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PODCAST

Behind the Numbers: an EMARKETER Podcast

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday

business marketing

All Episodes

21:14

Why a Shaky Economy Is Leading to Marketing Cognitive...

Behind the Numbers: an EMARKETER Podcast ·

2025/11/07

On today’s podcast episode, we discuss the main factors leading marketers to cut spending at the moment, how advertisers are adapting their approach to measurement, and what is happening in the industry as more marketers begin to embrace the opportunity to shift spend at a higher velocity. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Max Willens, Nielsen's Head of Performance Marketing Alison Gensheimer, and SVP and Head of Advertisers and Agencies Matthew Devitt

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25:29

Making Holiday Magic: The Secret to Beauty Brand...

Behind the Numbers: an EMARKETER Podcast ·

2025/11/05

In this podcast episode, we discuss what makes this season unique for the beauty category, what “creating magic” looks like during the holidays when every brand is fighting for attention, and how brands can build real loyalty when discounts dominate the conversation. Listen to the discussion with Vice President of Content and host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Head of Marketing for Bluemercury, Minyi Su.To learn more about our research and get access to PRO+, go to

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26:49

The Big 3 Questions For Netflix — Ad Impact, Netflix...

Behind the Numbers: an EMARKETER Podcast ·

2025/11/03

On today’s podcast episode, we discuss the big 3 questions surrounding Netflix in Q3 and beyond: expectations for its ad business, the impact of Netflix House, a new deal with Spotify, or something else? Join Senior Director of Podcasts and host, Marcus Johnson, Senior Analyst, Ross Benes, and Senior Editor of Briefings, Daniel Konstantinovic. Listen everywhere and watch on YouTube and Spotify. To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram

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23:49

The Digital Lives and Lifestyles of Everyone in the...

Behind the Numbers: an EMARKETER Podcast ·

2025/10/31

On today’s podcast episode, we discuss how much TV streaming is really going on around the world, in which countries radio is holding its own, and short-form video’s place in the social media world. Join Senior Director of Podcasts and host, Marcus Johnson, Principal Analyst, Paul Briggs, Vice President of Research, Jennifer Pearson, and Chief Insight Officer at GWI, Jason Mander. Listen everywhere and watch on YouTube and Spotify.Reports mentioned in this

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30:01

The Unofficial Most Interesting Retailers List...

Behind the Numbers: an EMARKETER Podcast ·

2025/10/29

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of October. Each month, host Suzy Davidkhanian, Arielle Feger, Becky Schilling, and Emmy Liederman (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's

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20:17

“Everyone Watches The WNBA” — How Women’s Sports Are...

Behind the Numbers: an EMARKETER Podcast ·

2025/10/27

On today’s podcast episode, we discuss how WNBA viewership did the year after the ‘Caitlin Clark Effect’ hit the league, what social media will do to full-game viewership growth, and what advertisers should be paying attention to most amidst this surge in women’s sports. Join Senior Director of Podcasts and host, Marcus Johnson, and Analysts Marisa Jones and Paola Flores-Marquez. Listen everywhere and watch on YouTube and Spotify.To learn more about our research and get access to PRO+ go

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21:32

Is ChatGPT the Next Operating System? What That Means...

Behind the Numbers: an EMARKETER Podcast ·

2025/10/24

On today’s podcast episode, we discuss what OpenAI as the next big operating system maker looks like, how they might make money from this, which integrated apps will become most popular inside ChatGPT, and how this potential super app could impact consumer AI devices. Join Senior Director of Podcasts and host, Marcus Johnson, Analyst, Grace Harmon, and Principal Analyst, Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.To learn more about our research and get access to PRO+, go to

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24:35

Building Brands That Stand Out In A World That Never...

Behind the Numbers: an EMARKETER Podcast ·

2025/10/22

In this podcast episode, we discuss how do you decide when to lead with data versus when to trust your team’s creative instinct, how your brand can stand out on social media, how shopper expectations changed, and more. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, Chief Content Officer at The Lead, Sonal Gandhi, and SVP of Marketing at Lulu’s, Patrick Buchanan.To learn more about our research and get access to PRO+, go

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36:24

The Other Side of Loyalty That Most Brands Miss with...

Behind the Numbers: an EMARKETER Podcast ·

2025/10/20

On today’s podcast episode, we discuss what it means to have an authentic relationship with your customer, the benefits of collaborating on loyalty, and how to make folks feel like they are getting the most out of their rewards app. Join our conversation with analyst and guest host, Arielle Feger, GM of CPG Partnerships at Fetch Rewards, Carmen Gonzalez-Meister, and Director of Category and Ecommerce Strategy at Nestlé, Nicole Lesinski. Listen everywhere you find podcasts and watch on YouTube and

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25:17

Digital Lessons 2025 — The Triopoly’s Power, the...

Behind the Numbers: an EMARKETER Podcast ·

2025/10/17

On today’s podcast episode, we discuss how digital has changed in 2025: why the digital ad triopoly (Google, Meta, and Amazon) are losing influence, how YouTube is still under valued, how AI search behavior is changing, and more. Join Senior Director of Podcasts and host, Marcus Johnson, VP of Global Content Operations, Eleni Digalaki, and Principal Analyst, Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.To learn more about our research and get access to PRO+, go to

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28:34

‘Instant Checkout’: How ChatGPT Could Redefine Online...

Behind the Numbers: an EMARKETER Podcast ·

2025/10/15

On today’s podcast episode, we discuss how much of a splash ChatGPT’s new ‘Instant Checkout’ is likely to make, what kinds of things people are most likely to use it to buy, and if Amazon and Google can offer compelling alternatives. Join Senior Director of Podcasts and guest host, Marcus Johnson, and Senior Analysts, Carina Lamb (formerly Perkins) and Zak Stambor. To learn more about our research and get access to PRO+ go to EMARKETER.com Follow us on Instagram at:

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21:38

The New American Dream: How Brands Are Aligning with...

Behind the Numbers: an EMARKETER Podcast ·

2025/10/14

In today’s episode, we talk about whether the “American Dream” is less achievable, or just different, how this new economic reality has reshaped consumer behavior, and how brands are marketing aspiration differently. Join the discussion with host and Head of Business Development, Rob Rubin, Senior Director of Briefings, Jeremy Goldman, and Analyst, Paola Flores-Marquez. To learn more about our research and get access to PRO+ go to EMARKETER.com Follow us on Instagram at:

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20:47

How Much Traditional Media Still Matters: Last...

Behind the Numbers: an EMARKETER Podcast ·

2025/10/13

On today’s podcast episode, we discuss how linear TV ad dollars are still managing to outweigh CTV ad dollars, what’s primarily responsible for driving growth in out-of-home ad spending this year, and if some new high-profile print media initiatives can stem the print ad spend bleeding. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Analyst, Ross Benes, and Senior Forecasting Analyst, Zach Goldner. Listen everywhere and watch on YouTube and Spotify. To learn more about our

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21:37

Gen Z’s Social Media Shuffle: Why 83% Are Turning the...

Behind the Numbers: an EMARKETER Podcast ·

2025/10/10

On today’s podcast episode, we discuss how Gen Zers are trying to limit their social media use, which platforms they are moving to (and away from), and where they are engaging with social creators offline. Join Senior Director of Podcasts and host, Marcus Johnson, Analyst, Paola Florez-Marquez, and Senior Analyst, Minda Smiley. Listen everywhere and watch on YouTube and Spotify.Report mentioned in this episode: https://content-na1.emarketer.com/gen-z-social-media-usage-2025 To learn more about

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23:43

How Primark US is Going From Hidden Gem to Household...

Behind the Numbers: an EMARKETER Podcast ·

2025/10/08

In this podcast episode, we discuss how Primark’s US and UK customers see the brand differently, what’s kept the retailer relevant as price pressures have intensified competition, and why its famously store-first strategy is working so well. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Senior Analyst, Carina Perkins, and Head of US Marketing for Primark, Rene Federico. To learn more about our research and get access to PRO+ go to EMARKETER.com Follow

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21:03

The AI Ad Dilemma: Consumer Trust, Controversial Ads,...

Behind the Numbers: an EMARKETER Podcast ·

2025/10/06

On today’s podcast episode, we discuss the moving target that is consumers’ perception of using AI in advertising, how marketers feel about the technology, and the share of ad buying that is likely to be delegated to AI. Join Senior Director of Podcasts and host, Marcus Johnson, Analyst, Marisa Jones, and Senior Analyst, Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at:

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19:46

How Marketers Use AI at Work: Skills, Stigma, and the...

Behind the Numbers: an EMARKETER Podcast ·

2025/10/03

On today’s podcast episode, we discuss what folks are prioritizing when it comes to upskilling in AI, the stigma of using the technology at work, and which part of the “Using AI at Work” conversation needs more attention. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Editor, Lisa Haiss, and Analyst, Grace Harmon. Listen everywhere and watch on YouTube and Spotify. To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at:

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18:43

How (Not) to Rebrand | Reimagining Retail

Behind the Numbers: an EMARKETER Podcast ·

2025/10/01

In this podcast episode, we discuss rebrands: how much consumers notice them, how important of an ingredient nostalgia is, and how to successfully execute one. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Senior Analyst, Zak Stambor, and Analyst, Rachel Wolff. To learn more about our research and get access to PRO+ go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:

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33:07

From Idea to Impact: GoodRx’s ‘Savings Wrangler’ and...

Behind the Numbers: an EMARKETER Podcast ·

2025/09/29

On today’s podcast episode, we discuss how “The Savings Wrangler” campaign was dreamt up, how GoodRx will measure its success, and what new spaces the medication savings company is moving into. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Analysts, Rajiv Leventhal and Beth Snyder Bulik, and Chief Marketing Officer at GoodRx, Ryan Sullivan. Listen everywhere and watch on YouTube and Spotify. To learn more about our research and get access to PRO+, go to EMARKETER.com Follow

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33:46

What If? A Billionaire Bought CNN or CNBC, Pepsi Was...

Behind the Numbers: an EMARKETER Podcast ·

2025/09/26

On today’s podcast episode, we discuss more ‘very specific, but highly unlikely’ predictions for the end of 2025 and start of 2026. If a major US news organization like CNN or CNBC will soon get acquired by a billionaire, why Pepsi could split into separate snack and beverage businesses, and the road to full funnel, hyper relevant connected car ads. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Forecasting, Oscar Orozco, and Vice Presidents of Content, Suzy

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458 results

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