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PODCAST

Behind the Numbers: an EMARKETER Podcast

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday

business marketing

All Episodes

25:52

Reimagining Retail: The Unofficial Most Interesting...

Behind the Numbers: an EMARKETER Podcast ·

2025/02/26

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of February. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode,

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24:01

Behind the Numbers: Meta’s AI Investment Strategy,...

Behind the Numbers: an EMARKETER Podcast ·

2025/02/24

On today’s podcast episode, we discuss Meta’s AI plans, the real story behind Snapchat’s growth, and how Pinterest has evolved. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Editor of Briefings Daniel Konstantinovic, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information

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30:39

Behind the Numbers Special Edition: Finding...

Behind the Numbers: an EMARKETER Podcast ·

2025/02/22

On today’s special edition podcast, we talk about how brands are rising to the challenge of finding the right influencers and creators for campaigns. Listen to the discussion with Senior Analyst, Minda Smiley, as she hosts N’Yaisha Aziz, Global Social Media Lead at Uber, and Rodney Mason, the Head of Marketing and Brand Partnerships at LTK. Listen everywhere and watch on YouTube and Spotify. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:

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26:03

Behind the Numbers: Welcome to the Third Era of the...

Behind the Numbers: an EMARKETER Podcast ·

2025/02/21

On today’s podcast episode, we discuss the new challenges facing today’s CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information

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17:47

Reimagining Retail: How Lego Became the World’s...

Behind the Numbers: an EMARKETER Podcast ·

2025/02/19

On today’s podcast episode, we discuss the elements of the Lego flywheel, how its remained relevant across demographics, and what other brands and retailers can learn from its success. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Senior Analyst Zak Stambor. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:

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25:54

Behind the Numbers: Google’s Plans After the DeepSeek...

Behind the Numbers: an EMARKETER Podcast ·

2025/02/18

On today’s podcast episode, we discuss how DeepSeek has reset Google’s AI strategy, how much other GenAI chatbots can chip away at Google’s search dominance, and why the tech giant was able to double revenue growth last year. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify. Follow us on Instagram at:

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30:47

Behind the Numbers Special Edition: Creator Content:...

Behind the Numbers: an EMARKETER Podcast ·

2025/02/15

On today’s special edition podcast, we discuss the evolution of creator content, how content is migrating off social channels, brand partnerships and the implications of AI on content. Join Vice President and Principal Analyst, Jasmine Enberg as she hosts Nicole Weltman, Head of Social from Taco Bell, Bryan Reisberg, Creator, CEO, and Co-Founder of Little Chonk, and Sarah Crockett, Senior Vice President and CMO of DSW. Listen everywhere and watch on YouTube and Spotify.Follow us on Instagram at:

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29:25

Behind the Numbers: Is Brand Safety “Out of Vogue”...

Behind the Numbers: an EMARKETER Podcast ·

2025/02/14

On today’s podcast episode, we discuss how marketers (and consumers) currently feel about brand safety, how publishers are trying to assuage brands’ concerns, and what comes after ‘brand suitability’. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Paul Verna, and co-founder and CEO of Mobian Jonah Goodhart. Listen everywhere and watch on YouTube and Spotify. Follow us on Instagram at:

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24:51

Behind the Numbers Special Edition: Creator Economy...

Behind the Numbers: an EMARKETER Podcast ·

2025/02/13

On today’s special edition podcast, we discuss how marketers and advertisers are beginning to treat influencer marketing as a need-to-have as more serious industries from B2B to politics and healthcare are developing their own creator strategies. This discussion is from the keynote of EMARKETER’s The Creator Economy Trends 2025 and is hosted by Vice President and Principal Analyst Jasmine Enberg and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify. Follow us on

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18:21

Reimagining Retail: Why Sam’s Club is Our Must-Visit...

Behind the Numbers: an EMARKETER Podcast ·

2025/02/12

On today’s podcast episode, we discuss what makes Sam’s Club stand out against Costco and BJ’s, why its retail media offering is unique, and where it might be falling short. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sarah Marzano and Senior Analyst Zak Stambor. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:

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20:37

The Banking & Payments Show: Crypto Under Trump,...

Behind the Numbers: an EMARKETER Podcast ·

2025/02/11

In today’s episode, we talk about what’s going on with Bitcoin since Trump won the election, how his policy moves could affect cryptocurrency, and the likelihood of America launching a digital dollar. Join the discussion with host and Head of Business Development, Rob Rubin, and Analysts Grace Broadbent and Tyler Van Dyke. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:

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25:55

Behind The Numbers: How Gen Alpha Is Spending Their...

Behind the Numbers: an EMARKETER Podcast ·

2025/02/10

On today’s podcast episode, we discuss what Gen Alpha are up to on social media, where they are about to migrate to, and what advertisers need to know about these young people. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:

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25:00

Behind the Numbers: How Consumers Interact with Ads-...

Behind the Numbers: an EMARKETER Podcast ·

2025/02/07

On today’s podcast episode, we discuss how much is too much when it comes to AI-generated ads, the relationship between how much people notice ads versus how intrusive they find them, and the main reason consumers say they feel “ignored” by marketers. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, and Senior Analyst Evelyn Mitchell-Wolff. Listen everywhere and watch on YouTube and Spotify.Follow us on Instagram at:

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15:34

Reimagining Retail: How TikTok Shop Alters Livestream...

Behind the Numbers: an EMARKETER Podcast ·

2025/02/05

On today's podcast episode, we discuss how TikTok Shop has changed the way people shop on social media, how the brands who sell on the platform will be impacted if TikTok goes away, and what they should be thinking about next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Vice President and Principal Analyst Jasmine Enberg.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:

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25:17

Behind The Numbers: DeepSeek: What It Is and How It’s...

Behind the Numbers: an EMARKETER Podcast ·

2025/02/03

On today’s podcast episode, we discuss how DeepSeek pulled the rug from under the established AI giants, how it stacks up against other chatbot models, and why it has changed the AI conversation moving forward. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Grace Harmon, and Senior Analyst Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact

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26:34

Behind The Numbers: Netflix Breaks Records: Can Its...

Behind the Numbers: an EMARKETER Podcast ·

2025/01/31

On today’s podcast episode, we discuss how Netflix’s recent live sports events have performed, if there’s a new streaming price ceiling for consumers, and whether its entertainment hub playbook is replicable. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:

en

23:12

Reimagining Retail: The Unofficial Most Interesting...

Behind the Numbers: an EMARKETER Podcast ·

2025/01/29

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of January. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode,

en

28:43

Behind the Numbers: Digital Health Trends for...

Behind the Numbers: an EMARKETER Podcast ·

2025/01/27

On today’s podcast episode, we discuss the trend of healthcare and pharmaceutical brands selling prescription drugs, treatments, and medical services directly to consumers and how rising medical costs are changing patients’ relationship with the healthcare system. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, and Senior Analysts Dane Finley and Rajiv Leventhal. Listen everywhere and watch on YouTube and Spotify.Reports mentioned in this

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24:26

Behind the Numbers: Forecasting Trends for...

Behind the Numbers: an EMARKETER Podcast ·

2025/01/24

On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities

en

17:26

Reimagining Retail: The Most Interesting 2025 Retail...

Behind the Numbers: an EMARKETER Podcast ·

2025/01/22

On today's podcast episode, we discuss the most interesting 2025 retail trends that we heard at NRF, and expect to hear at eTail, ShopTalk, and other events. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Chief Content Officer Zia Daniell Wigder and Vice President Suzy Davidkhanian.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information

en

497 results

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