beyond The Technique Podcast ·

2023/02/06

Do you believe it can happen to you?! That's the question of the year. If you are a hairstylist or have a team of hairstylists, this episode will inspire you. Learn some of the mindset changes that led first-time guest, Jaclyn Beith to go from earning $30k to over $80k in just one year! Now, Jaclyn earns over six figures behind-the-chair and it's her passion to coach salons and hairstylists to do the same. WATCH ON YOUTUBE: https://youtu.be/riE0Rva-8N0 JOIN mya! joinmya.com LET’S CONNECT!

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27:26

472: Biggest Misconceptions about Beauty School, with...

Beyond The Technique Podcast ·

2023/01/30

What comes to your mind when you think about beauty schools? Are you happy with your recruiting potential? The regulation or State Board requirements? Larry Foster is here to share feedback on these questions and so much more. If you are building your team and desire the most from your beauty school recruits, this episode is for you and your leadership team! WATCH ON YOUTUBE: https://youtu.be/CFmUhY4Ikis JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram:

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18:37

471: Meet Australian, Salon Owner, Kate Henderson!

Beyond The Technique Podcast ·

2023/01/23

Is doing hair in Australia different that in the States? Today we have first-time guest, Kate Henderson here to share her fifteen-year journey in salon ownership in one of the biggest cities in Australia. Her approach to loving her team towards high-performance is one of many nuggets that will inspire you this new year! WATCH ON YOUTUBE: https://youtu.be/UQUR2HOJaKk JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram:

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30:31

470: What is Alopecia, with Dr. Alan Bauman

Beyond The Technique Podcast ·

2023/01/16

Do you have clients, friends, or family in your life that suffer from different forms of hair loss? Please share today’s episode with them. We have Dr. Bauman back again to share about Alopecia and the many forms and causes for this type of hair loss symptom. What a fascinating topic we have today. There’s hope in the many treatment paths at Bauman Medical! WATCH ON YOUTUBE: https://youtu.be/F_AL4vPVZpM JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram:

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34:41

469: New Salon Business Standards & Strategies

Beyond The Technique Podcast ·

2023/01/09

This is the year to push your investment in your business to another level. You will hear about the ways to invest, how to know when you’re ready for another location, and you’ll learn about a new stylist level and title that gives all seasoned, loyal stylists every reason to stay at your company for the long haul. Did you hear something that you’d like more coaching on? We are here to help. Email us at: info@beyondthetechnique.com JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram:

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30:31

468: New Personal Standards for Life

Beyond The Technique Podcast ·

2023/01/02

Happy New Year! Have you thought about setting new goals for yourself this new year? Throw those out the window and learn why living by standards is the best path towards reaching the success and life that you’ve always wanted. Today our founder, Kati Whitledge shares the new personal standards she has set for her own life and why she’s made those positive, life-changing decisions. JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram:

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23:27

467: Meet the Founder of KurlPro Academy, Johnna Bates!

Beyond The Technique Podcast ·

2022/12/26

Learn how founder, Johnna Bates started her highly sought-after salon right outside of Nashville, Tennessee, which led to the birth of KurlPro Academy. Their mission is to provide services for all hair types. Her passion has helped her grow her salon to over twenty team members. And her KurlPro brand is launching a patent-pending professional curly specific hood dryer! Johnna’s encouragement will inspire and motivate you to take your first step to launching your 2023 vision. WATCH ON YOUTUBE:

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22:41

466: Meet Industry Expert & Award-Winning Salon...

Beyond The Technique Podcast ·

2022/12/19

We have first-time guest, Amie Justine joining us today! She is here to share her journey in the beauty industry and what she’s doing to set her salon apart from salons in her area. Her passion for hair meets her purpose in growing her team—focusing on developing the whole person by providing unparalleled education. WATCH ON YOUTUBE: https://youtu.be/PB4AVez0rCY JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYS Instagram:

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29:19

465: It’s Like Clockwork, with Chelle Neff!

Beyond The Technique Podcast ·

2022/12/12

What’s on your vision board? For multi-location salon owner and creator of Urban Betty beauty products, Chelle Neff is here to share how her vision previous to the pandemic is now coming to life. With a third location on the horizon, Chelle shares what she’s had to do create a company that can work without her. If your salon has a dependency on you that prevents you from taking vacations or truly unplugging—this episode is for you! WATCH ON YOUTUBE: https://youtu.be/U2eiEF4GU5A JOIN mya

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31:20

464: What to Do When You’re Lacking Confidence, with...

Beyond The Technique Podcast ·

2022/12/05

Vivienne Mackinder is back to give us much needed advice on finding our confidence and our creative. If you have new stylists on your team or seasoned stylists looking to get their groove back—this episode is the perfect one to share with them! We learn what foundational skill will equip you to be the master designer of your craft and what steps you can take to create scroll-stopping photography of your work. Enjoy! WATCH ON YOUTUBE: https://youtu.be/soRAo4_65iw JOIN mya! joinmya.com LET’S

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35:05

463: reTRUST is the key to 5-Star Reviews, with Dr....

Beyond The Technique Podcast ·

2022/11/28

Customers make their decisions on who they are today and who they want to be tomorrow. This is one of many takeaways you will have today! Dr. Michael Barbera shares the seven steps to earning and keeping clients’ trust. These steps will increase your positive reviews and client retention! Share today’s episode with business friends across all industries. Enjoy! WATCH ON YOUTUBE: https://youtu.be/BJ-CNLd6iZk JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram:

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29:16

462: The Future is Female, with Kris Plachy!

Beyond The Technique Podcast ·

2022/11/21

Kris Plachy is here to share why it’s important to step into the CEO role as a female leader and entrepreneur. She will dive into who you need to be in order to attract and retain great talent. And how important accountability is! She also shares the five major roles that the CEO is responsible for. This is your time to step into your greatness. Believe it and be it! WATCH ON YOUTUBE: https://youtu.be/YxVlhr9NV-I JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram:

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30:21

461: How to Buy an Existing Salon, with Amber O’Hara!

Beyond The Technique Podcast ·

2022/11/14

She’s back and here to share her advice on how to optimize the opportunity of acquiring existing salons. With three locations she still offers both employee and rental opportunities within one brand. If you’re considering a hybrid salon model or hoping to expand your brand, this episode is for you! WATCH ON YOUTUBE: https://youtu.be/7VM8zYlH01I JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYS Instagram: https://www.instagram.com/join_mya/

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24:21

460: How to Be Successful Leveraging Technology, with...

Beyond The Technique Podcast ·

2022/11/07

Now is the time to believe fearlessness is non-negotiable. Join us today as we dive into Danielle’s journey of starting GlossGenius—an industry technology that serves over 45,000 beauty professionals and businesses. Danielle shares her four reasons why we should maximize technology in order to be successful, sustainable, and profitable, without it costing us more time! WATCH ON YOUTUBE: https://youtu.be/raLnJ5bKay4 JOIN mya!joinmya.com LET’S CONNECT! BTT Instagram:

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36:15

459: Analyze, Pivot, Implement, with Tracee Herring...

Beyond The Technique Podcast ·

2022/10/31

How long do you analyze new opportunities for your salon before making a change? We’re going to dive into the stopes for managing change and learn about the most important elements to implementing new ideas. Our guests are high performing businesswomen who love to reach new goals and new opportunities. BONUS: You’ll hear about their third salon acquisition and what three things they look at prior to buying a new salon! WATCH ON YOUTUBE: https://youtu.be/3219t3vmTCo PARTNER WITH MEET YOUR

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21:28

458: Meet Industry Expert, Victoria Vidov!

Beyond The Technique Podcast ·

2022/10/24

Introducing award-winning salon owner and celebrity hairstylist from New York, New York—Victoria Vidov! She’s here to share her industry journey and her approach to running a successful salon in the biggest city in the U.S. Her passion is for our industry contagious, and her mission is inspiring! WATCH ON YOUTUBE: https://youtu.be/hNIdrVppdMM PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYS Instagram:

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208 results

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