x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Top Secrets of Marketing & Sales

The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing social media, the MVPs of Marketing and Sales and much more. From mindset to marketing and prospecting to podcasting, the Top Secrets podcast helps B2B and B2C entrepreneurs, professionals and salespeople

business marketing

All Episodes

14:53

First Contact with a New Prospect

Top Secrets of Marketing & Sales ·

2025/12/23

What is your first contact with a new prospect? Another good question to ask yourself is how does that first contact happen? And is it proactive on my part?David: Hi, and welcome to the podcast. In today’s episode, co-host Jay McFarland and I will be discussing your first contact with a new prospect. Welcome back, Jay. Jay: Hey, it’s good to be with you again. David. When you say first contact, I always think about Star Trek with their first contact with the aliens, and I feel like

en-US

13:10

The Trouble with Targeting in Business

Top Secrets of Marketing & Sales ·

2025/12/16

The trouble with targeting in business is that a lot of people don’t do it well. It reminds me of that line from one of the Godfather movies where Michael Corleone says something along the lines of, “if history has taught us nothing else, it’s that you can get to anybody.” Right? And that is now true in terms of advertising. You can get to anybody, but what is the cost? David: Hi, and welcome to the podcast. In today’s episode, co-host Jay McFarland and I discuss the

en-US

15:34

Breaking Through Your Sales Plateau

Top Secrets of Marketing & Sales ·

2025/12/09

Particularly in the early stages, breaking through your sales plateau may just mean doing more of what you’re doing. But generally, at some point, we hit a plateau that is created by the fact that we can’t run any faster. We can’t do any more by ourselves. So we either need to implement new procedures and new processes, we need to get some help, or something needs to change fundamentally in the business in order to get us to that next level. Identifying the Real Causes of a Sales

en-US

20:38

The AI Approach to Multiply Your Sales: Part 4

Top Secrets of Marketing & Sales ·

2025/12/02

David: Hi, and welcome to the podcast. In today’s episode, co host Jay McFarland and I will continue our discussion about the AI Approach to Multiply Your Sales. This is part four in our series, and today we’ll be talking about learning, segmenting, and the Three Ds. Welcome back, Jay.Jay: Hey, thank you so much, David. I really, really enjoyed this. I know I’ve said that in previous podcasts, but it’s true. After each one, I’ve gone into my own business and I’m like, okay,

en-US

13:36

The AI Approach to Multiply Your Sales: Part 3

Top Secrets of Marketing & Sales ·

2025/11/25

David: Hi, and welcome to the podcast. In today's episode, co-host Jay McFarland and I will continue our discussion about the AI Approach to Multiply Your Sales. This is episode three in our series, and it's about upselling, sales funnels, and your CRM.David: Welcome back, Jay. Jay: Thank you, David. This has been fascinating for me as I look at what AI recommends. And even just apply some of those basics to my own business but also realizing that these are kind of general, and figuring out

en-US

14:36

The AI Approach to Multiply Your Sales: Part 2

Top Secrets of Marketing & Sales ·

2025/11/18

Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be continuing our discussion on the AI approach to multiply your sales. This is part two in our series, and today we'll be discussing service, referrals, and content marketing.David: Welcome back, Jay. Jay: Thank you so much, David. I'm really enjoying this discussion about AI because I think we've already established there are some great tools and resources with AI, but it's not exactly to the point where it

en-US

13:57

The AI Approach to Multiply Your Sales: Part 1

Top Secrets of Marketing & Sales ·

2025/11/11

Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will discuss the AI Approach to Multiply Your Sales. This is the first in a multiple part series, and we'll start off with targeting, communication, and reach.David: Welcome back, Jay. Jay: Hey, David, it's great to be with you. I'm really excited about this series because I think a lot of people shy away from AI. Or they're getting into it and they're hearing a lot of the things that it can do, but they're not sure

en-US

16:12

Want to Multiply Money in Your Business?

Top Secrets of Marketing & Sales ·

2025/11/04

If you want to multiply money in your business, it means you have to figure out the very specific steps that you need to take in order to make that happen.David: Hi and welcome to the podcast. In today's episode, co host Jay McFarland and I will discuss the topic, Can You Multiply Money? Welcome back, Jay. Jay: Hey David, of course you can. I have a tree in my backyard. Money grows on it and I just have to water it every year. What else do I need? David: Nice. No, that's great. You got a money

en-US

7:28

How to Create Explosive Growth in Your Business, Part 2

Top Secrets of Marketing & Sales ·

2025/10/28

I got a lot of great feedback from last week's episode on how to create explosive growth in your business. So today I'd like to expand on that topic a bit and start laying out the steps to make it happen.If you're serious about creating explosive growth in your business, let's start by discussing where that sort of growth begins. It's not in your marketing, not yet. It's not in your sales scripts. That comes later. And it's definitely not in whatever new shiny object comes flying across your

en-US

8:37

How to Create Explosive Growth in Your Business

Top Secrets of Marketing & Sales ·

2025/10/21

Want to create explosive growth in your business? If so, consider this: Why is it that some businesses take off like a rocket while others can languish for months or years without getting the traction they need to grow?Why do some businesses plateau at a certain level and struggle to break through, while others are able to grow consistently? In my experience, it boils down to three things we'll discuss in this episode. Recently, I was reminded of a story about how Chinese bamboo trees grow

en-US

11:06

Turn Focus into Profit by Growing Sales

Top Secrets of Marketing & Sales ·

2025/10/14

To turn focus into profit, consider this. Your focus determines the level of profit that you generate. Because the people you meet, the conversations you have, all of that flows from your focus.So when you focus on those activities, the likelihood of increasing your profit increases dramatically. David: Hi and welcome back. In today's episode, co-host Kevin Rosenquist and I discuss How to Turn Focus into Profit. Welcome back, Kevin. Kevin: It's great to be here. Thanks for having me, David

en-US

12:21

The What, Why, When & How of Your Business

Top Secrets of Marketing & Sales ·

2025/10/07

The success of your business is always determined by the what, why, when & how. What are you doing? Why are you doing it? When are you doing it? And How? If you don't have the desire to help your clients, if it's all about you making money, or if it's all about you accomplishing a personal result for yourself, and you don't have enough care or consideration for the person you're selling to, I think it's going to be hard to be successful long term.David: Hi, and welcome back. In today’s episode,

en-US

14:36

Choose Your Business Partners & Colleagues Wisely

Top Secrets of Marketing & Sales ·

2025/09/30

It's important, no matter who you're partnering with, from a business standpoint, from an employee standpoint, from a VA standpoint. Whoever you choose as your business partners and colleagues have to have the skills that you lack, if you want to be able to accomplish the things that you need to get done.David: Hi. Welcome back. In today's episode, co-host Kevin Rosenquist and I discuss the topic of choosing business partners wisely. Welcome back, Kevin. Kevin: It's good to be here. David. I'm

en-US

14:23

How to Get from Ideas to Actions and Systems

Top Secrets of Marketing & Sales ·

2025/09/23

We'll basically help you to look at where you are now and where you're looking to be in terms of getting something from ideas to actions and systems. Because without those three levels and without prioritizing it correctly, you can spend a lot of time, invest a lot of effort, and not get to the results you're looking for.David: Hi, and welcome back. In today's episode, co-host Kevin Rosenquist and I discuss the topic of ideas, actions, and systems. Welcome back, Kevin. Kevin: Good to see you,

en-US

16:12

Let Ideal Clients Know You’re Alive

Top Secrets of Marketing & Sales ·

2025/09/16

We're going to interact with people who are not ideal clients. But salespeople have trouble when they're afraid to disqualify a prospect. To say, okay, I'm no longer going to follow up with this person.I've always viewed it a little like the game musical chairs that you played as a kid? You have a certain number of people going around, and a certain number of chairs. When the music stops, everybody scrambles to get a chair. If you don't have a chair, you're out, right? I view prospecting that way

en-US

14:26

Effective Sales Follow-Up: How Much is Too Much?

Top Secrets of Marketing & Sales ·

2025/09/09

When we talk about the idea of effective sales follow-up, what does that mean? It’s effective in terms of making sure that we’re on the same page with the person, making sure that our conversations are moving forward, making sure that their questions are being answered, and ultimately getting to a decision.Are we going forward with this? Are we not? And if so, when is that going to happen? David: Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be discussing

en-US

12:54

Creating Desire in Sales: It’s All About Them

Top Secrets of Marketing & Sales ·

2025/09/02

If you want to create desire in sales, it has to be about them. Their wants, their needs. The things that they're looking to accomplish from the relationship, because that's where all their desire comes from. David: Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will discuss creating desire with your communication in sales. Welcome back, Jay. Jay: Hey, David. It's great to be here, as always. read this title and I've been thinking about it, but I'd love to hear

en-US

4:56

Helping The Zero Accountability Salesperson

Top Secrets of Marketing & Sales ·

2025/08/27

Last week's discussion about The Zero Accountability Salesperson seemed to resonate with a lot of people. And the biggest questions I got were related to how to fix this. How can I help myself and/or my salespeople to be more conscious of the actions we need to take, and to take those actions on a consistent basis?Hi and welcome back. In our last episode, we touched on a lot of important points related to what I would call The Zero Accountability Salesperson Culture: Most businesses don’t

en-US

14:01

The Zero Accountability Salesperson

Top Secrets of Marketing & Sales ·

2025/08/20

The zero accountability salesperson is at a big disadvantage. Selling is all about being able to produce. And the only way you're able to produce is if whoever is doing the selling has some level of accountability, whether it's to themselves or to a sales manager, or to your spouse, whoever it is, right?If you get home from work, and you didn't sell anything as a salesperson, you might get in more trouble at home than you got in at work. So accountability is always big. David: Hi, and welcome

en-US

12:57

Your Biggest Bottleneck to Sales

Top Secrets of Marketing & Sales ·

2025/08/12

There's always going to be a bottleneck in sales. There's always going to be something that is not working as smoothly or as ideally as it could or should. And our job is to constantly identify, what is it now? What is it today? Now that I got this other thing fixed, what's the new thing that's slowing us down?David: Hi, and welcome back. In today's episode, co-host Kevin Rosenquist and I discuss your biggest bottleneck to sales. Welcome back Kevin. Kevin: Great to see you, David. And this is

en-US

190 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...