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PODCAST

The Digital Slice

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

business management

All Episodes

24:33

Episode 57 - Distribute & Monetize Your Videos

The Digital Slice ·

2021/12/30

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Rob Balasabas talk about many things, including Rob's new job at Uscreen, a robust video monetization, and distribution platform. Rob manages the Uscreen Affiliate Program, as well as Uscreen’s Influencer and Brand Partner Relationships. Rob is a content creator at heart and publishes tutorial videos and livestreams on his personal Youtube Channel and social profiles. Listen to

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41:57

Episode 56 - Level Up Your Employee Advocacy Game To...

The Digital Slice ·

2021/03/23

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Jonathan Baldock talk about the importance of employee advocacy, LinkedIn best practices, and more. Jonathan works in an advisory role for SocialHP. With 10 years of experience at LinkedIn, serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, Hershey's, IBM, and more, he is highly skilled in social sharing best practices, social media recruitment, sales, and

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42:46

Episode 55 - Digital Advertising During The Global...

The Digital Slice ·

2021/03/02

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Carrie Gottschalk as they chat about how businesses could be using digital advertising to grow their business during the global pandemic. Carrie talks about whether businesses should be holding back and maintaining the status quo when it comes to digital advertising. And, she talks about what you need to know before you start throwing money at the wall to see if it sticks. Carrie is a highly

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36:48

Episode 54 - Personalized Messaging Is Our Savior

The Digital Slice ·

2021/02/10

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Today’s podcast is a really great discussion I had with Mike Betzer. At the time we recorded the podcast, Mike was Senior VP and General Manager of Khoros. The very next day Mike’s title was changing and there was a planned internal announcement. Public announcements are taking place as we release today’s podcast and Digital Slice listeners are some of the first people to hear this really exciting news. Mike has been

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37:31

Episode 53 - Being A Thrifty Marketer

The Digital Slice ·

2020/10/30

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Vivek Nair as they chat about what it means to be a Thrifty Marketer. Vivek is an experienced marketing executive with a proven track record of setting up successful marketing teams and running programs on tight budgets. After starting his career as a business development executive in 2005, He pivoted and became a marketer in 2006. Vivek says his career can be summed up by the phrase - From

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42:55

Episode 52 - Using Social Media To Grow Your Business...

The Digital Slice ·

2020/07/01

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In today's episode of The Digital Slice Podcast, Brad shares a recording of a virtual presentation he gave at the Resilience 2020 Global Virtual Conference, titled Using Social Media To Grow Your Business During A Crisis. 2020 has been a year of crisis for business owners and marketers alike. Of course, we’ve been devastated by the COVID-19 Coronavirus for most of the year and, more recently, our attention has been

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01:12:43

Episode 51 - What's New In Camtasia 2020?

The Digital Slice ·

2020/06/25

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Gord Isman as they chat about what's new in Camtasia 2020. Gord Isman helps small businesses and entrepreneurs grow their business using online video. Gord has developed a wide variety of video skills in order to be able to help entrepreneurs, small business owners, and YouTubers achieve their video creation goals and solve their content marketing challenges. Gord offers clients both

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43:27

Episode 50 - Busting the Myths, Rumors & Stories of...

The Digital Slice ·

2020/04/30

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Scott Ayres is the current Content Scientist for the Social Media Lab powered by Agorapulse. Scott conducts extensive tests and research to help social media managers and business owners get the most out of their posts, busting myths along the way with SCIENCE! In today’s Digital Slice Podcast we’re doing just that! We're busting the myths, rumors and stories of social media marketing with SCIENCE!

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45:36

Episode 49 - The Psychology Of The Voice

The Digital Slice ·

2020/03/12

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Over the last 30 years, Tracy Goodwin has coached thousands of celebrities, business professionals, entrepreneurs and podcasters around the globe how to find their voice and captivate the room so they inspire others and make a bigger impact with their message. In today’s Digital Slice Podcast we’re talking about how to use your voice to take your business to the next level.

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38:37

Episode 48 - 10X Your ROI in 7-Steps with Jason Weaver

The Digital Slice ·

2019/12/10

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Today’s Digital Slice is an interview with Jason Weaver. Jason is the author of "FIX Marketer, The 7-Step Plan To 10X Marketing R.O.I For Local Businesses." When he’s not writing books, Jason helps people see and take advantage of online marketing real estate."

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46:22

Episode 47 - An Entrepreneur Inside A Dermatologist...

The Digital Slice ·

2019/11/20

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this week's Digital Slice Podcast, Brad speaks with Dr. MaryBeth Parisi, an entrepreneur bursting out from inside a Dermatologist.

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56:47

Episode 46 - Finding Plan B Success with Rajeev Mudumba

The Digital Slice ·

2019/10/30

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Today's episode features Rajeev Mudumba. Rajeev is a seasoned entrepreneur, author, podcaster and strategic Plan B coach with two decades of professional experience.

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50:13

Episode 45 - A Man with Many Talents - Rick Mouzon

The Digital Slice ·

2019/09/30

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Rick Mouzon and Brad chat about wide-ranging topics as Rick is an author, a podcaster, an aspiring voiceover artist and a 40+ year collector of diecast cars.

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57:14

Episode 44 - Youtube Simplified with Dan Currier

The Digital Slice ·

2019/06/11

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Dan Currier and Brad chat about best practices for developing a YouTube channel that will educate and engage viewers and generate revenue for your business. Dan is the owner of Creator Fundamentals and is a genius at simplifying the tools and tactics you need to build a presence on YouTube.

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50:19

Episode 43 - Starting & Executing a Social Media...

The Digital Slice ·

2019/05/14

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Desiree Martinez and Brad chat about best practices for creating your social media marketing strategy. Desiree is known for helping boring businesses stand out online. She shares with listeners her step-by-step plan to help your business take actionable steps toward a successful online marketing plan. Desiree shares her insight to help the everyday business owner get results with their online marketing.

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53:36

Episode 42 - Telling Better Stories Through Brand...

The Digital Slice ·

2019/04/30

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. There are many ways to tell people about your brand. One way is through content marketing. Your brand story serves as your business’ identity, and it is essential as to how people will look at who you are and what you do. You just have to be more in-depth as to what your business can offer to the market, and from there you can create meaningful and worthy content for your audience. Learn more about creating your story

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12:21

Episode 41 - Let's talk about Distracted Driving...

The Digital Slice ·

2019/04/16

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. April is Distracted Driving Awareness Month. So, we’re taking a detour from our usual digital marketing discussion to talk about this incredibly important issue. Take a few minutes to have a listen and then take the pledge! Let’s work to raise awareness and put an end to distracted driving.

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46:07

Episode 40 - Let's Talk About Social Media Marketing...

The Digital Slice ·

2019/04/10

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Social Media Marketing World is an extraordinary huge conference held every year in San Diego and hosted by Social Media Examiner. It is attended by all sorts of individuals but mainly by social media marketers. It is my second time attending the conference this year and it was a blast. Listen while I share my experience and some of the big things I learned.

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25:37

Episode 39 - Giving Customers Too Many Choices Can...

The Digital Slice ·

2019/03/19

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. When you shop, are you more likely to make a purchase if you have more choices? Or, before you buy, do you prefer to narrow down the choices before making a decision? In this episode of the Digital Slice podcast, I take a deep dive into an important sales tactic, and I share a personal story with you.

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26:21

Episode 38 - Let's Start Making Our Marketing Content...

The Digital Slice ·

2019/03/12

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Brad Friedman is the President of The Friedman Group, LLC and the host of The Digital Slice Podcast. Brad is also the host of BRADS.LIVE, a Facebook Live broadcast that occurs every week on The Friedman Group’s Facebook page https://www.facebook.com/TheFriedmanGroup/. In this episode, Brad is talking about how to make your online presence more accessible.

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