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PODCAST

XChateau Wine Podcast

Robert Vernick, Peter Yeung

A podcast delivering wine perspectives ex-chateau. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights. Hosted on Acast. See acast.com/privacy for more information.

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All Episodes

40:51

Cava, Beyond Value w/ Javier Pagés, D.O. Cava

XChateau Wine Podcast ·

2021/04/21

Too often known as just a value sparkling wine, Cava makes some of the world’s finest traditional-method sparkling wines. Ones that Javier Pagés, President of D.O. Cava, would like to see drunk on more occasions, especially with food. Javier gives us an overview of the Cava region, how it builds brand ambassadors across the globe, and how “Cava elevates every meal” on this episode of XChateau. Detailed show notes: Javier’s backgroundStarted as a wine salesperson, including in the US (both East Coast

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37:28

People Want to Know More About Sonoma w/ Michael...

XChateau Wine Podcast ·

2021/04/14

Family-owned, diverse, and artisan are the key messages for Sonoma County wines, according to Michael Haney, Executive Director of Sonoma County Vintners. When people hear about the diversity of Sonoma wines around the world, they want to know more! Michael takes us through the global situation of Sonoma wines, the events they put on, and how their foundation supports the entire Sonoma County community. Listen in for a peek into the diversity of Sonoma and how it markets its wines. Detailed Show

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58:38

Complexifying and Re-mystifying Wine w/ Aaron...

XChateau Wine Podcast ·

2021/04/07

While “cheap and cheerful” might have been an apt description of Australian wine 20 years ago when Yellowtail was the #1 wine brand in the US, “Made our Way” is the new Australian marketing campaign that emphasizes the complexities and innovation of the modern Australian wine industry. Aaron Ridgway, Regional GM of the Americas for Wine Australia, tells us about how they are “complexifying” and “re-mystifying” Australian wine, showcasing the substantial innovation, 100 different grape varieties,

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41:12

Just a Little New York Crazy w/ Sam Filler, NY Wine &...

XChateau Wine Podcast ·

2021/03/31

“You gotta be a little crazy to plant vines in New York,” Sam Filler of the New York Wine & Grape Foundation tells us. Yet, New York is the third-largest wine-producing state after California and Washington. It showcases a diversity of high quality, cool and cold climate wine growing regions, such as the Finger Lakes, Long Island, and Niagara. Sam gives us an overview of wine (and juice grape growing) in New York and tells us about how the foundation supports its members by building the brand of

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48:54

The Quintessential American Wine: Madeira w/...

XChateau Wine Podcast ·

2021/03/24

Used to celebrate the drafting of the US Constitution and the Declaration of Independence, Madeira wines are the ultimate in American wines, though not made in America. Originating from shipping goods from Europe to America and being born from wines traveling that route, it became the most prominent wine in the US pre-prohibition. History, culture, and the wines' versatility benefited their relaunch in the 1990s by Bartholomew Broadbent, Owner of Broadbent Selections, which imports an array of

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43:27

The Hardest Wine Exam in the World w/ Mark de Vere MW

XChateau Wine Podcast ·

2021/03/17

The hardest wine exam in the world, an elite community of >400 wine professionals, and learning how to engage with wine more. All those elements are used to describe the Institute of Masters of Wine and the Master of Wine (“MW”) exam. Mark de Vere MW tells us about how becoming an MW landed him a full-time job in Napa to all the rigors required to pass the MW exam. A must listen to episode for those thinking of applying for the MW program or those who just love learning about challenging wine

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38:39

Building committed students of wine w/ Lisa Airey,...

XChateau Wine Podcast ·

2021/03/10

From its start as a way to build demand for French wines in the US to a global program with 100 approved program providers in 30 countries, the Wine Scholar Guild (“WSG”) is a theory-focused wine education program targeting the “committed students of wine.” Lisa Airey, Education Director of the WSG, tells us about the different levels of the program, instructor online courses, and how the WSG fits into the wine education landscape. This episode is sponsored by Repour, the simple, effective way to

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35:45

Stirring up the Conversation w/ Katie Canfield and...

XChateau Wine Podcast ·

2021/03/03

Bâtonnage, the French word for stirring the lees, is now about stirring up the conversation about women and wine. The Bâtonnage Forum, founded in 2018, is creating a safe space to have difficult conversations about gender inclusivity in the wine world. Katie Canfield and Rebecca Johnson, partners at wine PR agency O’Donnell Lane, are currently carrying the baton for the forum. They tell XChateau about transitioning the forum to virtual, launching a mentorship program, and filing for 501c3

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57:08

Doing the Work of Change w/ Ikimi Dubose, The Roots Fund

XChateau Wine Podcast ·

2021/02/24

Creating inclusivity and change is not changing current structures. It’s about creating new spaces. Ikimi Dubose of The Roots Fund is pushing change for diversity and inclusion of the BIPOC community in wine through passion, accountability, and transparency. She tells us how The Roots Fund is more than scholarships, has been able to change lives, and is expanding its impact with a high school enrichment program, a job board, and a language program. Dynamic only marginally describes Ikimi and The

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41:54

Bringing the Winery to You w/ Judd Wallenbrock,...

XChateau Wine Podcast ·

2021/02/17

Art, comedy, food, movies, performance art, outdoor cabanas, food and wine pairings...are some of the draws that bring people to Charles Krug winery in Napa Valley. President & CEO of C Mondavi & Family (parent company of Charles Krug) Judd Wallenbrock tells us about the history of innovation at Charles Krug and the Mondavi family. As the first winery and first tasting room in Napa Valley, Charles Krug has spearheaded many different elements of hospitality and now drives them virtual. Hear all

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49:10

Even Cooler Than You Think w/ Chris Taranto, Paso...

XChateau Wine Podcast ·

2021/02/10

“Even Cooler Than You Think” and “Where Wine Takes You” sum up not just what the Paso Robles region is about but also the names of marketing campaigns and the Paso Wine Country podcast. Chris Taranto, Communications Director of the Paso Robles Wine Country Alliance, tells us about the diversity, friendliness, and character of the Paso Robles wine region. As well as how they promote and position the region within the state and across the country. From Zinfandel to Rhone blends and weekly zoom

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35:50

The Benefits of a WSET Wine Education w/ Peter Marks...

XChateau Wine Podcast ·

2021/02/03

Educating students about wine is more about the “psychic paycheck” than the monetary one for Peter Marks MW, partner and Vice President of the Napa Valley Wine Academy (“NVWA”), the leading provider of Wine & Spirit Education Trust (“WSET”) courses globally. Peter tells us about the different levels of the WSET (from Level 1 to Diploma), the full costs of wine education, and the benefits. He also discusses the innovations happening with online learning, including sending wine kits out with their

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31:19

Caught between rocks and a wine truck - Foulques...

XChateau Wine Podcast ·

2021/01/27

Historic influences of both France and Germany have shaped the region of Alsace and its wines. Foulques Aulagnon, Export Marketing Manager of Conseil Interprofessionnel des Vins d’Alsace (aka - “CIVA” or “Wines of Alsace”) tells XChateau about how CIVA promotes this small corner of northeast France globally. CIVA takes Alsace global to spread the word about some of the world’s most underappreciated wines, from Wine Trucks to an emphasis on food and wine pairing. This episode is sponsored by

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37:51

Minerality: Loose Rocks or Loose Terminology?

XChateau Wine Podcast ·

2021/01/20

A tasting term, specific elements in the soil and grapes, and even geological elements and rock types; the term minerality in the context of wine has taken up a rather broad usage. Robert and Peter explore a bit of the science, the use of the term as a tasting descriptor, and how the industry has used minerality as a sales tool. Listen to grasp a hold on how the term is used and what it is used for. Detailed show notes: Minerality as a wine term started in the 1980sA tasting term - related to

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49:23

Chasing Counterfeits w/ Maureen Downey, Chai Consulting

XChateau Wine Podcast ·

2021/01/13

From being body checked at a La Paulee tasting to responding to detailed questions from noted wine counterfeiter Hardy Rodenstock, Maureen Downey, CEO of Chai Consulting, tells us about the long road to becoming one of the world’s leading experts in wine fraud. Maureen gives us insight into the global world of wine fraud, what’s being counterfeited now, and how she’s pioneering methods to authenticate wine with The Chai Vault. A must-listen for anybody interested in collecting or investing in

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31:53

Full-Funnel Data w/ Aaron Sherman, SevenFifty

XChateau Wine Podcast ·

2021/01/06

Displacing pen and paper isn’t that easy in the wine world. SevenFifty, an online wine marketplace, has been innovating in the full value chain of wine to bring things online. Starting with distributors, Aaron Sherman, CEO of SevenFifty, tells Robert and Peter about his plans to become a full-funnel sales & marketing platform for the wine world, with solutions for distributors, suppliers, and both on- and off-premise retailers. Aaron digs into how the platform works today and the innovations on

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1:14:31

Hindsight is 2020 w/ Jane Anson, Carlton McCoy, and...

XChateau Wine Podcast ·

2020/12/16

A year that felt like a century...tariffs, the Covid-19 pandemic, massive wildfires, social upheavals for both gender and race...2020 is one for the record books. Carlton McCoy, CEO of Heitz Cellars, and Jane Anson, writer for Decanter Magazine and author of Inside Bordeaux, join Robert and special guest host Charlie Fu (Wine Berserkers moderator) to recap all the twists and turns of 2020. Detailed Show Notes: Wine tariffsAnson - had an immediate impact when they went into place in Nov 2019 on the

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51:27

Fanning the Flames, Understanding Smoke Taint w/ Dr....

XChateau Wine Podcast ·

2020/12/09

With four years of extreme fire season in Northern California, the study and importance of smoke taint is at all-time highs. Leading the charge is Dr. Anita Oberholster of UC Davis, who is collaborating globally to better understand the chemistry of smoke exposure and taint, how to measure it, what to do about it, and how to create new solutions to monitor and manage it. This episode packs everything you’d ever want to know about smoke taint in 50 minutes! Detailed Show Notes: Dr. Oberholster is

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34:41

Dissecting the Price of Luxury Wines

XChateau Wine Podcast ·

2020/12/02

Robert and Peter discuss how luxury wines are priced, delving into the core insights from the Pricing Chapter of Peter’s book, Luxury Wine Marketing. They discuss the luxury wine price segments, the types of luxury wine buyers, and how you need everything to be working right to build a luxury wine brand. “You can’t just stick a label on two-buck chuck and price it at $1,000.” Detailed Show Notes: Luxury Wine Marketing (“LWM”) was published in late 2019Contains industry best practices for how to

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54:42

The dynamic loyalty of fine wine buyers w/ Pauline...

XChateau Wine Podcast ·

2020/11/25

A global think tank, a research and action institute, ARENI Global is dedicated to understanding and sharing knowledge around the world of fine wine. Pauline Vicard, the Co-Founder and Executive Director, shares ARENI’s definition of fine wine and details findings from their research around the fine wine consumer. This includes how millennials are shifting the mindset of all fine wine consumers, how they are loyal to merchants over brands, and the differences between consumers in Hong Kong,

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207 results

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