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PODCAST

Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you"re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his

leisure video games

All Episodes

52:56

Ep. 276 - The Opportunities and Challenges of...

Indie Game Movement - The podcast about the business... ·

2022/06/28

The idea of providing players with a more immersive in-game experience and beyond is always enticing for players and studios. One way that this can be accomplished is with blockchain games. Today, Luke Willis, a blockchain game consultant calls out the bad reputation blockchain games have and shares his take on how a shift in thinking can provide new ethical opportunities for players and studios. However, these new gains aren’t without their challenges.

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45:33

Ep 275 - Why You Should Consider Other Games as...

Indie Game Movement - The podcast about the business... ·

2022/06/14

While a lot of us in the dev and gaming community might not like the idea of being competitive with each other. The reality of it is, that we’re still in a competitive market. Knowing this, I thought it would be worth sharing some of my thoughts as to why having a mindset of being competitive can help you think in different ways to stand out more, while still improving yourself and being creative in finding ways to improve results for you and others.

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01:01:14

Ep 274 - How to Create Steam Events with Janek Krasoczko

Indie Game Movement - The podcast about the business... ·

2022/05/31

Discoverability is a huge factor when trying to get players to know more about your game and most of us know Steam events can be a big factor in this. However, the number of events you’re generally able to attend can be limiting thus reducing your exposure. Thankfully, we have Janek of Frogsong Studios to explain how you can create your own opportunities and set up your own Steam-themed events to help maximize your discoverability on Steam.

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48:33

Ep 273 - How Core Mechanics Can Make a Marketable Game

Indie Game Movement - The podcast about the business... ·

2022/05/17

Lots of times when we start thinking about the marketability of a game, we can get caught up in so many details that we often forget one of the main elements that require the most attention. And that’s the core mechanic. Today Mustapha and I discuss how the core mechanics of the game not only help build the foundation of the game but help define the player’s experience while making it into a marketable product and address the challenges you may face if this doesn’t happen.

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01:01:00

Ep 272 - Acting on Data Insights and Attribution with...

Indie Game Movement - The podcast about the business... ·

2022/05/03

When you’re marketing your game, there’s lots of information you’ll need to process and understand in order to make the right decisions. However, sometimes it can be a challenge to know what information will help you achieve your main objectives. Thankfully, Oscar Horgervorst of Steam Data Suite shares the importance of how understanding insights and properly attributing the information to results can lead you to make the right decisions for your game’s sales and marketing efforts.

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01:09:17

Ep 271 - How to Tackle TikTok with Eylul Ozekes

Indie Game Movement - The podcast about the business... ·

2022/04/19

Whenever there is a relatively new and different platform that game studios aren’t familiar with, it can be a very daunting task to create a presence, let alone one that will generate results. And for many, that’s TikTok. But despite its differences, TikTok is proving to be an effective platform for creating awareness and results. Thankfully Eylul of Sarepta Studio is here to share her experience with the platform and help navigate its nuances so you have a better idea of how to tackle TikTok.

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44:49

Ep 270 - Why Communication Matters : My GDC in Review

Indie Game Movement - The podcast about the business... ·

2022/04/05

In light of getting back from GDC recently, I figured I would take a moment to share my experience of the conference and the main takeaways I gathered from being a speaker at the event and the common theme I found that seems on top of devs and other businesses minds.

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27:25

Ep. 269 - Identifying Key Elements to a Successful Game

Indie Game Movement - The podcast about the business... ·

2022/03/22

As I prepared for GDC, there was a reddit post that I wanted to call out to about a developer that made $700,000 within the first 4 months of launching their game. I found this interesting so I just wanted to share my own thoughts on what they did, how their game marketing contributed to their and how can this be applied to your own games.

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01:10:09

Ep 268 - Creating Self-Sustainable Communities with...

Indie Game Movement - The podcast about the business... ·

2022/03/08

We all understand the importance a community can have for studios and devs, however, it can still be challenging to maintain and the idea of reaching a point where a community is self-sustaining may seem unlikely. Thankfully, Sam Greszes of Vicarious PR shares his expertise and experience managing all aspects of social media while focusing on sustainable community growth.

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49:17

Ep 267 - Are you learning fast enough from your...

Indie Game Movement - The podcast about the business... ·

2022/02/22

While a majority of us know the importance of , sometimes how fast you can learn from your marketing efforts is just as if not more important than doing the marketing itself. In today’s discussion, I share the importance of why you should take a fast approach with your marketing and ways to go about doing it so you can learn quickly and save yourself from potentially costly mistakes down the road.

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40:00

Ep 266 - Knowing your pain points and solutions with...

Indie Game Movement - The podcast about the business... ·

2022/02/08

Let’s face it, we all have our pain points especially when it comes to indie game marketing. Often times identifying these pain points can be a challenge and working through them can quickly become overwhelming. Thankfully, our guest Mike Gamble of Talenthouse Media Foundry shares his thoughts on these important topics to better identify what areas need attention and determine the right solutions to take action with.

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55:32

Ep 265 - How to create impactful trailers with Derek...

Indie Game Movement - The podcast about the business... ·

2022/01/25

Out of all the content game devs create for their indie game marketing, making a trailer is one of the best ways to tell a story and communicate their game. While effective, making game trailers can be challenging especially when finding ways to create impact for players. Luckily, we’re discussing this with Derek Lieu, an industry game trailer veteran about his experiences on how game trailers can not only set expectations but resonate and create impact for players.

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45:13

Ep 264 Part 2 - Indie Game Marketing - A guide on...

Indie Game Movement - The podcast about the business... ·

2022/01/18

Here's Part 2, a continuation of the last episode that talks about indie game marketing. In this part, we focus on other marketing strategies that can help amplify the top methods discussed in part one. For some, this will serve as a great reference you can pull lots of value from, and for others, it will be a thorough, high-level helpful guide as you embark on your indie game marketing journey. Regardless of your level or where you are on this journey, the strategies discussed here are sure to

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01:07:19

Ep 264 Part 1 - Indie Game Marketing: A guide on...

Indie Game Movement - The podcast about the business... ·

2022/01/17

I wanted to take a different approach with this episode by sharing a recently published guide of mine covering the key areas of indie game marketing. For some, this will serve as a great reference you can pull lots of value from, and for others, it will be a thorough, high-level helpful guide as you embark on your indie game marketing journey. Regardless of your level or where you are on this journey, the strategies discussed here are sure to have you stand out for this year, and many to come!

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38:03

End of Year Special - Best Moments of IGM 2021

Indie Game Movement - The podcast about the business... ·

2021/12/28

We decided it would be great to look back and reflect on our past episodes of 2021 and showcase the moments that resonated with us the most. While all episodes of 2021 are great, we thought these moments would be some of the most impactful ones to apply to the new year! A special thanks to Mustapha for putting this together!

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Ep 108 - Should Indie Devs Discount Their Game?

Indie Game Movement - The podcast about the business... ·

2018/12/10

This episode we're going to do things a little differently and change things up a bit. In light of the holiday season, we thought it would be great to get the team back together share what they have been doing but more importantly discuss whether or not indie devs should discount their game. Andrew, Dicky, Justin and Mustapha are your hosts, and while they all bring up some interesting points...we really only just scratch the surface. We hope you enjoy!

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