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PODCAST

The PricePlow Podcast

Supplement Industry Thought Leaders

The PricePlow Podcast is the premiere supplement industry podcast, co-hosted by Mike and Ben. We interview various sports nutrition professionals, athletes, and researchers, and entrepeneurs to advance knowledge in active and sports nutrition. As a supplement-centric platform, most of our episodes revolve around sports nutrition supplements and performance enhancement, but we won’t limit our guests to that! Videos, write-ups, and citations can be found at the accompanying blog posts on

health & fitness nutrition

All Episodes

42:26

#041: Dan Lourenço #2 - The State of Supplements in...

The PricePlow Podcast ·

2021/02/05

In February of 2021, Dan Lourenco, co-founder and CEO of Ghost Lifestyle, jumped back on the PricePlow Podcast. Hot off the heels of episode #035, where he discussed updates to Ghost Energy, this was a far different episode talking about one thing only: supplements in esports, also known as “gaming supplements”. Dan gives a world of credit to G-FUEL, the “OG” gaming supplement, but talks about the difference with Ghost Gamer, which uses the clinically-studied nootropic gaming ingredient, NooLVL from

en-US

29:02

#040: Greg Helton - Nutra Innovations' New President

The PricePlow Podcast ·

2021/02/02

Meet Greg Helton, the new President of Nutra Innovations, a manufacturer-backed supplement company with some powerful products that Greg’s been chartered to rebrand and rebuild from the ground up! In this episode, we hear about Greg’s background, where he talks about his 8+ year history in the sports supplement industry. In college, he worked with various brands as a freelancer, and then became the Chief Marketing Officer of MuscleSport. There, he was in charge of the entire family of brands (which

en-US

1:00:20

#039: Kenton Engel - Are Supplement Industry...

The PricePlow Podcast ·

2021/01/28

Join Kenton Engel as he jumps on the PricePlow Podcast to discuss some of the demographics of the supplement industry, and how they may be holding the sports nutrition industry back from what it’s truly capable of: Check out our interview with Kenton below: https://www.youtube.com/watch?v=9_3zi2PNA1M Or see the audio feeds on the PricePlow Podcast: In this episode, Kenton gives his opinion about the supplement industry’s limit on funding, innovation, and growth due to our relation to the

en-US

21:31

#038: Shaun Clarida - The "Giant Killer" Wins 212 Mr....

The PricePlow Podcast ·

2021/01/18

On January 15th, 2021, Ben spoke with the new 212 Mr. Olympia and NutraBio athlete, Shaun “Giant Killer” Clarida. In just under 25 minutes, they cover various topics, such as: Shaun’s history in bodybuilding How Shaun became a professional bodybuilder Shaun’s relationship with his coach, Matt Jansen, and John “Mountain Dog” Meadows Diet Training Supplementation How Shaun overcame the naysayers to become the 2020 212 Mr. Olympia …and more. The best part is how Shaun loved the process the entire way

en-US

3:58:48

#037: The 2020 Supplement Industry Awards

The PricePlow Podcast ·

2021/01/11

In late December 2020, Team PricePlow connected to record our 2020 Supplement Industry Awards. You can listen to a one long podcast (subscribe to the PricePlow Podcast using the links below) or watch each separate video on YouTube below. Enjoy and congratulations to all companies that were discussed! 2020 Supplement Industry Recap It goes without saying that 2020 was a wild year. But what did that mean for the supplement industry? What brands (and stores) were best-positioned, and which ones

en-US

1:40:55

#036: Guerrilla Chemist #2 - Chemix's New 2020 and...

The PricePlow Podcast ·

2021/01/06

On New Year’s Eve, Mike and Ben spoke with The Guerrilla Chemist (TGC), the co-founder and CEO of Chemix Lifestyle, who specializes in formulations and product development. As discussed in our first podcast episode with The Guerrilla Chemist, TGC is a bona-fide chemist and one of the most well-respected formulators in the industry due to his intensive background in education. With a Masters of Science in both organic and biochemistry from the University of Central Florida and Georgia Tech, TGC is

en-US

1:07:33

#035: Dan Lourenço & Ryan Hughes - Ghost Lifestyle...

The PricePlow Podcast ·

2020/12/21

In December of 2020, we got the chance to speak with Dan Lourenco and Ryan Hughes, co-founders of Ghost. In just over an hour, they covered several interesting topics, including: Ghost Energy launch Ghost Energy V2 (new packaging, formula, and flavor!) Ghost 2020 recap (how Ghost overcame several obstacles to make 2020 the best year yet) Ghost 2020 stats How Ghost values partnerships even during times of hardships What the future of sports nutrition retail may look like Ghost’s plans for 2021 (V2

en-US

1:17:06

#034: Shawn Wells #6 | Mitochondrial Health -...

The PricePlow Podcast ·

2020/11/07

When looking for an additional boost in energy, we often turn to stimulants and other supplements to provide a jolt. While this usually does the trick temporarily, how often do we take a step back and ask why we needed the kickstart to begin with? Maybe the previous night’s sleep wasn’t great, or a tough week at work or in the gym have left us feeling drained. What if the cause runs deeper than situational circumstances, though? What if, biologically, the body isn’t efficiently producing the energy

en-US

24:57

#033: Ben Hartman - Morphogen Nutrition

The PricePlow Podcast ·

2020/06/30

In June of 2020, PricePlow interviewed Ben Hartman of Morphogen Nutrition. They discuss Ben and Morphogen’s background, the insane formulations in their arsenal, the lack of studies on interactions between ingredients, the future of Morphogen, and more! Meet Ben Hartman of Morphogen Nutrition! https://www.youtube.com/watch?v=G4zD6AQsdBQ

en-US

20:55

#032: Shawn Wells #5 | MCT Oil (Medium Chain...

The PricePlow Podcast ·

2020/03/30

Lifestyle, training, and diet are the three overarching umbrellas that affect our health and fitness goals, and figuring out how to best balance them is unique from person to person. For instance, someone trying to lose body fat trains differently, eats differently, and goes about their day differently than a powerlifter on a strength cycle. But central in almost any fitness plan is nutrition. Although needs shift from person to person, eating nutrient-dense foods full of essential minerals, fats,

en-US

27:45

#031: Dr. Kaleb Redden - Kaged Muscle's Team Doctor

The PricePlow Podcast ·

2020/03/22

In late 2019, Mike and Ben interviewed Dr. Kaleb Redden, an orthopedic surgeon who is also Kaged Muscle‘s team doctor! As someone who can repair spines, enhance strength, and help you get big, it’s no wonder why Kris Gethin brought him on the team. Welcome Dr. Kaleb Redden to Team Kaged Muscle! https://www.youtube.com/watch?v=ihCK6ZJKNCg

en-US

15:17

#030: Mike Yewdell - BEAM: A Brand with a Message

The PricePlow Podcast ·

2020/03/02

Are you ready to Be Amazing? Michael Yewdell is. And once you hear his story, you’ll want to join the amazing movement. Every year, countless supplement companies launch, seemingly popping up out of thin air. Some stick around, few flourish, but many vanish back into the thin air where they came from. What’s the difference between these winners and losers? Purpose. Too many new brands have no true purpose, direction, or meaning. They follow the industry trends to a tee, use cookie-cutter formulas,

en-US

1:26:08

#029: PricePlow's 2019 Supplement Industry Awards

The PricePlow Podcast ·

2020/01/27

In December of 2019, Mike and Ben got together to discuss the 2019 Supplement Industry Awards. This followed our end of 2019 catch-up podcast. The categories and winners listed: 2019 Product of the Year (Non-Supplement) – SteelFit Steel Releaf 2019 Brand of the Year – Ghost Lifestyle Brand to Watch in 2020 – Glaxon 2019 Flavor System of the Year – Alpha Lion Grapermelon and Ghost Legend Limited Edition Strawberry Daiquiri 2019 Supplement of the Year – NutraBio Alpha EAA Videos 2019 Product of the

en-US

1:11:56

#028: Shawn Wells #4 - Berberine - The Best Glucose...

The PricePlow Podcast ·

2020/01/27

The most appealing beauty of the supplement industry is its ability to innovate. While most formulas are not groundbreaking revelations, every once in awhile, we’re hit with something that completely redefines the industry. Berberine, a unique plant alkaloid that has been shown to improve the body’s response to insulin — to the point of working better than some pharmaceutical drugs — is one such exciting compound. This alkaloid has displayed some impressive abilities, specifically in the realm of

en-US

56:31

#027: The 2020 ABH Scandal - Brent Laffey (Armada...

The PricePlow Podcast ·

2020/01/21

Many consumers quickly glance at the label on a dietary supplement, blindly purchase it, and never question where it was made or if whatâs listed on the label is actually in the bottle. But what if you donât even know what youâre buying? Has the product been tested to meet label claims, where is it manufactured, and how pure really is it? Regardless of the myths that surround the supplement industry of ânot being regulated by the FDAâ, this news story will change your mind. Because this

en-US

1:34:56

#026: 2019 Supplement Industry Recap

The PricePlow Podcast ·

2019/12/18

In December of 2019, Ben visited Mike in Texas to film some videos to recap the year. But first, they sat down to catch up on their personal lives and recapped 2019 in the supplement industry. Ben and Mike Catch Up and Recap 2019 in the Supplement Industry https://www.youtube.com/watch?v=y6Wu9N3FIdg

en-US

38:16

#025 - Joseph Mencel (Massive Joe's) - 2019...

The PricePlow Podcast ·

2019/11/26

On October 22nd, 2019 Australia’s TGA released “Consultation: Proposed clarification that certain sports supplements are therapeutic goods”, a document outlining proposed amendments to the Therapeutic Goods Act 1989. This proposed amendment would make most supplements under the regulation of the TGA, similar to the FDA’s drug office in the USA. We sat down with Joseph Mencel of Massive Joe’s to hear his thoughts. As a major importer, distributor, retailer, and someone with a legal background in

en-US

52:56

#024: Shawn Wells #3 | BAIBA (β-Aminoisobutyric Acid)...

The PricePlow Podcast ·

2019/11/13

We’re always on the lookout for supplement ingredients that could be the “Next Big Thing”, and it’s very possible we just found one for dieters. Its name is BAIBA (pronounced “BAY-buh”), and it may be able to mimic certain fat-burning processes that occur in your body when exercising – even when you’re not working out! Of course, we never suggest avoiding exercise, but research published in 2014 definitely got our attention, which is why we originally wrote this article in 2015. Four years later, we

en-US

1:01:40

#023: John Meadows Tells All | Granite Supplements at...

The PricePlow Podcast ·

2019/09/26

In September of 2019 at the annual Mr. Olympia convention, Ben and Mike interviewed one of our favorite sports nutrition and bodybuilding experts – John Meadows of Granite Supplements. This bodybuilder, former banker, business founder, and family man lets us in on some of the cutting practices used back in the day, his thoughts of the importance of sleep, how to bulk, and much more. At the end of this interview, he alludes to the new Granite Supplements Protein, and it’s as good as he said it would

en-US

1:31:05

#022: Mike and Ben Catch Up

The PricePlow Podcast ·

2019/07/23

In July of 2019, Ben visited Mike in Texas to film some content. But first they sat down, stimmed up with their favorite caffeine sources, and caught up on the industry and where they’ve been. Ben and Mike Catch Up | July 2019 https://www.youtube.com/watch?v=wNdTQ0ayhF0 Timestamps: :45 catch up on life (7:15) – Ben’s training

en-US

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