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PODCAST

Neil Wilkins Podcast

Neil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI

business management & marketing

All Episodes

00:45:39

King of Video, Matt Hughes

Neil Wilkins Podcast ·

2023/07/11

Neil Wilkins discusses all things YouTube video, with King of Video, Matt Hughes. Matt shares a host of YouTube video secrets in this fascinating conversation, designed to bring value to marketers, business owners and entrepreneurs. For more details about Matt Hughes and to register to be part of his community, visit http://kingofvideo.co.uk and his YouTube Channel https://www.youtube.com/c/realkingofvideo For more conversations and interviews like this, visit http://neilwilkins.online

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00:26:03

Climate Perks

Neil Wilkins Podcast ·

2023/07/09

Neil Wilkins talks to Possible campaign manager Hannah Bland about Climate Perks, an innovative initiative designed to help businesses and travellers, consider traveling more responsibly. For more details, visit Climate Perks http://climateperks.com For more interviews like this, visit Neil Wilkins Online http://neilwilkins.online

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00:55:00

Planning, Scheduling and Managing Content Campaigns

Neil Wilkins Podcast ·

2023/07/07

"Always start with a comprehensive plan. Know your goals, target audience, and metrics before diving into content creation." Micro-Moments Matter In today's digital era, decision-making happens in micro-moments. These are instances when users turn to a device to learn something, do something, discover something, watch something, or buy something. As a content marketer, understanding and capitalising on these moments can set your campaign apart. Augmented Reality (AR) & Virtual

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00:40:02

Talking Safeguarding

Neil Wilkins Podcast ·

2023/06/30

Neil Wilkins talks to Shane Minett, Safeguarding Lead at Cambridge Marketing College. Cambridge Marketing College has a Safe & Well Team, part of its duty of care to staff, colleagues, students and apprentices. Personal wellbeing is essential to aid navigation of challenges and work, in studies and at home. Having a safe harbour for those sensitive conversations and someone to listen and potentially signpost to supporting services, is all part of the role of a Safe & Well Team. Find out how

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00:55:54

Category Management Masterclass

Neil Wilkins Podcast ·

2023/06/26

Category Management: A Comprehensive Tool for Prioritisation, Targeting, Growth, and Big Data Analysis What is Category Management? "Category Management is essentially a strategy that manages product categories as separate business units with an aim to produce better results by focusing on consumer value." (Source: Nielsen, "Fundamentals of Category Management", 2018) Brief history and evolution of Category Management. "The birth of Category Management can be traced back

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00:23:57

Strategy Sprints with Simon Severino

Neil Wilkins Podcast ·

2023/06/22

Neil Wilkins talks to strategist, author and TEDx speaker, Simon Severino, founder and CEO of Strategy Sprints.Neil and Simon discuss: How to shorten the path to wow; The 3 CEO habits; How to double sales in sprints; Tactics to maximize the ROL, Return on Luck For more details and to connect with Simon, visit http://strategysprints.com and for more content like this, visit http://neilwilkins.online

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00:42:16

Carbon Literacy for Marketers

Neil Wilkins Podcast ·

2023/06/20

Neil Wilkins and Nigel Clark, hosts of Cambridge Marketing College's "Understanding and Communicating Climate Change and Sustainability" virtual day course, discuss carbon literacy for marketers. Neil and Nigel share their understanding of the challenges, issues and opportunities marketers perceive as they take steps towards marketing sustainability. They also discuss the relevance and importance of marketers having carbon literacy training and certification. This is all part of this

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00:32:51

Making Sustainable Homes Achievable

Neil Wilkins Podcast ·

2023/06/19

Neil Wilkins talks to Bryan Charter about SuSy, a brand new app that allows homeowners to investigate how they can make their home more sustainable. This innovative new service puts homeowners in touch with qualified tradespeople and even the funding available to realise savings and control in their journey to a more sustainable carbon footprint in their home. To try SuSy for yourself, visit your App Store or http://susy.house for more details. For more interviews like this, visit

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00:44:12

Metrics, Analysis, Insights and Evaluation

Neil Wilkins Podcast ·

2023/06/17

Do you get confused about these terms and sometimes use them interchangeably? Well here's the breakdown, definitions and step-by-step guide to getting most value for your business from metrics, analysis, insights and evaluation... or as Neil Wilkins describes it, mining for marketing gold. For more webinars like this visit http://marketingcollege.com/events and for more content like this visit http://neilwilkins.online

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00:52:09

Managing Stress in the Workplace

Neil Wilkins Podcast ·

2023/05/30

We live in times of chaos, change and uncertainty. For many of us this results in feelings of stress, which can affect our physical, mental and emotional wellbeing. In this webinar, Neil Wilkins delves into the concept of stress: What is is; how it can manifest; the impacts it may have; and importantly, what you can do to manage it. Stress at work and in our personal lives can have a fundamental impact on our health, performance and behaviours, so it’s vital to maintain a positive, balanced and

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00:41:07

The History and Future of Marketing

Neil Wilkins Podcast ·

2023/05/22

Neil Wilkins talks about the history and future of marketing, based on his model that uses Kondratiev's Cycles to showcase how marketing has arrived where it is today. Neil argues that many of the models and approaches we are currently using are already outdated and that a focus on marketing sustainability and wellbeing, rather than simply encouraging commercial consumption, are the way forward. Neil invites challenge, comments and collaborative working. Contact him on socials @neilwilkinsx For

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00:43:02

Future Leap Finance and the Green Loan Scheme

Neil Wilkins Podcast ·

2023/05/16

Neil Wilkins in conversation with Dan Proctor about the Green Loan Scheme and Future Leap Finance, helping sustainable businesses finance their eco initiatives. For more details about Future Leap Finance, visit https://futureleap.co.uk/finance/ and for membership enquiries and benefits, visit https://futureleap.co.uk/network/ For more content like this, visit Neil Wilkins Online http://neilwilkins.online and The Mindful Collective http://mindfulcollective.net

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00:44:54

CRM Systems

Neil Wilkins Podcast ·

2023/05/14

Webinar - Understanding Customer Relationship Management (CRM) “Did you know your employees switch apps and interfaces more than 1,100 times a day? That’s hours of clicking between programs, dividing their attention, and copying and pasting information that might get compromised along the way.” Zendesk.co.uk “Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers. The goal is simple: Improve

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00:51:05

Influencer Marketing

Neil Wilkins Podcast ·

2023/05/11

Neil Wilkins discusses the differences between types of influencers: Nano vs. Micro vs. Macro vs. Mega and the 6 roles that influencers commonly take on in marketing: Brand Ambassadors: Influencers serve as brand ambassadors, endorsing products or services and sharing their experiences with their followers. They help in raising brand awareness, building brand identity, and generating a positive brand image. Content Creators: Influencers are skilled at creating engaging content, whether it's

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00:49:10

Creative Briefs with Howard Ibach

Neil Wilkins Podcast ·

2023/05/04

Neil Wilkins talks to Creative Briefs guru Howard Ibach about the essential nature of writing compelling and accurate creative briefs. Despite being an integral part of effective marketing, communications and sales, creative briefs are often one of the most overlooked and undervalued stages in the comms process. Howard uncovers the reasons behind this and explains what we can all do to start benefitting fully from clear, concise and inspiring creative briefs. For more details about Howard

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00:32:09

Working Across Multidiscipline Teams

Neil Wilkins Podcast ·

2023/04/28

Webinar Working Across Multi-Discipline Teams“Talent wins games, but teamwork and intelligence win championships.” Michael Jordan “A cross-functional team, also known as a multidisciplinary team or interdisciplinary team, is a group of people with different functional expertise working toward a common goal. It may include people from finance, marketing, operations, and human resources departments.” Wikipedia “… could include a doctor, a social worker, a physiotherapist, and/or staff from local

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00:41:40

AI Content and Image Briefing for Marketers

Neil Wilkins Podcast ·

2023/04/18

Neil Wilkins presents this AI Content and Image Briefing for Marketers? The hot topic of AI in marketing, the ups and the downs and what to watch out for, as there are some potential pitfalls if you aren't careful, as well as huge upsides if you get creative. For more content like this visit Neil Wilkins Online http://neilwilkins.online

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00:45:59

How a Zoo Should Be

Neil Wilkins Podcast ·

2023/04/16

Neil Wilkins talks to Beth Gallichan, Head of Development at Bristol Zoo about the exciting vision the Zoo has for the future. Beyond being a visitor attraction, Bristol Zoo embraces a conservation-centric, purpose-driven ethos that drives everything it does and the partnerships and projects it delivers. In this interesting insight into the workings of how a zoo should be, we learn about how businesses can utilise the connections and resources of the likes of Bristol Zoo to help them deliver their

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00:51:41

Mood Boards, Story Boards and Creative Briefs

Neil Wilkins Podcast ·

2023/04/14

By including these tools in your toolkit, you'll be well-equipped to create effective mood boards, storyboards, and creative briefs for your marketing campaigns. Remember that the specific tools you choose may depend on your personal preferences, team dynamics, and project requirements. Experiment with different tools to find the ones that work best for you and your team. More content like this at Neil Wilkins Online http://neilwilkins.online Part of the webinar series at Cambridge Marketing

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00:50:22

Rob Moore Disruptive Entrepreneur

Neil Wilkins Podcast ·

2023/04/11

Neil Wilkins in conversation with Rob Moore, Disruptive Entrepreneur and rebel with a cause. In this conversation, Rob shares his views about entrepreneurship, whether it's innate or can be learned, the balance between disruption and emulation (but not imitation) and the importance of multiple and diverse income streams. Rob believes that “If you work hard for something that you don’t care about that's stress. If you work hard for something you love that's passion.” and we learn how best

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