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PODCAST

Behind the Numbers: an EMARKETER Podcast

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday

business marketing

All Episodes

25:05

2025 Retail Awards — Must-Visit Store, Greatest...

Behind the Numbers: an EMARKETER Podcast ·

2025/12/24

On today's podcast episode, we give out our '2025 Retail Awards' for the 'Must-Visit Store of the Year', 'Glow-Up of the Year', 'AI Power Move', 'Collab of the Year', and 'Campaign of the Year'. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Analysts Arielle Feger and Rachel Wolff.To learn more about our research and get access to PRO+ go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For

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19:57

AI-Driven Media Management, with Gigi and Amazon Ads...

Behind the Numbers: an EMARKETER Podcast ·

2025/12/23

On today’s EMARKETER Miniseries—AI-Driven Media Management—we explore the core building blocks of AI innovation, what partnering with Amazon Ads looks like in practice, and advice for leaders or teams who don’t come from technical backgrounds but need to build or use AI systems. EMARKETER Senior Director of Content Jeremy Goldman speaks with Adam Epstein, co-founder and CEO of Gigi. Listen everywhere you find podcasts, and watch on YouTube and Spotify. To learn more about our research and get

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27:25

The Next-Generation of In-Flight Advertising:...

Behind the Numbers: an EMARKETER Podcast ·

2025/12/22

On today’s podcast episode, we discuss airline passengers’ receptiveness to ads, share best-in-class examples of contextual campaigns, and explore where in-flight ads are headed next. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Content Jeremy Goldman, and Ragu Kamakshisundaram, Vice President of Media and Monetization at Viasat Ads. Listen everywhere, and watch on YouTube and Spotify.To learn more about our research and get access to PRO+, go to

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36:08

What If? Prime Cost Less, OpenAI Bought Apple (or...

Behind the Numbers: an EMARKETER Podcast ·

2025/12/19

On today’s podcast episode, we discuss our “very specific but highly unlikely” predictions for 2026: what Amazon will do with the price of Prime; between OpenAI and Apple, who’s most likely to buy whom; and why a potential WBD acquisition by Netflix might not go through in 2026—if at all. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna. Listen everywhere, and watch on YouTube and Spotify.To

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20:35

AI-Driven Media Management, with Gigi and Amazon Ads...

Behind the Numbers: an EMARKETER Podcast ·

2025/12/18

On today’s EMARKETER Miniseries—AI-Driven Media Management—we explore how to break down the media manager role into workflows that can be automated or augmented by agentic AI, what agencies misunderstand about AI, and which agency tasks are ripest to hand off to AI right now. EMARKETER Senior Director of Content Jeremy Goldman speaks with Adam Epstein, co-founder and CEO of Gigi. Listen everywhere you find podcasts, and watch on YouTube and Spotify.To learn more about our research and get access

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25:24

How Crayola’s “Campaign for Creativity” Is Inspiring...

Behind the Numbers: an EMARKETER Podcast ·

2025/12/17

On today’s podcast episode, we discuss what Crayola is aiming to achieve with its “Campaign for Creativity,” how the brand guides children from digital creation to hands-on creative play, and what’s top of mind for the art supplies company as it heads into the holiday season. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Crayola Chief Marketing Officer Victoria Lozano.To learn more about our research and get access to PRO+,

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15:01

A Blueprint for Better Measurement (Part 2) with...

Behind the Numbers: an EMARKETER Podcast ·

2025/12/16

On today’s EMARKETER Miniseries—A Blueprint to Better Measurement—we explore Amazon's plans for moving out of Beta and offering Omnichannel Metrics (OCM) more widely to advertisers, the top two challenges they face heading into the new year, and what is next for Amazon Ads in 2026, as it pertains to durables. EMARKETER Principal Analyst Sky Canaves speaks with Kolby Capelouto, Head of Sales for Durables at Amazon Ads. Listen everywhere you find podcasts, and watch on YouTube and Spotify. To learn

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27:07

What If? Sports Team Sponsorships, TikTok Shop's...

Behind the Numbers: an EMARKETER Podcast ·

2025/12/15

On today’s podcast episode, we discuss our “very specific but highly unlikely” predictions for 2026: sports team sponsorships pushing the envelope, the ceiling for TikTok Shop, and a budding relationship between creators and retail media networks. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Senior Forecasting Analyst Oscar Orozco, and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify. To learn more about our research and get

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20:01

Redefining Commerce Media Through the Eyes of...

Behind the Numbers: an EMARKETER Podcast ·

2025/12/13

In this special edition podcast episode, EMARKETER Principal Analyst Sarah Marzano sits down for a conversation with Shawn McGahee, Senior Director, Performance and Insights, from Roundel. Together they explore audience value, why target guests are brand believers, measurement strategy and incrementality, off-site retail media strategy and more. Listen to Behind the Numbers everywhere you find podcasts and watch on YouTube and Spotify.To learn more about our research and get access to PRO+ go

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37:04

The Great BTN Bake (Take) Off — Top Trends for 2026:...

Behind the Numbers: an EMARKETER Podcast ·

2025/12/12

On today’s podcast, we will cover a few of the takes from our Top Trends to Watch in 2026 report. Our analysts (or bakers) will compete in a Great British Bake Off style episode discussing if the micro-drama craze will mint a new generation of creators with dual support from social networks and entertainment studios, and why AI’s content takeover will shake consumer trust in the internet. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst

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16:38

A Blueprint for Better Measurement (Part 1) with...

Behind the Numbers: an EMARKETER Podcast ·

2025/12/11

On today’s EMARKETER Miniseries—A Blueprint to Better Measurement—we explore the appeal of Amazon not just as a sales platform but also as an advertiser, how Amazon Ads defines omnichannel metrics, and a few examples of campaigns that have performed particularly well. EMARKETER Principal Analyst Sky Canaves speaks with Kolby Capelouto, Head of Sales for Durables at Amazon Ads. Listen everywhere you find podcasts, and watch on YouTube and Spotify.To learn more about our research and get access to

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19:36

What the 2025 Thanksgiving Period Told Us About This...

Behind the Numbers: an EMARKETER Podcast ·

2025/12/10

On today's podcast episode, we discuss the Thanksgiving shopping season—what surprised us most, what it revealed about the fragility of the US consumer, and how much AI moved the needle for shoppers, and retailers. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Zak Stambor, and Analyst Rachel Wolff.To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For

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32:41

Better Understanding LGBTQ+ Media Content—and What...

Behind the Numbers: an EMARKETER Podcast ·

2025/12/08

On today’s podcast episode, we discuss how LGBTQ+ streaming platform Revry has been able to gain traction in a crowded, highly competitive streaming TV universe; what advertisers misunderstand about marketing to the queer community; and some examples of when queer representation in media hit the nail on the head—and when it missed the mark. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Paola Flores-Marquez and Emmy Liederman, and Revry CEO and Co-Founder Damian

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29:57

AI’s Real Impact on Search So Far—What’s Coming Next,...

Behind the Numbers: an EMARKETER Podcast ·

2025/12/05

On today’s podcast episode, we discuss how AI has already changed search, whether Google is in a better or worse position today because of AI’s rapid rise, and how AI will transform search in the next 6–12 months. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Jacob Bourne. Listen everywhere, and watch on YouTube and Spotify.To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at:

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23:24

Amazon’s Grocery Dilemma: Challenges, Missed...

Behind the Numbers: an EMARKETER Podcast ·

2025/12/03

On today’s podcast episode, we discuss what’s still holding Amazon back in grocery — and what could finally move the needle. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch. To learn more about our research and get access to PRO+ go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more

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31:59

CTV and Streaming Advertising Trends for 2026 Summit...

Behind the Numbers: an EMARKETER Podcast ·

2025/12/02

On today’s special edition podcast episode, we explore how artificial intelligence is changing the way content and marketing is being produced for streaming and CTV. EMARKETER Principal Analyst, Nate Elliott, hosts a panel with Caroline Giegerich, VP, AI, Interactive Advertising Bureau (IAB); Todd Feitlin, VP, Creative Lead, One Horizon, and Jonathan Watkins, Head of Optimization, tvScientific. Listen everywhere you find podcasts and watch on YouTube and Spotify. To learn more about our research

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23:42

Advertisers Continue to Brace for Impact: How Market...

Behind the Numbers: an EMARKETER Podcast ·

2025/12/01

On today’s podcast episode, we discuss how advertisers are faring amid the current economic backdrop of tariffs, inflation, and a government shutdown; how the digital ad triopoly is changing; and the biggest ad spending milestones this year and in 2026. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Director of Forecasting Oscar Orozco and Principal Analyst Yory Wurmser. Listen everywhere, and watch on YouTube and Spotify. To learn more about our research and get

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31:47

The Unofficial Most Interesting Retailers List...

Behind the Numbers: an EMARKETER Podcast ·

2025/11/26

On today's podcast episode, we discuss the unofficial list of retail moves we're most thankful for. This month—because it's Thanksgiving Eve—host Suzy Davidkhanian, Arielle Feger, Becky Schilling, and Emmy Liederman (aka The Committee) have put together a very unofficial list of the top eight retailers they're watching, based on strategies, launches, and collaborations we’re genuinely thankful for — the moves that made us smile, surprised us, or gave us hope for where retail is heading. In this

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34:14

CTV and Streaming Advertising Trends for 2026 Summit...

Behind the Numbers: an EMARKETER Podcast ·

2025/11/25

On today’s special edition podcast episode, we discuss how audiences are behaving when it comes to CTV engagement, with practical examples of how content, and offers work for different demographic cohorts. Principal Forecasting Writer, Ethan Cramer-Flood, hosts a panel with Amanda Corral, Senior Director, Paid Media Strategy at PepsiCo, Nydia Sahagun, Head of Marketing Strategy & Innovation, Primary Care Organization at Humana, and Todd Segall, Senior Director of Media Sales at Verve. Listen

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26:05

Scaling Retail Media for the Last Mile of America...

Behind the Numbers: an EMARKETER Podcast ·

2025/11/24

On today’s podcast episode, we discuss what makes Dollar General Media Network unique, how it's approaching measurement, and what it’s focusing on for next year. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sarah Marzano, and Vice President and General Manager of DG Media Network, Austin Leonard. Listen everywhere, and watch on YouTube and Spotify.To learn more about our research and get access to PRO+ go to EMARKETER.com Follow us on Instagram at:

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487 results

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