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PODCAST

Top Secrets of Marketing & Sales

The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing social media, the MVPs of Marketing and Sales and much more. From mindset to marketing and prospecting to podcasting, the Top Secrets podcast helps B2B and B2C entrepreneurs, professionals and salespeople

business marketing

All Episodes

6:22

Your Next 100K in Promo Sales

Top Secrets of Marketing & Sales ·

2022/11/15

Hi, I'm David Blaise and over the past few days, I've been sharing some resources designed to help professionals in the promotional products industry to achieve some of the financial goals that are important to them, including your next 100K in promo sales. Last week, I released a free ebook entitled How to Make $100,000 Every Month in Promotional Product Sales. To some people, that sounds like a lot of money. To others, particularly those who've already achieved it, it might sound just like

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16:25

How to Compete with Internet Sellers

Top Secrets of Marketing & Sales ·

2022/11/01

I think for people who are looking to compete with internet sellers, one of the things they can do is say, "Yeah, you know, now anybody can set up a website. Anybody can say anything they want. But what if something goes wrong? Who are you going to talk to? You know, if you and I are working together, if there's a problem, I'm going to be the one to handle it. Do you know who'd be handling it on the other end?" David: Hi, and welcome to the podcast. In today's episode, cohost Jay McFarland and I

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16:07

More is Never the Solution to Too Much

Top Secrets of Marketing & Sales ·

2022/10/25

If you recognize that more is never the solution to too much, then you can really start to think about what actually has to be done? What could potentially be eliminated so that I can focus my time and attention on the most important things that are actually going to move the needle for myself and my business? David: Hi and welcome to the podcast. In today's episode, cohost Jay McFarland and I will be discussing the topic more is never the solution to too much. Welcome back, Jay. Jay: Thank you

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16:29

Initiating First Contact with a New Prospect

Top Secrets of Marketing & Sales ·

2022/10/18

I think just the idea of initiating first contact versus cold call is a lot more exciting. It's a lot less intimidating in most cases. I started using that phrase after I saw an old Star Trek movie where they referred to first contact as being your first contact with an alien species. And I just thought, wow, that has a lot of correlations with sales. Where you're approaching somebody and you really don't know what you're getting into. Strange new worlds and all that sort of thing.... David: Hi

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16:06

Overcoming Call Reluctance: Beyond “Shut Up and Make...

Top Secrets of Marketing & Sales ·

2022/10/11

I would say the number one thing that helped me the most with overcoming call reluctance is when I realized the people who are likely to yell or scream or be angry or be obnoxious or belligerent, they're not the people we're doing it for. We are doing it for the needles in the haystack. We're doing it to find that perfect-fit customer that needs what we have to offer, and who was waiting for someone like us to come along. David: Hi, and welcome to the podcast. In today's episode, cohost Jay

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14:05

Uncovering Customer Needs in Sales

Top Secrets of Marketing & Sales ·

2022/10/04

Uncovering customer needs is critical. Essentially, Maslow's hierarchy of needs implies that when one need is satisfied, another one is likely to pop up. Once I've got this satisfied, then I'm going to be working on this, and then I'm going to be working on this. It's human nature. So if you recognize the fact that the needs are constantly going to be changing and you adopt a policy of constant requalification with your people -- staying in touch, building that relationship, and finding out what

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13:43

How to Monetize Your Sales Pipeline

Top Secrets of Marketing & Sales ·

2022/09/27

To monetize your sales pipeline, you need to fill it, prioritize it and tackle it. This whole idea of knowing what to do and not doing it, is rampant. It seems ridiculous. It's like, well, who would do that? And the answer is nearly everybody does it. And none of us do it on purpose, but we all, to some extent, end up doing it. David: Hi, and welcome to the podcast. In today's episode, cohost Jay McFarland and I will be discussing how to monetize your sales pipeline. Welcome back, Jay. Jay:

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15:15

Sales, Profit and Personal Income

Top Secrets of Marketing & Sales ·

2022/09/20

Money is always flowing in one direction or another. And in a business, it needs to flow in from the customers. It needs to flow through to the employees and to the suppliers and to everybody who is providing you with services. And there needs to be something left over at the end to take home. And when you're able to make those things happen consistently, everybody's just better off. David: Hi, and welcome to the podcast. In today's episode, cohost Jay McFarland, and I will be discussing sales,

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15:17

The Antidote to Brute Force Selling

Top Secrets of Marketing & Sales ·

2022/09/13

Brute force selling usually comes about when someone feels like they have to sell their product or service, regardless of the needs, wants, or desires of their prospect. The antidote comes from better understanding, relationship building, and effective qualification. David: Hi, and welcome to the podcast. In today's episode, cohost Jay McFarland, and I will be discussing the idea of brute force selling. Welcome, Jay. Jay: Hey, thank you so much, David. I know we've talked about a lot of

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14:36

Capturing Leads Online to Grow Your Sales and Profit

Top Secrets of Marketing & Sales ·

2022/09/06

When we talk about capturing leads online, we're referring to lures and lead magazines. It could be a free report. It could be a cheat sheet. It could be some sort of checklist, something that they request, they download. It would be offered on your website. And ideally, you would have some sort of sequential autoresponder connected to the back end. So that the minute they enter their information, it's processed by the system, and the thing they requested is sent out to the email address they

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14:03

Is Customer Service Dead?

Top Secrets of Marketing & Sales ·

2022/08/30

Technology can either help customer service a whole lot, or it can harm it a whole lot, depending on how it's used. It's like a weapon. You can use a knife to cut a steak, or you can use a knife to hurt somebody. And I think the technology is being used the same ways, where they're trying to save themselves time and energy and effort. And they're forgetting the fact that there are other human beings on the other end of that technology. David: Hi, and welcome to the podcast. In today's episode,

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13:46

Being Profitable, Even with Higher Costs

Top Secrets of Marketing & Sales ·

2022/08/23

Being profitable is important, even with higher costs. Generally small and medium-sized businesses want to hang onto their staff. We want to keep our people. We recognize that we’ve got responsibilities to people other than ourselves. What I’ve been seeing though in the news lately, is that a lot of larger companies see this stuff coming and they’re like, okay, we’re cutting costs. We’re laying off 10% of our workforce, that sort of thing. So it’s different, depending on the size of your

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11:08

Increasing Order Size & Frequency

Top Secrets of Marketing & Sales ·

2022/08/16

If you don't think increasing order size and frequency is important, consider the alternative. Small orders and one-time clients can kill a business. You can spend an enormous amount of time tracking down one small order. And if you do a lot of that with a lot of different people, you can be busy, busy, busy, all day long, but not generating the revenue you need to sustain, let alone grow your business. David: Hi, and welcome to the podcast. In today's episode, cohost Jay McFarland, and I will be

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8:37

Creating Explosive Growth in Your Business

Top Secrets of Marketing & Sales ·

2022/08/09

Why is it that some businesses take off like a rocket while others can languish for months or years without creating explosive growth? Why do some businesses plateau at a certain level and struggle to break through, while others are able to grow consistently? In my experience, it boils down to three things we'll discuss in this podcast. Recently, I was reminded of a story about how Chinese bamboo trees grow very slowly underground, for years, completely unseen. The people who plant these trees

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15:59

Ruling Your Territory to Grow Your Business

Top Secrets of Marketing & Sales ·

2022/08/02

It's not like, well, there's just one method for ruling your territory. But the one thing that is critical to all of it, is identifying your area. Identifying your territory. Focusing in on it and making sure that you become a known commodity in that area. So that people have the opportunity to choose you. David: Hi, and welcome to the podcast in today's episode, cohost Jay McFarland, and I will be discussing the idea of ruling your territory. Welcome back, Jay. Jay: Yeah. Thank you, David

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14:54

Maintaining Focus to Improve Results

Top Secrets of Marketing & Sales ·

2022/07/26

Anybody who's been in sales has probably been in a situation where you've been in a room with someone and you're looking at them and you're having a conversation with them. And they're looking around the room. They're looking at things. People are buzzing them on the phone. They're like, "excuse me." They're taking the call and you're sitting there and you're thinking, "why am I here? Why am I doing this?" So other people's focus or lack of focus will give you a really good idea of where you stand

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13:03

Building Your Business Proactively

Top Secrets of Marketing & Sales ·

2022/07/19

All of the things that we're talking about, go to the idea of building your business proactively. From the standpoint of a business owner, how am I going to do this in a way that will actually work? From the standpoint of an employee, how can I get that stuff done? It requires coordination. But more than anything else, I think it requires this proactivity that we're talking about. David: Hi and welcome to the podcast. In today's episode, cohost Jay McFarland and I will be discussing the idea of

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15:34

Getting Past Your Sales Plateau

Top Secrets of Marketing & Sales ·

2022/07/12

Particularly in the early stages, you can do more of what you're doing to get past a sales plateau. But generally, at some point, we hit a plateau that is created by the fact that we can't run any faster. We can't do any more by ourselves. So we either need to implement new procedures and new processes, we need to get some help, or something needs to change fundamentally in the business, in order to get us to that next level. David: Hi, and welcome to the podcast. In today's episode, cohost Jay

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14:02

Reactivating Your Client Base

Top Secrets of Marketing & Sales ·

2022/07/05

Reactivating your client base is easier when you create a community. This is overlooked by a lot of business people. If you're interested in keeping your clients engaged and interacting, then by creating a community where you can interact with them on an ongoing basis, and they can, in some cases, interact with each other, it creates more of a bond than they would likely have with somebody if they're just doing more of a transactional type of thing. David: Hi, and welcome to the podcast. In

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13:02

Protecting Yourself from Recession

Top Secrets of Marketing & Sales ·

2022/06/28

Protecting yourself from recession isn't always easy. You've probably been through a recession or two in your time. And so for people who haven't done this, it's not fun. It's not an exciting time. But I think the first thing that leap to mind for me is not to panic because for a lot of people, that's the go-to strategy, and not necessarily the best one. And you recognize that, okay, things might be different here. Just as they were during the pandemic. They're different, but it doesn't mean that

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193 results

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