Neil Wilkins Podcast

00:37:18

Brand Positioning and Differentiation in Competitive...

Neil Wilkins Podcast ·

2026/09/10

How to make your brand easier to understand, easier to remember, and easier to choose.Competitive markets are noisy. Customers are busy. Many brands sound similar. Positioning helps people understand: Who you are for; What you help them achieve; Why you are relevant; Why they should choose you.Harvard Business School describes positioning as creating competitive advantage in customers’ minds. By the end of this webinar, you should be able to: Understand positioning and differentiationIdentify

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00:43:24

How to Fix a Broken Customer Journey, with Doug Katz

Neil Wilkins Podcast ·

2026/09/09

This episode is sponsored by Superside, the world's leading AI-first creative partner for enterprises. Creative demand keeps growing and headcount does not, so the shortfall lands on the same few people. Superside is how you scale creative capacity without burning your team out. Creative directors and designers who work as an extension of your in-house team, on ad creative, video, social and presentation design. AI-first, not AI-only. Get the backup your marketing team deserves. Visit

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00:22:36

Understanding Marketing Briefs and Responding

Neil Wilkins Podcast ·

2026/09/08

How to interpret briefs, ask better questions, and deliver work that meets expectationsWhy briefs matter :A brief gives direction before work begins.It should clarify:- What needs to be achieved- Who the work is for- What must be delivered- When it is needed- How success will be judgedKey point: Good execution starts with good understanding.Session aims :By the end, apprentices should be able to:- Understand the purpose of a brief- Identify missing information- Ask useful clarification questions-

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00:47:17

The Dark Funnel, with Caroline Hodson

Neil Wilkins Podcast ·

2026/09/07

Caroline Hodson, is the Founder and CEO of marketing technology consultancy Woolf Hodson. Her perspective is simple: current sales processes were built for a world that no longer exists.She argues that in a world shaped by AI tools, peer forums and self-serve content there is little or no footprint in the CRM. By the time a buyer reaches out, they're often 80% through their decision cycle and so the traditional "nurture, qualify, nurture" route doesn't apply.Caroline calls this the

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00:51:10

AI in a Traditional Industry, with Sheldon Wolf

Neil Wilkins Podcast ·

2026/08/27

Sheldon Wolf is the founder of Intellitary, an AI-powered transaction origination platform that is redefining how consumers, agents, lenders, and businesses connect. For more than 35 years, he has built companies across real estate, finance, fintech, e-commerce, and artificial intelligence—transforming ideas into revenue, scaling businesses from scratch, and consistently staying ahead of major industry shifts.Sheldon invites investor listeners to visit Intellitary.com/investors to learn how

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00:43:04

Creating Piece of Mind with AI, with Jordan Robinson

Neil Wilkins Podcast ·

2026/08/26

Creating Piece of Mind with AI, with Jordan RobinsonJordan Robinson built the app your kitchen didn’t know it needed. Anxin is the only platform that scans your grocery receipts, tracks what’s in your fridge, and alerts you the moment something you already bought gets recalled by the FDA. It also pulls real-time restaurant health inspection scores, checks ingredient safety, monitors medication interactions, and builds a household risk profile for your entire family. One app replaces the guesswork

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00:54:34

Content Strategy and Planning Across Channels

Neil Wilkins Podcast ·

2026/08/08

How to plan, create, distribute and measure content that works across the full customer journeyReflection: Is your content currently planned as a connected system, or as a series of separate channel tasks?Content is now central to search, social, email, sales enablement, customer experience, AI visibility and brand trust.The problem is not lack of content, but often lack of direction.CMI defines content marketing around “valuable, relevant, and consistent content” designed for a clearly defined

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00:41:59

Trends in Healthcare and MedTech Marketing, with Saul...

Neil Wilkins Podcast ·

2026/08/07

Neil and Saul discuss industry trends and what we can all learn from this cutting edge industry. The conversation also goes deeper into the psychology and nuances of communication.For marketing strategy support in medtech and healthcare businesses, reach out to Saul http://outcomesrocket.comCheck out the Outcomes Rocket Podcast https://podcast.outcomesrocket.com/More content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast on

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00:43:28

What Brands Fear About AI, with Ralf Gehrig

Neil Wilkins Podcast ·

2026/08/05

Ralf Gehrig, Global Chief Experience Officer at WongDoody, spearheads a dynamic team of over 2,000 designers and creatives focused on creating human-centric digital solutions. With a wealth of experience exceeding 20 years in design, digital strategy, and technology, Ralf brings a unique perspective to solving complex digital challenges.Ralf and Neil discuss his latest research findings that show what brands fear about AI and how customers perceive AI-generated content. This is a must-watch for all

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00:31:28

Writing Campaign Reports that Demonstrate Impact

Neil Wilkins Podcast ·

2026/07/26

Session aimsBy the end of this session, you should be able to:Structure a clear campaign reportLink objectives, activity and outcomesSelect relevant evidenceExplain results rather than simply list themWrite useful conclusions and recommendationsMore content and webinars like this at Cambridge Marketing College http://marketingcollege.com/events

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00:42:08

Principles of AI Automation, with Aarti Anand

Neil Wilkins Podcast ·

2026/06/16

Aarti Anand is an AI-first CEO, focusing on business automation and AI enablement. Aarti helps business owners leverage AI automations to automate the "boring" and "repetitive" tasks so they can get more time on their calendar to do things that make them “human".Connect with Aarti https://cal.com/aarti-anand82/15min and http://instagram.com/aartianand82Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/profile/neilwilkins/

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00:40:05

Measuring Marketing Performance that Actually Matters

Neil Wilkins Podcast ·

2026/06/12

How to move beyond vanity metrics and build a measurement toolkit that supports better commercial decisionsReflection: Which marketing metric gets the most attention in your organisation, and does it genuinely influence a better decision? Why this matters nowMeasurement is still one of marketing’s biggest credibility challenges. Marketing Week’s 2025 effectiveness survey found that only 39.2% of brand marketers currently measure whether their work is delivering business outcomes, while Gartner says

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00:40:03

Building Confidence as a Marketing Professional

Neil Wilkins Podcast ·

2026/06/11

Confidence is not just about personality. It affects whether people contribute ideas, ask questions, speak up, and take appropriate professional risks. Psychological safety research summarised by CIPD shows that in safer workplaces, people are more comfortable offering ideas, asking questions and admitting mistakes without fear of ridicule or punishment.  By the end of this session, you should be able to:Understand what professional confidence really is Use theory to build confidence through

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00:39:46

Ethical AI and Responsible Marketing Practice

Neil Wilkins Podcast ·

2026/06/05

How marketers can use AI powerfully, responsibly and credibly through better judgement, governance and practiceAI capability is expanding quickly across content, insight, personalisation, workflow and customer interaction At the same time, trust, transparency and governance are becoming commercial as well as ethical issues  By the end of this session, you should be able to:- Understand the main ethical risks in marketing AI use-  Apply simple frameworks for responsible decision-making-  Recognise

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00:58:03

Insights from the world's leading SEO platform...

Neil Wilkins Podcast ·

2026/06/04

The SIGNAL FrameworkA best-practice framework for AI-era discovery, visibility and trust, inspired by a conversation between Neil Wilkins and Stephan Bajaio.The core idea from Stephan Bajaio’s narrative is that marketers should stop obsessing over “how do we rank in AI?” and instead ask:How do we become a genuinely useful, credible, human-validated answer wherever our audience is trying to solve a problem?SIGNAL works because it connects search behaviour, audience intent, AI-mediated discovery,

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00:50:40

Ethical Decision-Making in Pressured Environments

Neil Wilkins Podcast ·

2026/05/31

How marketers can recognise ethical risk, apply sound judgement, and make defensible decisions under pressureReflection: Think of a time when speed, targets or uncertainty made a marketing decision harder. What created the pressure? Why this matters:Marketing decisions are often made quickly, with incomplete information and commercial pressure That is exactly when ethical risk becomes harder to spot The AMA says marketing ethics should be centred because it promotes trust and transparency and

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00:36:46

Responsible Marketing as a Commercial Advantage

Neil Wilkins Podcast ·

2026/05/16

How ethical, transparent and socially responsible marketing strengthens trust, loyalty and long-term performanceTrust has become a commercial issue, not just about reputation. Edelman’s 2025 Trust Barometer shows that business remains the most trusted institution globally, while expectations for transparency, ethics and visible action remain high. Responsible marketing is no longer a “nice to have”. It helps brands earn permission to be chosen, believed and recommended. By the end of this session,

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00:51:42

Why Apple Mac for Marketers? With Damien Schreurs

Neil Wilkins Podcast ·

2026/05/15

Why Apple Mac for Marketers? With Damien SchreursDamien Schreurs is a continuous learner and passionate educator. He is the Explainer-in-Chief of EasyTECH, a company providing IT training and coaching on Apple products, Microsoft Office, Cyber Security, and AI. Damien hosts the Macpreneur Podcast, featuring practical tips, effective strategies, and insightful interviews, to help people save time and money running their business on a Mac.Visit Damien’s website https://macpreneur.com/tips to take the

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00:48:17

Health on Planet Earth, with David Gottfried

Neil Wilkins Podcast ·

2026/05/12

David Gottfried founded the World Green Building Council, a movement now spanning 85 countries and billions of square feet of certified green buildings. David is a Stanford-trained engineer, four-time author, and keynote speaker. His fourth book, Regen360: An Operating System for a Regenerative Earth, publishes October 2026.The book goes beyond green building to take on a harder question: what if the operating logic underneath our civilisation is the problem? David proposes an Earth Code — 18

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00:42:50

Using Data to Inform Marketing Decisions

Neil Wilkins Podcast ·

2026/04/24

How to focus on the numbers that matter and make better marketing decisions with confidenceMarketers now have access to more data than everMore data does not automatically create more clarityToo many metrics can lead to confusion and hesitationThe goal is not more reporting, but better decisionsBy the end of this session, you should be able to:Distinguish data from insightFocus on the metrics that matter mostAvoid vanity metrics and overloadUse simple models to guide decisionsCommunicate findings

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