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PODCAST

The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)

Mat Siltala & Dave Rohrer

The Digital Marketing Podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.

business management & marketing

All Episodes

20:14

E40 – Link Building is NOT Dead

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/03/11

Link Building is NOT Dead (Gary from Google said So!) At Pubcon Austin in 2018 Gary Illyes said this: "Links and mentions on trustworthy sites were just mentioned by @methode for quality raters. #Pubcon this mean link building is not dead?" which spurred the idea to finally dig into link building. The guys take that idea and run with it by digging into some ways that you SHOULD build links and some ways that you should AVOID as well. So if you are stuck thinking of ways to build some links or

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22:16

E39 – Digital Knowledge Manager

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/03/04

Digital Knowledge Manager Recently Mat attended Pubcon Austin and from it came the idea for this episode. The topic was introduced by Duane Forrester (his Twitter and LinkedIn) at Pubcon Austin and could be a future job role option for those that do SEO so says Mr. Mat & Duane. So what is a Digital Knowledge Manager? We suggest you listen or catch Duane giving the full talk at a conference somewhere near you. The short version is that a Digital Knowledge Managers have to have 5 main

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22:32

E38 – Pros & Cons of Buying Likes, Followers, and Links

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/02/25

Pros & Cons of Buying Likes, Followers, and Links In this episode the guys dig into the pros and cons of buying followers on Twitter, likes and fans on Facebook, and links to improve SEO. Basically they walk through some of the pros and cons to think about before you try and take a shortcut. By the end of the episode the conversation digs into Negative SEO and Negative Marketing. From negative reviews on Google for a business that hasn't even opened and much more. With the rise of influencers and

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21:05

E37 – How to Talk to Speakers at a Conference

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/02/18

How to Talk to Strangers at a Conference In this episode Mat & Dave dig into "best practices" for when and how to approach speakers at a conference. Many of the tips could also be applied for talking to anyone at a networking event, meetup or anywhere at a conference as well though. In Episode 6 we covered What is the Long Term Value of Networking (Events) and in Episode 19 we dug into Surviving & Conquering Pubcon which both should also help you get value from networking events and conferences

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19:26

E36 – Should Business Owners Build Their Own Website?

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/02/11

Should Business Owners Build their Own Website? While both Wix and Squarespace had commercials during the Big Game, this episode doesnt focus on them specifically but more on the idea that a business owner (SMB, Midsize or Enterprise) should be the one to personally be building a website. So while it is very possible that Mr. Reeves built the site listen to the full episode to get some reasons why it might not be the best way to go (long term). Super Bowl 2018 Commercial | Make It With Keanu

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22:48

E35 – Visual Content Trends for 2018

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/02/04

Visual Content Trends for 2018 As we really get into 2018 we wanted to talk about Visual Content trends popular in 2017 and what to expect in 2018. Mat is the man for this topic as talks almost monthly somewhere in the world on the topic and Avalaunch produces a ton of visual content for clients. So what are they seeing from clients? What is working? What is popular or going to be popular? While the guys cover more than this, here is what you can expect to hear about in this

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24:20

E34 – SEO Changes to Make and Rock It

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/01/28

Things to do for SEO First in 2018 There are always things that can be done on and off a site to improve SEO but to get the new year started (2018) we wanted to give you a few important things to focus on. Honestly these items are likely things that any person in SEO has likely been suggesting for the past few years but that is all the more reason for you to make sure you are doing these things. Mat's Bonus Item: Be the solution. Answer questions that people ask with some type of content. Make

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22:11

E33 – Setting Business Goals for a New Year

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/01/23

Setting Business Goals for a New Year The TL/DL version of what we talked about is this: What is Your Elevator Pitch? What is Your Mission Statement? Who Gets Involed with Setting Goals? Who is in and When do You have Strategy Sessions? For those still reading - awesome! The list of items is the main points we covered from the angle of a 40 person business, a small 2-5 person business and someone doing their solo thing. While it isnt the most fun thing to do (so says Dave) but it is

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36:22

E32 -What Skills do College Grads Need to be a...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/01/15

What Skills do College Grads Need to be a Digital Marketer? This episode was quickly put together after seeing a great question by Scott Cowley on Twitter (Thanks for being a guest on such short notice Scott!). The thread on Twitter is great so if you are a student or looking to jump into Digital Marketing or change jobs in 2018 we recommend you dig into it. We also think the conversation with Scott on this episode is great for students looking at Digital Marketing or those looking at their first

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23:37

E31 – PPC vs. SEO With Guest Kenny Hyder

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/01/07

PPC vs. SEO Kenny Hyder joins the show again and talks about a recent Pubcon session where he "debated" PPC (or Paid) vs. SEO. The discussion quickly digs into what PPC or Paid is and how it isnt just Google AdWords or Bing Ads but it is so much more (Twitter, LinkedIn, Facebook, etc.). After a bit of a debate between the guys they wrap up the show with some examples of how to leverage SEO to help PPC/Paid and how to leverage PPC/Paid to help SEO. Episode 31 Mentioned Tools & Resources SEO vs

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25:47

E30 – Favorite Marketing(ish) Related Books of 2017

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/12/18

Business of Digital's Fave Marketing(ish) Books of 2017 In a bit of a departure from the normal topics the guys dig into some books they read in 2017. Dave and Mat both agree on UnBranding but also both bring some other great book ideas for anyone looking for ideas of what to read in 2018. So if you read something new or old this past year and really enjoyed it let us know. Either leave a comment below or ping us on Twitter as we both are always looking for ideas on what to read next. The 2017

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25:58

E29 – Best Content Marketing Examples of 2017

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/12/11

Best Content Marketing Examples of 2017 In this episode the guys take the idea of what they did in a past Pubcon session and bring it to life for the podcast. In this short version they focus on taking you through a series of great examples of content marketing they came across in 2017. The guys cover some examples that cost brands nothing more than creativity, some that take advantage of news and one that leverages a "bug" or "feature" in Facebook Live. So, get some inspiration for your 2018

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25:22

E28 – What is Affiliate Marketing & Google Local...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/12/06

What is Affiliate Marketing & Google Home Services 101 This week the guys are happy to welcome Kenny Hyder to talk Affiliate Marketing, Affiliate Summit West (Las Vegas) and Google Local Service Ads. If you are new to affiliate marketing or looking to work with them we touch on those topics. The episode really ends up diving into how even an SEO like Kenny Hyder looks at all opportunities (and so should you and your business) to look at the best ways to drive your lead and sales volume. For

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18:44

E27 – Getting Value from Office Parties & Events

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/11/27

Getting Value from Office Parties & Events Mat gives some great examples on team and company outings that can reward but also bring people together from beyond your company walls. Dave digs into some past team events that helped bridge the gap between teams and in one case pitted departments against eachother for the fun (but competitive) Office Olympics. So if you are thinking of creative ways to mix it up for your team, reward some of your top people or just some different ways to throw an

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23:58

E26 – Social Media Customer Service

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/11/13

Social Media Customer Service This episode is a story filled one from start to finish. Dave gets the party started with his long lost love for Pepsi and Mat wraps things up with a great story around the stained glass that you see below. And in the middle they dig into how and why you should pay attention to Social Media not only for news updates but to catch people reaching out to your and your competitors. So if you are on the fence about spending time monitoring review sites and social media

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28:12

E25 – Optimizing Pinterest Pins

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/11/07

Optimizing Pinterest Pins This one is all Mat! The guys talk Pinterest and cover topics from optimizing your site for Pinterest to optimizing the pins themselves. Mat has a ton of experience and was a very early pinner (his wife is still a bit upset it took him so long to get her an invite). So if you run an ecommerce site or anything that could be visual we suggest you give a listen and take a look at Pinterest for your business. Quick Stats: A pin takes 3.5 months to get 50% of its total

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21:15

E24 – UnPodcasting Your Podcast

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/10/30

UnPodcasting Your Podcast Alison Stratten joins the guys again this week to talk about chasing shiny objects and why you SHOULDN'T! Mat also points out that he and Dave are currently chasing the "podcast" shiny object and discusses with Alison how and when they got started with her podcast (and a bit about how this podcast got started as well). The conversation then digs into the types of podcasts (guest driven vs. host driven) and the breaking of "rules" when it comes to podcasting. So if you are

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22:05

E23 – Unique Ways to Do Keyword Research

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/10/23

Unique Ways to Do Keyword Research Digital Marketers have been doing keyword research for years now and the guys thought it was time to also try and cover the topic. From why keyword research is important for SEO and PPC and digging into the intent of keywords and just what that means. The guys of course also list off a ton of tools (free, trial and paid) that you can leverage for your own keyword research. So if you are listening we highly recommend that you hit the website and get the list - it

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22:50

E22 – UnMarketing Your Marketing With Alison Stratten

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/10/17

UnMarketing Your Marketing With Alison Stratten Alison Stratten of UnMarketing visits the show this week to talk about brand stories, brand lessons and the idea of UnMarketing Your Marketing. This episode touches heavily on Branding and the idea of Unbranding (Alison's new book with 100 examples of brand stories and 100 brand lessons that can help businesses to brace themselves and grow their companies). So get ready to get out of the tactics and trenches for 20 minutes and think big picture with

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21:48

E21 – Social Media and When Not to Newsjack

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/10/10

When Newsjacking on Social Media (or Marketing) Goes Badly An image on 9/11 and a conversation in a Facebook group spurs a topic and conversation for the guys. The guys dig a bit into news jacking and give some tips on ways to not get blasted on social media for a "fail". Listen and learn about how to setup a support and checkpoint system and some ideas on how to prevent such "fails" from happening at your business and in front of your prospects and clients. If nothing else, follow Dave Snyder's

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