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PODCAST

Top Secrets of Marketing & Sales

The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing social media, the MVPs of Marketing and Sales and much more. From mindset to marketing and prospecting to podcasting, the Top Secrets podcast helps B2B and B2C entrepreneurs, professionals and salespeople

business marketing

All Episodes

7:28

How to Create Explosive Growth in Your Business, Part 2

Top Secrets of Marketing & Sales ·

2025/10/28

I got a lot of great feedback from last week's episode on how to create explosive growth in your business. So today I'd like to expand on that topic a bit and start laying out the steps to make it happen.If you're serious about creating explosive growth in your business, let's start by discussing where that sort of growth begins. It's not in your marketing, not yet. It's not in your sales scripts. That comes later. And it's definitely not in whatever new shiny object comes flying across your

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8:37

How to Create Explosive Growth in Your Business

Top Secrets of Marketing & Sales ·

2025/10/21

Want to create explosive growth in your business? If so, consider this: Why is it that some businesses take off like a rocket while others can languish for months or years without getting the traction they need to grow?Why do some businesses plateau at a certain level and struggle to break through, while others are able to grow consistently? In my experience, it boils down to three things we'll discuss in this episode. Recently, I was reminded of a story about how Chinese bamboo trees grow

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11:06

Turn Focus into Profit by Growing Sales

Top Secrets of Marketing & Sales ·

2025/10/14

To turn focus into profit, consider this. Your focus determines the level of profit that you generate. Because the people you meet, the conversations you have, all of that flows from your focus.So when you focus on those activities, the likelihood of increasing your profit increases dramatically. David: Hi and welcome back. In today's episode, co-host Kevin Rosenquist and I discuss How to Turn Focus into Profit. Welcome back, Kevin. Kevin: It's great to be here. Thanks for having me, David

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12:21

The What, Why, When & How of Your Business

Top Secrets of Marketing & Sales ·

2025/10/07

The success of your business is always determined by the what, why, when & how. What are you doing? Why are you doing it? When are you doing it? And How? If you don't have the desire to help your clients, if it's all about you making money, or if it's all about you accomplishing a personal result for yourself, and you don't have enough care or consideration for the person you're selling to, I think it's going to be hard to be successful long term.David: Hi, and welcome back. In today’s episode,

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14:36

Choose Your Business Partners & Colleagues Wisely

Top Secrets of Marketing & Sales ·

2025/09/30

It's important, no matter who you're partnering with, from a business standpoint, from an employee standpoint, from a VA standpoint. Whoever you choose as your business partners and colleagues have to have the skills that you lack, if you want to be able to accomplish the things that you need to get done.David: Hi. Welcome back. In today's episode, co-host Kevin Rosenquist and I discuss the topic of choosing business partners wisely. Welcome back, Kevin. Kevin: It's good to be here. David. I'm

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14:23

How to Get from Ideas to Actions and Systems

Top Secrets of Marketing & Sales ·

2025/09/23

We'll basically help you to look at where you are now and where you're looking to be in terms of getting something from ideas to actions and systems. Because without those three levels and without prioritizing it correctly, you can spend a lot of time, invest a lot of effort, and not get to the results you're looking for.David: Hi, and welcome back. In today's episode, co-host Kevin Rosenquist and I discuss the topic of ideas, actions, and systems. Welcome back, Kevin. Kevin: Good to see you,

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16:12

Let Ideal Clients Know You’re Alive

Top Secrets of Marketing & Sales ·

2025/09/16

We're going to interact with people who are not ideal clients. But salespeople have trouble when they're afraid to disqualify a prospect. To say, okay, I'm no longer going to follow up with this person.I've always viewed it a little like the game musical chairs that you played as a kid? You have a certain number of people going around, and a certain number of chairs. When the music stops, everybody scrambles to get a chair. If you don't have a chair, you're out, right? I view prospecting that way

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14:26

Effective Sales Follow-Up: How Much is Too Much?

Top Secrets of Marketing & Sales ·

2025/09/09

When we talk about the idea of effective sales follow-up, what does that mean? It’s effective in terms of making sure that we’re on the same page with the person, making sure that our conversations are moving forward, making sure that their questions are being answered, and ultimately getting to a decision.Are we going forward with this? Are we not? And if so, when is that going to happen? David: Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be discussing

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12:54

Creating Desire in Sales: It’s All About Them

Top Secrets of Marketing & Sales ·

2025/09/02

If you want to create desire in sales, it has to be about them. Their wants, their needs. The things that they're looking to accomplish from the relationship, because that's where all their desire comes from. David: Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will discuss creating desire with your communication in sales. Welcome back, Jay. Jay: Hey, David. It's great to be here, as always. read this title and I've been thinking about it, but I'd love to hear

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4:56

Helping The Zero Accountability Salesperson

Top Secrets of Marketing & Sales ·

2025/08/27

Last week's discussion about The Zero Accountability Salesperson seemed to resonate with a lot of people. And the biggest questions I got were related to how to fix this. How can I help myself and/or my salespeople to be more conscious of the actions we need to take, and to take those actions on a consistent basis?Hi and welcome back. In our last episode, we touched on a lot of important points related to what I would call The Zero Accountability Salesperson Culture: Most businesses don’t

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14:01

The Zero Accountability Salesperson

Top Secrets of Marketing & Sales ·

2025/08/20

The zero accountability salesperson is at a big disadvantage. Selling is all about being able to produce. And the only way you're able to produce is if whoever is doing the selling has some level of accountability, whether it's to themselves or to a sales manager, or to your spouse, whoever it is, right?If you get home from work, and you didn't sell anything as a salesperson, you might get in more trouble at home than you got in at work. So accountability is always big. David: Hi, and welcome

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12:57

Your Biggest Bottleneck to Sales

Top Secrets of Marketing & Sales ·

2025/08/12

There's always going to be a bottleneck in sales. There's always going to be something that is not working as smoothly or as ideally as it could or should. And our job is to constantly identify, what is it now? What is it today? Now that I got this other thing fixed, what's the new thing that's slowing us down?David: Hi, and welcome back. In today's episode, co-host Kevin Rosenquist and I discuss your biggest bottleneck to sales. Welcome back Kevin. Kevin: Great to see you, David. And this is

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13:24

Transforming the Leverage Points in Your Business

Top Secrets of Marketing & Sales ·

2025/07/29

It's one of those nuances that when you're transforming the leverage points in your business, the prequalification follow up is different than the post qualification follow up, but they are both very important leverage points. David: Hi. Welcome back in today's episode, cohost. Kevin Rosenquist and I discuss transforming the leverage points in your business. Welcome back, Kevin. Kevin: Hey, David. Great to see you. I'm excited to find out what you mean by this. So can you just start by sort of

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1:10

How Printers & Promo Product Distributors Dominate Fast

Top Secrets of Marketing & Sales ·

2025/07/22

Here's a quick message for printers and promo product distributors who would like to grow their businesses and dominate their markets starting in as little as 22 minutes a day.If you own a such a business, even if it's a small one, that may sound impossible to you, but give me just 45 seconds and I'll explain why it's not. First, it never occurs to most business owners in our industry that they could dominate their market. For that reason, they never even try. Instead, they set small goals and

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12:27

The Lead Quality Matrix: A Simple Grid to Grow Your...

Top Secrets of Marketing & Sales ·

2025/07/15

David: Hi, and welcome back to today's episode, co-host Kevin Rosenquist and I discuss the lead quality matrix. Welcome back, Kevin.Kevin: Good to be here. Excited to chat about this, because I don't know what you're talking about. Kevin: So what is this lead quality matrix and why is it important? David: Well, a lot of times in my work with clients, we're talking about leads. "I need more leads" and "I got to get more leads," everybody's always talking about leads, which is very important

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13:26

Getting Referrals Proactively

Top Secrets of Marketing & Sales ·

2025/07/01

When it comes to getting referrals proactively, that's another thing people do as well. They think they have to wait until they have already sold something and the client is happy. And that's not the case. I mean, when you're talking about asking about referrals, you can do that at any stage, and at every stage, I mean, ask always, right? Why not?David: Hi, and welcome back. In today's episode, co-host Kevin Rosenquist and I discuss the topic of getting referrals proactively. Welcome back,

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13:33

Tariffs Aren’t the Problem. Here’s Why…

Top Secrets of Marketing & Sales ·

2025/06/24

Here's why tariffs aren't the problem. Because there's always someone who's buying. Sometimes it's harder to find them. Sometimes it's easier to find them. So if, as a result of tariffs or anything else, it's going to be harder to find people, we understand that. But it doesn't mean that business is over and it doesn't mean that we can just sit and stew, because that just doesn't work.David: Hi. Welcome back. In today's episode, co-host Kevin Rosenquist, and I'll be discussing the fact that

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5:28

Why Clients Shop Your Ideas — and How to Fix It

Top Secrets of Marketing & Sales ·

2025/06/10

It’s no fun when clients shop your ideas. If you ever came up with a brilliant idea for a promotion, only to have a prospect think it over, say they’d get back to you, but then ghost you and buy it from someone cheaper, you know the pain of being the unpaid consultant in the room.Being the brains behind a competitor’s sale is not ideal. You’re the one who did the work, thought it through, created the ideas, sourced the products, and made the recommendations only to have someone else place the

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7:34

Stop Undercharging: Get Paid What You’re Worth

Top Secrets of Marketing & Sales ·

2025/06/03

Want to stop undercharging and get paid what you're worth? In our last episode, we talked about the dangerous disconnect between effort and results. How being busy isn’t the same as being profitable, and why aligning your actions with your outcomes is the only sustainable way to grow.But what happens when you do align your actions… You do deliver real value… And you’re still not making what you feel you're worth? That’s what we’re getting into today. It's a big blind spot related to pricing and

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5:57

Busy Doesn’t Equal Profitable

Top Secrets of Marketing & Sales ·

2025/05/27

Busy doesn't equal profitable. We got a lot of great feedback from our last episode, in which we talked about how many business owners still cling to outdated methods that used to work, but don’t work anymore.We addressed the hard truth that more of the wrong activity won’t fix a broken approach. We looked at the reasons typical performers feel stuck, waiting things out, hoping for a turnaround that may never come… And we pointed out how smart, focused professionals adapt and move forward now,

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182 results

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