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PODCAST

Behind the Numbers: an EMARKETER Podcast

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday

business marketing

All Episodes

23:40

What “Winning the Holidays” Actually Looks Like in...

Behind the Numbers: an EMARKETER Podcast ·

2026/02/18

On today’s podcast episode, we discuss what stood out most about how people shopped this past holiday season, what feels fundamentally different about the upcoming holiday season, what real personalization at scale looks like for retailers, and why AI matters even more during the holidays. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian and Principal Analysts Sky Canaves and Zak Stambor.Get more insights like these with our free, industry-leading

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24:53

How Neuro-Contextual Makes Advertising Feel Human...

Behind the Numbers: an EMARKETER Podcast ·

2026/02/13

On today’s podcast episode, we discuss the redefining of “attention,” what neuro-contextual research actually measures, and how it could reshape media planning for brands that traditionally buy based on reach or demographics rather than emotional resonance. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Content Jeremy Goldman, and Brian Gleason, CEO of Seedtag. Listen everywhere, and watch on YouTube and Spotify.Subscribe to EMARKETER's newsletters. Go to

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34:15

Super Bowl LX: The Most Popular Ads, Why Celebs Are...

Behind the Numbers: an EMARKETER Podcast ·

2026/02/12

On today’s podcast episode, we discuss Super Bowl LX: the main takeaways, the biggest winners, and the lessons for marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Vice President of Content Paul Verna. Listen everywhere, and watch on YouTube and Spotify.On today’s podcast episode, we discuss Super Bowl LX: the main takeaways, the biggest winners, and the lessons for marketers. Join Senior Director of Podcasts and host Marcus Johnson, along

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23:28

How Social Commerce Became a Real Retail Channel as...

Behind the Numbers: an EMARKETER Podcast ·

2026/02/11

On today’s podcast episode, we discuss how social platforms became such an important touchpoint for retail, what retailers have done to make social commerce feel like real retail, how creators are evolving from marketing vehicles into platform storefronts for brands, and more. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, and Senior Analysts Carina Lamb and Minda Smiley.Get more insights like these with our free, industry-leading newsletters covering

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29:28

Is Meta’s AI spend a problem? Is 2026 Social Media’s...

Behind the Numbers: an EMARKETER Podcast ·

2026/02/09

On today’s podcast episode, we discuss the three big questions surrounding Meta right now: Is 2026 Meta’s ‘Big Tobacco’ moment? How big of a problem is Meta's AI spending spree? What's the vision for its AI agent? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us

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27:02

ChatGPT With a Side of Ads: Will AI Chatbots Ruin—or...

Behind the Numbers: an EMARKETER Podcast ·

2026/02/06

On today’s podcast episode, we discuss whether “ChatGPT with Ads” will scare users away, the effectiveness of chatbot ads versus traditional search ads, and whether there’s an ethical component to advertising during a search conversation compared with the blue-link format. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify. Subscribe to EMARKETER's newsletters. Go to

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24:32

Inside the Super Bowl: How Brands Break Through, Tap...

Behind the Numbers: an EMARKETER Podcast ·

2026/02/04

On today’s podcast episode, we discuss the run-up to the Super Bowl: how brands can stand out during the big game, what galvanizes people around this cultural moment, and how brands should be measuring success. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Vice President of Content Paul Verna.Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at

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20:51

The WBD Deal? Netflix’s Ads in 2026? — What Are the 3...

Behind the Numbers: an EMARKETER Podcast ·

2026/02/02

On today’s podcast episode, we discuss the three big questions surrounding Netflix right now: What are Netflix’s advertising expectations? What will actually happen with Warner Bros. Discovery? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes. Listen everywhere, and watch on YouTube and Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at

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28:08

President Trump’s Second Year: How the Administration...

Behind the Numbers: an EMARKETER Podcast ·

2026/01/30

On today’s podcast episode, we discuss the impact of President Trump’s second year on media, advertising, and technology, including how AI chips are influencing innovation, marketing contingency plans, and the changing role of the CEO. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Director of Content Jeremy Goldman and Senior Analyst Gadjo Sevilla. Listen everywhere, and watch on YouTube and Spotify.Subscribe to EMARKETER's newsletters. Go to

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23:20

The Unofficial Monthly Retailer Awards for January:...

Behind the Numbers: an EMARKETER Podcast ·

2026/01/28

On today's podcast episode, we introduce our 'Unofficial Monthly Retailer Awards', or the U.M.R.A.s, for the 'Most Impactful Campaign', 'Best IRL Initiative', and 'Greatest Under-the-Radar Move'. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analysts Arielle Feger and Rachel Wolff.Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at:

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27:42

The Great BTN Bake (Take) Off — Banking and Payments...

Behind the Numbers: an EMARKETER Podcast ·

2026/01/27

Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how AI will automate credit card rewards personalization and what happens when Agentic AI turns mobile banking into a personal financial concierge. Join the discussion with guest host Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Grace Broadbent, and Principal Analyst Tiffani Montez. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing,

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28:35

The Disney-OpenAI Deal: Disaster Waiting to Happen,...

Behind the Numbers: an EMARKETER Podcast ·

2026/01/26

On today’s podcast episode, we discuss the new Disney-OpenAI deal: why Disney did the deal, what's in it for OpenAI, and everything that might happen next. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Principal Analyst Max Willens. Listen everywhere and watch on YouTube and Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on

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28:05

The Great BTN Bake (Take) Off — Gen Alpha Trends for...

Behind the Numbers: an EMARKETER Podcast ·

2026/01/23

Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how, as Gen Alpha turns 13, the war between time spent on YouTube and TikTok will heat up—and how gaming will become an alternative social media space for this young generation. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Paola Flores-Marquez and Vice President of Research Jennifer Pearson. Listen everywhere, and watch on YouTube and Spotify. Get more insights like these with

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24:52

The Great BTN Bake (Take) Off — Commerce Media Trends...

Behind the Numbers: an EMARKETER Podcast ·

2026/01/21

Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how retailers will be restructuring their commerce media teams and focusing on hard launching their in-store retail media capabilities. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, along with Analyst Arielle Feger and Principal Analyst Sarah Marzano.Report mentioned: https://content-na1.emarketer.com/commerce-media-trends-watch-2026 Get more insights like these with

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32:58

The Great BTN Bake (Take) Off — Digital Health Trends...

Behind the Numbers: an EMARKETER Podcast ·

2026/01/20

Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why Dr. Google will give way to Dr. ChatGPT in 2026 and how Americans will increasingly use AI for mental health therapy and support this year. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen everywhere, and watch on YouTube and Spotify. Report mentioned: https://content-na1.emarketer.com/health-trends-watch-2026 Get more

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24:37

The Great BTN Bake (Take) Off — Forecast Trends for...

Behind the Numbers: an EMARKETER Podcast ·

2026/01/16

Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why podcasts will be more important to digital audio marketers than music and how FAST services will help push AVOD viewership across the 200 million milestone. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen everywhere, and watch on YouTube and Spotify.Subscribe to EMARKETER's

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24:05

What Everyone Is Talking About at the NRF's Big Show...

Behind the Numbers: an EMARKETER Podcast ·

2026/01/14

On today’s podcast episode, the team reports straight from the show floor at NRF’s Big Show 2026 to break down the most compelling themes dominating the conference, noteworthy insights from off-stage and hallway conversations, and what retail leaders should prioritize next based on what mattered most at one of the retail industry’s most influential events. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Blake Droesch and Principal Analyst

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28:06

The Great BTN Bake (Take) Off — Social Media Trends...

Behind the Numbers: an EMARKETER Podcast ·

2026/01/12

Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why lawsuits and regulations will begin to fundamentally shift how kids use social media and how brands are going to use creators to figure out generative engine optimization (GEO). Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.Subscribe to EMARKETER's newsletters. Go to

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34:39

The Great BTN Bake (Take) Off — GenAI Trends for...

Behind the Numbers: an EMARKETER Podcast ·

2026/01/09

Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why Google may overtake OpenAI in 2026 and how the AI boom could get a reality check this year. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Jacob Bourne. Listen everywhere, and watch on YouTube and Spotify. The reports mentioned: Tech Trends to Watch in 2026 AI Trends to Watch in 2026 Get more insights like these with our free,

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25:35

The Great BTN Bake (Take) Off — Retail Trends for...

Behind the Numbers: an EMARKETER Podcast ·

2026/01/07

Our analysts (or “bakers”) will compete in a Great British Bake Off–style episode, discussing how the digital shelf for ecommerce will adapt to speak to AI audiences and how retailers will counter AI’s rise by connecting with customers IRL. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at:

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510 results

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