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PODCAST

Remarkable Content with Ian Faison

Caspian Studios, Ian Faison

Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneously Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.

business marketing

All Episodes

00:36:02

Vanderpump Rules: B2B Marketing Lessons from the...

Remarkable Content with Ian Faison ·

2023/08/09

Your employees have untapped star potential. Think about it.We all love a little drama, some hot gossip, some spilt tea. And it happens in the office just as much as it happens in a high-end restaurant. We’re not saying you should stir it up for the sake of creating content, but it’s the personalities, interpersonal relationships, and social politics that attract an audience. And you aren’t tapping into that audience. Not yet.If someone were to say, “Want to watch a show about waiters at a fancy

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00:40:08

Speed: B2B Marketing Lessons on Blissfully Simple...

Remarkable Content with Ian Faison ·

2023/07/27

Can you sum up your marketing message in three words? (And would customers “get” it?)Like, can you write it in plain language—just a few words that would make sense to your audience? Because if you - the B2B marketer - get it, your audience will too, right? Maybe not.On this episode of Remarkable, we’re learning from the 90s classic movie Speed about keeping it simple. The movie can literally be summed up in three words: “Bomb on bus.” It’s a blissfully simple premise that rocked viewers, made Keanu

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00:37:48

Nike: B2B Marketing Lessons from Lauren Fleshman’s...

Remarkable Content with Ian Faison ·

2023/07/20

We’re willing to bet that you’re working on a new B2B campaign and require some new inspiration.Because all B2B tech ads look and sound the same. They just melt into one shapeless, forgettable jumble of fingers typing and screens scrolling. But we see you plodding along in the B2B marketing marathon of sameness, and we’re throwing you some jet-boosted sneakers.On this episode of Remarkable, we’re daring you to do the exact opposite of your competitors, to outsource the authenticity of your brand

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00:38:27

Love Island: B2B Marketing Lessons from the UK Hit...

Remarkable Content with Ian Faison ·

2023/07/13

Marketing is generally a one-way conversation. You tell your audience what to buy, period, end of story. But what if we could change that dynamic and actually give our audience some control over our campaigns?You might argue that you already listen to the voice of the customer through surveys and testimonials. But have you ever really used their feedback to make a game-changing decision in your business? Well, today's the day we flip the script and let the audience take charge.On this episode of

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00:02:05

Welcome to Season 3 of Remarkable!

Remarkable Content with Ian Faison ·

2023/06/14

The Remarkable team is hard at work on Season 3. And hold on tight because it’s gonna be a good one. This upcoming season, we’re taking B2B marketing lessons from the likes of Mad Men, Survivor, the 90s Keanu Reeves classic, Speed, and much, much more. And we’re doing it all with the help of new guests every episode! We’ll be speaking with marketers from companies like G2, ClickUp, ActiveCampaign and ZoomInfo. And through their expert lens, we’re giving you - the B2B marketer - tips, tricks and

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00:35:56

The Mandalorian: How to Foster Internal Cohesion for...

Remarkable Content with Ian Faison ·

2023/05/10

Imagine your marketing team working on a project with clear guidelines. They know what their end goal is. Everyone’s executing their role, communicating seamlessly, and meeting deadlines. The result? Marketing perfection. This could be you, after you listen to this.We’ve all experienced the frustration of working on a project where expectations and roles aren’t clear. Some people put in more effort than others, work is sloppy, deadlines are missed. There’s an imbalance that makes getting any work

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00:30:06

Vrbo: How to Position Your Brand To Advertise What...

Remarkable Content with Ian Faison ·

2023/05/04

If you feel like you’re struggling to differentiate your company from a sea saturated with similar brands, this is the episode for you. You want to market your brand to make it pop, yet it can feel overwhelming trying to nail down a winning idea for your next campaign. That’s because out of 100 factors, you might have 99 in common with your competitors. But that one factor that your competitors don't have, THAT is the one you market. On this episode of Remarkable, we’re relaxing to the soft,

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00:22:11

Corporate Bro: How To Use Satire in Your Marketing

Remarkable Content with Ian Faison ·

2023/04/26

We don’t have to convince you, a B2B marketer, that S.A.D. (Sales Are Dope). You live, breathe, and dream in analytics, KPI’s, and conversion rates. You count impressions in your dreams instead of sheep. But you may actually be taking yourself too seriously. It’s time to have some fun with your work and use satire in your marketing. The irony, sarcasm, and parody of satire in your content, hits your target audience hard, and differentiates your content from the sea of corporate handshake stock

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00:26:31

You Suck at Cooking: How To Embrace Your Mistakes in...

Remarkable Content with Ian Faison ·

2023/04/20

You - yes you - as a B2B marketer are trained to be PERFECT. You’re a well-oiled machine hell bent on accuracy, precision, and aesthetics. Chances are you might not like what we have to say in this episode: sometimes it pays to be imperfect. That’s right! We want you to embrace your mistakes.Mistakes are part of the marketing process. Everybody makes them! It’s time to accept your mistakes and be transparent about them. Your audience will be attracted to your authenticity, and you’ll have an edge

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00:33:16

Jaz Zapp: How To Use Nostalgia in Your B2B Marketing

Remarkable Content with Ian Faison ·

2023/04/12

B2B ads can feel pretty soulless. But if you’re pulling your hair out and struggling to connect emotionally with your audience, never fear. We have the key to build a deep emotional connection with your audience instantly. That key is NOSTALGIA. Take your audience on a trip down memory lane, and they’ll associate your company with something from the past that they already know and love. It’s a winning tactic that taps into feelings of familiarity, comfort, trust, and security. And on top of that,

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00:34:51

Monty Python and the Holy Grail: How to Embrace Your...

Remarkable Content with Ian Faison ·

2023/04/05

Your marketing budget is limited. It might even be bare bones. And, believe it or not, that could be a really good thing for you.Here’s the thing about limitations: they inspire creativity. Limited resources force you to figure out how to take advantage of what you have in order to create the most impact. When you lean into those choices, you can create something stylistically unique and compelling – and become the stuff marketing legends (and Remarkable episodes) are made of.On this episode of

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00:40:04

Succession: How to Make Cool S*** When You Have Bad...

Remarkable Content with Ian Faison ·

2023/03/27

Marketing is already pretty difficult. But when you can’t get buy-in from your boss, it becomes near-impossible. So what happens when you have a bad boss who doesn’t understand what you’re doing? Well, you have to learn to communicate with them. You have to learn to market to them.This week, we’re looking at HBO’s “Succession.” Its main character, Logan Roy, is about as bad of a boss as it gets. His toxic leadership drives a cruel culture of power, hunger, and cold-blooded backstabbing. But whether

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00:46:06

Ryan Reynolds: How to Make Your CEO Your Spokesperson

Remarkable Content with Ian Faison ·

2023/03/16

Humanizing your brand is one of the most difficult challenges in marketing.But there’s a proven solution to getting people to associate your business with more than just its logo: a spokesperson.A spokesperson is the voice and face of your company. It can’t just be anybody. You need someone with a trusted voice. Someone who can speak about your product with authenticity. Someone who can talk to your customers in the language they use. And it doesn’t have if that someone is a little charming,

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00:32:39

Ted Lasso: How to Use Surprise and Delight in Your...

Remarkable Content with Ian Faison ·

2023/03/08

What do the best marketers and coaches have in common? It’s not an emphasis on wins and losses.They’re good listeners.If you want to make an impact on your audience, you’ve got to get to know them and engage with them. And today, we’re taking hints from one of the best listeners out there: Ted Lasso himself. We’re coaching you on social listening and incorporating creative details into your UX. Forget about trying to sell to your audience for a minute. We realize this is counterintuitive for

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00:37:09

Schitt’s Creek: How to Write Relatable Characters...

Remarkable Content with Ian Faison ·

2023/02/22

It’s easy to think of the people in your ad as characters that exist in those 15 seconds alone. But you can create a stronger bond with your brand by focusing on what those characters are like outside those fifteen seconds. But creating multi-dimensional characters is easier said than done. This week, we’re taking a page out of “Schitt’s Creek.” We’re exploring the roles of relationships, flaws, and real-life experiences in relatable character building for your B2B marketing.About “Schitt’s

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00:29:15

Marvel’s Iron Man: Why Sharing Your Company’s Origin...

Remarkable Content with Ian Faison ·

2023/02/14

Marketers are always focused on what’s next. We’re constantly planning the next campaign, predicting trends, and conducting research. Always onward! But there’s a critical piece of content from the past that you’re probably overlooking: your company’s origin story. It’s a powerful tool you can leverage to detail your company’s mission and align customers with your values to get deeper buy-in and drive sales.This week, we’re taking inspiration from the origin story that launched an entire cinematic

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00:28:11

Pixar's Up: Show, Don't Tell Your B2B Marketing Message

Remarkable Content with Ian Faison ·

2023/02/01

So many marketers use dialogue as a crutch. They spell out what their product is, how their audience could benefit from it, and wrap things up with a run-of-the-mill CTA.But you don’t need dialogue to make a powerful B2B marketing campaign. In fact, you might not need words at all.This week, we’re looking at the iconic opening montage from Pixar’s “Up.” The “Married Life” scene tells the story of the film’s main character, Carl’s marriage to his childhood sweetheart, Ellie. We follow them from youth

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00:29:25

Hemingway's 6-Word Story: Tips on Using Word Economy...

Remarkable Content with Ian Faison ·

2023/01/18

Your audience doesn’t have time to read a novel. Say more with less. You want the text in your campaign to impact viewers, so that it stays with them. So that they think about it later. So that they’re sure to talk about it with their team. So that they’ll buy what you’re selling.And what better Man-of-Few-Words to learn from than Ernest Hemingway. He is the master of the short, impactful phrase. Today, we’re talking about the legendary six-word story that Hemingway supposedly wrote: “For sale, baby

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00:25:58

Slumdog Millionaire: How to Use Circular Storytelling...

Remarkable Content with Ian Faison ·

2023/01/09

If your marketing team keeps talking in circles about what to do next with your B2B marketing initiatives, then we have an idea for you. Stop talking in circles and start telling stories in circles. That’s right – circles. Stick with us here. Hollywood has a tried-and-true method for hooking your audience from the first frame: circular storytelling. If you can leverage this technique effectively, your marketing content can stand out from the crowd – no matter if it’s a case study, a white paper, or

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00:25:42

Only Murders in the Building: Incorporating a Touch...

Remarkable Content with Ian Faison ·

2022/12/21

Do you think of your customers as simple consumers of your brand? If so, you’re missing out on the opportunity to turn them into diehard brand ambassadors. The key to inspiring impassioned brand loyalty is simple: engage your customers more deeply. Get them talking about your brand. Get them asking questions. And what better way to get your customers engaged than to instill a little mystery in your content?In this episode, we’re looking at the award-winning hit series Only Murders in the Building

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