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PODCAST

Level Up - From Agent to Entrepreneur

Greg Harrelson - Real Estate Broker, Entrepreneur & Coach

Featuring masterminds with real estate leaders, coaches and influencers PLUS eye-opening strategy sessions with up-and-coming agents. Past guests include Hoss Pratt, Michael Reese, Rick Davidson, Danny Morel, Pat Hiban, Jeff Cohn and many more!

business management

All Episodes

20:10

Hot Markets Cause More Problems than Down Markets

Level Up - From Agent to Entrepreneur ·

2020/02/06

Many agents seem relieved that there hasn’t been a major shift in the market yet, but the truth is, we should be welcoming a down market. Why should we be embracing a potential downturn? What are the pitfalls of a hot market? Is there a way to maintain our results, regardless of the market we’re in? Matt Johnson and I discuss these questions and more on this episode of the show. In a down market, agents wake up fearful and hungrier for success. We have to bring that same energy to a hot market

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31:53

How to Achieve Higher Quality Results From Calling...

Level Up - From Agent to Entrepreneur ·

2020/01/30

To be successful in real estate, we have to get more comfortable with the idea of making cold calls. How often should we be making these calls and how can we better develop our abilities over the phone? Should we be contacting expireds as soon as possible if we want to see results? On this episode, the number one Century 21 Realtor in the world for number of properties sold, Kevin Mills, shares how to cold call more effectively. Don’t start by calling expireds. If you go into that too soon, you

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47:34

How to Become a Local Social Media Rockstar w/Carlos G

Level Up - From Agent to Entrepreneur ·

2020/01/23

As entrepreneurs, social media can be the thing that sets us apart from the competition in the eyes of our potential clients. What are the biggest barriers to posting, and how do we overcome them? How do we build visibility and impact with social media? What tools can we use to put out valuable and relevant content? On this episode, real estate agent and marketing expert, Carlos G, shares how agents can start winning the social media game. Social media doesn’t change the fact that you have to

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35:44

How to Run a Successful Franchise w/Rhyan Finch

Level Up - From Agent to Entrepreneur ·

2020/01/16

There are a lot of moving parts in a franchise business, so it’s important for franchisors to assist their franchisees in any way they can. How can we help our franchisees to see better results, and why is it important to check in with them regularly? Why should we know each individual franchisee’s visions for success? On this episode, author and founder of 1st Class Real Estate, Rhyan Finch, shares how to run a successful franchise business. Measure everything and know your numbers. -Rhyan

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45:57

Spotlight Episode of 2019 - “Century 21 Young Guns on...

Level Up - From Agent to Entrepreneur ·

2020/01/09

As we enter 2020, we decided to take a look back at our show this past year and highlight an episode that we found important and our audience enjoyed. Here’s an episode from this past summer that showcases the drive of some of the young talent in our industry and what it takes to succeed. In today’s world of instant gratification, a lot of people are looking for shortcuts to success. Are there any shortcuts we could be taking? What are the benefits of starting slow- and are there any risks of

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30:43

How to Create a Compelling Value Package For Recruits...

Level Up - From Agent to Entrepreneur ·

2020/01/02

The real estate market is currently in the space between a good market and an inevitable downturn, and this can be a scary time to be a new agent coming into the industry. However, downturns are actually a good time to get into the business. What are the most important skills new agents need to have during this time? How can teams help new agents transition into the industry more smoothly? On this episode, broker/owner Aaron Fox, shares on leadership lessons he learned from coming into the business

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45:40

How to Achieve Self-Mastery w/Adrienne Lally and...

Level Up - From Agent to Entrepreneur ·

2019/12/26

Success starts with us as individuals, so to see great results in our businesses, we have to achieve self-mastery by nurturing ourselves from the inside out. Does our diet impact our productivity levels, and how can exercise affect our performance at work? Could we be jeopardizing our success by not getting enough sleep? On this episode, team leader Adrienne Lally and broker Attilio Leonardi from Team Lally, share how to achieve self-mastery. Your business will only grow to the extent you do, so

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38:50

The Lies Agents Tell Themselves

Level Up - From Agent to Entrepreneur ·

2019/12/19

Often, the thing holding us back as agents are the lies we tell ourselves, whether it be the type of agent we should be, or why we need to stop thinking we’re different from more successful real estate professionals. On this episode, we discuss this mindset and how to change our way of thinking. We have to stop buying into myths. These lies are what we tell ourselves to feel better for not taking the next step and getting out of our comfort zones. -Greg Harrelson Takeaways + Tactics Stop

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27:22

How The "Back to Basics" Approach Is Still Effective...

Level Up - From Agent to Entrepreneur ·

2019/12/12

As agents, we are always hearing about ‘new and improved’ ideas that promise to take our businesses to the next level. However, rather than reinventing the wheel, some ideas are better left as is. How can we go back to the basics and create a business that fits seamlessly into our personalities? Is hustle still important when we level up, and why is it important to network with top producers? On this episode, Realtor at the Levin Rinke Resort Realty team, Christina Leavenworth, shares how she

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38:24

The Biggest Lessons New School Agents Can Learn From...

Level Up - From Agent to Entrepreneur ·

2019/12/05

With all the technology out there and the tools at our disposal, people often think that methods from the 1990s don’t work anymore. But the interesting thing is, a lot of what was done back then still works, and would lead to better results when combined with modern methods and tech. Why are listings key to scaling a real estate business, and how did our guest blend production and running a business? Why is the old school mentality of focus, grind and relationship-building still so powerful today

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44:56

The Power of Specific Goal Setting w/Abe Safa

Level Up - From Agent to Entrepreneur ·

2019/11/27

When most people are asked what their goals are, they are careful not to be specific, but that actually affects our ability to reach them. Why are specific goals more achievable than vague ones? Why is it so important for us to be vulnerable and open up about our goals? Why should we be looking through the windshield and not the rearview mirror? On this episode, I’m joined by one of my business partners, Abe Safa. We talk about how to set goals the right way. In order to really reach high

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43:30

A Lesson in Transparency: The Lies Brokers Need to...

Level Up - From Agent to Entrepreneur ·

2019/11/21

So many agents fail to reach their personal goals because they’ve been misled by their superiors. As brokers and leaders, how are we misleading our agents into thinking we can help them more than we can? How can we break the cycle and become more transparent? What are the lies brokers are guilty of telling in terms of opportunities for growth and higher pay? On this episode, we have a candid discussion about some of the biggest lies we’ve heard. Lots of owners want to be liked by their agents,

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29:20

How to Make the Mental Shift from Solo Operator to...

Level Up - From Agent to Entrepreneur ·

2019/11/14

Many real estate agents who operate solo feel trapped by their businesses. Scaling and growing a team is their way out of that. What holds many of us back from taking that next step? What is the difference between someone who does a few sales and someone who builds a structured, leveraged business? What mindset shifts need to take place in order to achieve freedom in our business, and for it to actually change our lives? On this episode, I’m joined by real estate coach, speaker, and host of the

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43:16

Push Your Career Forward: How to Turn Your Real...

Level Up - From Agent to Entrepreneur ·

2019/11/07

As a new business owner, it can be difficult to adjust to the amount of responsibility of being in charge of everything. Are business plans really important, or a waste of time? Do we need to stick to our goals relentlessly, or leave some room for adjustment? How can we stop the fear of failure from holding us back? On this episode, President at Century 21 Redwood Realty, Eddie Berenbaum, shares how we can get our businesses to take off in the real estate industry. Remain flexible enough that

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36:08

Changing the Way Consumers See Recessions w/Steve Harney

Level Up - From Agent to Entrepreneur ·

2019/10/31

Consumers and agents alike are constantly being told about market changes, and it’s causing considerable panic. Are the inevitable shifts necessarily bad for the real estate business and its customers? How can we change the perception of market shifts? On this episode, Founder and Chief Content Creator at Keeping Current Matters, Steve Harney, shares how to stop panic in its tracks. Calm down, sit down, think, plan and act. -Steve Harney Takeaways + Tactics Change is not necessarily a bad

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30:02

Becoming An Opportunity Magnet In An Ever-Changing...

Level Up - From Agent to Entrepreneur ·

2019/10/24

Because the real estate industry is constantly changing and evolving, we as agents need to always be on the lookout for new opportunities. What is out there for us to take advantage of? Is there ever a risk of having too many ancillary businesses and too much opportunity? On this episode, CEO and co-founder of Keyrenter Property Management, Aaron Marshall, shares on how to take advantage of all the opportunities presented to us in this market. You have to be able to pivot in the real estate

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32:09

Creating A Business Plan That Encompasses Your True...

Level Up - From Agent to Entrepreneur ·

2019/10/17

If we don’t have the right systems in place, running a business can become disastrous; it will take over our lives in an unhealthy way. How can we build businesses that don’t force us to push our physical and emotional health to the sidelines? Is it possible to run a business without losing who we are? On this episode, realtor, entrepreneur, speaker and author, Rachel Adams Lee, shares how we can hustle our way to the top without making sacrifices. Stop thinking about who you are, and start

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31:35

How Capitalizing on Relationships Enhances Your...

Level Up - From Agent to Entrepreneur ·

2019/10/10

It cannot be understated how important relationships are in forging your real estate business. How can we forge relationships with the top players in the industry, and how can we expand our databases? Who can we trust with our ideas, and what are the benefits of sharing them? On this episode, social media speaker, educator and fellow podcaster, Marki Lemons-Ryhal shares how to build relationships that benefit your business. The greatest way to be mentored by the greatest minds in the business

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19:03

Get Back To The Present: Dealing With Big Change In...

Level Up - From Agent to Entrepreneur ·

2019/10/03

In today’s real estate industry, there is so much chatter about disruption, and a lot of questions about the big picture that now is being neglected. Why should we avoid falling into the trap of being too focused on coming changes that we forget the present? How do we find opportunity between now and the point those changes start to affect us? How can we cope with the changes sweeping the market, while still controlling what we can? On this episode, we discuss the importance of not getting so

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22:44

Holding Our Team To A Different Kind of Accountability

Level Up - From Agent to Entrepreneur ·

2019/09/26

Goal setting is vital for success, but to ensure goals are achieved, we need to have accountability processes in place. How can we approach accountability differently? Is it possible to track achievements without looking at numbers? On this episode, we discuss how to hold our team members accountable. As leaders, we have to figure out our team members’ motivations. Then we need to ask them to commit to the thing they really want. -Greg Harrelson Takeaways + Tactics Find out what team

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278 results

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